My Amazon Guy

Send us a textLast second Prime Day preparations are underway. There was an algorithm update on 9/25 that has hurt sales on 90% of sellers. Get Amazon Consulting at https://myamazonguy.com/#amazonselling #amazonseller #amazonfbaSupport the show

Send us a textClient of My Amazon Guy 1.5 Years. Wayne: 'Lowered ACOS and “saved my business.”' Lens Swap is a sunglasses lens replacement company. Started on eBay. Read a book Rich Dad Poor Dad (Endorsed by MAG too!)I was on a sales call, customer said “Like a Lens Swap?” And that’s how business was made.What makes you a serial entrepreneur?My kids screamingMisconception of moneyName of game is making moneyTroubles & MistakesHave a mentor!TaxesWas working two jobs, 45 hours + 20 hours. Somehow have family time.Amazon is not passive incomeTakes daily grind effortFirst love - motorcycles. Moved out at age 14 to buy a dirtbike and became a  young entrepreneur. Support the show

Send us a textLink to setup NARF. Video on setting up Remote Fulfillment.  September 29, 2020Selling in Canada and Mexico just got easierTo simplify cross-border selling, we’ve created a Fulfillment by Amazon (FBA) program that lets you fulfill orders in Canada and Mexico with your US FBA inventory. Remote Fulfillment with FBA saves you the trouble of managing multi-country inventory, cross-border logistics, and import duties.After you create offers in Canada and Mexico, we make them Prime eligible and fulfill orders to customers in those countries.Here’s how it works:Any offer you create on Amazon.ca or Amazon.com.mx automatically pulls from your US inventory, unless the item is already in a fulfillment center in Canada or Mexico. We’ll let you know which ASINs are eligible.Customers pay import duties as part of the purchase price.Amazon ships your orders directly to customers in Canada and Mexico.Don’t miss this great opportunity to expand internationally. To enroll in the program, go to Remote Fulfillment with FBA. For more information, including details on additional fees, visit our Help page.If you are not an FBA seller, you can find information and sign up by visiting Help grow your business with Fulfillment by Amazon.Get Amazon Consulting at https://myamazonguy.com/#NARF #RemoteFulfillment #AmazonCanadaSupport the show

Send us a textKickfurther talks about financing best practices and is giving away $250,000 in no-cost financing this month. https://grow.kickfurther.com/2020-giveawayWhat is Kickfurther? Get fast funding for up to $2M in inventory for a cost up to 30% cheaper than other financing options. Kickurther funds are available when you need to pay your suppliers. How did you come up with the idea for Kickfurther?Family business in supply chain. Started up physical goods business. Big retailer orders. Alternative cost of financing would have lost money.What are some different options/considerations for funding a growing amazon or CPG business?SBA loans can be helpful.Common mistakes when financing?Being too optimistic on sales projections. Better to under promise and over deliver. Financing to pay back too quickly can backfire.What are some best practices for managing supply chain and inventory financing to address cashflow constraints caused by fast growth?Diversify distribution channels.Build redundanciesFresher Products funded on KickFurther, an My Amazon Guy client - https://www.kickfurther.com/coop/holiday-bbq-toolsBook club: Never split the difference.First deal financed $1,400. Funded by community never met."Couldn't believe how quickly I got funded."Support the show

Send us a textMy Amazon Guy is proud to announce we have upgraded our advertising management service offering. Within the next two weeks all MAG clients we manage advertising for will start to use our newly developed proprietary advertising system we are calling MAGADS.  MAGADS is a series of techniques combined with advanced macros to optimize current advertising efforts. With the new technology we will be able to update your advertising faster, more frequently, and more holistically. It will also increase the transparency of our efforts as we will store the bid adjustments for your viewing pleasure at any time. All with no cost increase to you. Just MORE value!This is a brand new functionality that My Amazon Guy has exclusively developed after a year’s worth of research and development. This tool will increase your accounts advertising efficiency and improve your ACOS and sales. We are VERY excited to launch with our clients - like YOU! New Ad techniquesThere’s also a lot of new advertising segmentation that has been rolled out by Amazon recently. Many new techniques require creative human marketing skills such as copy writing and design. So our new MAGADs tool will help free up resources on our side to dedicate “humanized” advertising methodologies that no automated robot can muster.  Such as:Display ads with text headlines (New as of this week)Logo and creative advertisements (New as of this week)Custom brand headline adsVideo adsOffensive competitor ASIN targeting My pledge to all clients of My Amazon Guy: We will continue to be cutting edge, engaging in best practices that will work continuously and long term. I will NEVER sell My Amazon Guy which means you can partner with us for years to come and grow with us. As the founder of My Amazon Guy it has been a pleasure and a feat to navigate the ever changing Amazon platform with you. #MAGADS #amazonseller #MyAmazonGuySupport the show

Send us a textSteven Pope talks about why you shouldn't give away your margins when everybody is going to stock out this year. An internal Amazon email seen by The Verge confirms that its Prime Day shopping event will take place October 13th and 14th, and that the company will make an official announcement September 27th. https://www.theverge.com/2020/9/22/21450957/amazon-prime-day-october-13-internal-emailIn a separate internal email, Amazon warehouse workers were told no new vacation requests would be accepted between October 13th and October 20th, which suggests that the company needs all hands on deck for Prime Day.An Amazon spokesperson said in an email to The Verge that the company has not announced any dates for Prime Day. “Stay tuned for more details on Prime Day,” the spokesperson said, adding that customers can ask Alexa devices to keep them updated about Prime Day.The e-commerce giant is keeping a tight lid on any leaks about this year’s Prime Day, which was postponed from July due to the coronavirus pandemic. A promotional poster from personal care company Braun that surfaced last week showing its Prime Day Deals “in mid-October” disappeared from several sites following an inquiry from The Verge. At that point, Amazon would only confirm that Prime Day would be in Q4, which means sometime after October 1st.Whatever the date, Amazon likely wants to keep Prime Day and Black Friday sales from overlapping. According to Tamebay, a publication for Amazon third-party sellers, Black Friday deals are expected to begin showing up on Amazon somewhere around October 26th and run for several weeks.In the past, Prime Day has started on a Monday; last year’s homage to consumerism lasted for two days. Analysts estimated Prime Day 2019 brought in somewhere around $6 billion. Amazon warehouse workers staged a Prime Day strike last year to protest working conditions at the company.Get Amazon Consulting at https://myamazonguy.com/#amazonselling #amazonseller #amazonfbaSupport the show

Send us a textAmazing Exits launches today as a company and podcast. What does it take to sell your business? In today’s podcast I speak to Paul Miller and Kellianne Fedio of Amazing Exits. We talk about goal setting, planning, mistakes and best practices so you can get an Amazing Exit when you sell your Amazon business.How to Exit Kellianne's background/experience as a successful Amazon Seller growing and selling her ecommerce brandPaul's background/experience as a 7 figure brand builder.The most money that you can put into your pocket comes from when you sell the business.Many businesses don’t know how much their business is worth.Hire someone else to do the bookkeeping.Clean financial records are criticalExit planning - why it's important to have an exit mindset; what should sellers do to plan for a successful exitReverse engineering your goal.Financial independence - net proceeds.What makes your heart singFinancial independenceFreedom of choiceWhat makes a serial entrepreneur?Bunch of screwups (joking) - driven to be self employedBuild business with intention. When best time to plan to exit?Now. And always. Know the value of your business.Paul missed his ideal exit. 4 years of growth. Created company Cozy Phones. Copy cats took market share.Have growth shown historicallyPlan for buyer to continue growthDiversificationProduct mixSkill mixMultiplesTypes of buyersRead book: Built to SellSupport the show

Send us a textFake review news story from CNBC https://www.cnbc.com/2020/09/06/amazon-reviews-thousands-are-fake-heres-how-to-spot-them.htmlCustomers are reading reviewsonline-review-statistics-2019Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017) 94% of customers read online reviews (Fan and Fuel, 2016)93% of local consumers use reviews to determine if a local business is good or bad (BrightLocal, 2017)72% of customers don't take action until they have read reviews (Testimonial Engine)The impact of online reviews on sales and revenue92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing, 2017)Displaying reviews can increase conversion rates by 270% (Spiegel Research Center, 2017)Businesses that claim their free listings on at least four review sites earn 36% more revenue than average (Womply, 2019)Having five reviews results in purchase likelihood increasing by a factor of almost four times (Spiegel Research Center, 2017)Displaying reviews for higher-priced products can increase conversion rates by 380% (Spiegel Research Center, 2017)Purchase likelihood improves 15% when buyers read verified buyer reviews over anonymous reviews (Spiegel Research Center, 2017)One-to-one peer recommendations, original research, and product reviews are the most influential content in affecting purchase decisions (Content Marketing Institute and SmartBrief, 2017)Get Amazon Consulting at https://myamazonguy.com/#amazonselling #amazonseller #amazonfbaSupport the show

Send us a textAmazon.com Inc. plans to open 1,000 small delivery hubs in cities and suburbs all over the U.S., according to people familiar with the plans. The facilities, which will eventually number about 1,500, will bring products closer to customers, making shopping online about as fast as a quick run to the store. It will also help the world’s largest e-commerce company take on a resurgent Walmart Inc. Read more at: https://www.bloombergquint.com/business/amazon-plans-to-put-1-000-warehouses-in-neighborhoodsGet Amazon Agency Full Service at www.myamazonguy.comSupport the show

Send us a textGet new images at POW. My Amazon Guy photo guide. Creating an Amazon Listing that generates sales and builds a brand takes a lot of work.You have to have titles optimized, copy in place for title and descriptions, backend keywords added, clear photos, and much more.Today, we’re going to talk about optimizing our photos to ensure that we catch the eyes of customers and convert as many clicks into sales as possible.Amazon has a strict policy when it comes to photos. You can view their guidelines here.In order to accommodate Amazon rules, MyAmazonGuy has created best practices that you can follow that also helps you optimize your photos.– MAIN/HERO Image has to be on a pure white background (255, 255, 255). Your photo may get rejected by Amazon if it doesn’t. It will also look much cleaner if you do it in Amazon’s uniform and desired manner.Get Amazon Consulting at https://myamazonguy.com/#amazonselling #amazonseller #amazonfbaSupport the show