

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Dec 21, 2020 • 15min
Do This If Your App Retention Sucks
Here's a simple way to increase your mobile retention and bring your users back into your app.
Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features and how Listory increased day 7 retention to over 40%.
Yaniv Gilad is the co-founder and CEO of Listory, the world’s first content refinery.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

Dec 17, 2020 • 60min
App Store Optimization for 2021
This week is all about how to approach ASO in 2021 and beyond. What's changed and how has the pandemic affected app store optimization?
This week's guest is Thomas Kriebernegg, Co-Founder and CEO at App Radar - an industry leader in the app marketing & analytics field, energizing international growth for mobile apps and mobile games.
Topics Covered:
01:38 ASO for 2021
02:58 Apple Search Ads Trends
06:06 How to protect your brand using Apple Search Ads
08:52 What to control and optimize for ASO
11:45 Long tail keyword traffic outside of US
13:31 Why do I rank for a keyword that is NOT in my meta data
15:18 How do app preview videos help ASO?
18:16 Are App Store reviews exchange services worth it?
20:23 Gain App Audit
37:00 Find Art App Audit
50:25 WallStreetSlider App Audit
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

Dec 15, 2020 • 37min
814: How to Start With Influencer Marketing Campaigns with Moshi Blum
Coming up is an interview from our first virtual summit from July 2018 with then Head of User Acquisition at Viber, Moshi Blum. You will discover what you need to get started with influencer marketing, how to re-engaged your inactive users, and how to approach organic downloads while running paid marketing.
Moshi Blum is currently the General Manager Israel at Adjust. When we did this interview he was the Head of User Acquisition at Viber.
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Dec 14, 2020 • 12min
How Among Us Became #1 Mobile Game
How did Among Us suddenly take off after 2 years of obscurity?
This is a preview of an App Master Virtual Summit interview with Javier Barnes, the Head Designer at Pixel Noire Games.
He is a game designer with +10 years of experience in top-grossing mobile games. He was the Lead Game Designer at Monster Legends, Systems Designer at Despicable Me: Minion Rush and Asphalt 8.
You will discover the key lessons from the success of Among Us and Fortnite.
Javier Barnes is the Head Designer at Pixel Noire Games.
Get the full interview: https://www.appmasters.com/summit
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Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

Dec 10, 2020 • 1h 4min
How to Build a Successful Indie App Studio
This week's guest is Masud Zaman, Founder at Editr Apps Inc. You will discover, how to build a successful indie app studio.
Topics Covered
01:10 - How Successful is this company you have built
03:19 - How to launch an app as an Indie studio
05:03 - How you getting those early users and early ratings
06:01 - Do you do anything from a conversion rate
07:56 - What revenue numbers should you achieve before re-investing in paid marketing channels
11:16 - Mr.Bigshot App Audit
20:37 - How do you kind of figure out when to build the next app
27:58 - Do you have an ASO playbook thah you can share with Indie developers
28:30 - Should I focus on micro-niche apps?
30:39 - Fit52 App Audit
50:10 - DicTater App Audit
55:28 - Download Velocity for App store ranking
56:13 - Ambition Ladiez
59:19 - Advice for Indie App Developer
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit
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Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Dec 9, 2020 • 9min
Try This to Hack the Similar Apps Google Play Algorithm
In this video, you will discover how you can show up within the Similar Apps section of your main competitors. You will gain insight into how the Google Play ASO algorithm works and the tests you can run to increase your organic downloads.
Checkaso: https://checkaso.io/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Dec 8, 2020 • 29min
813: The Smart Way to Localized Your ASO with Gonzalo Juarez
Coming up is an interview from our first virtual summit from July 2018 with the founder of the largest publisher of mobile travel guides, Gonzalo Juarez. You will discover how he's growth the company 500% the past 4 years, how he transitioned from a paid app model to freemium one, and finally his localization strategy that has skyrocketed downloads.
Gonzalo Juarez Martin is the Founder & CEO at eTips.
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Dec 1, 2020 • 31min
812: Framework for Scaling New Growth Channels with Shoji Ueki
Coming up is an interview from our first virtual summit from July 2018 with then Senior Director of Growth Marketing at SeatGeek, Shoji Ueki. You will discover how to find new growth channels, the framework for scaling that new channel and a better understanding of how your marketing efforts drive value to your company.
Shoji Ueki is currently the VP of Marketing at Grailed. When we did this interview he was the Senior Director of Growth Marketing at SeatGeek.
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Nov 26, 2020 • 1h 11min
App Store Optimization Deep Dives
This week is a solo show where I'll answer all your app marketing questions along with doing an app store optimization deep dive from the audience.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Nov 25, 2020 • 16min
Get the Most Out of ASO With This Tool
You can get access to all Checkaso tools for up to 25% off. The offer ends on December 1st, so don’t miss this opportunity!
Checkaso is an ASO tool for all levels, from beginners to advanced. One of the best features is the ASOindex which gives you all the way to optimize your app, and it’s completely free. Checkaso also has a set of tools perfect for app localization and new market research — keyword impressions that show you how visible your keywords are, ranks by country, and a one-of-a-kind translator.
Learn Checkaso: https://bit.ly/2HJXwW6
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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