Female Entrepreneur Musician with Bree Noble

Lauren Spring is a true entrepreneur who not only performs with her all-female band The Krickets and her husband’s band, The Bo Spring Band, but also runs a chain of women’s boutiques called The Fuss in Florida. On the show, she talks about running a wildly successful crowdfunding for musicians campaign for the Krickets newest release. She also details how she gave up music for good (so she thought) after a disappointing blow she suffered during her early career – when she was young and naive – and the forces in her life that eventually brought her back to music after a 10 year hiatus. Crowdfunding for Musicians – A Successful Kickstarter Project Crowdfunding for Musicians – The Power of Facebook From Giving Up on a Music Career to Re-claiming it Years Later

SMART Music Goals Are Just Smart Business As I remind you often on the podcast (and the name of this site really says it all), you as musicians are also business owners and entrepreneurs.  It is up to you to decide how you want your business to operate and to set music SMART goals that, when achieved, move you in that direction. No matter where you are right now, it’s never too late to look at your music business and ask yourself, “Is my career really how I want it to be?” In fact, it’s your duty. You are the owner of your business, the captain of your own ship, and it is your responsibility to decide on the direction you are headed. Creating music goals is like mapping out a journey. Your goals will determine which way you should steer your business. And from the music goals you create, you can deduce specific actions that will help you reach the desired destination. And when you develop SMART goals, you’ll even know how to adjust when you lose focus and veer off course. Grab Your Copy of the SMART Goals Checklist Get Started Creating SMART Music Goals The very best way to start, is to put some time aside and thoroughly review your business as it currently stands.  This evaluation is where all my students start in my signature course for musicians, The Indie Music Profit Plan (I provide detailed exercises for them), because it is SO foundational to all you will do next. Here are some other questions to ask about your musician business: Then, once that is complete, it’s time to design your future – at least your next 90 days. I suggest you use a tool called SMART goals. This is a common practice in business, but I don’t see it often applied to a musician’s business. But why not? After all, you are running a business.  Why not create SMART music goals? How To Create SMART Music Goals Step 1: Jot down as many music goals as you can think of for your musician business. Step 2: Reduce these to 5 music goals. Step 3: Turn your vague ‘wants’ into crystal clear SMART music goals.  Listen to the Podcast to find out how to make sure your music goals are SMART goals. Then use the Free SMART Goals Workbook to turn your vague music goals into SMART goals that will serve you well, moving you closer to your ultimate objectives for your musician business. What To Keep In Mind When Creating SMART Music Goals 1. The smart goal setting process is not a rigid 5 step process. Rather, it is a checklist to ensure that the sentence you have written summarizing your goal meets ALL of the five criteria mentioned on the podcast. 2. You can run through the five steps in any order. 3. The most important part of the process is to define your measures. In other words you need to know how you will know that your goal has been achieved. Grab Your Copy of the SMART Goals Checklist Resources

I talk with talented soulful Country artist Morgan Myles about her budding career, her decision to move to Nashville and how she cultivated her songwriting and performing as well as important musical relationships along the way. She also talked about how to tour with a band: the joys, the pitfalls, and the strength it takes to lead. Living in Nashville How To Tour With A Band Using Cover Songs to Attract New Fans Touring Strategy Book Recommendation The Magic Connect With Morgan Myles Morganmyleslive.com @morganmyleslive on all social media Resources

I talk with Jennie DeVoe about why she turned down a record deal contract near the beginning of her career, deciding to remain fiercely independent. We discuss what makes an artist unique and how to always put forth your very best.  She touches on the importance of growing a fan base and what an honor it is to have fans who continue to support you.  Finally she explains how tenacity and guts helped her land a steady stream of music licensing deals.  Jennie is fun, angaging and full of amazing stories that will help you in your music career journey. How to Differentiate Yourself from Other Artists Growing and Keeping a Loyal Fanbase Without A Record Deal Contract Making the Choice to Turn Down a Record Deal Contract & Stay an Independent Artist Music Licensing Connect With Jennie Jennie’s Website On Facebook On Twitter Resources

I talk with Nancy Ruth about her desire from a very young age to learn how to make it as a musician. She emphasizes how important a good music education is. She explains what drew her to move to Spain and how her love of travel and other cultures fits into her music and her career.  We also discuss what you can do to appeal to corporate and International gigging opportunities. How To Make It As A Musician by Getting A Strong Music Education How To Make It As A Musician in Other Cultures Around the World How To Make It As A Musician by Booking Corporate & Travel Industry Gigs Resources Effortless Mastery by Kenny Warner Connect With Nancy Ruth Nancyruth.com Twitter Facebook ABOUT HOST BREE NOBLE

Pinterest For Musicians: Why Have A Presence On Pinterest What are the benefits of using Pinterest for musicians? Pinterest is actually a search engine, although it is well know as a social media site. It is more for images as opposed to videos. In fact, it is the third most popular search engine, after Google and Youtube. It has a definite appeal to and is most popular with women over 25, but my daughter, who is 13, loves Pinterest. Since most of us have a big female audience, it only makes sense that it would be a  great place to showcase your talents. Because users of Pinterest are generally very engaged, they spend long periods of time searching out items of interest and will take the initiative to find what they are looking for. One of the great things about this site is that you don’t necessarily have to constantly create new content. You are there to find other people’s content that you think is cool and Pin it in one place, on a Pin Board, as your favorites. This allows people to see many related things at one time that they may be particularly attracted to. It allows you to leverage the popularity of other people’s stuff to help boost your stuff. If you offer really interesting videos or announcements of free stuff, and then put your news among the others, people will be drawn to it. Pinterest for Musicians: Setting Up Your Account So how do you set up a Pinterest account? First of all, you want it to be a business account. Business.pinterest.com. It doesn’t cost you to have a business account, but a business account will give you access to valuable analytics so you can tell which of your Pins are the most popular and which subjects resonate with people so you can display more of the same types of Pins.  Pinterest For Musicians: 15 Pinterest Board Theme Ideas Download the FREE Pinterest Board Theme Ideas Cheat Sheet Pinterest For Musicians Strategy: Getting Them From Pinterest To Your Music Website Pinterest is not a music-centric media site but it can really help you to drive people to your own website by offering attractive, common interests. This is the most important thing to remember: you are using this site to drive people to your website to be introduced to your music. It doesn’t really help you to have a lot of people visiting your Pin Boards but never connecting with you on your website; so work towards that goal. At the top of your Pinterest page in your bio. There you can place a link to your website. You need to grab their attention and let them know what they will get out of your website. Can they expect free download of your music? Will you be coming to their town soon and doing a free concert? You already know that they have similar interest to yours so offer things that they would be interested in. If you love creative endeavors and have a passion for this type of media community, and you enjoy learning what’s new in lots of categories, this is definitely the place for you to leverage something you already enjoy to make more fans for your music. RESOURCES  

I talk to Audrey Callahan, musician and entrepreneur, about releasing Message Music and how it connected with her fans. She talks about how she followed her passion in music and how she started seeing loyal fans and income follow. Audrey emphasizes giving life to music and songs by sharing meaningful messages. She is also the creator of the Ultimate Entertainer Workshop. Strategy for Releasing Individual Songs v. EP Building a Loyal Fanbase Treating Music as a Business Creating The Ultimate Entertainer Workshop Connect With Audrey Callahan Audreymusic.com Get Audrey’s New Single: Write Your Own Story The Ultimate Entertainer Workshop: Dancingsinger.com Clothing Line: Spiritwarriorshop.com Book Recommendations: The Four Agreements Seven Habits of Highly Effective People RESOURCES  

I talk with Lisa Brigantino about how to become a full time musician, the perseverance it takes, and how she diversified what she’s doing so she can do music day in and day out. She’s a solo singer/songwriter, runs a music production and rights-clearing company, and does musical comedy shows with her sister too! Lisa’s Experience in Lez Zeppelin Lessons Learned in the Music Business as A Full Time Musician Hidden Pond Productions Lisa’s Advice to Musicians   Recommendations This Business of Music (10th Edition) On Music Licensing by Al and Bob Kohn Big Magic – Elizabeth Gilbert Connect with Lisa Brigantino Hidden Pond Productions Website Lisa Brigantino Website RESOURCES

Why I Built a Fan Base Over the past 2 lessons, we’ve worked through some pretty heavy stuff in relation to building a fan base. I told you about my epic failure with selling my first album. I explained that it was only when I started analyzing the strategies of successful Indie artists that I was able to launch myself out of total obscurity and start building a fan base that would allow me to sell my album, both offline and online. Once I did, I was able to sell out of my first 1,000 CDs, order more, make more albums, sell out of those, order more, and so on. Even though I’m not actively touring and selling my music right now, to this day I still receive continuous payments for online sales. The Crippling Mistakes to Avoid When Building A Fan Base In lesson #2 I told you about the 5 crippling mistakes and gave you strategies to avoid them. Let’s review those really quickly: Mistake 1: Not clearly articulating your “why”. Mistake 2: Asking people what they think about your dream of a music career. Mistake 3: Using the right strategies, but in the wrong order. Mistake 4: Trying to do everything by yourself. Mistake 5: Not setting an easily trackable #1 goal. If you missed that lesson on Episode #49 you definitely want to go back and listen to that so you won’t get caught up in those snares that can have a domino effect on your motivation, your focus, your confidence and your ability to move forward toward achieving your dream of a self-sustaining music career. Can I Really Build A Fan Base? After hearing from many of you over the past 2 lessons, I’ve found that most people believe they have to get lucky or get the attention of Industry “decision makers” in order to create a successful music career that brings in a steady income. We create all these justifications: Maybe I just don’t have what it takes. Maybe I’m too young. Maybe I’m too old. Maybe I don’t have the right look, the right sound, the right pedigree. Maybe Bree is just smarter than me… All wrong. Those are all limiting beliefs. Instead, I’ve discovered that building a platform to attract and engage an email list of fans who love your music and are eager to support your projects is the key to reaching your #1 goal. Keep in mind – if I can do this, anyone can do this! When I started I was just a middle-aged woman from California with small children and a part-time job. Although I had a business degree, it was in accounting. I had no marketing background; I had no online experience; I had no manager, no booking agent, no record label and no connections. And I made a LOT of mistakes along the way. I started with all the misconceptions you may have: I assumed I needed a record deal, I thought I needed a manager, I was sure I needed a booking agent, and I certainly needed to be part of a band that was already established, and I couldn’t succeed without press…… I was crippled by those myths for 10 years. And I paid the price. By the time I started down the right path, I had small kids which made it hard to tour. Why couldn’t I have figured this out in my 20s? The great news was, it didn’t matter that I was middle-aged and had small kids. I made it part of my story, my identify, and I attracted fans who loved me for that. The thing is, there is a perfect audience for YOU out there too. It doesn’t matter if you’re 16 and still in high school, a middle-aged mom with a baby on one arm and spit-up on your blouse, or over 50 and just getting back into music after putting it on hold to raise a family or develop a different career (remember 50 is the new 30 and 60 is the new 40). In fact, some of my very BEST students are over 50 and extremely passionate about building their music career. Let Your Fan Base Be Your Guide Now that you have your #1 goal laid out and you know why you’re doing it, and you know what to avoid doing, I want to introduce the new framework. In today’s lesson, I’m going to give you the framework, the step-by-step blueprint, to move you from point A, (I’m overwhelmed, I function in relative obscurity, I have a high level of frustration, my sales are few and I have little money) wherever you are today, to Point B – a confident artist with a well-established platform, a growing email list, a fanbase who are engaging with you to become super fans, attending your shows, buying your music and supporting your projects. Going back to our first lesson, all those boxes full of CDs stored in your garage.You created that CD, and then you tried to find an audience to buy it. Instead, what you need to do is build your fanbase first, find out what they want from you, and then create that. After I built my fan base, I found that one thing my fans loved was when I sang Broadway and Classical tunes. So I created a CD of many of the songs they requested plus my favorites. That thing sold like hot cakes. Even if I wasn’t doing a specifically themed program, my audience just loved buying it. Now this isn’t to say that if all your fan base wants is cover tunes you have to give up on your original music. It just means giving them what they want and they will be more excited to support your original projects. 7 Step Process To Building And Monetizing A Fan Base First you have to build a fan base to find out what they want. So the steps in the framework go like this: Determine where you’re going in your career in detail. You don’t want to skip over this step. It’s vital, just like the blueprints for a house that tell you to build the foundation first, you need to build your career on a solid foundation before you jump to the next step. In this step you’ll also get a firm hold of your schedule, your priorities and your time-management so you know that everything you’re doing in your music career has purpose and forward motion. Setup your platform. Decide on your “branding” or the way you’re going to portray yourself as an artist. Create your website, your social media presence and your email “plan of attack.” Setup your “ethical bribe” or value exchange to attract new fans. This should be in the form of a free download. It’s important to set it up right so you get real fans and not just freebie-seekers. Build your email list. This includes getting your first 100 email subscribers. There are several strategies for getting new fans for free online, tactics for getting tons of new signups at shows, and many other great ways to get new fans onto your email list. Engage with your fans. This includes specially crafted welcome emails, automatic emails designed to sell your music, what to write about and when to send them, and more. On the social media side, you need to know what to post and how often to post specific kinds of content. You also want to use tools that help you find great stuff to post that your fans will love and that make your life easier so you don’t have to spend all your time online. Make some money. Here’s where you start to drill down on optimization strategies for getting quality bookings, selling out your inventory at the merch table, and creating subscription plans that will bring in steady income. Finally, you want to explore the world of crowdfunding. This will allow you to finance future projects instead of using your savings to create an album you’re not sure if anyone will buy. Getting Your First 100 True Fans I want to give you a head start on this. I realize that you may not have a finished website, or you haven’t signed onto social media yet, or, you don’t have any way to collect email subscribers. That’s OK. You’ll get there. But here’s something you can do right now. Reach out to 10 of your friends. Tell them that you’re creating an easy way for fans of your music to find out what’s going on with you, when and where you’re playing a show, when you’re releasing new music, when you come out with a new video. And, tell them that you’ll also be giving away some cool prizes to your fans. Then ask them if it would be OK to include them on the list and could they provide their best email address. Reassure them this is only for purposes of fan updates and that you won’t share their information with anyone. Collect those emails in a document or even on a piece of paper (at least for now, until you’ve setup an email service provider like MailChimp, BandZoogle or ConvertKit. Go through your email contacts, Facebook messages, Twitter, your texts, anywhere you interface with friends on a regular basis. Send the request to 10 at a time until you’ve reached 100. And if you finish the exercise and get to your first 100 true fans…Congratulations! You now have a bigger email list than over 50% of Indie Artists! From 100 True Fans to a Self-Sustaining Music Career 100 fans is a huge milestone. Once you do that, you’re going to be excited, and you’re going to have a lot more questions: How do I set up my email service provider so my emails get delivered and are in compliance with the spam laws? What do I do with them once I have them on my list? How do I get them to invite their friends? How do I attract people I don’t know and get them on my list? How to I lead my new fans down a path, in the most effective and non-sales-y way possible, to buy my music? What other ways are there for me to increase my revenue through my fans? How can I get them to get excited about supporting my new projects? And that’s why I created the Indie Music Profit Plan. If you’re ready for answers to these questions, if you’re ready to be taken by the hand and shown the exact process, I can help. I’m just about to release a new, 12 week course that will walk you through the proven, step-by-step system for building a powerful and profitable fan base. It’s called The Indie Music Profit Plan. We open up enrollment to the course twice a year, just like a college class. The next enrollment is coming up in a few days. And if you’d like to get on the VIP list to be the first to have a chance to enroll and receive special VIP bonuses, I want you to go to www.IndieMusicProfitPlan.com right now to sign up as a VIP. On Friday May 13, we’ll send you special links to enroll before anyone else so you can grab the VIP only bonuses. If you’re reading this after the official launch on Monday May 16, simply go to www.IndieMusicProfitPlan.com to enroll and get the action-takers bonuses before they expire. I promise, these are going to be amazing! For now, keep working on getting your first 100 true fans. I know the achievement will not only encourage you and build momentum, but it will put you on the path to building an engaged, raving fan base that will help you create a self-sustaining music career. RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic