Earn Your Leisure

In this episode of Earn Your Leisure, we sit down with Carolyn Aronson, the CEO and founder of It’s A 10 Haircare, to uncover how she built one of the most successful independent beauty brands in the world.Carolyn shares the strategies behind It’s A 10’s explosive growth, including how giving away millions of free samples turned her brand into a multi-million-dollar powerhouse. She also breaks down how she grew her company by 1,000% through branding and social media marketing, expanded into 125 countries, and kept It’s A 10 relevant in the beauty industry for nearly 20 years.We also discuss the challenges of buying out a business partner, the importance of financial literacy for entrepreneurs, and how her first haircare business failed in 18 months—only for her to come back stronger and build a $500M empire. Carolyn emphasizes why a slow and steady approach is key, how to trademark a beauty brand, and the biggest challenges she faced as a CEO.This is a must-watch for entrepreneurs, beauty industry professionals, and anyone looking to build a global brand from the ground up!#EarnYourLeisure #ItsA10Haircare #CarolynAronson #Entrepreneurship #BeautyIndustry #BrandBuilding #Marketing #SocialMediaMarketing #BusinessGrowth #FinancialLiteracy #CEO #Haircare- [00:00:00] - Rashad Bilal welcomes back the audience and introduces the guest, Carolyn Aronson.- [00:00:21] - Mention of Kelsey, Travis Kelsey, and Tyson Beckford.- [00:00:42] - Discussion about It's a 10 Enterprises operating in numerous countries and its sales.- [00:01:03] - Carolyn Aronson is honored to be named on Forbes 50 over 50.- [00:01:49] - Carolyn describes the Rewind it 10 product and its qualities.- [00:02:30] - Discussion about Carolyn's journey from a hairdresser to starting her company.- [00:03:22] - Introduction of It's a 10 haircare and the miracle leave-in product.- [00:04:06] - Troy asks about the initial product and marketing strategies.- [00:06:05] - The concept behind the name, It's a 10, is discussed.- [00:07:18] - Rashad asks about the initial marketing efforts.- [00:09:09] - Carolyn discusses the failure of her first company.- [00:11:41] - Carolyn talks about learning from initial failures about business efficiencies.- [00:14:14] - Carolyn describes the early challenges and a breakthrough in California.- [00:15:05] - Carolyn discusses what contributed to the company's success.- [00:16:53] - Discussion about financial literacy and managing growth.- [00:19:00] - The importance of adapting to social media and e-commerce strategies.- [00:22:07] - Building a team and the importance of fitting within a company culture.- [00:23:09] - Carolyn talks about product inclusivity and her background.- [00:27:26] - The launch and strategy behind Rewind it 10.- [00:32:20] - Carolyn discusses the acquisition focused on hair growth.- [00:37:20] - Discussion on being a female entrepreneur in a male-dominated industry.- [00:39:23] - Rashad mentions Target's diversity cutbacks and product inclusion challenges.- [00:41:12] - Protecting brand and product formulas legally.- [00:44:23] - Discussion on various business ventures like real estate and chartering.- [00:46:22] - Carolyn shares thoughts on her company's legacy.- [00:47:49] - Discussion about expanding into different regions, particularly targeting Japan.- [00:49:33] - Carolyn's final message and encouragement to women entrepreneurs.Our Sponsors:* Check out PNC Bank: https://www.pnc.com* Check out Square: https://square.com/go/eylAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacySee omnystudio.com/listener for privacy information.

Hosts dive into the complexities of market shifts caused by unpredictable political decisions. They share insights from a Fortune 500 executive on how constant changes in tariffs and regulations disrupt business planning. The discussion highlights why markets favor stability and consistent policies. Unpredictability can lead to erratic decisions that ripple globally, showcasing the intricate connections in commerce. The conversation reveals how these sudden shifts create challenges for businesses and governments alike.

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Hosts dive into Apple's latest product announcement, calling the 16e a major flop. They applaud Apple's job creation efforts but criticize the company's lack of innovation in recent years. A balanced critique surfaces, suggesting the need for groundbreaking products like an Oculus knockoff or a glucose monitor watch. The conversation highlights Apple's struggles with the Vision Pro app availability and examines the necessity of frequent device upgrades. Tensions rise as they question Tim Cook's leadership amid fierce competition in the tech landscape.

Chaka Zulu, an insightful commentator on the Democratic Republic of Congo, discusses the country's complex relationship with its rich mineral resources. He reveals how global powers have historically exploited Congo, citing devastating effects since its invasion in 1998. With a focus on the humanitarian crises, Zulu highlights the stories of destroyed villages and the urgent need for global attention. He advocates for Africa's unity to combat these challenges and shares his own efforts to bring positive change, emphasizing education and support for violence survivors.

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In this insightful discussion, car expert Christian Charvet shares his 20 years of automotive experience, unraveling the secrets to smart car buying. He tackles the debate between leasing and buying, helping listeners decide what works best for their finances. The conversation highlights hidden dealership tricks and financing jargon, providing negotiation tips to save thousands. Christian emphasizes the importance of research, understanding credit scores, and recognizing the merits of new vs. used cars, empowering consumers to navigate the car market with confidence.

Dive into savvy strategies for investing $100,000, focusing on the balance between index funds and tech stocks. Discover the importance of market timing and why big names like Apple and Microsoft are key players. Learn how to manage risk through diversification and avoid the pitfalls of impulsive investing. Plus, explore innovative financial tools that can enhance both immediate stability and long-term growth. It's a treasure trove of insights for both new and seasoned investors!

In this engaging discussion, John Hope Bryant, a renowned financial literacy advocate and entrepreneur, explores the transformative impact of credit scores. He argues that a mere 100-point increase can be as significant as profound life experiences. John touches on the economic implications of political decisions, the importance of credit in personal relationships, and the historical context of economic disparities, particularly for Black communities. His insights underline that financial literacy is essential for empowerment and navigating societal challenges.