
The SDM Show
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Latest episodes

Mar 28, 2022 • 5min
Episode 211: Social Media Cleanup Tips
Rob Cairns gives you some social media cleanup tips.
Show Highlights:
Why to do the cleanup?
How to do the cleanup?
The benefits of doing the cleanup.

Mar 23, 2022 • 54min
Episode 210: What is Groundhogg?
Rob Cairns sits down with Groundhogg founder Adrian Tobey to talk about what is Groundhogg?
Show Highlights:
What is Groundhogg?
Why was Groundhogg developed?
Why run a CRM inside WordPress?
Why even use a CRM?
Types of CRM funnels?

Mar 19, 2022 • 7min
Episode 209: Wordfence Trolls
Rob Cairns talks about how WordFence trolled GoDaddy in the Security space.
Show Highlights:
How the article had lots of bad information in it.
How WordFence did not follow proper security disclosure.
How this could have been handled.

Mar 17, 2022 • 51min
Episode 208: The Only Online Marketing Book You Need For Your School
Rob Cairns sits down with Bridget Willard and Warren Laine-Naida and talks about their new book "The Only Online Marketing Book You Need For Your Schools"
Show Highlights:
How to marketing for schools.
Why marketing for schools can be easier.
Social media marketing for schools.
What makes marketing for schools different.

Mar 15, 2022 • 5min
Episode 207: Consistency in Marketing Matters
Rob Cairns talks about why consistency in Marketing matters.
Show Highlights:
Constancy Matters.
It takes 7 to 15 touches to get people to notice you.
Quantity can matter as well.

Mar 12, 2022 • 55min
Episodes 206: What is HeroPress?
In this episode Rob Cairns sits down with Topher and Cate DeRosia to talk about the HeroPress network.
Show Highlights:
What is HeroPress?
How and why HeroPress was founded?
The future of HeroPress.
Why the WordPress community matters.

Mar 10, 2022 • 6min
Episode 205 The Changing World Of Website Security With The Ukraine Invasion
Rob Cairns talks about the changing world of WordPress security with the Ukraine Invasion.
Show Highlights:
Security started changing with Covid.
Bot attacks are up.
You can no longer DIY your security.

Mar 8, 2022 • 31min
Episode 204: Outsourcing For Your Agency
Rob Cairns sits down with Michael Short of GoWP to talk about why Outsourcing can benefit your agency.
Show Highlights:
Why outsourcing?
Can outsourcing help you scale?
What type of tasks can you outsource?
Where to go for outsourcing.

Mar 7, 2022 • 5min
Episode 203 Rob Cairns WordPress Origin Story
In this episode, Rob Cairns shares his WordPress origin story.
Show Highlights:
Why Rob Got into WordPress?
Why WordPress?
WordPress is not just a blogging platform.

Mar 5, 2022 • 45min
Episode 202: Discussing Marketing Funnels For Your Agency
Rob Cairns sits down with Ryan Waterbury to discuss Marketing Funnels for your agency in this on going monthly series for agency owners.
Show Highlights:
What is a marketing funnel?
Your offer matters.
Why segmenting your list matters.
How to build a landing page.