WriterCon

William Bernhardt
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Dec 14, 2020 • 42min

Blending History & Fiction with William Martin

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews William Martin, New York Times-bestselling author of the Peter Fallon historical thrillers, including Bound for Gold.Chapter 1: IntroThis episode was recorded during the first-ever Red Sneaker online writing workshop, which has been a tremendous success.Chapter 2: Newsa) ABA announces that it will discontinue its annual trade show, BookExpo.b) Critics and commentators weigh in on the sale of Simon & Schuster to Penguin Random House.c) Barnes & Noble fires a third of its staff.d) Amazon Publishing is talking to DPLA, which distributes books to libraries.Chapter 3: Writing TipsSome of the participants in the online Red Sneaker writing workshop share what they've learned.Chapter 4: InterviewBernhardt talks to William Martin, the New York Times-bestselling author best known for his historical thrillers about how he mines history and incorporates it into his bestselling books.Chapter 5: Parting WordsPlease spread the word about this podcast and leave ratings and reviews.Keep Writing!
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Nov 30, 2020 • 38min

Mastering Social Media Marketing with Lauren Turow

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Lauren Turow, Head of Growth at Lately AI.Chapter 1:IntroductionLast Chance to register for Bernhardt's Online Writing Workshop, Dec 9-13. Info: www.williambernhardt.com/writing-retreatsChapter 2: News:a) Bertelsmann (owner of Penguin Random House) will buy Simon & Schuster for $2.2 billion.b) Barack Obama’s memoir posts the largest first-day sales for any book published by Penguin Random House. c) Due to the complaints from authors, ACX has changed its payment policy for returned audiobook titles. d) Binge Books launches a book discovery site for fiction. e) Ebook distributor Draft2Digital announces payment splitting. f) Audiobooks can now be delivered through BookFunnel. g) Elephind is a free resource for researching historical newspapers online.h) James Patterson was the decade’s bestselling author. Chapter 3: Writing Tips:Take advantage of the new features available on your Amazon Author Central page.Chapter 4: Interview Bernhardt interviews Lauren Turow, the Head of Growth for Lately AI, a service that helps authors maximize their social media presence.Chapter 5: Parting WordsPlease rate, review, and post about this website!Attend the Online Writing Workshop!And until next time, keep writing, and remember: You cannot fail, if you refuse to quit.
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Nov 16, 2020 • 37min

Epic Fantasy with J.A. Ludwig

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews J.A. Ludwig, author of the high fantasy novel Bloodfall Arena.Chapter 1: IntroductionWe have power again! I'm back in the recording studio!Chapter 2: Newsa) Amazon allows publishers and authors input on their series pages.b) ACX claims production delays are due to large numbers of low-quality submissions.c) Houghton Mifflin Harcourt is for sale.d) Kindle Owners Lending Library is ending.e) UK publishers are putting major authors into Kindle Unlimited.f) Penguin Random House parent company buys Quad printing operations.g) According to a new study, literary fiction and popular fiction affect the brain differently.Chapter 3: Writing TipsBernhardt discusses the challenges of adding diversity and inclusion to your writing and how to do it the right way—to improve your book, rather than simply making token gestures.Chapter 4: InterviewBernhardt interviews J.A. Ludwig, author of the Blood Magic high fantasy series, which leads with the novel Bloodfall Arena. She discusses her path to becoming a writer and what she has learned along the way.Chapter 5: Parting WordsPlease rate this podcast or leave a review!Join William Bernhardt for his five-day online writing workshop. Get direct feedback on your manuscript. Get the answers you need to succeed. For more info, visit: https://www.williambernhardt.com/writing-retreats
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Nov 2, 2020 • 41min

Digital Book Marketing with David Gaughran

Bestselling author William Bernhardt discusses the latest news from the book world, offers writing tips, and interviews David Gaughran, book marketing expert and author of Let's Get Digital.Chapter 1: IntroductionA complete power outage is no excuse to slack off.Chapter 2: Newsa) A debut author scores a $2 million deal with Doubleday.b) Book sales are soaring. Readers are buying 30% more eBooks.c) Experts warn that holiday shoppers will start early and buy more than half online.d) Molly Stern starts Zando, a publishing house the will focus on high-profile partners and promoters—not bookstores.e) Mike Shatzhin says publishers must shift their focus from bookstores to direct sales.f) A British six-year-old publishes a book: My Mummy is Autistic.Chapter 3: Writing TipsLara Bernhardt (The Wantland Files) discusses techniques for getting readers emotionally involved in your book.Chapter 4: InterviewDavid Gaughran discusses all the new tips and data in the new edition of Let's Get Digital, his guide to publishing and marketing eBooks.Chapter 5: Parting WordsJudge and Jury, William Bernhardt's fifth book in the Daniel Pike series, is now on sale. The next, Final Verdict, will be available in January.
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Oct 19, 2020 • 34min

Editing Excellence with Pierce Gaynor

Bestselling author William Bernhardt discusses the latest news from the world of books and interviews Pierce Gaynor, CEO of Fictional, an online AI prose editor for writers and publishers.Chapter 1: IntroductionBernhardt offers an online five-day writing workshop in December.Big response to new tech programs for writers—including FixionalChapter 2: Newsa) Writer is an online service that checks your manuscript for potentially offensive or otherwise problematic prose.b) Joseph Esposito explains why Penguin Random House wants Simon & Schuster.c) A new publishing startup, BookClub, helps authors create their own book clubs.d) Amazon launches a similar book-club-creation service.e) Barnes & Noble computer records were hacked.f) Children's book sales are up.g) Five years later, it appears the New York Times prediction about the demise of eBooks was incorrect.Chapter 3: InterviewBernhardt interviews Pierce Gaynor about his new online AI editing service, Fixional.Chapter 4: Parting WordsIt is not too late to register for Bernhardt's December small-group retreat. Visit: https://www.williambernhardt.com/writing-retreatsKeep writing!
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Oct 5, 2020 • 38min

Superior Fiction with Steven James

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Steven James, author of the Bowers Files thrillers and Story Trumps Structure.Chapter 1: IntroductionBernhardt's first online small-group writing workshop is filling fast. Visit www.williambernhardt.com for more information. Chapter 2: Newsa) Fixional offers AI-driven editing and revision services for authors and publishers.b) Plotrr allows authors to outline and create timelines for their books.c) Lately is an AI-driven service that helps you prepare and spread your social media posts.d) Trinity Audio provide a text-to-speech service to create audio versions of books, stories, and articles.Chapter 3: Writing TipsTech is great, especially if it helps you sit down and get the work done, but no AI will ever replace your human creativity. That's what makes you a writer.Chapter 4: InterviewSteven James is the author more more than thirty books, including thrillers, the SF novel Synapse, and Story Trumps Structure, a writing guide. He shares his thoughts on whether character arc is necessary for series characters, the importance of revision, and much more.Chapter 5: Parting WordsYou can support this podcast by joining William Bernhardt's Patreon page: www.patron.com/willbernIf you're enjoying this podcast, please leave a positive review wherever you get podcasts!
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Sep 21, 2020 • 42min

Exploring Strange New Worlds with Betsey Kulakowski

Bestselling author William Bernhardt discusses the latest news from the book world, offers writing tips, and interviews Betsey Kulakowski, author of The Veritas Codex series.Chapter 1: IntroductionWriterCon 2020 was a success, and WriterCon 2021 will stream again!Chapter 2: Newsa) Simon & Schuster may be purchased by Random Houseb) Barnes & Noble CEO James Daunt discusses the need to make bookstores a destination.c) David Burleigh from OverDrive discusses the surge in library use of digital books.d) Marlowe, an AI program, will analyze your book for $89.Chapter 3: Writing TipsEditing is essential to producing a first-rate book. Bernhardt discusses the differences and purposes of developmental edits, copy edits, beta readers, and proofreading.Chapter 4: Interview with Betsey KulakowskiBernhardt interviews the author of The Veritas Codex, the first book is a new series featuring a television journalist who explores strange and explained mysteries.Chapter 5: Parting WordsWriters looking for direct feedback on their manuscripts should consider Bernhardt's upcoming small-group workshops, one online in December, one in person in 2021. Bernhardt reads manuscripts and daily work, discusses relevant topics, and provides direct critique and editing. For more information, visit www.williambernhardt.com and click on "Red Sneaker Writers."Until next time, keep writing, and remember, you cannot fail, if you refuse to quit.
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Sep 7, 2020 • 28min

Live from WriterCon: Writing for Young People with Alexandra Ott

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Alexandra Ott, author of Rules for Thieves (Simon & Schuster) and other middle-grade and young adult novels.Chapter 1We're recording before a live audience at WriterCon, the annual writers conference co-hosted by William Bernhardt, which this year added a streaming option so writers and aspiring writers could watch the entire three-day conference from home.Chapter 2: Newsa) A recent Ingram webinar discusses profound changes in how books are marketed. Publishers are paying less attention to bookstore placement and focusing more on online sales.b) Spotify, the hugely successful music streaming service, appears to be preparing to enter the audiobook world.c) Audible announces a subscription plan—the audiobook equivalent of Kindle Unlimited.Chapter 3:Bernhardt invites people in the WriterCon audience to share what they've learned at the conference, including Amy Le, Daniel Short, and Lara Bernhardt (The Wantland Files).Chapter 4: Interview with Alexandra OttBernhardt interviews Alexandra Ott, author of Rules for Thieves and other books for young readers about her career, how she broke into publishing, what captivates young readers, the differences between middle-grade and young adult novels, and much more.Chapter 5: Parting WordsBernhardt promises that there will be another WriterCon next year, Labor Day weekend, and you are invited to attend. More details to follow!
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Aug 24, 2020 • 42min

Charting the Writer's Journey with Christopher Vogler

Chapter 1: IntroductionLast chance to register for WriterCon, the writers’ conference that has not been cancelled and will not be cancelled. You can attend live, stream the three-day conference, or watch online at your convenience during the two weeks following the conference. Visit the website, look at the schedule, and see if this opportunity might be just what you need to advance your writing career: writercon.orgWilliam Bernhardt’s new novel Judge and Jury, the fifth book in the Daniel Pike series, will be released August 25, 2020. Check it out!Chapter 2: Newsa)Quarterly sales reports indicate that for traditional publishers, sales are down, but in some cases, earnings are up, due to improved sales of eBooks and digital audiobooks.b)Digital revenue for The New York Times exceeds print revenue for the first time.c)Digital sales to libraries are surging.d)Even traditional publishers are using the Amazon 100 list to spot market trends as they arise—and you can too.e)Descript adds an AI digital voice—your voice—as a means to edit your audio recording. After training, the program can generate a voice to match the text you type.Chapter 3: Writing TipsAttendees at the Central Region Oklahoma Writers retreat offer their tips: Abby Robertson, editor at Wild Rose Press and author of more than 20 novels, plus authors Mary Jo Springer and Debbie Rogers.Chapter 4: InterviewWilliam Bernhardt interviews Christopher Vogler, keynote speaker at this year’s WriterCon, and acclaimed author of the seminal work on writing, The Writer’s Journey, recently reissued in a 25th Anniversary edition.Chapter 5: Parting ThoughtsThink about reading Judge and Jury, the fifth book in the Daniel Pike series.And consider attending WriterCon 2020, either in person or virtually: www.writercon.org
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Aug 9, 2020 • 33min

Achieving Your Writing Dreams with Nathan Bransford

Chapter 1: IntroductionBestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Nathan Bransford, agent, author, and writing coach about the best advice for writers hoping to break into the publishing world.Chapter 2: Newsa)Book sales are up during the lockdown, especially for eBooks. b)The largest US printer is being sold, leaving traditional publishers uncertain whether they’ll be able get large quantities of books printed.c)Crooked Lane Books has opened a new imprint, Alcove Press, specializing in books relating to families and friendship.d)Bonnier Books UK launches a new music imprint.e)Arcadia launches a new children’s imprintf)A new digital publisher called NeoText will publish shorter genre work.g)An Indian author offers a new software program for writers called Granthika to help novelists organize their books.Chapter 3: Writing TipsBernhardt discusses the latest Reddit uproar involving the author of The Boy in the Striped Pajamas who Googled how to dye a dress red, then wrote into his new historical novel a formula from The Legend of Zelda (which involves elements that don’t actually exist). You don’t want that to happen to you. Don’t be sloppy about your research, and don’t be dependent upon the internet. Put as much effort into the research as you do the writing.Chapter 4: InterviewBernhardt interviews writing coach Nathan Bransford on the best ways writers can help themselves, like targeting an audience before they write, and writing what will make them happiest.Chapter 5: Parting WordsCome to WriterCon 2020! The entire three-day conference will be streamed and recorded, so you can see all the 60+ sessions without leaving home. All sessions will be available online for two weeks after the conference at no additional cost. This is an unprecedented educational opportunity. Join us! www.writercon.org

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