

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jun 9, 2021 • 39min
839: Organic Facebook Marketing for App Downloads
Today's guest is Trevor Lewis, the Developer of the Troll Master app.
You will discover how you can generate up to hundreds of thousands of Facebook impressions per week for free. Facebook is also a great way to get user feedback which is critical to improving your app and aligning it with your customer's needs!
Topics:
How a complete newbie built a successful app on the side
How to use Facebook groups to drive app downloads
How he uses his Facebook Page to drive downloads
The revenue split between his monthly, yearly and lifetime plans
Show Mentions:
- Troll Master Facebook Page
- MIT App Inventor
- Flutter
- MacInCloud
- Fav app: onX Hunt
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jun 8, 2021 • 12min
Reddit Marketing: How We Drove 1,200+ App Signups
Discover how to use Reddit to market your app and drive thousands of downloads. You will learn which subreddits to use, how to make sure your post does NOT get deleted, and how to come up with a Reddit title that drives upvotes.
You can watch this video: https://youtu.be/oBL_i29lbMs
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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7 snips
Jun 7, 2021 • 1h
Simple Ways to Increase Your Mobile Game Retention & Revenue
Hugo Obi is the founder of Maliyo Games; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King.
Topics Covered:
02:30 - Simple ways to increase retention
04:00 - How a dynamic background increased retention by 40%
12:15 - Remote config feature or launch hardcoded to a small user base
13:20 - A/B testing using Google
15:30 - Charades - Heads up app audit
22:34 - What comes first the narrative or the core gameplay loop
27:16 - Math Games - Adapted Mind app audit
39:28 - Retention is the holy grail
45:05 - Perfect Pitch Toddler Games app audit
54:40 - Thoughts on banner ads as a revenue generating ad unit
You can watch this video: https://youtu.be/6iyRj6TDDsI
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jun 3, 2021 • 36min
838: How to Succeed on Social Media with Ross Clark
Today's guest is Ross Clark, the CEO and Co-Founder of Sanctuary, an innovative venture-backed start-up focusing on astrology and other mystical products and services.
Ross has spent his career at the cutting edge of digital media and technology, leading business development and strategy for the boldest names in the industry: NBCUniversal, Hearst, Snap and Condé Nast. In this span, he has brokered industry-first partnerships between established and emerging players.
In this interview you will discover:
- How a digital media and technology executive went into astrology
- How he's been able to give away so much free content and still monetize
- What metrics to focus on when just starting out
- The A/B test that made the biggest impact
- How to find success with social as a mobile company
- How to justify investing in social
Ross Clark is the CEO and Co-Founder of Sanctuary.
Show Mentions
- Fav app: TrueCoach
- Follow Sanctuary on Instagram
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jun 2, 2021 • 7min
This WWDC Hack Led to Multiple Apple Features
Discover the WWDC hack that led to multiple Apple App of the Day Features.
https://developer.apple.com/wwdc21/
https://developer.apple.com/wwdc21/labs/
You can watch this video: https://youtu.be/wsxRfaDJNYk
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

May 31, 2021 • 58min
Mobile Gaming in Emerging Markets
Mobile gaming is HOT! But it's even hotter in emerging markets. Discover everything you need to know when building your mobile games for emerging markets such as Africa and the Middle East.
Today's guest was voted one of the 100 GI Game Changers in 2020. Johana Riquier is an award-winning diversity advocate, guest speaker and business strategist at Unity.
Check out Johana's YouTube channel:
https://www.youtube.com/c/TheJohanaRiquierShow/
Topics Covered:
01:57 - The opportunities that exists in Africa and Middle East
03:37 - What types of categories of games work best in emerging countries
06:43 - Clever ways to monetize in these markets
08:52 - How best to promote games in the markets
13:53 - Wordcursion App Audit
32:08 - Daring Destiny App Audit
40:12 - Why you should actually pay attention to these emerging markets
44: 53 - Bus Simulator Real App Audit
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

May 26, 2021 • 53min
837: The Best Performing Ad is Influencer Content with Jen Donahoe
Jen Donahoe is a Marketing and Growth Lead at Riot Games.
With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020.
You will discover:
- How influencer content is outperforming other forms of ads
- How to measure influencer marketing
- The biggest bang for your buck
- How to approach soft launch and what metrics are most important
- How to build a growth Hacking team
- Twitch vs YouTube
Show Mentions
- Famebit
- SurveyMonkey
- Episode 826: Jordan Blackman
- Adobe Spark
- Fav app: Levels
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com
For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

May 24, 2021 • 1h 2min
How to Get Traffic From Reddit
Discover how to get free traffic and app downloads through Reddit.
You will discover how to post so you don't get deleted, when is the right time to post, and what subreddits drive the best traffic.
Joining me is Brian Harp who is the founder and CEO of Gala a photo and video sharing app for iPhone users that launched April 2021.
Links:
https://www.reddit.com/r/Entrepreneur/comments/n4h02o/heres_what_i_learned_growing_my_mobile_app_to/
https://www.reddit.com/r/apple/
https://www.reddit.com/r/iOSProgramming/
Topics Covered:
03:13 - How he used Reddit to validate his ideas
05:14 - The subreddits that he used to drive initial downloads
08:20 - Why it's better to have 100 users love you than 1 million kinda like you
13:17 - How to talk to your users within your app
16:52 - What is the downside of Reddit?
21:36 - Why Brian decided to find a technical co-founder instead of a development firm
21:40 - How Brian used Angel List to find his technical co-founder
24:11 - Benkyo App Audit
32:49 - Why reddit vs other social media platforms
33:55 - Should you branch out to other channels if you found success on one platform?
36:22 - Relacomonia App Audit
49:38 - Need to get feedback on idea check out r/appideas or r/startup_ideas, App in beta = check out alphaandbetatesters, or r/sideprojects, need a cofounder = r/cofounder
50:21 - Employee Link App Audit
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

May 19, 2021 • 46min
836: How to Figure Out the Right Price Point with Kate Nezhura
Today's guest is Kate Nezhura, Director of Product at MobilityWare.
With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games.
You will discover:
- How to figure out the preferred price point
- How to segment for monetization
- What is the best way to monetize
- When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow?
- How to incorporate monetization with liveops
Show Mentions
- Fav app: Merge Mansion:(iTunes | Google Play)
- MobilityWare
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com
For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

May 17, 2021 • 1h 10min
Optimizing and Managing App Store Reviews
Today's guest is Denis Shelkov who is the Senior App Marketing Manager at AppFollow consulting department. Denis has been providing comprehensive ASO services for the biggest mobile developers for over 4 years, helping them reach first positions of top charts.
Topics Covered:
02:00 - How App Store Rating & Reviews Impact ASO
03:21 - Are ratings or reviews more important?
12.40 - How to hack the featured reviews on iOS and Google Play
15:06 - Will negative reviews on launch bury your app?
19:42 - Medica App Audit
31:27 - How does ASA impact ASO after iOS 14 changes?
36:24 - What's the impact on conversion if the rating goes from 3.7 to 4.0 rating
39:57 - Todayist App Audit
52:30 - Quote Dark App Audit
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************