App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books
Apr 12, 2018 • 19min
640: Marketing a Paid Video App with Joao Santos
Coming up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price points.
João Santos is the Head of Marketing & Growth at Strips.
Apr 11, 2018 • 7min
Paid App Report 2018: What Categories Work as a Paid App?
Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/lLmG4xrkKXM
Apr 10, 2018 • 36min
639: Automatically Find New Facebook Audiences with Colette Nataf
Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.
Colette Nataf is the CEO at Lightning AI.
Apr 5, 2018 • 24min
638: Acquisition Channels for a Photo App with Gavin Phillips
Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.
Apr 3, 2018 • 31min
637: Growth for a Paid Game with Roni Brunn
Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how she approaches career transitions.
Roni Brunn is the developer of Triplicata Maui.
Apr 2, 2018 • 13min
Do Keyword Misspellings Help Grow Downloads for ASO?
Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Zm-Ykfdhejk
Mar 29, 2018 • 19min
636: Google Play ASO for a Game with Bjorn Rave
Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates.
Björn Rave is the creator of Splitterz.
Mar 28, 2018 • 11min
A Clever Way to Incorporate Ads
Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Mo1qneMp7e4
Mar 27, 2018 • 36min
635: Viber Head of UA, Moshi Blum
What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and how to launch and dominate a brand new country.
Moshi Blum is the Head of User Acquisition at Viber.
Mar 26, 2018 • 5min
How to Launch a Really Big App Idea
Coming up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, we forget the early struggles of big brands such as Uber, Air BnB and just see their massive success.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/wZrOu9LXPCU
