Modern Craftsman

In this episode, we sit down with Ellie Knips, a marketing professional with over a decade of experience in the building materials industry. From backing trailers into docks during internships to leading national campaigns at Andersen Windows, Ellie’s journey is one of grit, curiosity, and fearless growth. She shares how she transitioned from Cambria’s interior-focused marketing to Andersen’s content-driven role—despite having no formal background in social media. We dive into how she built trust with builders, navigated big career leaps, and learned to embrace uncertainty and “figure it out” moments. We also talk about the importance of authentic storytelling, building strong brand partnerships, and why betting on yourself is often the smartest move you can make. Whether you’re in construction, marketing, or just trying to level up your career, this episode is packed with real talk, insight, and inspiration. Episode Outline: Ellie Kanips' Career Journey and Role at Anderson Windows (0:00) Ellie's Transition from Cambria to Anderson (5:42) Leadership and Learning from Challenges (11:51) Storytelling and Audience Connection in Marketing (23:51) Building Strong Partnerships with Vendors (33:13) Challenges and Growth in New Roles (43:57) Final Thoughts and Reflections (46:47)   Watch this episode on Youtube: https://youtu.be/T706l2dJumw Partners:  Andersen Windows Buildertrend Velux The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Join Nick and Tyler as they interview Nate Spearing, a former Army Special Forces operator turned custom home builder, exploring the parallels between military discipline and entrepreneurial success. The conversation delves deep into Nate's personal philosophy of balancing business growth, family values, and the importance of creating meaningful experiences while maintaining resilience and purpose. Episode Outline: Nick Schiffer's Introduction and Guest Background (0:00) Sponsor Mentions and Podcast Structure (2:28) Relatable Experiences and Industry Challenges (5:16) Balancing Business and Personal Life (7:08) Risk Tolerance and Business Decision-Making (8:16) Military Background and Business Adaptation (8:30) Internal and External Motivation (9:27) Building a Unique Business (1:28:19) Personal and Professional Growth (1:28:35) Final Thoughts and Future Plans (1:28:52) Balancing Work and Personal Life (1:29:12) Creating a Stress-Free Environment (1:29:29) Teaching Children Valuable Skills (1:29:43) Balancing Work and Personal Growth (1:30:02) Leveraging Media and Technology (1:30:18) Final Thoughts and Recommendations (1:30:51) Watch this episode on Youtube: https://youtu.be/Tvft1mAPnY0 Partners:  Andersen Windows Buildertrend Velux The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

This week, Tyler discusses the importance of understanding one's business, including mission, values, and vision, in order to effectively define a brand's identity and attract the right clients. He also talks through the need to align marketing, branding, and lead generation strategies with the business' unique strengths and ideal client profile.   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

In this episode, Nick and Tyler discuss the nuances of scaling a construction business, emphasizing the importance of separating personal emotions from objective business decisions to ensure long-term profitability and sustainable growth. Scaling a Construction Business  (0:00) Understanding Scaling and Business Growth (3:11) Personal Motivations and Risks of Scaling (5:13) Subjective Decisions and Objective Metrics (14:43) Challenges of Hiring and Managing Employees (23:03) Balancing Profitability and Growth (25:31) The Importance of Systems and Processes (25:49) Scaling Based on Market Conditions (26:04) The Role of Emotions in Business Decisions (46:27) Overhead and Decision-Making (46:55) Business Model Sustainability and Hourly Rates (1:12:02) Systems and Coordination for Scaling (1:14:33) Visiting Anderson Windows in Arizona (1:16:19) Watch this episode on Youtube: https://youtu.be/phbqWAGr7iM Partners:  Andersen Windows Buildertrend Velux The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Tyler Grace discusses his recent enduro race experience and an upcoming business trip to Arizona. He also provides detailed insights into the process of purchasing a property without approvals, including the steps taken to secure the necessary permits and approvals for building on the land.   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

In this episode, Nick and Tyler have an in-depth conversation with Marty Zahr, co-founder of the Sydney-based construction company Austral Build. They discuss Marty's unconventional path to success, the challenges and strategies of running a family business, and the importance of implementing systems and technology to drive growth. AustralBuild.com.au Partners:  Andersen Windows Buildertrend Velux The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

Tyler Grace shares his experience attending the International Builders' Show, highlighting the impact of the event on his perspective and the importance of the relationships and community within the industry. He emphasizes the unique nature of the industry and the value of collaboration and support.   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

Nick and Tyler sit down with Danette Beal, VP of Marketing at Alosant, to explore how home builders and developers can elevate the client experience. They dive into the role of technology in streamlining the customer journey, strategies for reducing decision fatigue, and how these efforts build trust and set businesses apart in a competitive market. www.alosant.com https://www.linkedin.com/in/danette-beal/   Partners:  Andersen Windows Buildertrend Velux   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

This week, Tyler focuses on the importance of tracking hours and managing projects effectively to ensure profitability. He discusses strategies for budgeting, scheduling, and holding trades accountable to avoid cost overruns and maximize margins.   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

Brady Fry, the founder of Fry Classic Homes in Nashville, shares his insights and experiences on building a successful custom home construction business. He discusses the evolution of Nashville's real estate market, the importance of building relationships with elite architects, and the strategies he has employed to overcome obstacles and achieve long-term success. https://fryclassicconstruction.com   Partners:  Andersen Windows Buildertrend Velux   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades