
This Anthro Life
This Anthro Life is the premiere go-to Anthropology Podcast that fuses human insights with cultural storytelling. We equip you with a deep understanding of the human experience to revolutionize your decision-making strategies and social impact. Head over to https://www.thisanthrolife.org to learn more. Spearheaded by acclaimed Anthropologist Dr. Adam Gamwell, This Anthro Life equips leaders, individuals, and organizations to shape a more compassionate future. We aim to broaden perspectives and fortify decision-making skills by fostering a profound understanding of culture coupled with the transformative power of storytelling. With curated conversations and thought-provoking discussions featuring humanity's top makers and minds, prepare to have your perspective transformed. This Anthro Life delves into various facets of human society—from examining the complexities of cultural identity to understanding the influence of technology on our everyday lives.🌍 Change Your PerspectiveExplore the complexities of life in a simple and engaging way. From AI and robotics revolutionizing the nature of work to emojis changing how we communicate, we delve into the forces shaping our world. No topic is off-limits—fossil fuels and their impact on our planet, the race to find alternative energy solutions, and so much more.🎙️ Captivating ConversationsGo beyond surface-level discussions with deep dives into fascinating topics. Dr. Adam Gamwell's interviews are thought-provoking, enlightening, and always entertaining. Carefully crafted questions ensure engaging conversations that are free from jargon, making them accessible to listeners of all backgrounds.✨ Key TakeawaysGain valuable insights from each episode that you can apply to your own life. Discussing wisdom gained from the edges of society, we extract impactful quotes and actionable ideas from our guests. Expand your horizons and develop a fresh perspective on the challenges we face as individuals and as a global community.🔊 Join the Community on SubstackSubscribe to "This Anthro Life" now for a weekly dose of eye-opening conversations. Share the podcast with friends and family who crave intellectual stimulation and diverse discussions. Be a part of the movement to change how we approach design, culture, business, and technology. Beyond offering an engaging outlook on human experiences, This Anthro Life lends its anthropological expertise to businesses, organizations, and individuals. We help them navigate challenges with effective communication techniques and innovative problem-solving strategies rooted in a nuanced understanding of human behavior and social structures. Get in touch.Join us on this captivating voyage of storytelling at the crossroads of culture, design, technology and business. We're excited to collaborate with you in shaping a more compassionate world through an enriched narrative of the human experience. Experience breakthrough perspectives on human experiences and come away equipped to make enriched decisions that contribute positively to your sphere. Join us as we shape a more connected, hopeful narrative - one human story at a time.
Latest episodes

Feb 4, 2021 • 43min
They're not Binging TV, they're Feasting: Rethinking Media, Honor and American Culture with Grant McCracken
Take a walk with anthropologist and consultant Grant McCracken and host Adam Gamwell, as they discuss Grant's new book The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names and dig into Grant's uncanny ability to excavate and weave together (American) culture, media, and storytelling, and pull out provocative insights like the need to get more anthropologists and cultural experts into the C-Suite, how we might re-invent honor in the contemporary world, and how setting anthropology free from the academy can reshape it and make the field better for it.In The New Honor Code, Grant draws together ideas from Elizabethan England, insights found while hanging out in people's living rooms interviewing them about their television watching habits for Netflix, the rise of celebrity culture as the closest thing we have to honor today - and why that's a problem - and the seemingly uncrossable gap between American boomers and millennials/GenZ. In mixing all these ideas together, he asks what is honor, why did it seem to disappear from our culture and what would it look like to create a system of honor in contemporary United States that would dissuade people from acting badly with impunity. We dig into all these topics in this episode and Grant has some great advice for any social scientist looking to go into consulting or business or if you're in business, how we can be more savvy and practical about infusing anthropological mindsets and thinking into organizations without hitting people over the head with it, especially if they find the idea of culture confusing. --- Send in a voice message: https://anchor.fm/thisanthrolife/message

Jan 19, 2021 • 58min
How to Manage Social Conflict, Communicate Effectively and Find Common Ground with Jeremy Pollack
In January 2021 armed rioters stormed the US Capitol in a harrowing and politically fomented insurrection. It was an apex of years of divisive and condemnable rhetoric and fear-mongering used to stoke insecurities and desperate action. How do we ensure this never happens again? Or how do we dismantle the social structures that feed hate, fear, and contempt? What this event, and on the flip side, our celebration of Martin Luther King jr. Day (when we recorded this episode 1/18/21), reveal is that understanding what leads to social conflict and how to manage and resolve conflict is more essential than ever. Today Adam Gamwell and Astrid Countee talk with conflict management expert and author Jeremy Pollack about healing a divided nation by learning to talk with our neighbors more. We dig into:Why humans need help managing conflictCognitive and perceptual biases that prevent us from communicating clearly with one anotherHow to communicate clearly around fears and intentions to find common groundHow to understand and disarm Worldview defenseThat we need to start talking to our neighbors more! The importance of local leadership in modeling intergroup communication and shared goalsJeremy Pollack is the Founder of nationwide conflict resolution consulting firm Pollack Peacebuilding Systems and author of the new book Conflict Resolution Playbook: Practical Communication Skills for Preventing, Managing, and Resolving Conflict. Jeremy is a fellow at Stanford University’s Center for International Conflict and Negotiation, and an expert on human conflict with an academic background in social psychology, evolutionary anthropology, negotiation, conflict resolution and peacebuilding.https://www.linkedin.com/in/jeremypollack1/https://www.facebook.com/pollackpeacebuilding/https://www.youtube.com/channel/UC3K6m_0bO31lD7JUc0th_vQ/featuredhttps://pollackpeacebuilding.com/--- Send in a voice message: https://anchor.fm/thisanthrolife/message

Jan 1, 2021 • 29min
The Hidden World of Sh*t (a farewell to 2020)
Language warning. We use the word sh*t a lot in this episode, since it is, in fact all about poop. To wrap up this crappy, some may even say shitty year, host Adam Gamwell and intern Elizabeth Smyth discuss the origin of the word shit, how the way we defecate is culturally constructed, what our poop reveals about us, and so much more in this New Year’s Eve mini-episode of This Anthro Life. Farewell 2020, it’s been real.In this episode we dig into:What poop tells us about culture and our biologyWhether to sit or squat?Poop’s superpower for healing gut microbiota and potential energy sourceHow poop in space might tell us if we are, in fact, extraterrestrials ourselvesAlso check our new blog Voice and Value where we dive deeper into all things human: Voice and Value – MediumArticles referenced:The History of Poop Is Really the History of TechnologyPoop Worlds: Material Culture and Copropower (or, Toward a Shitty Turn)Poop (Somatosphere)How Fossilized Poop Gives Us The Scoop on Ancient DietsWatching What We Flush Could Help Keep a Pandemic Under Control https://nyti.ms/2J2MJaaHuman feces from the developing world could power millions of homesFollow this Anthro Life on Twitter, Facebook, LinkedIn, and Instagram!Twitter: This Anthro Life Podcast (@thisanthrolife) / TwitterInstagram: This Anthro Life Podcast (@thisanthrolife) • Instagram photos and videosFacebook: https://www.facebook.com/thisanthrolife/LinkedIn: https://www.linkedin.com/company/this-anthro-life-podcastWebsite: This Anthro LifeMusic: Epidemic SoundsNo Regrets - Guy TrevinoBasmati - Farrell WootenEpisode Art: Liz Smyth--- Send in a voice message: https://anchor.fm/thisanthrolife/message

Nov 26, 2020 • 37min
More than a Game: Sports, Race, and Masculinity in Diaspora w/ Vyjayanthi Vadrevu and Stanley Thangaraj
In this episode we meet Dr. Stan Thangaraj, an anthropology professor at the City College of New York whose research includes immigration in the U.S, being interviewed by Vyjayanthi Vadrevu, a business anthropologist and ethnographer. Together, the two discuss basketball, community, identity, race relations and so much more. Stay tuned with us as you learn about why race relations are so important and the answers to the following questions:What does sports and their global popularity reveal about race relations in the US?What can we learn from the merging transnational identities?How has the “Black Lives Matter” Movement impacted the nonwhite and nonblack communities?What are the politics within the diasporic communities?Why is it so important to continue research and teaching about these communities?Sponsors for this episode:Check out the world's first Neuromarketing Bootcamp and sign up today with our Affiliate link!Neuromarketing Bootcamp by Neuroscientist Matt Johnson and Marketing Director Prince GhumanUse offer code ANTHROLIFE for $500 off: Affiliate link: https://www.popneuro.com/neuromarketing-bootcampAnd check out Matt and Prince’s episode on neuromarketing on This Anthro Life https://www.thisanthrolife.org/a-neuroscientist-and-marketer-walk-into-a-bar-neuromarketing-and-the-hidden-ways-marketing-reshapes-our-brains-with-matt-johnson-and-prince-ghuman/Check out our new Medium Blog "Voice and Value": https://medium.com/missing-linkcollaborative provocations and stories that get us closer to human and deepen our perspective on society, culture, and our future. Stanley Thangaraj is an Assistant Professor of Anthropology at the City College of New York (CUNY). His interests are at the intersections of race, gender, sexuality, and citizenship. He studies immigrant and refugee communities in the U.S. South to understand how they manage the black-white racial logic through gender, how the afterlife of colonialism takes shape in the diaspora, and the kinds of horizontal processes of race-making.His monograph Desi Hoop Dreams: Pickup Basketball and the Making of Asian American Masculinity (NYU Press, 2015) looks at the relationship between race and gender in co-ethnic-only South Asian American sporting cultures.Vyjayanthi Vadrevu is an ethnographer/ design researcher and strategist with a background in anthropology, business development, and nonprofit administration. She works on social impact design projects as well as corporate technology projects, delivering insights to help clients better serve their end users and beneficiaries. Vyjayanthi is also a trained bharatantyam dancer, with additional experience in Odissi, Kuchipudi, Kathak, and West African dance, and uses movement and choreography to connect to the deepest parts of the human experience.Music: Epidemic SoundShow notes: Xin Yao Lin, Elizabeth SmythEpisode art by: Sara Schmieder --- Send in a voice message: https://anchor.fm/thisanthrolife/message

Nov 11, 2020 • 59min
Life in the Age of Social Media and Smartphones with Daniel Miller and Georgiana Murariu
Do you have a sense of how much time you spend each day on social media and smartphone? Whether you can live with them or you can't live with them, we know for most of us, these are ingrained parts of our everyday lives. In this episode, we will uncover the life in the age of social media and smartphones, featuring Dr. Daniel Miller and Georgiana Murariu from the University College of London. Stay tuned as you learn about the ‘Why We Post’ project, ‘Anthropology of Smartphones and Smart Ageing, and the ‘AnthroCOVID’ project. We dig into:How do people use social media differently around the world?What are some strategies for making research accessible?What is the impact of smartphones on health?What are some creative ways that people have documented lives during the pandemic?How do you get so many anthropologists to work together globally?What is some advice for researchers who want to do collaborative and comparative work?Daniel Miller is a Professor of Anthropology at University College London and directed the ‘Why We Post’ project, which investigated the uses and consequences of social media in nine different countries around the world. The project resulted in twelve open access books, one about each fieldsite and two comparative ones. He is currently leading a project called ASSA (The Anthropology of Smartphones and Smart Ageing) which aims to analyze the impact of the smartphone on people’s lives based on 11 simultaneous 16-month ethnographies around the world. He is also the founder of the digital anthropology program at University College London (UCL).Follow Daniel on @DannyAnthGeorgiana Murariu is a public dissemination officer at UCL, working with Daniel Miller and the team of researchers on the ‘Anthropology of Smartphones and Smart Ageing’. She is currently developing and implementing a dissemination strategy for the project which includes helping create a MOOC based on the project’s findings as well as using social media and digital tools to encourage the public to engage with the project’s findings and anthropology as a discipline.Follow Georgiana on Twitter: @georgiana_muTwitter: @UCLWhyWePostEPISODE SPONSOR: Check out the world's first Neuromarketing Bootcamp and sign up today with our Affiliate link!| Use offer code ANTHROLIFE for $500 off: Affiliate link: https://www.popneuro.com/neuromarketing-bootcamp--- Send in a voice message: https://anchor.fm/thisanthrolife/message

Oct 23, 2020 • 49min
Getting Down to Business and Making a Career with Anthropology: Guest Podcast w Adam Gamwell on Anthro Perspectives
This Anthro Life is based on lifting up the voices and value of anthropologists and human scientists in all fields through sharing their stories, thought leadership, struggles, and winding paths. Today we've got something special, where we turn the mic around on our host, Adam Gamwell and hear some of his story on how he is building a career as an anthropologist. TAL's Adam Gamwell recently guested on fellow business anthropologist Keith Kellersohn's new YouTube series Anthro Perspectives, where he interviews anthropologists in industry and businesses about their work. This episode has a bit of everything:whether you're an anthropology student in school looking to get your first job, an academic looking to move into industry, if you're already working somewhere out there and looking to change careers, or perhaps if you don't work anthropologists and you want to find out and understand value anthropology can bring to your business. We cover all of this and more in our conversation. One of the most helpful things in these scenarios I find is hearing other people's stories about how they did it or are doing it, or even how they just stumbled around in the dark and making it up as they went along and still came out with some kind of experience. I think perhaps the latter is closer to my own story. So I invite you to join me for a chat about career paths, learning to articulate the value anthropology. Social sciences provide to businesses and a bit about why I do what I do. Thanks to Keith for sharing this episode.Check out the world's first Neuromarketing Bootcamp and sign up today with our Affiliate link!Neuromarketing Bootcamp by Neuroscientist Matt Johnson and Marketing Director Prince Ghuman | Use offer code ANTHROLIFE for $500 off: Affiliate link: https://www.popneuro.com/neuromarketing-bootcampEpisode Art: Sara SchmiederMusic: Epidemic Sounds--- Send in a voice message: https://anchor.fm/thisanthrolife/message

Sep 30, 2020 • 44min
Death Work: The Life and Culture of Forensics with Lilly White
When most people think of forensics or forensic anthropology the first thing that comes to mind are TV shows like CSI or Bones, or maybe in Six Feet Under.This may sound overly obvious, but people die every day. And this means that every day someone has to deliver dealth notifications to next of kin, especially when people live apart. Often times coroners are the ones who deliver these notifications. Coroners are elected or appointed public officials whose primary duty is to determine and certify cause of death.and while they have the scientific knowledge to do so, sometimes with the help of apps and digital tools, the social part of dealing with death, both for next of kin and the coroners themselves, is often ignored.We all experience death at some point but across 2020 more people have been directly impacted by death than ever before due to COVID-19. Meaning that more people than ever are receiving death notifications, which was a difficult conversation even before the pandemic. These notifications are challenging to give, Imagine knocking on a door or picking up the phone delivering the news that someone has passed away. It’s essential work. And it’s not easy. It’s also deeply social and cultural.This is why I’m talking to Lilly White a forensic anthropologist who focuses on the cultural side of forensics, especially on the lives of coroners and medical examiners and the best ways to handle death notifications. Lily got her PhD from the University of Montana in 2019 and currently owns and operates Bones and Stone Anthroscience with her husband.So today we’ll be talking about how cultural anthropology can play a role in forensic anthropology especially with death notifications.Top TakeawaysWe dig into the unseen/secret life of coroners (from a cultural perspective)Death notice work is essential but emotionally difficult so there’s a struggle keeping coroners in the practiceThe challenges of scientific training and having to deliver the worst possible news; the mix of scientific and social knowledgeWe’ll open the conversation like I often like to do, with Lily’s story and how she found her way into forensics and forensic anthropology, what life is like training to be a coroner, and her path to running her own forensics business today.Read about Lilly’s work in NYC with COVID-19 deaths (University of Montana)Lilly’s Instagram: Bone & Stone Anthrosciences (@deathphd) • Instagram photos and videosWhat is a Coroner?Episode art: Sara Schmieder--- Send in a voice message: https://anchor.fm/thisanthrolife/message

Aug 18, 2020 • 48min
How to Study Meaning at Scale: AI and Big Data Ethnography, Microcultures and the Future of Innovation w/ Ujwal Arkalgud
Artificial Intelligence. Natural Language Processing. Machine Learning. Big Data. If you've studied Anthropology at all, you'll likely notice these terms don't often get use, unless you happen to be studying one of these areas, like doing an ethnography on artificial intelligence. Yet if these tools are used everyday across millions of applications and software lines of code to make our world run, how might they help us understand ourselves better? Big data often gets used to understand patterns people's behavior and thinking at a high level, and it is common to see people split into segments from this data.So in the world of market and consumer research you may know that people are commonly categorized into segments or generations - you've likely seen people written about as Millennial or Baby Boomers (OK, Boomer). But what limitations to understanding people are present when putting them into segments and generations and only seeing them from a high level? That's often where ethnography comes in, and where anthropologists like to live with and get to know people on their terms. But there's a huge stretch between massive Big Data sets and individual ethnography, right?What if there were a way to do ethnography with big data? That is, what if there were a way to be able to understand the nuances of cultural meaning people assign to things from big data sets? What this entails is, in essence quantifying ethnography. And turns out, the key has to do with focusing on meaning. That and some computer science wizardry.I'm excited today to have on the show one of the pioneers in this field, Ujwal Arkalgud, CEO, cultural anthropologist, and co-founder of Motivbase, a global tech research firm that has cracked the cultural code and developed software and research tools that bring together the analytical power of anthropology and the wide reach of big data.We’ll dig intothe concept of micro cultures, which are are a set of meanings that make up a market space,the need to study of meaning and behavior in business, why don’t companies think about meaning as a primary mover?why traditional market research doesn’t effectively get at meaning,how the internet has changed the way we make culture and meaning and that betting on cultural homogenization is a trapCheckout Movitbase hereMicrocultures: Understanding the consumer forces that will shape the future of your businessUjwal's Medium pageIf you enjoy This Anthro Life, please consider supporting the show with $5 - $20 a month on Patreon. We're self funded so rely on you to help make the show happen!--- Send in a voice message: https://anchor.fm/thisanthrolife/message

Jul 17, 2020 • 1h 6min
Cyberpsychology: How Life Online Shapes our Minds and What We Can Do About It w Julie Ancis
It's no surprise that many of us find ourselves increasingly on mobile devices or the internet. We shop online with ease, connect with friends and family on social media, check the news, and play games. And especially during the era of COVID millions, more people are figuring out if they can work remotely. In this episode, Adam sits down with Dr. Julie Ancis, one of the world's leading cyberpsychologists to talk about how digital technology in life online is impacting the ways we think and interact with one another. As an interdisciplinary scholar, practitioner, and pioneer in the field, Dr. Julie Ancis is starting as Director and Professor of an exciting new Cyberpsychology program at the New Jersey Institute of Technology and currently writes for the new Cyberpsychology blog for Psychology Today where she's been offering advice on how to practice mental wellbeing as so many of us move online, especially during the time of COVID.Digital technology can be a blessing and a curse, right? Connecting us in new ways to old friends, but it can also be addicting, cause people to unfairly compare themselves to one another on social media to feel more lonely even. When it comes to things like the news, it can be more difficult to discern fact from opinion. But don't worry. It's not all zoom and gloom. What we'll find is that it's up to us to become discerning critical thinkers about our own psychology and the psychology of others when it comes to life online. And understanding that we do in fact have the tools each and every one of us to become critical thinkers. And, if you feel like you want to learn and get an even better handle on it, there's a brand new cyber psychology program at NJIT launching just around the corner.Dr. Julie AncisAncis ConsultingNew Jersey Institute of Technology Cyberpsychology ProgramPsychology Today Cyberpsychology BlogCatch Julie on:TwitterFacebookInstagram Checkout my This Anthro Life sister project MindshareAnd our upcoming panel “Ethics are for Everyone: Four Anthropologists Talk Shop on ethics across design, business and technology” Eventbrite registration here--- Send in a voice message: https://anchor.fm/thisanthrolife/message

Jun 28, 2020 • 45min
A Neuroscientist and Marketer walk into a bar: Neuromarketing and the hidden ways marketing reshapes our brains with Matt Johnson and Prince
Ever wonder why certain new ideas stick while others don’t? We often hear a lot about innovation when it comes to new ideas, but really that’s only part of the equation. Psychology, marketing, neuroscience - and yes - anthropology can help us make sense of why some new ideas stick while others fall flat.On this episode Adam Gamwell talks with neuroscientist Dr. Matt Johnson and Professor of marketing Prince Ghuman about the fascinating role neuroscience plays in our evolving consumer lives. Matt and Prince have a new book out called Blindsight: the (Mostly) Hidden Ways Marketing Reshapes our Brains that explores the emerging field of neuromarketing.This is a fascinating conversation that gets into the neuroscience, marketing, and psychology of why we consume, why certain kinds of advertisements work for different groups of people, and -something long time listeners of This Anthro Life know - the need to clearly communicate our work as human, Neuro, and social scientists to other disciplines and people in general. And speaking of that, we dig into one of Adam's favorite subjects of all time - Star Wars - to figure out why nostalgia marketing can be so powerful.Book link: getbook.at/blindsightBlog link: https://www.popneuro.com/neuromarketing-blogBio: https://www.popneuro.com/blog-authorsTwitter: @pop_neuroPrince Ghuman’s Twitter @princeghuman248Matt Johnson’s Twitter: @mattjohnsonismeInstagram: @pop.neuroon LinkedIn: Prince Ghuman and Matt Johnson, PhD.--- Send in a voice message: https://anchor.fm/thisanthrolife/message