

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jun 14, 2024 • 5min
Where to Start with Brand Registry Revoked - Permanently Affixed Logo Branding
Send us a textJoin us as we go into the complexities of Amazon Brand Registry, focusing on a real-life case of trademark infringement and packaging issues. Learn the importance of branded packaging and how to handle brand registry appeals. Perfect for Amazon sellers looking to navigate brand registry challenges.#AmazonSellers #BrandRegistry #EcommerceTips→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Initial Brand Issues00:45 - Brand Registry Revocation Case02:00 - Importance of Branded Packaging03:00 - Permanently Affixed Branding Explanation04:00 - Strategies for Brand Registry AppealSupport the show

Jun 13, 2024 • 8min
I Lost $2 Million Trying to Build an Amazon SAAS Tool
Send us a textWatch the full show here @amzoptimized : https://www.youtube.com/watch?v=g3AnHcvDWQgWatch it on Linkedin: https://www.linkedin.com/posts/steven-pope_tune-in-to-episode-15-of-the-agency-operators-activity-7194364675440926721-WvQ5?utm_source=share&utm_medium=member_desktopIn this insightful video, Steven Pope, CEO of My Amazon Guy, looks back into the realities of starting a SAAS Tool for Amazon sellers, sharing personal experiences and lessons learned. Discover why some tech tools thrive while others fail, and get practical advice on balancing investment, development, and profitability in the competitive Amazon marketplace. Whether you're an agency owner or a tech enthusiast, this video offers valuable insights into the dynamic world of Amazon tools and services. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:55 - Starting a SAS Product and Initial Challenges01:36 - The Reality of Amazon Tech Tools02:19 - Calculating Costs for Amazon Tools03:02 - The Importance of Tools with High ROI04:03 - Struggles with Building a SAS Tool04:48 - Potential for Niche SAS Solutions05:44 - Differences Between Agency and SAS Profitability06:39 - Advice on Seeking Investment and Managing FinancesSupport the show

Jun 12, 2024 • 33min
Steven Pope shares his entrepreneurial journey at The Forbes Books
Send us a textSteven Pope, the founder of "My Amazon Guy," recently guested on the Forbes Books Podcast, hosted by Joe. During the episode, Steven shared the story of his entrepreneurial journey and explained how "My Amazon Guy" simplifies the process of listing and selling products on Amazon. He revealed key strategies for scaling sales, highlighting a success story where he helped a company reach $80,000 in monthly sales within 90 days. Throughout the discussion, Steven offered candid insights into the complexities of selling on Amazon and provided practical advice for launching successful products on the platform.Support the show

Jun 11, 2024 • 1h 9min
Amazon PPC AMA Live with Kevin Sanderson and Jake Zaratsian
Send us a textGet an exclusive discount on @junglescout here: https://myamazonguy.com/jsReady to improve your Amazon campaigns?Join us for an exclusive AMA session with Kevin Sanderson and special guest Jake Zaratsian, Video Content Creator at Jungle Scout. Learn the best tips to take your Amazon campaigns to the next level.Why should you tune in?↳ Discover strategies to make your Amazon campaigns better↳ Get expert advice from Jake Zaratsian↳ Participate in a real-time Q&A with industry experts for valuable insightsDon't miss this chance! Mark your calendar and join us for an insightful session!See you at the forefront of Amazon's success!#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips Timestamps:00:00 - Countdown09:57 - Introduction and Overview10:54 - Guest Introduction: Jake from Jungle Scout13:13 - Keyword Optimization Strategies16:04 - Importance of Longtail Keywords18:04 - Backend Keywords and Strategies20:04 - Launching Strategies for New Products25:03 - Best Campaign Structure for PPC27:29 - Handling Seasonal Fluctuations in PPC30:34 - Budget Allocation and Keyword Strategies34:02 - Manual vs. Auto Campaigns37:08 - Launching Luxury Brands on Amazon41:05 - Managing Campaigns for Product Variations48:03 - Using Product Targeting Campaigns55:41 - General Tips for Effective PPC Campaigns1:07:04 - Closing RemarksSupport the show

Jun 11, 2024 • 6min
Amazon PPC Strategies: Why You Shouldn't Negate Good Keywords
Send us a textSecrets revealed behind effective PPC marketing strategies with My Amazon Guy! In this video, we delve into Auto campaigns, emphasizing the importance of long-term performance and correct keyword management. Learn from real-life data, as we explore how to optimize your Amazon ads without losing valuable historical data. Perfect for both new and seasoned sellers looking to enhance their PPC approach and maximize returns.#AmazonPPC #KeywordOptimization #EcommerceMarketing #AmazonSellers #PPCStrategy→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to PPC Marketing Strategy00:45 - Personal Investment and Real-Life Data01:22 - Effective Use of Auto Campaigns02:03 - Keyword Negation Misconceptions03:10 - Analyzing Campaign Performance04:28 - Continuous Optimization TipsSupport the show

Jun 10, 2024 • 3min
How to Learn to Sell on FBA with My Amazon Guy
Send us a textOur clients shared their experiences and testimonials about how they discovered My Amazon Guy through YouTube! From problem-solving to learning new Amazon strategies, hear how our detailed videos have helped sellers enhance their businesses.#AmazonFBA #AmazonSeller #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG--------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jun 9, 2024 • 1h 35min
Grow an Agency AMA Live with Steven Pope
Send us a textJoin our stream and ask Steven Pope about how to grow Amazon Agency live!Few reminders:→ Make sure your mic and cam are on before joining the Streamyard session.→ Prefer typing? Drop your questions in the chatbox and we'll cover them live.→ Have your agency-related question handy for a focused discussion.→ For Amazon-specific topics, join us on Tuesday for the PPC AMA with Kevin Sanderson or catch the Friday Q&A with Noah Wickham. Why is this Agency Owner AMA a game-changer?Because you’re not just an audience member — you’re a live co-star, grilling Steven Pope with your most pressing agency conundrums!Set a reminder for June 6, 12 PM ET.Here’s the rundown:→ Jump onto the virtual stage, mic and camera at the ready, to ask Steven your top questions in real-time!→ Prefer typing? No sweat. Hit up the chat box during the stream with your questions.→ Get the insights you need for agency success — live, unfiltered, and direct from the source.This isn't just another podcast. It’s a turning point for your agency. Be there, be seen, be heard. The streamyard link will be shared tomorrow!#MyAgencyGuy #AmazonAgency #AgencyOwnersPodcast #AskStevenPope #AgencyAMASupport the show

Jun 8, 2024 • 1h 7min
Amazon PPC AMA Live with Kevin Sanderson and Oleksandr Nyezhnyk
Send us a textFollow Alex on socials: https://www.instagram.com/nyezhnyk/https://www.linkedin.com/in/nyezhnyk/Want to improve your Amazon campaigns?Join us for a Tuesday AMA session with Kevin Sanderson and special guest Oleksandr Nyezhnyk, Co-Founder & CEO at Profit Whales.Why should you be there?↳ Strategies to boost your Amazon campaigns↳ Tips to improve your advertising from experts↳ Get your questions answered in real-timeDon't miss this chance to learn from the best. Save the date and join us!#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips Support the show

Jun 7, 2024 • 1h 40min
Uncover the Ultimate Amazon Success Secrets: Expert Tips on PPC, Product Launches, and More!
Send us a textGuess who’s back? Join us this Friday for a live Q&A with Noah Wickham and get ready to improve your Amazon skills!This isn't just any Q&A - it's full of great Amazon tips just for you.Make your sales go up:→ Get live advice from Noah→ Quick solutions to your biggest Amazon problems→ New Amazon tips every week to boost your businessEvery Friday is your chance to get better.Learn from the best and connect with others!Be there or miss out. Let’s succeed on Amazon together!#AmazonFridayLiveQA #AskNoahLive #amazonpodcast Timestamps:00:00 - Countdown09:55 - Introduction by Noah Wickham10:22 - Quick Announcement about Services and Courses10:40 - Getting into Questions10:47 - First Question: Relaunching a Product11:12 - Old FN SKU Issue12:25 - Labeling New FN SKU13:30 - Combining Reviews for US and UK Listings14:39 - Merging Listings15:58 - Discussion on Freelance Platforms for Amazon PPC16:45 - Creating Canonical URLs18:42 - Adding Listings to Brand Store19:18 - New Price Discount Dashboard21:16 - Understanding Canonical URLs21:29 - Managing Taxes and Product Photography Timing22:32 - Ensuring Product Release Dates23:10 - Creating Variations and Managing PPC Campaigns24:24 - Launching New Product and PPC Strategy26:28 - Discussion on Sponsored Brand Ads and Organic Ranking27:56 - Adjusting Ad Placement for Better Search Ranking29:25 - Transferring Brands Between Accounts30:38 - Bidding Strategy for High-Competition Keywords33:28 - Best Practices for Pricing Strategy During Product Launch35:20 - Handling Multiple Brand Registries and Transfers36:27 - Dealing with Verification Issues in Different Markets39:04 - Pricing Strategy: Your Price vs. List Price41:27 - Understanding Placement Adjustments in PPC Campaigns44:04 - Using Influencer Marketing for Product Launch45:24 - Changing Product Categories with Flat File Uploads48:11 - Recommended Platforms for Freelancers48:52 - Reimbursement for Missing Inventory50:02 - Processing Q4 Shipments and Avoiding Fees52:00 - Using Brand Name in Canonical URLs52:53 - Addressing Public Controversy54:11 - Parent-Child Listing Strategies55:00 - Ensuring Prime Badge on Listings55:52 - Managing Release Dates for Honeymoon Phase57:57 - Differences Between Sponsored Ads and Organic Keywords1:00:53 - Setting Up Day Parting in PPC Campaigns1:03:00 - Starting a New Product Launch Campaign1:04:59 - Separating Variations from Parent Listings1:06:13 - Sponsored Brands and Sponsored Display Ads During Launch1:07:00 - Adding Reviews After Closing Listings1:08:00 - Handling Listing Errors1:10:00 - Preventing Hijackers on Listings1:11:13 - Managing Variations and Brand Registry Issues1:12:27 - Dealing with Low Inventory and Liquidation1:14:00 - Trademark Registration Options1:15:00 - Getting Access to Amazon Career Connections1:16:20 - Pricing Strategy for New Product Launches1:17:18 - Adjusting Campaign Budget and Keyword Strategy1:18:22 - Error 8541 and Item Name Issues1:20:30 - Managing Product Pricing During Launch1:21:40 - Tracking Price Discounts and Dashboard Issues1:23:00 - Launch Strategy for Multiple Product Variations1:24:00 - Q4 Fees and Deadlines for FBA Shipments1:25:00 - Using AWD for Shipping and Processing1:25:40 - Full-Service Management Options1:26:30 - Day Parting in PPC Campaigns1:28:30 - Combining Pricing Strategies for High-Quality Products1:30:10 - Troubleshooting Listing Issues with Amazon SupSupport the show

Jun 7, 2024 • 30min
How I Failed to Remove a Scams Reddit Post so I Made This Viral Post to Bury It - My Amazon Guy
Send us a textLinkedin Post: https://www.linkedin.com/feed/update/urn:li:activity:7203841284325744640/Reddit LinkedIn Lunatics thread:https://www.reddit.com/r/LinkedInLunatics/comments/1d9kwob/youre_out/Reddit Scams My Amazon GuyWhat it's like to run a company.You check on employees who sometimes no show with no noticeYou set a standard that behavior is not acceptableAnd they immediately quitThis is a real exchange with an employee todayThe whole situation is bizarre Without a computer you can't work, I get itBut you can't ghost your employer a few days into the job and expect things to work outI didn't even fire them for no-showing onceI just said "don't do it again" to set a standardI think I was being generous - to no show no comm a few days into a job is probably an employers most confident firing everI will never know what truly was going on - what we see here is the scratch of the surfaceMaybe they had a 2nd job lined up and we were the backup dateEdit: I called this person several times, with no answer. Thus the Slack msg waiting for him to respond and cutting to the chase.Post your crazy stories in the comments--------------------------------------------------------------------→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Reddit Post Struggles01:04 - Attempts to Remove the Negative Post02:16 - Employee No-Show Incident04:47 - Handling Employee Issues07:03 - Impact of No-Call No-Show10:09 - Public Responses on LinkedIn14:02 - Setting Company Standards16:07 - Learning from Social Media Feedback17:02 - Strategic Branding and Messaging19:06 - Positive and Negative Reactions23:00 - Real-World Agency Challenges29:02 - Reaching the Right PeopleSupport the show


