Soul & Science: Fast Forward Your Marketing Mind

World 50 CEO David Wilkie joins the pod this week to share insights on his exclusive company, discuss the power of peer networks, and how alignment of purpose, trust, curiosity, and diversity of thought promote growth. As CEO of World 50, David is responsible for the strategic direction, growth and development of the company. David joined the company 17 years ago, and has been CEO of World 50 for the last 11 years.Founded in 2004, World 50 consists of private peer communities that enable board directors, CEOs and C-level executives at globally respected organizations to discover better ideas, share valuable experiences and build relationships that make a lasting impact. The executive network has grown to incorporate G100, a peer learning, development and networking community for the world’s top-performing companies and their leaders. Working with more than 3,000 leaders globally, World 50 serves more than 1,100 companies across more than 30 countries on six continents. Prior to joining World 50, Wilkie held several roles at Hess Corporation, including president of Hess Microgen and vice president of marketing and business development. He earned his Master in Management from the Kellogg School of Management at Northwestern University and his B.S. in Electrical Engineering from the University of Florida. Brought to you by Mekanism

LendingTree Chief Marketing & Customer Experience Officer Shiv Singh joins Jason this week to discuss how he's harnessing the power of trust in our post-trust world.Shiv joined LendingTree in January 2022 from The Expedia Group, where he served as SVP and General Manager for the world-class travel brand, charged with driving brand loyalty and long-term customer value amid the coronavirus pandemic. Previously, Singh worked as CMO for med-tech startup Eargo, successfully repositioning the brand during a crucial high-growth period for the business. Singh's impressive career also includes senior leadership positions at Visa, PepsiCo and Razorfish. As an entrepreneur Shiv also had his own consultancy as well. Shiv has been inducted into the American Advertising Federation Hall of Achievement. He has been recognized by Forbes as a Forbes Next CMO, Ad Age as a Media Maven, Business Insider as a Payments Industry Game Changer, Adweek as a Top 50 Marketer (twice), and The Internationalist as a Top 100 Influential Leader. He is also the the author of two award-winning social media and marketing books, Savvy - Navigating Fake Companies, Fake Leaders and Fake News and Social Media Marketing for Dummies.Brought to you by Mekanism

Comic Relief CEO Alison Moore joins Jason this week to discuss how she moved from a profession to a purpose, how she effectively markets a mission, and how Comic Relief is using entertainment to make positive change in the world.Alison Moore is a media and tech industry veteran who is bridging the worlds of entertainment, social change, storytelling, and fundraising to break the cycles that perpetuate intergenerational poverty. Alison joined Comic Relief US in 2019 to build upon the organization’s ambitious mission to drive positive change through entertainment. Under Alison’s leadership, Comic Relief US is leveraging its unique blend of humor and entertainment to address complex and entrenched social and economic issues. Since 2015, Comic Relief US has partnered closely with Walgreens, NBC, and the Bill and Melinda Gates Foundation on its year-round Red Nose Day campaign to end child poverty. In the past 7 years Red Nose Day has raised over $275 million and positively impacted over 30 million children in the U.S. and around the world.Brought to you by Mekanism.

eos CMO Soyoung Kang joins Jason this week to discuss how taking calculated risks can increase ROI.Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. Since joining eos as CMO, Soyoung has completed a total reboot of the brand identity, from resetting creative and strategic vision, to dramatically expanding the category footprint and product pipeline, to launching experiential marketing initiatives like the influencer collaboration FlavorLab and #eosmicrobatch DTC fashion drops. Under her leadership, eos has garnered dozens of honors, including product awards from Allure, Cosmopolitan, and SELF, and media recognition from the Shortys, Webbys, and Digiday. Before her time at eos, she had a decade-long career in specialty retail, leading brand development of the successful beauty segment at Bath & Body Works. She was also a strategy consultant to Fortune 100 clients at The Boston Consulting Group.Brought to you by Mekanism.

Indeed CMO Jessica Jensen comes on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization."As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B and product-marketing organizations, as well as had full P&L responsibility for internet media businesses. As former Chief Marketing Officer at OpenTable and Head of Products, Platforms & Insights for Business Marketing at Facebook, Jessica has built strong revenue growth for consumer internet brands via her deep experience in strategic planning and business model development. As Chief Marketing Officer at Indeed.com, the #1 job site in the world, she is passionate about coaching and motivating diverse, high-performing global teams and is a champion of women’s advancement.Brought to you by Mekanism.

Foot Locker Global CMO Jed Berger joins Jason on the pod to discuss how omni retail is future-proofing Foot Locker.Jed Berger currently serves as the Chief Marketing Officer for the Foot Locker family of brands in North America. During his nine-year tenure at Foot Locker, Jed also served as Vice President of Marketing for Foot Locker. Prior to joining Foot Locker, Jed’s professional experience has deep roots in youth culture. After co-founding Dime Magazine and building the agency 94x50, he moved on to serve as the Senior Vice President of Marketing for Modell’s Sporting Goods for two years. His marketing acumen has been acknowledged regularly throughout his career, including being named to SBG 40 Under 40 in 2011, and Footwear News 40 Under 40 in 2018.Brought to you by Mekanism

OkCupid Global CMO Melissa Hobley joins us for our very first episode to help answer the question: Does moral capital lead to business capital?As a leading expert on brand-building, Melissa Hobley has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create measurable value. Melissa is currently the Global Chief Marketing Officer at OkCupid, one of the largest dating apps in the world. As the first CMO at OkCupid, She has made the brand famous for its message of inclusion and progressive advertising. Prior to OkCupid, Melissa was the VP Marketing for Walgreens, and CMO of Buyology. Melissa also happens to be a client of Mekanism, and together we’ve created some amazing, progressive work that has moved the needle for OkCupid’s business.Brought to you by Mekanism

Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world. Brought to you by Mekanism