The SDM Show
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Latest episodes
Jun 24, 2024 • 29min
Episode 428 Copywriting with Todd Jones All About Origin Stories
Todd Jones talks to Rob Cairns about Why You Need an Origin Story.
Show Highlights:
1. Why you need an origin story for your business.
2. The value of an origin story.
3. What goes in an origin story?
Jun 20, 2024 • 41min
Episode 427: Document Accessibility With Colleen Gratzer
Colleen Gratzer, an expert in document accessibility, discusses the importance of making documents accessible, tools for accessibility checks, proper design practices, color contrast challenges, and the significance of document accessibility across various industries.
Jun 18, 2024 • 4min
Episode 426: The SDM Show is Going On The Road
Rob Cairns is taking the SDM Show on the road and will be recording at WordCamp Canada.
Jun 13, 2024 • 23min
Episode 425 How To Grow Your Agency With Ryan Waterbury
Rob Cairns talks to Ryan Waterbury about growing an agency.
Show Highlights:
1. When to hire.
2. What kinds of skills to hire for?
3. Partnerships.
4. Automation
Jun 11, 2024 • 5min
Episode 424: Consitency in Marketing
Rob Talks about Why Consistency in Marketing Matters.
Show Highlights:
1. Why Consistency Matters.
2. How to be consistent.
3. Planning your marketing.
Jun 10, 2024 • 29min
Episode 423: Copywriting with Todd Jones - What is Coywriting?
Rob Cairns talks to Todd Jones in their bi-weekly segment "Copywriting with Todd Jones".
Show Highlights:
1. What is copywriting?
2. Components of copywiring.
3. What makes good copywriting?
Jun 6, 2024 • 48min
Episode 422 Pricing and More Pricing With Andrew Palmer
Rob Cairns talks to Andrew Palmer about pricing.
Show Highlights:
1. Do not fight the race to the bottom.
2. What to consider when pricing.
3. Should we do Black Friday sales?
Jun 4, 2024 • 5min
Episode 421 Use Variable Products in E-commerce
Rob Cairns talks about Variable Products in e-commerce.
Show Highlights:
1. What is a variable product?
2. Variable products make for a better user experience.
3. All e-commerce platforms support variable products.
May 30, 2024 • 31min
Episode 420: All About Siren With Alex Standiford
Rob Cairns talks to Alex Standiford about his new affiliate marketing product Siren.
Show Highlights:
1. What is Siren?
2. Features of Siren.
3, Why use Siren?
May 28, 2024 • 5min
Episode 419: Why I Use a Booking System?
Rob Cairns talks about why he uses a booking system.
Show Highlights:
1. Why to use booking systems?
2. Booking systems save time.
3. The booking system can interface with Google Calendar
