Freddie Mac Single-Family Home Starts Here

Riham El-Lakany, Freddie Mac Single-Family Chief Marketing Officer, sits down with Marcia Davies, Chief Operating Officer, Mortgage Banker’s Association, to discuss two initiatives focused on empowering women and providing them with tools and resources to be successful in the mortgage industry— mPower and #LeadingTheWay.  

Get an introduction to the management team of Single-Family Sales team. They discuss how their methodology behind Freddie Mac Single-Family’s client-obsessed culture. Phil Guth, VP, Sales, Office of the Client, and Single-Family Sales Directors Ed Abbott and Susan Lascko provide insight into the frequency, manner of engagement and resources in the field, as well as post-engagement strategies with clients.

CX is about understanding all the interactions that customers and prospects have with your brand. In the mortgage industry, the end-to-end experience is changing. Phil Treadwell and Bill Staikos discuss the how to attract borrowers of the future and utilize design thinking to improve brand interactions. Phil Treadwell is the founder and host of The Mortgage Marketing Expert  podcast, and Vice President of Development and Regional Manager with the Mason-McDuffie Mortgage Corporation. Bill Staikos is the head of Customer Experience at Freddie Mac, Single-Family.

FAST℠, or Freddie Automated Servicing Transfer simplifies the transfer of servicing from a seller to buyer, which is often the toughest part of the transaction. Automating and standardizing gets this process done—fast. Hakan Beygo, Freddie Mac, Senior Director, Secondary Execution Strategies, give insight into how FAST is helping lenders with Servicer-specific requirements related to file and data delivery processes as well as specific stacking orders for paper and/or imaged documents.

For a larger, more liquid market, the GSEs must align. The Single Security initiative has ensured a durable and lasting alignment, and more market options. We were joined by Freddie Mac Securitization SVP, Mark Hanson and Securitization Director, Jamie Miller to single security investment and capital markets.

Marketing is a combination of trust and attention. Hear founder and host of The Mortgage Marketing Expert podcast, Phil Treadwell and Riham El-Lakany, Freddie Mac Single-Family's CMO, discuss B2B mortgage industry marketing approaches and tactical ways to move your business forward.

What does digital transformation really mean to the mortgage industry? How does it create operational efficiencies? Dominick Marchetti, head of Guaranteed Rate, and Rick Lang, VP, Loan Advisor Strategy and Integration, Single-Family, discuss the magnitude of financial impact and brand reputation for lenders who invest in adoption and training of digital capabilities.

In the mortgage process, nothing is more foundational than determining a consumer’s ability to repay their loan. Loan Product Advisor® asset and income modeler (AIM) does this reliably and efficiently. Andy Sheehan, President and COO at Finicity and Kevin Kaufman, Senior Director, Loan Advisor, Strategic Partnerships and Integration discuss automating borrower capacity. 

Pricing certainty and underwriting standards benefit borrowers. Deploying capital against first loan level loss is a benefit to investors. Integrated Mortgage Insurance (IMAGIN) is a new way to attract private capital to the low down-payment market. Mike Reynolds, Single-Family VP Credit Risk Transfer discusses IMAGIN and what’s next in the credit risk transfer space. 

Danny Gardner Senior VP, Affordable Lending and Access to Credit, looks ahead at tackling housing affordability and inventory shortage challenges as we move into 2020.