
The SDM Show
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Latest episodes

Sep 22, 2022 • 42min
Episode 270: Talking Woo and all Things GoDaddy
Rob Cairns talks Woo and all things GoDaddy with Marcus Burnette of GoDaddy Pro.
Show Highlights:
Why Woo Commerce.
Things you can do to optimize Woo.
Security with Woo Commerce
GoDaddy Pro's latest Woo Commerce offerings.

Sep 20, 2022 • 7min
Episode 269: Cookie Marketing is Dead
Rob Cairns talks about why Cookie Marketing is Dead.
Show Highlights:
Privacy has impacted marketing.
If its Free you are the product.
E-Mail marketing matters more than ever.

Sep 16, 2022 • 56min
Episode 268 Talking Finances for Agency Owners
Rob Cairns talks to Nev Harris about Finances for your agency.
Show Highlights:
Budgeting for an agency.
Costs you do not think about.
Keep tracking of expenses you do not need.

Sep 13, 2022 • 7min
Episode 267: What is a Swipe File?
Rob Cairns talks about swipe files.
Show Highlights:
What is a Swipe File?
What goes in a Swipe File?
Where to get for a Swipe File?

Sep 9, 2022 • 51min
Episode 266: SEO All You Need to Know: Get Yourself and Your Website Found! A 7-Step Beginner's Guide to Basic Search Engine Optimization
Rob talks to Author Warren Laine-Naida about his recent book on SEO - "SEO All You Need to Know: Get Yourself and Your Website Found! A 7-Step Beginner's Guide to Basic Search Engine Optimization".
Show Highlights:
SEO is a long game.
SEO matters.
Tips to help the SEO on your website.
Most web designers forget to tag their images.

Sep 8, 2022 • 7min
Episode 265: Pricing For Your Business.
Rob Cairns talks about pricing in your business and why the race to the bottom is not a good idea.

Sep 6, 2022 • 27min
Episode 264: Your Website Will Always Be Changing
Rob Cairns sits down with Ryan Waterbury and they talk about why your website is always changing.
Changes include:
Security Updates.
Blogs.
Content changes.
Pictures updated on the website.

Sep 1, 2022 • 35min
Episode 263 What Accessibility Means For Your Website
Rob Cairns talks to Amber Hinds about accessibility for your WordPress Website.
Some Quick Notes:
Why accessibility matters.
In many cases it is the law.
How to make your website accessible.
Many disabilities are not physically obvious.

Aug 30, 2022 • 7min
Episode 262: Is Your WordPress Website Targeted By Hackers
Rob Cairns talks about if your WordPress Website is targeted by hackers. He gets into how hackers function and what they look for.

Aug 23, 2022 • 48min
Episode 261: All Things Modern WordPress
Rob Cairns sits down with Sam Munoz Community Manager for Developer Relations at WPEngine.
Rob and Sam have an amazing discussion about Modern WordPress and the future of Modern WordPress.