

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

May 24, 2018 • 35min
652: How to Become an Instagram Badass with Paul Lam
Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to take the perfect photo of your abs.
Paul Lam is the host of The Path Hunters podcast.

May 23, 2018 • 6min
What Countries to Soft Launch an App?
You're going to discover what countries you should soft-launch in and why we chose those countries
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/N_O4BWNRn_Q

May 22, 2018 • 34min
651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo
Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel that resulted in $30,000 in revenue.
Timothy Armoo is the Co-Founder at Fanbytes.

May 18, 2018 • 5min
Pre Launch App Marketing: Focus on These Two Metrics
You're going to discover the two most important metrics that you should be thinking about during your pre-launch.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/jIpJp2S1_-Y

May 17, 2018 • 24min
650: How to Rank Higher on Google Play with Muhaiber Muzaffar
Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer account that helps all your apps get higher rankings.

May 16, 2018 • 6min
My Favorite Subject Line Formula for PR
Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/fe2zWVVaE5Y

May 15, 2018 • 31min
649: How to Decrease Your Uninstall Rate with Kara Dake
Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid.
Kara Dake is the VP Growth & Partnerships at CleverTap.

May 10, 2018 • 32min
648: “Success” as an Indie with Rylan Evans
Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally what "success" really means in life.
Rylan Evans is an independent iOS developer.

May 8, 2018 • 33min
647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani
Today's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how they doubled their organic downloads with ASO.
Suraj Hemnani is the Co-Founder at Weather Creative Inc.

May 7, 2018 • 6min
Do I Need a Social Media Presence for an App Launch?
Do you need a social media presence on all the social media networks like Twitter, Instagram, Facebook and Snapchat for your app launch?
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ryluRt9TPBM