

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Sep 30, 2021 • 48min
855: Building 10X Features with Seth Miller
Today's guest is Seth Miller who is the CEO at Rapchat - the #1 app for making music on your phone with over 7M music creators on the platform.
Rapchat lets you create music and beats without using a computer to be heard, record, share, and get noticed.
You will discover:
- How he went from an app in college to getting into 500 startups
- How he built the first 10X feature
- The more niche the better in the early days
- How to find product market fit using surveys
- How to use instabug feature to get surveys
- How did the fundraising questions change from the first to the second investment
- How to use revenue-based financing to get you to the next stage
- What marketing channels are working today
Seth Miller is the Founder and CEO at Rapchat.
Show Mentions
- Product Market Fit Formula
- Braavo
- Fav app:
Opal
Auto Sleep
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.
Go to SearchAds.com to start your free trial.
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 29, 2021 • 10min
How This Simple Text Editor App Makes $120K a Year
Looking for app ideas? We review a simple text editor app that is making over $10,000 a month!
When you are first getting into iOS development, it's good to start with app ideas that are already generating money.
See our other million-dollar app ideas: https://www.youtube.com/watch?v=l8CYxrOmdp4&list=PLNtGHeg6BDqG8hy6VY2zeyTqrR8ECOWZq
You can watch this video: https://youtu.be/BiRaC_IBMiE
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 27, 2021 • 58min
Why a No Code App Builder
Why a no code app builder? Today's guest is Christina Chen, Lead Product Designer at Bravo Studio.
Bravo Studio App, a platform that aims to bring all the power to the designer by enabling you to own the entire digital product creation workflow. From idea to ready-to-publish, fully native apps without any code.
Christina Chen is the Product Designer is Bravo Studio.
Topic Covered:
01:21 - Why a no code app builder?
06:16 - Can an interesting app could be built entirely with a no-code tool?
11:45 - What do we need before we start using Bravo (such as designs, mock-ups etc)?
15:00 - Should we hire a service like UserTesting to get initial feedback?
19:15 - What makes Bravo different from other app builders?
25:30 - Spoiler Talk App Audit
35:45 - How to build an app with Bravo Studio
50:12 - TOTOKO App Audit
You can watch this video: https://youtu.be/S6n0MqD6Kiw
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 23, 2021 • 42min
854: How to Get Organizations to Buy App Subscriptions
Today's guest is Shriya Sekhsaria, the Founder and CEO of Lumhaa. She has won awards such as 2021 Superwoman of the Year (EduTalk in association with the Indian Ministry of SMEs) and 2020 Woman STEM Entrepreneur of the Year (AWIS). Shriya is also a bestselling novelist and 3x All East archer.
You will discover
- How EdTech is growing
- How to sell app subscriptions to organizations
- How she came up pricing for the organizations
- Why she is selling physical products
- Her outbound strategy
- The #1 growth strategy -> free is not equal for everyone
Shriya Sekhsaria is the Founder and CEO of Lumhaa.
Show Mentions
- Fav app: Mail
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.
Go to SearchAds.com to start your free trial.
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 22, 2021 • 19min
App Store Optimization for Million Dollar Apps (Part 4/4)
Are you looking for app store optimization (ASO) strategies while running big user acquisition (UA) campaigns? We cover why you need to invest in ASO still despite a high performing UA campaign.
You will also discover:
- How do you convince your manager that ASO is a good investment when you already have a UA strategy that works
- The #1 overlooked ASO strategy for million-dollar apps
- How to implement ASO workflow for million-dollar apps
Learn more about
CheckASO.io
https://bit.ly/3klMSVl
https://www.linkedin.com/in/davidmargaryan/
https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw
You can watch this video: https://youtu.be/bVqHdQBixIo
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 20, 2021 • 1h 1min
Skyrocket Your Engagement with In-App Stories
Today's guest is Aykut Bal, Storyteller at Storyly & Head of Product at App Samurai.
Topics Covered:
02:35 - How to onboard users to an app the smart way
09:18 - How to properly introduce new or idle features
09:41 - How to educate and entertain users through gamification
11:09 - How to personalize content
15:25 - How to communicate offers and boosting participation to campaigns
21:54 - Bewakoof App Audit
29:34 - How to increase your feedback from user surveys
31:39 - In-app messaging and stories within games
36:23 - how to use in-app stories with educational apps
37:09 - Does having a lot of stories increase app size
39:34 - UrbanYogi App Audit
You can watch this video: https://youtu.be/pgE1TPs67bk
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 16, 2021 • 44min
853: Virtual Wedding Livestream App Success Story
Neil and Jinjing are a happy couple and founders of the Lovecast Wedding Livestream App. They were senior software engineers at Uber & Google, but quit their job to work on Lovecast together.
You will discover:
- What kind of research went into product development before building the product
- How did they figure out monetization
- The marketing channel they focused on for launch
- How live chat improves your product
- How to improve your product by collecting feedback & analytics data
- The Firebase extensions to help you get data exported to BitQuery
- Efficient web and mobile development using Flutter
- What converts better mobile or web?
- Working
Jinjing Liang is the Co-Founder & CEO at Lovecast.
Neil Parker is the Co-Founder and CTO at Lovecast.
Show Mentions
- Ahrefs
- SheIn
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.
Go to SearchAds.com to start your free trial.
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 15, 2021 • 32min
App Store Optimization for Apps Ready to Scale (Part 3/4)
Is your app ready to scale? In this video, we discuss App Store optimization strategies for apps running user acquisition campaigns.
You will discover:
- How do we structure ASO when we're ready to scale?
- Part 1: Target higher traffic keywords
- Part 2: Expand to other localizations
- How to incorporate ASO into your UA strategy?
Learn more about
CheckASO.io
https://bit.ly/3klMSVl
https://www.linkedin.com/in/davidmargaryan/
https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw
You can watch this video: https://youtu.be/kgddQRMsS3o
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 9, 2021 • 34min
852: How VersusGame Reached Over 7.5M Active Users
Today's guest is John Vitti who is the founder and CEO of VersusGame, a prediction based gaming app where users can profit off their predictions on any real world event. To date, VersusGame has given back millions of cash prizes to winners, and has over 7.5 million active users.
You will discover:
- How VersusGame all started and the many pivots it had
- The onboarding flow test that led to 70% more signups
- How he tested the MVP of the product
- How creators are turning to VersusGame for additional revenue streams
- The early marketing campaigns that worked really well
- How the app re-engages users
- What's one thing he knows today that he wishes he knew when he first started in 2018
- Best organic and paid marketing channel today
John Vitti is the CEO of VersusGame.
Show Mentions
- Fav app: LinkedIn
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.
Go to SearchAds.com to start your free trial.
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 8, 2021 • 14min
Keyword Prioritization for App Store Optimization (Part 2/4)
After you've done keyword research for App Store SEO, how do you prioritize which keywords go into the title, subtitle (or short description), and keyword field or long description? In this video, we cover keyword prioritization, and should you go after branded keywords of your competitors?
Topics covered:
- How should you prioritize keywords
- Should you try to rank for branded keywords
Learn more about
CheckASO.io
https://bit.ly/3klMSVl
https://www.linkedin.com/in/davidmargaryan/
https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw
You can watch this video: https://youtu.be/ySUE-YvwI4Y
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************


