
Startup Science Podcast with Gregory Shepard
The Startup Science Podcast, hosted by Gregory Shepard, and produced by ForbesBooks, focuses on conversations in the cross-section of foundership and investing and features best-selling authors like Oren Klaff (Pitch Anything & Flip the Script), David Allen (Getting Things Done), and David Covey COO of FranklinCovey and author of Trap Tales: Outsmarting the 7 Hidden Obstacles to Success. Investing giants like Tim Draper, Leaders like NBA Coach Phill Weber, and newly exited founders like you. With a focus on the common mistakes founders make, perspectives from investors, and founder’s tools, tips, and tactics. Conversations are real, honest, and unfiltered to expose the realities of early-stage while encouraging entrepreneurship with motivational stories and optimistic viewpoints.
Latest episodes

Jul 9, 2021 • 22min
Episode 19 | Part Two: Gen Z VC
Greg wraps up his chat with Marshall Sandman, the managing partner of the world’s first VC fund backed by influencer founders. In part two, Marshall discusses why he's not only involved in the influencer space but also the entire ecosystem that the influencer space impacts, how he shuts out the noise and focuses on his goals, and how he uses social media platforms like Clubhouse to find investment opportunities.

Jul 2, 2021 • 22min
Episode 19 | Part One: Gen Z VC
Greg has met with hundreds if not thousands of investors, but this week on the podcast he's joined by Marshall Sandman, the managing partner of the world’s first VC fund backed by influencer founders. Marshall is on the mission to help social media stars monetize their value and he’s also using the power of social media to find deals and investors. In part one, Marshall talks about his early days at Goldman Sachs, what inspired him to create Animal Capital, how he mixes social media with venture capital.

Jun 18, 2021 • 23min
Episode 18 | Part Two: False Starts
Greg wraps up his discussion with Harvard Business School professor and author of the new book, Why Startups Fail, Tom Eisenmann. In part two, Tom shares some of the best traits of a successful entrepreneur, why success with early adopters can be misleading, and how investors can choose a good deal.

Jun 11, 2021 • 22min
Episode 18 | Part One: False Starts
Greg has dedicated his life to improving the entrepreneurial failure rate and he's been asking the same question for years: Why do more than 75% of startups fail? This week's guest might have the answer. Tom Eisenmann is a Harvard Business School Professor and the author of the new book, Why Startups Fail: A New Roadmap for Entrepreneurial Success. In part one, Tom discusses why he decided to focus on entrepreneurship at Harvard, the importance of getting a management team aligned, and the patterns that account for the vast majority of startup failures.

May 28, 2021 • 18min
Episode 17 | Part Two: Rewire for Wealth
Greg concludes his discussion with bestselling author, financial therapist, and wealth coach, Barbara Huson. In part two, Barbara shares how you can change your beliefs by changing your thinking, the major themes of why women that are struggling with money today, and the inspiration for her new book, Rewire for Wealth.

May 21, 2021 • 24min
Episode 17 | Part One: Rewire for Wealth
Barbara Huson is Greg's guest this week. Barbara is a financial therapist, teacher and wealth coach who's written seven books including her latest, Rewire for Wealth. In part one, Barbara shares how she financially empowers women, why there are fewer female entrepreneurs, and how neurological differences between men’s and women’s brains influence their investment decisions.

May 7, 2021 • 29min
Episode 16 | Part Two: When More is Not Better
Greg wraps up his chat with Roger L. Martin, the author of “When More is Not Better: Overcoming America’s Obsession with Economic Efficiency.” In part two, we find out who the 'super villains' are when it comes to the decline of middle- and lower-income families, if capitalism and democracy are mutually exclusive, and what entrepreneurs and companies can do to make the world a better place.

Apr 30, 2021 • 30min
Episode 16 | Part One: When More is Not Better
Greg created this podcast for two reasons: Improving the failure rate of entrepreneurs and wealth distribution. While the rich are getting richer faster, the middle- and lower-income families have fallen so far behind it would take generations to recover. But why? This week, Greg is joined by Roger Martin, the author of “When More is Not Better: Overcoming America’s Obsession with Economic Efficiency.” In part one, Roger shares the inspiration for his book, why the rich are getting richer faster but middle-class family have fallen so far behind, and the greatest vulnerabilities the pandemic has exposed.

Apr 16, 2021 • 20min
Episode 15 | Part Two: Think Big
Greg wraps up his conversation with TV and Podcast host, best-selling author and the CEO of the C-Suite Network, Jeffrey Hayzlett. In part two, Jeff shares how entrepreneurs can build a bigger, bolder version of themselves, what he's learned from hosting a podcast, and how he evolved from the CMO of Kodak into a business media thought leader.

Apr 9, 2021 • 20min
Episode 15 | Part One: Think Big
This week Greg is joined by a business rock star, Jeffrey Hayzlett. Jeff is a TV and Podcast host, best-selling author and the CEO of the C-Suite Network. In part one, Greg and Jeff discuss how companies were able to succeed during the pandemic, how entrepreneurs can shut out the haters and what it means to be a 'hero business'.