

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jan 28, 2021 • 49min
Travis Marziani #149
Send us a textTravis Marziani went from corporate deppression to hustling Amazon guru. "I quit my job cold-turkey to start an online business. After years struggling to grow my first online businesses I realized I wanted to create a business I was passionate about, and I ended up launching a new company, Performance Nut Butter and then launching it on Amazon."Book recomemdnation: 4 hour work week.How To Create A Passion ProductBuild a tribe. Be autnethic, understand your product. Build an audience before you ever launch on Amazon.My Launch PlanMake a product that you would buy. What would you buy that doesn't exist right now. Future of AmazonBrands will be more important. How to know your product will sellTest before you launch. Do it by step by step. Use a kickstarter. How do you know when your product has past its prime, it's time to let it go?Ask your audience.Community has been stolen from us the past 9 months. If you create social connection and happiness with your brand, you can fill those gaps.The Future of Amazon FBA?FBA sku limitations will not stick. Non USA can't understand USA Right Now Is The Perfect time to start on AmazonTravisfreecourse.comSupport the show

Jan 25, 2021 • 37min
Amazon Journey: From Romania to RankBell with Izabela Hamilton #148
Send us a textIzabela Hamilton immigrated from Romania and started her own business Rank Bell. We delve deeply into her origin story and how she got started with Amazon. So bring the garlic!The action dictates the strategy. Built her first listing in light bulbs. Then immediately had to find people, learn logistics, and marketing. Quality control become a huge topic. Rankbell uses influencers and a network to use giveaways to propel items in a launch on Amazon.Tips:Hire a professional photographerMake an Instagram pageReach out to influencersHow to get over fear to reach out to influencers: Find small influencers with 10,000 followers. Send them free products, ask them for feedback.Give service to feel good and find hapipness!Rankbell is an Amazon concierge focused on helping small businesses reach financial freedom, no matter how big the goal! With services include listing optimization, images, and video, PPC management, social media, content marketing, press releases, and ranking services.https://rankbell.com/Support the show

Jan 23, 2021 • 20min
How to get Brand Registry with a Trademark in Under 7 Days & Common TM Questions
Send us a text✅Order here: https://myamazonguy.com/trademark-services/ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. We file your trademark within one business day of your order and give you the serial number immediately which you then take and file at brandregistry.amazon.comIt’s our pleasure to earn your business, ask any questions you have. You may also benefit from reading our FAQs at the bottom of the Trademark order service page.✅ How to add a brand registry user to your trademark: https://myamazonguy.com/uncategorized/how-to-add-a-registered-user-to-your-amazon-brand-registry-2020-update/✅ Comprehenisve Brand Regisry Guide: https://myamazonguy.com/brand-registry/comprehensive-guide-to-amazon-brand-registry/✅ [SOLVED] ERROR CODE 5665: Amazon Must Approve Your Brand Before You Can Use It To List Products https://youtu.be/Iy0EiGNv5Lw✅ File a Trademark and Get Brand Registry in Under 7 Days for $775 with My Amazon Guy https://www.youtube.com/watch?v=nuCQdNdHCTI&t=1s✅ Difference between Brand name and Display Seller name on Amazon. https://youtu.be/QFDzzoNoy5c✅ Pending Trademarks now Registerable for Brand Registry at Brandregistry.Amazon.Com https://www.youtube.com/watch?v=uOKN1hB1jrs✅ How to Choose a Good Brand Name to Trademark TM for Amazon Brand Registry https://www.youtube.com/watch?v=4GUqh6pzrus&t=619s✅ Top 5 Reasons You Need a Trademark to Sell on Amazon https://youtu.be/1Ub97gTBLuc✅ Tips on filing brand registry https://www.youtube.com/watch?v=k_JJvZYh3ho&t=4s✅ How to look up a Trademark on United States Patent and Trademark Office for Amazon Brand Registry https://www.youtube.com/watch?v=qHXo6Op_uAA✅ How to Report Trademark & Copyright Infringement on eBay https://www.youtube.com/watch?v=NXrXHhVW05A✅ How to Solve Brand Registry Issues 2nd User Control Situation https://www.youtube.com/watch?v=9gu2c77L_IY&t=4s✅ How to Register for Brand Registry for Amazon? - Trademark Owner Code Step https://www.youtube.com/watch?v=DWzzaOyA_ms✅ Final Step of Brand Registry with Amazon Get the Code and TM Response https://www.youtube.com/watch?v=m9WDEJj7KdU&t=6s✅Get Amazon Consulting at https://myamazonguy.com/#trademarks #TM #USPTO #BrandRegistrySupport the show

Jan 23, 2021 • 5min
Ecommerce News 1-22-21
Send us a textStrong start to e-commerce in January (UK data). IMRG reported 70% year-over-year growth over the last four weeks in the UK, coinciding with a strong finish to the year in late December. Electronics and Home/Garden were the fastest-growing categories.· Amazon advertising a clear winner in Q4 according to Kenshoo. Yesterday, digital marketing agency Kenshoo reported a "breakout quarter" for e-commerce ad spending, with channel spend from agency clients growing 78% year-over-year (see full recap LINK).· Largest VC e-commerce deals of the last 30 days: 1) MaderiaMaderia ($190M); 2) Function of Beauty ($150M); 3) Getir ($128M); 4) Baibu ($110M); 5) Bloom & Wild ($102M). Source: Pitchbook.· Companies rolling up Amazon-based brands have now raised a combined over $1B since 2018. The biggest include Thrasio (~$400M); HeyDay ($175M); and Perch ($134M). Source: DigitalCommerce 360· Top 5 keywords from this week's Google Trends Momentum Tracker (link): 1) WhatsApp (+26%); 2) Yelp (+11%); 3) GrubHub (+10%); 4) Fanatics (+10%); 5) Vacation Rentals (+9%).· Netflix boasted 14 of the top 15 most streamed shows in the US in 2020 with The Office as the number one show having been streamed for 952 million hours. Only The Mandalorian from Disney+ managed to break into the top 15. Source: Nielsen· Tweet of the Week (@theteamatx): "We’re sad to share that Loon’s journey is coming to an end. Despite the team’s groundbreaking technical achievements, the road to commercial viability has proven much longer and riskier than hoped."· Most watched games on Twitch this week: 1) Just Chatting; 2) Rust; 3) League of Legends; 4) Fortnite; 5) Call of Duty: Warzone. Source: SullyGnome· News apps saw a 170% increase in downloads this week around the presidential inauguration. Source: SensorTower· Top downloaded shopping apps this week: 1) Amazon; 2) Walmart; 3) SHEIN; 4) Shop; 5) OfferUp. Source: AppAnnie· Top downloaded apps this week: 1) Signal; 2) Telegram; 3) TikTok; 4) YouTUbe; 5) Zoom. Source: AppAnnie· Our companies with the highest short interest: 1) GME (102%); 2) W (13%); 3) ZNGA (11%); 4) YELP (11%); 5) CVNA (10%).Support the show

Jan 22, 2021 • 32min
Juicy Amazon Tips with Daniela Bolzmann, Mindful Goods #147
Send us a textLiving in Peru, eating juicy mangos, Daniela Bolzmann shares some basic tips to improve Amazon sales.How we create listings for Amazon in 3 simple steps.How are you going to get found on Amazon?Word Tree - great tool to get your copy started for SEO. No monthly subscriptions.Main image to get clicks3D Render might be superior to be crisp to get more clicks.Get them to buyProtips for standing out & getting more clicksMy favorite not-so-secret tool that not enough brands are using: Pickfu. Create canva render of your product and test.Bio: Daniela Bolzmann is the Founder of MindfulGoods.co, the one-stop-shop for Amazon listings done better. This female-led agency supports passionate brand builders to step up their Amazon game with done-for-you creative that makes products stand out and SELL!The mini-audit: Perfect when you need a second pair of eyes to help you decide & prioritize the most critical areas for improvement on your Amazon listings.How it Works: Share a link to your Amazon listing for Mindful Goods to review and record insights shared privately with you. See sample here.Support the show

Jan 19, 2021 • 39min
Scaling vs Growth: Delegation & Talent with Yoni Kozminski #146
Send us a textYoni Kozminski scaled an Amazon business from 2 to 5-million and built a Phillpines team and sold it to Thrassio. Sellers get stuck deep into their Amazon business, but how do you focus your day and get out of your business.Yoni has a decade spent in building digital strategy. We speak a lot about using talen to grow your business.Consulting business: www.weareescala.comTalent business: multiplymii.com Multipliers recommended book: https://www.amazon.com/Multipliers-Revised-Updated-Leaders-Everyone/dp/0062663070/ref=sr_1_1?dchild=1&keywords=Multipliers&qid=1610986636&sr=8-1Keys to success: Hired a recruiter.Hire your replacement/multipy yourselfRemove yourself from the deliverable Put it on paperScale vs growth: Scale is staffing to the right level at the right time. How can Amazon/eCom sellers get out of the daily grind and remove themselves from the business? Give a score of all tasks from 1-5, 5 is critical, 1 don't need to be there. How competent is the person that could replace you incrementally.First step to make change is awareness. Your time should not be spent on immediate task delivery. Define the document.What is an easy way that people can delegate tasks/understand how to delegate the right tasks to their team members? - Depends on the DNA of the busienss and people.Sales Acceleration Formula book: https://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072/ref=sr_1_5?dchild=1&keywords=sales+acceleration+formula&qid=1610987654&sr=8-5Mark Roberge categorizes talent into 5 areas: https://hiredna.com/these-are-the-top-5-traits-to-look-for-in-a-sales-rep-based-on-a-mountain-of-research/CuriousityCoachabilityWork EthicIntelligencePrior SuccessBook recommendation 3 - Traction: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_3?dchild=1&keywords=traction+book&qid=1610988056&sr=8-3VisionairyIntegratorIf someone is looking to sell their Amazon business, what would be some of the things they should consider when going to market?Be in it to win it.“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”― Abraham LincolnContact Yoni at yoni@multiplymii.comSupport the show

Jan 17, 2021 • 35min
Selling Jewelry on Amazon with Kristin Cherry Jackson #145
Send us a textWith 10-100-million jewelry skus on Amazon, it's hard to enter this market. Kristin Cherry Jackson was the first category manager of Nordstrom.com and did everything from necklaces to men's underwear. She joined Amazon and ran their jewelry category between in 2015 and 2018. So she's one of the most qualified to talk about selling jewelry on Amazon!What's the Jewelry retail landscape like, on Amazon?Billion dollar categoryEven split betwen fashion (costume jewelry) and Fine JeweleryAverage price point is giftable "cheap and cheerful"Fine jewelry requires 10 quiz to get approval. Amazon has big concern with fake jewelry. Amazon does mystery shopping in this category and they do lab testing for quality What's different about being a JEWELRY seller on Amazon, as compared to other categories?Price pointlower velocity skus on $1,000-10,000 itemsJewelry is manufactured in (big 3):IndiaChinaUSAWhat are the unique challenges faced by Jewelry sellers on Amazon?Lack of brand loyaltyCommon mistakes:Lack of marketingRequires investmentSEO in jewelry needs to be highly speciifcHard to show scale of an itemGotta think like a shopperhttps://21cjewelrysolutions.com/Kristin Cherry Jackson Bio: Fashion has always been a personal passion of mine. My professional career began with 10 years at Nordstrom, where I held roles including jewelry & accessories buyer, financial analyst, and project portfolio manager, and was tapped to serve as the category manager for Nordstrom.com’s launch. Most recently I served as Sr. Category Merchant Manager for Amazon’s US jewelry business. My strengths include strategic planning, data analysis, and challenging assumptions. I delight in helping jewelry companies maximize their online success.Support the show

Jan 14, 2021 • 48min
Amazon Journey: Mina Elias Dynamite 7 Figure Supplements Hustler #145
Send us a textMina Elias is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of the PPC university. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve.How did you get started on Amazon? - Chemistry background and background in MMA and supplement science. Mistakes: Hired friends instead of vetting busineseses. Need to look at Scope/Time line/measurables. Didn't do an inspection with drop test. 60/100 first items broke at warehouse.Big wins:Networking with other 7-8 figure Amazon sellers. Hustler networking non-stop whenever presentations aren't going on at big conferences.Understanding the buyer psychology.PPC on page 2-3 - higher buyer intent, lower bids."You will never fail if you don't quit."What gives you an edge on Amazon? What's next for the Egyptian Prescription (Nuro)Free PPC Course: ThePPCUniveristy.comFacebook: https://www.facebook.com/mina.elias.7/IG: https://www.instagram.com/egyptian_prescription_elias/LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/YouTube Channel: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGwSupport the show

Jan 12, 2021 • 34min
Advertising Basics with Destaney Wishon Better AMS #144
Send us a textWhat's on your mind today?How far as we come along with Amazon ads.Day parting doesn't work, because there's not enough data to back it up.Sponsored Products - Build a campaign. It doens't require a $5,000 campaign. You can always start with $5 a day.Correlation of a bid management. Keyword example "Highlighter"If you don't get impressions, increase bid.Amazon is a marketing platform.Auto campain: Give Amazon control of keywords.Manual campaign: Target speciifc keywords.Destaney now does JUST manual campaigns on product launches, no auto. This is a new strategy based on testing she ran.It's okay to run ads withour reviews. Though a single review doubles conversion rates.After initial campaign setup, start optimizing.Need at least 8-10 clicks before making an adjustment.Is it okay for advertising to lose money when launch a product?How many SEO sales do you get from PPC sales to justify losses?When to go from a $5 budget to a $10, or $50 or $100 per day?Is running ads on Amazon easy or hard? If you don't have an affinity for it, running it in the background not a good idea. It takes a lot of time to learn it. Support the show

Jan 11, 2021 • 3min
Advertising Payments: Ads Offline for 5-7 Days, Delayed Credit Card Payments, CAREFUL!
Send us a textJust a short public service announcement that if your advertising payments get delayed, new credit card, delayed payments, or maxed out, your ads can offline for up to 7 days! Be careful. One solution is move off of paying for ads by credit card into paying by account balance out of Seller Central.Support the show