Modern Craftsman
Modern Craftsman
The Modern Craftsman is a podcast for builders who think beyond the jobsite. Hosted by Nick Schiffer and Tyler Grace, this show explores what it takes to build a better business, a stronger team, and a more sustainable career in the trades.
Each episode features real conversations about leadership, project management, client communication, team culture, mental resilience, and long-term success in construction. Whether you’re a carpenter scaling your company, a remodeler refining your process, or a builder navigating burnout, you’ll find insight, support, and hard-earned lessons from those who’ve lived it.
Each episode features real conversations about leadership, project management, client communication, team culture, mental resilience, and long-term success in construction. Whether you’re a carpenter scaling your company, a remodeler refining your process, or a builder navigating burnout, you’ll find insight, support, and hard-earned lessons from those who’ve lived it.
Episodes
Mentioned books
Dec 30, 2024 • 1h 7min
Learn from 2024 and Prepare for 2025 with Nick and Tyler
Nick Schiffer and Tyler Grace discuss the challenges and successes of their businesses in 2024 as well as their goals and plans for both business and Modern Craftsman in 2025. Happy Holidays and Happy New Year to you all! Get the Modern Craftsman Marketing and Lead Generation Course: https://modern-craftsman.teachable.com/ Use code "MC2024" to receive $200 off through Dec. 31, 2024 Partners: Andersen Windows Buildertrend Velux The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades
Dec 26, 2024 • 56min
Midweek with Tyler: Another Year of Transformation
In the last Midweek episode of 2024, Tyler talks about his personal and professional transformation over the past year — highlighting key lessons learned about prioritizing fulfillment, the power of preparation, the value of community and collaboration, and the importance of investing in one's future. The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Tyler Grace Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades
Dec 23, 2024 • 56min
Lead Generation Course and Recap with Tyler Grace
Tyler Grace discusses the current market slowdown and its impact on contracting businesses, highlighting the importance of effective lead generation and marketing strategies to build a brand that is resistant to market fluctuations. The conversation covers common marketing mistakes, an overview of the "Lead Generation and Marketing for Contractors" course, a recap of their recent webinar, and the value it provides for contractors of all experience levels. Get the Modern Craftsman Marketing and Lead Generation Course: https://modern-craftsman.teachable.com/ Use code "MC2024" to receive $200 off through Dec. 31, 2024 Partners: Andersen Windows Buildertrend Velux NAHB International Builders' Show Expo Pass The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades
Dec 19, 2024 • 46min
Midweek with Tyler: Catching Up
This week, Tyler catches us up on his personal and professional life, discussing his family dynamics, hobbies, upcoming events, and his vision for the continued growth and impact of the Modern Craftsman Podcast. The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Tyler Grace Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades
Dec 16, 2024 • 1h 14min
Marketing and Lead Generation Lessons with Nick and Tyler
Nick Schiffer and Tyler Grace discuss the importance of consistent marketing and lead generation efforts for contractors, sharing their personal experiences and strategies for improving business growth and sustainability. Nick and Tyler's Marketing and Lead Generation Webinar: Tuesday, Dec 17, 2024 at 3:00 PM EST Register with the link below! https://us06web.zoom.us/webinar/register/WN_IOpz4S9iSnSEURat_ick3Q Partners: Andersen Windows Buildertrend Velux NAHB International Builders' Show Expo Pass The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades
Dec 12, 2024 • 37min
Midweek with Tyler: Transition Away From Bargain Hunters
Tyler Grace discusses the challenges contractors face in attracting the right clients who value quality craftsmanship over the lowest bid. He shares strategies such as rebranding, raising prices, refocusing marketing efforts, and continuously refining business processes to attract and retain clients who appreciate the expertise and value offered. The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Tyler Grace Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades
Dec 9, 2024 • 1h 56min
Catching Your Big Break with Steve Trudeau
Steve Trudeau, Owner of TruDesign Company Inc., joins Nick, Tyler, and Jeff Sweenor to talk about preparing for opportunity, catching your big break, growing their businesses, managing labor costs, and adopting innovative technologies like prefabrication and componentization to improve efficiency and profitability. https://trudesignco.com Partners: Andersen Windows Buildertrend Velux NAHB International Builders' Show Expo Pass The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades
Dec 6, 2024 • 20min
Endweek with Nick: Client Expectations and Budget Constraints
Nick Schiffer discusses the complexities of pre-construction, emphasizing the importance of understanding client needs, managing budget expectations, and maintaining trust through effective communication and collaboration with the design team. The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Construction Company Handbook Podcast Produced By: Motif Media Modern Craftsman Merch: 2 Pencils Stone Paper Notebook
Dec 5, 2024 • 41min
Midweek with Tyler: Understanding Markup and Margin
Dive into the critical differences between markup and margin as Tyler breaks down their impact on pricing and profitability in contracting. Real-world examples illustrate how to navigate these concepts effectively. Learn the trade-offs in various business models and discover strategies for successful pricing. Plus, uncover the importance of community networking with tips for building a robust referral and marketing system, designed to supercharge lead generation.
11 snips
Dec 2, 2024 • 39min
Sustainable Marketing and Lead Generation with Tyler Grace
Discover the power of intentional marketing to attract ideal clients and build a self-sufficient business model. Learn practical lead generation strategies tailored for contractors facing today’s economic challenges. Tyler Grace reveals his transformative journey in sustainable marketing and teases an upcoming course packed with actionable insights. Get ready to enhance your branding and align with quality-driven clients for long-term success.
