Designing Successful Startups

Luis DerechinBioLuis Derechin is a serial entrepreneur, global talent strategist, and author of "The Nearshore Edge: How Smart Companies Scale With Latin American Talent." As the founder and CEO of Nir-Yu, Luis created the REMOTE Intelligence framework, helping ambitious startups and mid-market enterprises access top talent while cutting costs by up to 70%.IntroThe salient point of today's discussion is that a staggering 73% of offshore or nearshore projects culminate in failure, a statistic that underscores the critical need for a paradigm shift in hiring practices for startups. I, Jothy Rosenberg, am joined by the esteemed Luis Derechin, a repeat entrepreneur who has navigated the complexities of building successful teams across borders. Luis shares his transformative revelation that extending a startup's runway is not solely reliant on securing additional funding, but rather hinges on rethinking talent acquisition strategies. By leveraging the vast pool of world-class talent available in Latin America, companies can dramatically reduce operational costs while fostering real-time collaboration. This episode, marking our centenary, is a profound exploration of effective hiring practices that can significantly enhance a startup's prospects for success.ConversationThe conversation with Luis Derechin, a seasoned entrepreneur and founder of Nir-yu, delves into the pressing issue of talent acquisition in the startup ecosystem. With a staggering 73% of offshore projects failing, Derechin posits that the solution to extending a startup's runway may not lie solely in securing additional funding but rather in strategically rethinking hiring practices. He shares his personal journey from selling candy as a child to successfully raising venture capital for his tech startup in Mexico. Derechin advocates for hiring Latin American talent, which not only reduces costs significantly but also facilitates real-time collaboration across time zones, thereby enhancing the effectiveness of agile methodologies. The episode culminates in a discussion about the critical importance of intentionality in hiring, integration, and communication, emphasizing that remote workers must feel connected to the company's culture to thrive and contribute effectively. This episode serves as a valuable resource for entrepreneurs grappling with the complexities of building and sustaining their teams in an increasingly competitive landscape.TakeawaysThe podcast reveals that a staggering 73% of offshore or nearshore projects ultimately fail, underscoring the critical importance of effective management and strategy in such ventures. Luis Derechin emphasizes that extending a startup's runway may be more about rethinking hiring strategies, particularly by sourcing talent from Latin America at more sustainable costs. Effective communication and cultural understanding are essential for the success of remote teams, especially when integrating talent from diverse geographical locations. The discussion elaborates on the significance of real-time collaboration, highlighting how working within similar time zones can enhance team dynamics and productivity. The concept of 'grit' is explored, suggesting that resilience and a deep-seated determination to succeed are key traits among successful entrepreneurs in the startup ecosystem. Luis shares insights on a framework for remote team success, which includes rigorous talent selection and optimized team performance as pivotal components. LinkedInNir-Yu | Your nearshore staffing solutionWho Says You Can't Startup online program for startup foundersJothy's TEDx talk - On why those with disabilities tend to overachieveOur YouTube channelDesigning Successful Startups — Jothy Rosenberg | Author | Speaker | Podcaster - Site with all podcastsTech Startup Toolkit bookPlease leave us a review

Lubna HameedBioLubna Hameed is a fractional design leader who helps early-stage startups go from blank brief to product market fit without accumulating creative debt. As the co-founder of The Company Advice, she leads design across product and web in partnership with marketing from day one—keeping the message and the experience in sync.Her work spans user flows, information architecture, UX writing, and polished UI—all grounded in fast learning, intentional structure, and measurable impact. Previously Director of Design at Particle Health, Lubna built the design function from zero to one and shipped web and mobile experiences across complex healthcare workflows.She’s known for her “designer who loves data” mindset, her no fluff approach to discovery, and her belief that design isn't just how it looks—it’s how it works, converts, and earns trust.SummaryThe central theme of this podcast episode revolves around the critical understanding that early-stage startup founders often fall prey to the debilitating misconception that their product must attain a state of perfection prior to its launch. Lubna Hameed, an esteemed expert in guiding startups from inception to product-market fit, articulates the imperative that readiness should not be equated with flawlessness, but rather with the clarity of objectives and the willingness to learn from iterative processes. Drawing from her extensive experience as the founder of Advice, she emphasizes the detrimental effects of delaying launches in pursuit of an ideal product, which frequently results in missed opportunities and wasted resources. We delve into the necessity of integrating design and marketing from the outset, highlighting that these functions must collaborate closely to ensure a cohesive user experience. This episode is essential for founders who are contemplating their next steps in navigating the tumultuous waters of startup development, particularly those grappling with the question of when their product is truly ready for the market.NotesThe dialogue between Jothy Rosenberg and Lubna Hameed delves into the challenges that early-stage startup founders encounter, particularly the common pitfall of striving for perfection before launching a product. Hameed emphasizes that many founders erroneously believe that they must await a flawless product before entering the market, which can ultimately derail their startup aspirations and hinder potential growth. Instead, she advocates for a mindset centered on iterative learning: the notion that each launch, irrespective of its perceived completeness, serves as a crucial opportunity for gathering invaluable user feedback and insights. The conversation elucidates the significance of clarity regarding the target audience, the problems being addressed, and the metrics of success. Hameed's insights are rooted in her extensive experience in working alongside various startups, where she has observed firsthand the transformative power of launching minimally viable products and utilizing the ensuing data to inform future iterations. This episode serves as a clarion call for founders to embrace the learning process inherent within the launch experience, rather than being paralyzed by the fear of imperfection.TakeawaysThe fundamental principle for startup founders is that they must prioritize learning over achieving a state of completion when launching their products. Perfectionism acts as a significant barrier to progress; one should focus on iterative development rather than waiting for an ideal product. Integrating marketing and design from the outset is crucial; these functions must collaborate closely to ensure a cohesive user experience. Founders should engage directly with users to gather insights about their needs before developing features, avoiding the pitfalls of assumption-driven design. A critical mistake many founders make is delaying product launches in pursuit of perfection, which ultimately hinders their potential for growth and learning. Understanding the user’s journey is paramount; this insight should shape the product’s design and development to meet actual user needs effectively. LinkedIn (personal)The Company Advice | LinkedInThe Company Advice | Fractional Marketing + Design Support for StartupsWho Says You Can't Startup | Full Bundle | Incorrigible Entrepreneur - The online course for startup foundersJothy's TEDx talk - On why those with disabilities tend to overachieveOur YouTube channelDesigning Successful Startups — Jothy Rosenberg | Author | Speaker | Podcaster - Site with all podcastsTech Startup Toolkit bookPlease leave us a review

Richard SidesBioRichard Sides is Founder and CEO of Adroit North America and Adroit Hardware Solutions. Adroit North America was recently named to the Inc5000 at #1026 representing annual growth in excess of 40%. Rich is a driven entrepreneur that has founded and exited multiple ventures, some more successful than others including lawn care, systems consulting, an E-Commerce based chocolate truffles business, foreign language translations, supply chain software, ERP systems reseller, and plant floor computing hardware and integration.  He has a passion for the food and beverage industry having started his career at Kraft Foods in 1990 and serving as SVP Of Information Systems at Preferred Meal Systems.  He formed a jazz band called Blue Orbit Combo in 2019 that plays regularly through the Chicago area and speaks decent Spanish which he started to learn about 15 years ago. IntroRichard Sides’ transformative journey from a timid engineer to a successful entrepreneur underscores a pivotal revelation about career security: corporate loyalty is an illusion. This profound realization was catalyzed by witnessing his father’s abrupt termination after three decades at U.S. Steel, an experience that imbued him with a steadfast resolve to forge his own path. Throughout our conversation, Richard recounts his evolution, detailing how he overcame his introversion by immersing himself in consulting, ultimately leading to the establishment of multiple thriving enterprises within the food industry. He elucidates the critical importance of cultivating resilience and adaptability in the face of challenges, as well as the necessity of creating one’s own security through skills and relationships. Join us as we delve into Richard’s insights, which illuminate the intricate interplay between personal growth and entrepreneurial success.ConversationRichard Sides' journey from a seemingly secure corporate environment to the precarious realm of entrepreneurship unfolds like a compelling narrative, punctuated by significant life events that shaped his perspective on career security. At the tender age of seventeen, Richard witnessed the abrupt termination of his father's three-decade career at US Steel, an event that indelibly altered his understanding of corporate loyalty and job security. This pivotal moment instilled in him a profound conviction to never relinquish control over his professional destiny. As the discussion progresses, we delve into Richard's evolution from a shy, introverted engineer who struggled with interpersonal interactions to a formidable entrepreneur who has successfully launched multiple ventures in the food industry. His decision to pursue consulting as a means of personal growth is a testament to his resolve to confront and overcome his inherent challenges. Through his experiences, Richard elucidates the importance of cultivating skills, fostering relationships, and embracing calculated risks to build one's own security and autonomy in an ever-changing job market.TakeawaysThe notion of corporate loyalty is fundamentally flawed; individuals must cultivate their own security and resilience. Richard's early experience with his father's sudden job loss profoundly influenced his entrepreneurial journey and career decisions. To achieve personal growth, one must confront discomfort; Richard's choice to pursue consulting forced him to overcome his introverted tendencies. Success in entrepreneurship relies on mastering delayed gratification; setting long-term goals allows for sustained effort and achievement. Building optionality through skills and relationships is critical; do not wait for unforeseen circumstances to compel your growth. Richard's journey illustrates the importance of navigating failures as learning opportunities, essential for eventual success in business. LinkedInAdroit hardwareAdroit North AmericaWho Says You Can't Startup | Full Bundle | Incorrigible Entrepreneur - The online course for startup foundersJothy's TEDx talk - On why those with disabilities tend to overachieveThe Who Says I Can't Foundation - Jothy's non-profit that helps disabled kids get back into a sport they love to restore their self-esteemOur YouTube channelDesigning Successful Startups — Jothy Rosenberg | Author | Speaker | Podcaster - Site with all podcastsTech Startup Toolkit bookPlease leave us a review

Shan NairBioDr. Shan Nair is an entrepreneur and consultant on international expansion. He was the first to spot and develop the niche market of International Expansion Services (IES) which was previously fragmented. In the process he has worked with many companies in their early stages who have since become household names such as Tesla Motors, FaceTime and Sonus Networks. His role is to promote the services offered by Nucleus and to work with the management team to ensure a high level of technical excellence and client care is maintained at all times.Nucleus is unique in that it provides true one stop, multi-disciplinary, multi-country shopping for companies seeking international expansion or with international operations. A single experienced Client Services Director and an Accounting Manager will be your sole points of contact for all of your foreign consulting needs – you will not need to chase multiple accountants, lawyers and HR consultants in different geographies or have a single contact point with little expertise acting simply as a postbox. The Client Services team is backed by staff at senior and mid-management level each having more than a decade of experience in providing IES services.Shan has a doctorate in nuclear physics from the University of Oxford. He has received multiple recognitions for his contribution to business in the US, UK and India.IntroThe conversation with Shan Nair elucidates the two predominant errors that enterprises frequently commit when endeavoring to expand internationally. Foremost among these missteps is the absence of a well-defined strategy, which often leads to a host of operational challenges and unanticipated legal ramifications. Additionally, Nair emphasizes the peril of attempting to navigate foreign markets with a constrained budget, a decision that can culminate in exorbitant costs in the long run. Drawing upon his extensive experience as an international expansion expert, he shares cautionary tales that illustrate the potential consequences of neglecting local legal frameworks. This dialogue serves as a critical resource for any organization contemplating global growth, underscoring the necessity of thorough planning and informed decision-making in the pursuit of international success.ConversationIn this enlightening discourse, Jothy Rosenberg engages in a profound dialogue with Shan Nair, a distinguished expert in international expansion. The core of their conversation revolves around the intricate challenges faced by companies as they venture into global markets. Nair elucidates two pivotal missteps that frequently plague startups embarking on international journeys: the absence of a coherent plan and the inclination to economize on essential legal and operational frameworks. He stresses that a lack of foresight in understanding the regulatory landscape of foreign nations can lead to catastrophic financial repercussions, thus underscoring the necessity for thorough preparatory measures. Nair's extensive experience, spanning fifteen countries, provides him with a unique vantage point, enabling him to share harrowing examples of companies that have suffered dire consequences due to neglecting these fundamental aspects. Through this episode, listeners gain not only insights into the operational complexities of international business but also practical advice on how to navigate these treacherous waters effectively, ensuring their ventures are both profitable and sustainable.TakeawaysThe foremost error companies commit when expanding internationally is a lack of a coherent and well-defined plan. Companies often underestimate the costs associated with international expansion, leading to financial difficulties later on. Utilizing an inappropriate employment agreement in foreign markets can result in severe legal repercussions and financial losses. Attention to detail and effective communication with clients are critical components of successful international business practices. Employers must ensure that their business model complies with local laws governing foreign entities to avoid costly mistakes. Startups should either prepare a realistic budget for international expansion or delay their plans until they can afford to do so. Global Expansion Experts | NucleusWho Says You Can't Startup | Full Bundle | Incorrigible Entrepreneur - The online course for startup foundersJothy's TEDx talk - On why those with disabilities tend to overachieveThe Who Says I Can't Foundation - Jothy's non-profit that helps disabled kids get back into a sport they love to restore their self-esteemOur YouTube channelDesigning Successful Startups — Jothy Rosenberg | Author | Speaker | Podcaster - Site with all podcastsTech Startup Toolkit bookPlease leave us a review

Jean SerraBioJean Serra is Founder and CEO of V2 Communications, an award-winning Boston-based communications strategy firm specializing in AI, B2B, healthcare and climate technologies. Since launching V2 in 2006, her firm has created high-impact programs for organizations including UiPath, Cloudera, AlphaSense, Breakthrough Energy Ventures and Instride Health. A pioneer in communications, PR/AR, social media, content marketing, and brand visibility in the AI era, Jean is known for developing programs that shift market perception, fuel growth and deliver measurable business impact. Learn more at www.v2comms.com.IntroThe primary focus of today's discussion revolves around the transformative nature of communications in the tech industry, as articulated by our distinguished guest, Jean Serra, the founder of V2 Communications. With a wealth of experience, Jean elucidates how traditional perceptions of public relations are fundamentally misguided, positing that effective communications are pivotal for establishing credibility in an increasingly competitive market. She emphasizes that many founders fail to grasp that securing press coverage is merely a facet of a broader narrative-building strategy essential for their survival and growth. Jean's insights are particularly salient in today's landscape, where the advent of AI answer engines is redefining how brands are perceived and interacted with in digital spaces. As we delve into this conversation, we aim to illuminate the critical importance of strategic communication for startups, ultimately challenging preconceived notions about its role and efficacy.ConversationThe dialogue between Jothy Rosenberg and Jean Serra unveils the transformative landscape of public relations (PR) in the technology sector. Jean, the founder of V2 Communications, elucidates how her agency has redefined the conventional paradigms of tech PR by prioritizing genuine communication that fosters credibility rather than merely securing press coverage. She recounts her journey from being an English major with no clear career path to establishing a successful agency that has navigated challenging economic climates, particularly during the 2008 financial crisis. Through this narrative, listeners are introduced to the notion that effective communication is essential for startups not just for visibility, but as a fundamental component of their survival and growth in a competitive market. Jean emphasizes that many founders misconstrue PR as a luxury rather than a necessity, thereby highlighting the critical need for startups to recalibrate their understanding of communication as an integral part of their operational strategy, essential for attracting investment and building a brand narrative that resonates in an ever-evolving digital landscape.TakeawaysThe fundamental tenet in communications for startups is to regard it as infrastructure rather than mere marketing, which is critical to establish credibility and market presence. Jean Serra's agency, V2 Communications, emphasizes a service-oriented approach, aiming to be indispensable partners to their clients amidst the competition in the tech industry. In the rapidly evolving landscape of AI, startups must now consider their visibility in AI answer engines, as traditional Google searches become increasingly less relevant. The foundation of success in public relations lies in building trust and a solid reputation, which Jean has cultivated through transparency and integrity with her clients. During financial crises, like the one in 2008, maintaining a conservative approach to business growth can be pivotal for survival and long-term success in the industry. Founders must understand that effective communications are crucial for investor relations and that narrative crafting can significantly impact fundraising efforts. YouTubeFacebookTwitter/XInstagramV2 Communications | LinkedInV2 Communications: Top Boston Tech PR FirmWho Says You Can't Startup | Full Bundle | Incorrigible Entrepreneur - The online course for startup foundersJothy's TEDx talk - On why those with disabilities tend to overachieveOur YouTube channelDesigning Successful Startups — Jothy Rosenberg | Author | Speaker | Podcaster - Site with all podcastsTech Startup Toolkit bookPlease leave us a review

Kae Kronthaler-WilliamsBioKae Williams is a global software marketing executive on a mission to empower women in their careers through her work and her forthcoming book, Not Made For You. She raises awareness about bias and hostile work cultures so every woman feels supported, respected, and enabled to achieve her full potential. She champions this cause through writing, speaking, coaching, and nonprofit work because when barriers are removed for women, everyone benefits.IntroThe conversation with Kae Kronthaler-Williams delves into the nuanced challenges faced by women in the realm of startup leadership, particularly as she articulates her experiences navigating a landscape often fraught with unspoken barriers. Kae draws upon her extensive career to illuminate the systemic issues that hinder women's full participation and recognition within corporate environments. She emphasizes the necessity for women to develop pragmatic strategies to confront these insidious barriers while maintaining their career trajectories. Furthermore, Kae's insights extend to her forthcoming book, "Not Made For You," which aims to provide a voice to these challenges and offer actionable guidance for women striving for success in their professional endeavors. This discourse not only underscores the importance of gender representation in leadership roles but also serves as a clarion call for organizational awareness and cultural transformation.NotesThe discussion between Jothy Rosenberg and Kae Kronthaler-Williams presents a profound exploration of the challenges encountered by women in the startup ecosystem. Kae, with over three decades of experience in startup leadership as a woman of color, articulately shares her insights on the barriers that often remain unspoken yet significantly hinder women's career progress. Through her personal experiences and her new book, 'Not Made For You', she sheds light on the pervasive issues of sexism, ageism, racism, and microaggressions that women face in the workplace. Kae emphasizes the necessity for women to navigate these challenges with resilience and strategic acumen, providing practical approaches to overcoming obstacles and achieving success. This episode serves not merely as a narrative of struggles but as an empowering guide for women aspiring to thrive in their careers, offering them tools to confront biases and advocate for themselves effectively.TakeawaysKae Kronthaler-Williams emphasizes the unspoken barriers women face in their careers and how they can navigate these challenges effectively. The discussion highlights the importance of equal gender representation in leadership roles, which significantly impacts workplace dynamics and decisions. Kae shares her experience of advocating not only for herself but also for her team, showcasing the need for visibility and recognition in male-dominated environments. The podcast underscores the necessity of building one-on-one relationships to overcome biases and foster authentic connections in professional settings. Kae's insights reveal that women's experiences in the workplace can differ drastically from men's, necessitating unique strategies for success. The significance of addressing issues like sexism, harassment, and microaggressions is paramount, as these factors contribute to the challenges women encounter in their careers. Kae's web siteSubstackKae Kronthaler-Williams - United States | Professional Profile | LinkedInWho Says You Can't Startup | Full Bundle | Incorrigible Entrepreneur - The online course for startup foundersJothy's TEDx talk - On why those with disabilities tend to overachieveOur YouTube channelDesigning Successful Startups — Jothy Rosenberg | Author | Speaker | Podcaster - Site with all podcastsTech Startup Toolkit bookPlease leave us a review

Kathleen LucenteBioAs the founder and CEO of Red Fan Communications, Kathleen partners with B2B tech companies navigating their most critical inflection points—from seed stage to Series C, product launches to market repositioning, and everything in between. Her integrated team of senior communications experts has guided companies through transformational moments including Hyliion's SPAC/IPO, Q2 Holdings' IPO and subsequent M&A growth strategy, and CSI's take-private transaction and ongoing acquisition communications. Red Fan's work has earned industry recognition including the Bulldog Award for Best B2B Agency in the country.Before launching Red Fan, Kathleen led strategic communications for JPMorgan Chase’s LabMorgan, the bank's technology investment and incubator arm, where she directed PR strategy for a $500MM+ venture portfolio. She worked directly with founders and bankers to support exits that included 10+ IPOs (RiskMetrics, Dealertrack, MarketAxess, IntraLinks, Financial Engines, FxAll) and major acquisitions (PayPal to eBay, Archipelago to NYSE, Capital IQ to S&P). This rare vantage point—seeing which communication strategies actually moved the needle when it mattered most—shapes how she advises clients today.Kathleen then moved to Hong Kong to serve as JPMorgan Chase's Asia Pacific communications leader, where she orchestrated communications for a complex four-way merger while building and leading a regional team across 18 countries. Her work helped reposition the firm from #5 to #1 as the US investment bank of choice in the region—all while advising the Chairman and Management Committee and managing crisis communications during 9/11 and SARS. She began her career as a technology journalist, giving her an early understanding of what makes a story resonate—and what makes reporters hit delete. At IBM Research, she brought groundbreaking innovations in computing and nanotechnology to global audiences. As Partner at Peppercom, she scaled the technology practice from $400K to $4.5M annually, earning PRSA's Big Apple Award for excellence in tech communications.Kathleen is a contributor to Fast Company's Executive Board and the Forbes Agency Council, and serves on the board of the BBB's Foundation for Better Business. She knows what separates startups that break through from those that fade away—and it starts with getting the story right.ConversationThe principal assertion of this discourse centers on the notion that the distinction between securing a Series A funding round and being overlooked may not reside in the product itself, but rather in the narrative that surrounds it. Kathleen Lucente, our esteemed guest, elucidates her extensive experience with startups, having traversed numerous facets of the industry—from her tenure as a tech journalist to her pivotal role in communications at JPMorgan Chase, and now as the founder of her strategic communications firm, Redfan. She articulates a critical observation: many startups are misguidedly prioritizing public relations over the construction of a compelling brand narrative, thereby undermining their fundraising efforts. Lucente advocates for a paradigm shift whereby founders must focus on identifying their "super consumers" and refining their messaging before seeking external investment. This episode serves as a clarion call for entrepreneurs to appreciate the integral role of strategic communications in their success trajectory.Kathleen Lucente's conversation in this episode presents a profound examination of the role of narrative in the startup landscape. With a wealth of experience in strategic communications, Lucent argues that the distinction between success and failure in securing funding often lies in the founder's ability to tell a compelling story. She emphasizes that too many startups focus on their product offerings rather than the narrative that encapsulates their mission, vision, and unique value proposition. This misalignment can lead to missed opportunities with potential investors who are seeking a deeper connection with the brands they support. Lucent's perspective prompts entrepreneurs to reconsider their approach to communications and to prioritize narrative development as a foundational element of their fundraising strategy.Moreover, Lucente shares her insights on the evolving dynamics of startup communications, particularly in the context of an increasingly competitive market. She notes that while the fundamentals of compelling storytelling remain constant, the mechanisms by which these stories are disseminated have changed significantly. Founders are urged to adopt a more strategic approach to their communications, including the identification of super consumers—those customers who are not only loyal but also serve as advocates for the brand. This nuanced understanding of target demographics allows startups to tailor their messaging more effectively, thereby enhancing their chances of attracting the right investors.In conclusion, Lucente’s expertise underscores the critical importance of strategic communications in the entrepreneurial journey. By fostering a strong narrative and engaging in thoughtful brand positioning, startups can navigate the complexities of fundraising more effectively. This episode serves as an invaluable resource for founders looking to refine their approach to communications, ensuring that their stories resonate deeply with both investors and customers alike. Through her insights, Lucent provides a clear roadmap for entrepreneurs aiming to thrive in a challenging business environment.TakeawaysKathleen Lucente emphasizes that most startups are mistakenly prioritizing press coverage over crafting a compelling narrative to attract investors. She advocates for identifying super consumers rather than sticking to a broad ideal customer profile to ensure effective marketing strategies. Engaging strategic communications early in the startup process is crucial for establishing a strong brand identity and narrative. Lucente advises founders to invest time in developing their brand narrative before seeking funding to avoid the pitfalls of misaligned investor relationships. The importance of having a good internal marketing liaison cannot be overstated; they serve as a bridge between the startup and external strategic expertise. In the competitive startup landscape, founders must recognize the value of tailored communications strategies that align with their unique market positions. @kathleenlucente.bsky.social on BlueskyXKathleen Lucente - Red Fan Communications, LLC | LinkedInRed Fan Communications - Red Fan CommunicationsWho Says You Can't Startup | Full Bundle | Incorrigible Entrepreneur - The online course for startup foundersJothy's TEDx talk - On why those with disabilities tend to overachieveOur YouTube channelDesigning Successful Startups — Jothy Rosenberg | Author | Speaker | Podcaster - Site with all podcastsTech Startup Toolkit bookPlease leave us a review

Steinn GustafssonBioSteinn Gustafsson is the founder of Chevin Technology, a leading IP developer of accelerated security and data protocols and compute engines for defence, aerospace, and scientific markets. With over 25 years of expertise in FPGA technology, he has pioneered solutions for communication systems, ASIC design, signal processing, and digital security, earning multiple patents. Steinn leads a team of skilled engineers, fostering innovation and collaboration to deliver secure, high-performance, low-latency solutions. Passionate about both technical excellence and personal growth, he builds strategic partnerships that drive mutual success in tackling complex industry challengesAwardsArm Silicon Startup Contest – runner up $150000 Announced at Silicon Catalyst Portfolio Company Update, May 2025IntroSteinn Gustafsson, a seasoned engineer and entrepreneur, embarks on a compelling discussion with Jothy Rosenberg regarding the intricacies of bootstrapping a hardware startup in a predominantly software-centric landscape. Steinn, the founder of Chevin Technology, shares his transformative journey from consultancy to innovating patented IP protection technologies, elucidating the unique challenges faced by hardware enterprises, including higher costs and elongated development cycles. He emphasizes the paramount importance of a robust sales pipeline, especially in times of economic fluctuation. The conversation delves into the significance of intellectual property in the realm of security, particularly in safeguarding AI models and sensitive data. Steinn’s unwavering determination, inspired by the tenacity of Thomas Edison, serves as a testament to the resilience required in the pursuit of technological advancement and entrepreneurial success.ConversationThe conversation between Jothy Rosenberg and Steinn Gustafsson unveils the intricate dynamics of establishing a hardware startup amidst a predominantly software-oriented industry. Steinn, originally from Iceland, recounts his diverse educational journey across Norway, Sweden, and Scotland, which ultimately led him to the United Kingdom. He reflects on the formidable challenges faced in the hardware sector, particularly emphasizing the substantial financial investment and prolonged development timelines compared to software ventures. The dialogue transitions into the genesis of Chevin Technology, a design house that evolved from consultancy to the development of innovative intellectual property (IP) protection technology. This pivot was not merely a business decision; it was a response to the urgent need for robust security measures in a landscape rife with vulnerabilities. The episode elucidates Steinn's entrepreneurial spirit, likening him to the renowned inventor Thomas Edison, whose tenacity and problem-solving acumen serve as an inspiration for Steinn's approach to overcoming obstacles in his entrepreneurial endeavors.As the discussion progresses, Steinn delves into the methodologies employed at Chevin Technology, particularly the intricate process of developing patented solutions that safeguard various forms of digital assets, from artificial intelligence models to encryption keys. This segment highlights the significant implications of IP protection in the modern technological landscape, where safeguarding intellectual property is paramount for sustaining competitive advantage. Jothy and Steinn engage in a thoughtful exploration of the market's evolving demands and the critical importance of foresight in nurturing a sustainable sales funnel. The episode concludes with reflections on the resilience required for entrepreneurship, emphasizing the necessity of preparation and adaptability in navigating the unpredictable nature of startup life. Such insights resonate deeply within the entrepreneurial community, providing a roadmap for aspiring hardware innovators seeking to carve their niche in a challenging yet rewarding field.TakeawaysThe journey to establish a hardware startup necessitates a profound understanding of both the engineering and business landscapes. Hardware startups require significantly more capital and longer development cycles compared to their software counterparts, making financial planning crucial. Effective problem-solving in technology often resembles the medical practice of differential diagnosis, eliminating possibilities to identify root causes. Building a robust sales funnel is essential; proactive marketing efforts should not be neglected during prosperous times to avoid future revenue crises. The importance of intellectual property protection in hardware startups cannot be overstated, particularly as technology increasingly intersects with security concerns. Stein Gustafsson's transition from consultancy to a hardware-focused company exemplifies the challenges and rewards inherent in the startup ecosystem. Chevin Technology | LinkedInSteinn's LinkedInUltimate Performance IP for your FPGA - Chevin TechnologyWho Says You Can't Startup | Full Bundle | Incorrigible Entrepreneur - The online course for startup foundersOur YouTube channelDesigning Successful Startups — Jothy Rosenberg | Author | Speaker | Podcaster - Site with all podcastsTech Startup Toolkit bookPlease leave us a review

Paul DorneyBioPaul Dorney is a founder/CTO originally from Cork, Ireland, now living in Charleston. He’s built and scaled companies across fintech, sports tech, and prop tech—including the largest gig-economy platform for sports officials in the US—before moving into ed tech. Today he’s applying AI to transform higher education and fundraising at Gravyty, helping mission-driven organizations connect, grow, and thrive in entirely new ways.SummaryPaul Dorney has significantly transformed the landscape of several industries through his entrepreneurial endeavors, particularly as the co-founder of Silbo, a platform designed to democratize youth sports officiating. In this conversation with Jothy Rosenberg, Paul elucidates his journey from a secure position at SAS to the challenging yet rewarding world of startups, emphasizing that the most pivotal decision for founders often lies in the strategic choice to decline opportunities that may stretch their resources too thin. He shares invaluable insights on the necessity of building cohesive teams, akin to a band where each member brings unique strengths to the table, rather than an interchangeable orchestra. Furthermore, Paul candidly reflects on the misconceptions surrounding product superiority in the startup realm, asserting that effective marketing and sales strategies are equally critical to success. This episode encapsulates the essence of startup reality, underscoring the importance of resilience, adaptability, and the relentless pursuit of growth amidst challenges.NotesThe conversation unfolds with the introduction of Paul Dorney, a distinguished entrepreneur whose ventures span diverse technological realms, including youth sports officiating, home inspections, and educational chatbots. Dorney recounts the genesis of his startup journey, originating from Cork, Ireland, and transitioning to Charleston, South Carolina. Notably, he elucidates the formation of Silbo, an innovative platform likened to Uber for youth sports officials. This venture emerged from a keen observation of the systemic issues plaguing youth sports officiating, leading to an endeavor aimed at democratizing access to officiating opportunities for aspiring referees. Dorney candidly shares the tribulations faced during Silbo's inception, emphasizing the crucial lesson that sometimes, the most prudent business decision is to decline opportunities that could jeopardize the operational integrity of the startup. He reflects on his evolution from a technical founder into a multifaceted entrepreneur adept at navigating the complexities of startup dynamics and team management, providing invaluable insights for both budding and seasoned entrepreneurs alike.TakeawaysPaul Dorney emphasizes the critical importance of strategic decision-making, particularly the necessity of sometimes saying no to opportunities that may overextend a startup's resources. The notion that having the best product guarantees success is a misconception; effective marketing and sales strategies are equally vital for achieving market traction. Building a cohesive team is essential; Paul likens his successful startup teams to bands, where each member contributes unique and complementary skills rather than interchangeable capabilities. A significant learning experience for Paul was navigating the complexities of startup growth, particularly the logistical challenges and the need for adaptability in operational strategies. Paul advises aspiring founders to focus on building trust within their teams, as this foundation is crucial for navigating the tumultuous startup journey together. Continuous education, particularly in areas like venture capital and market dynamics, is essential for technical founders seeking to broaden their entrepreneurial acumen and effectiveness. Gravyty | AI-powered engagement & fundraising for higher edLinkedInX/TwitterWho Says You Can't Startup | Full Bundle | Incorrigible Entrepreneur - Jothy's four courses for startup founders called Who Says You Can't Startup!Jothy's TEDx talk - On why those with disabilities tend to overachieveOur YouTube channelDesigning Successful Startups — Jothy Rosenberg | Author | Speaker | Podcaster - Site with all podcastsTech Startup Toolkit bookPlease leave us a review

Ollie JamesBioOllie James is a serial startup operator and CEO of Adttribution, a US-based programmatic data company helping brands and platforms unlock the true impact of their media spend through attribution-first audience targeting. With a deep background in programmatic media, identity resolution, and customer success, Ollie has held leadership roles at Roqad, AKQA, and WPP agencies. His work focuses on connecting media spend to measurable outcomes using privacy-compliant data products across CTV, retail, and digital platforms. When not decoding adtech’s most complex problems, Ollie is wrangling his 2 kids and two dogs in Bristol, UK and leaning in on his musical background by helping his closest buddies grow, deliver and develop the UK music festival ‘BoomTown’ where he’s been involved since the very beginnings of the show as an independent festival through to a partial exit to Live Nation in 2022, the UK’s largest festival holding co.Ollie picked up a type 2 diabetes diagnosis in Nov 2024 and has been on a health journey that’s led to him dropping 45lbs and pushing the disease into complete remission alongside a leveling of other health markers such as high blood pressure and high cholesterol. SummaryOllie James, who embarked on his entrepreneurial journey at the tender age of eight, exemplifies the essence of innovation and ethical business practices. He recounts his formative experience of establishing a car cleaning service, which ignited a lifelong passion for entrepreneurship. As the conversation unfolds, we delve into his remarkable trajectory, transitioning from a junior position in a Swedish affiliate marketing firm to the CEO of Attribution, a US-based data privacy company operated from Bristol, England. Ollie's commitment to data integrity is evident in his decision to delete all customer data every 24 hours, a practice he upholds not out of necessity but as a principled stand in the landscape of modern business ethics. Throughout this episode, we explore the myriad challenges he faced in navigating the complexities of B2B sales, the invaluable lessons learned from his missteps, and his vision for a sustainable future in data management.NotesThe conversation unfolds with Ollie James, a seasoned entrepreneur whose journey commenced at the tender age of eight with a car cleaning venture in his village. His early foray into entrepreneurship was not merely a childhood whim but a formative experience that instilled in him the foundational principles of business ethics, as evidenced by the lesson he learned when his advertisement was removed from a church notice board. As we delve deeper into Ollie's narrative, we trace his evolution from a junior role at a Swedish affiliate marketing company to the helm of Attribution, a data privacy enterprise based in the United States yet operated from Bristol, England. Through this exploration, Ollie elucidates the challenges and insights gleaned from his diverse experiences across different continents and industries, emphasizing the importance of ethical data management in today's digital landscape. The discussion also highlights Ollie's candid reflections on the difficulties of transitioning from a structured corporate environment to the unpredictable terrain of startup leadership. He shares the eye-opening realization that nurturing client relationships takes time and cannot be rushed, a lesson that underscores the protracted nature of B2B sales cycles. This revelation serves as a pivotal moment in Ollie's entrepreneurial journey, prompting him to recalibrate his expectations and strategic approach. Furthermore, the conversation touches upon the innovative ethos that drives Attribution, particularly its commitment to deleting customer data every 24 hours. This practice, while seemingly counterintuitive, positions the company as a leader in data security and privacy, showcasing how constraints can spur creative solutions in business operations.As the episode progresses, we witness Ollie's passion for fostering a culture of excellence and his commitment to building a company that prioritizes both ethical practices and client trust. His vision extends beyond mere profitability; he aims to cultivate a sustainable enterprise that can thrive for the next two decades. The dialogue culminates in a discussion about the evolving landscape of data privacy regulations, where Ollie's proactive measures in adopting stringent compliance standards position Attribution favorably in a competitive market. His narrative not only resonates with startup founders but also provides invaluable insights for anyone navigating the complexities of modern entrepreneurship, emphasizing the significance of resilience, ethical practices, and a long-term vision in achieving success.TakeawaysOllie James, the guest on today's episode, began his entrepreneurial journey at the tender age of eight, demonstrating early signs of business acumen by establishing a car cleaning service in his village. The discussion reveals how Ollie transitioned from a junior employee at a Swedish affiliate marketing firm to the CEO of a US-based data privacy company, emphasizing the importance of learning from initial failures. A significant theme in the conversation is the duration of B2B sales cycles, which Ollie stresses can extend from six to eight months, challenging the assumption that prior relationships will ensure quick conversions. Ollie shares a fundamental principle of his company, Attribution, which involves the deliberate deletion of customer data every 24 hours, highlighting a commitment to privacy and risk reduction in data management. The episode delves into the complexities of navigating different privacy regulations across the globe, particularly emphasizing the contrast between European standards and the evolving landscape in the United States. Ultimately, Ollie expresses a desire to run his company for decades, showcasing his commitment to long-term growth and the ambition to expand into international markets beyond the US. 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