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Always Off Brand

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Dec 7, 2023 • 1h 7min

“Amazon Selling Cars Is A Huge Deal!” with Jason Boyce

Bigtime guest Jason Boyce joins the show today and we are all over some critical topics when it comes to Amazon. We cover why Jason thinks the new deal with Hyundai is a game changer. How Amazon is positioned to dawn a new day in consumer advertising with their NFL and breakthrough metrics to show brands how their ads are making sales. We cover why the world of agencies is so different? We play “What’s That Keyword?” Scott Ohsman and Hayley Brucker guide you through a great conversation along with an awesome NEWS segment and Jason hangs out and chimes in.  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Jason Boyce  Founder/CEO Avenue7 Media  LinkedIn: https://www.linkedin.com/in/jasonrboyce/ Book: The Amazon Jungle - The truth about Amazon https://www.amazon.com/Amazon-Jungle-Survival-Commerce-Marketplace/dp/1631952803 Avenue7 Media - https://avenue7media.com/ Podcast: https://podcasts.apple.com/us/podcast/day-2/id1493404248 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  
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Nov 30, 2023 • 26min

“The Turkey Five Sales Breakdown!” Featuring Industry Bigwig Mystery Guest

Sea 3 Ep 37 “The Turkey Five Sales Breakdown!” Featuring Industry Bigwig Mystery Guest 11/30//2023   Ok, wanted to put a Black Friday Cyber Monday quick recap that breaks it down and pulls together all the cool kids reporting and takeaways. Don’t worry, it’s not just Scotty O this time. The awesome Jeffrey Cohen posted a great summary on LinkedIn and so you get to hear Jeff and Scotty O’s thoughts on his summary. It’s fun, it’s got real data and some excellent insights on how to take all the buzz of how things went.  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  
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Nov 23, 2023 • 1h 8min

“Get Those Nasty Amazon Reviews Off My Lawn!” with Shane Barker

The band is back together, Summer Jubelirer, Hayley Brucker and Scott Ohsman, finally chit chat about all things in this open. We also have a super fun and smart guest, Shane Barker, Founder and CEO of Trace Fuce and talks through how to get those negative reviews off your Amazon listing that aren’t true, or break Amazon’s terms of service. All the changes going on with Amazon reviews, will AI take over? He also plays What’s That Keyword? Game and a great NEWS segment. Our 2023 Thanksgiving episode for all to enjoy!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Shane Barker  - Founder/CEO of Trace Fuse  LinkedIn: https://www.linkedin.com/in/shanebarker/ Website: https://tracefuse.ai/ Shane Barker Digital Marketing Guru Website: https://shanebarker.com/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  
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Nov 16, 2023 • 40min

LIVE RECORDING - Outdoor Retailer “Using Amazon To Make You Money!”

Live at the Outdoor Retailer show in Salt Lake City, UT we got to record for the 4th time, an episode in front of an audience. Always fun and Wendi Matthis Held is the guest co-host with Scott Ohsman for this show and brings a ton of Juicy Nuggets on how to leverage the power and reach of Amazon to make you, the brand money! Also, how not to lose money, which could be even more important. We cover all kinds of other topics and get some great questions from the audience. Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest Co-Host - Wendi Mathis Held  Founder/CEO True Hero  LinkedIn: https://www.linkedin.com/in/wendimathisheld/ Website: https://trueherosales.com/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  
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Nov 9, 2023 • 18min

Scotty O Rant - “Holiday Sales & The Real Amazon Antitrust!”

Quick episode and Scotty O goes off on what is really going to happen this Holiday Season. Discount Palooza and why Black Friday Cyber Monday doesn’t matter as much. Then what the FTC should really be suing Amazon and filing Antitrust about! Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  
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Nov 2, 2023 • 1h 12min

“What Every Agency Must Know!” with Raul Hernandez Ochoa

Sea 3 Ep 33  “What Every Agency Must Know!” with Raul Hernandez Ochoa 11/2//2023 We start with a story about puppies, but don’t worry our guest Raul Hernandez Ochoa has helped agencies keep their clients, build teams and be profitable. He runs Do Good Work and tells our guest co-host Lauren Livak, Scott Ohsman and Hayley Brucker some juicy nuggets. How do you find the right clients that you can keep and have a mutually beneficial partnership. How much should you charge? How can you be profitable in a high cost service business? Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Raul Hernandez Ochoa Founder/ CEO of Do Good Work  LinkedIn: https://www.linkedin.com/in/dogoodwork/ Website: https://dogoodwork.io/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  
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Oct 26, 2023 • 59min

“Only Top Shelf Digital Juicy Nuggets!” with Lauren Livak

We want to talk Digital Shelf with you! So we brought in the absolute best, Director of the Digital Shelf Institute Lauren Livak joins the program. We talk about organizational structures, silos, content and how to get the senior decision makers to move on what the digital peeps need! Whether it is your D2C, ecommerce, Amazon or any Marketplace every organization has to understand how the digital shelf works! Scott Ohsman, Hayley Brucker and Summer Jubelirer are your hosts. Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Lauren Livak  Director of Digital Shelf Institute  LinkedIn: https://www.linkedin.com/in/laurenlivak/ Website: https://www.digitalshelfinstitute.org/ Podcast: “Unpacking The Digital Shelf” https://www.digitalshelfinstitute.org/podcast-unpacking-the-digital-shelf Digital Decoder: https://www.digitalshelfinstitute.org/digital-decoded-how-to-drive-omnichannel-growth HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  
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Oct 19, 2023 • 31min

“Amazon Prime BIG DEAL DAYS, The Real Recap!”

Sea 3 Ep 31  “Amazon Prime BIG DEAL DAYS, The Real Recap!”  10/19//2023 Little Pop UP Podcast with Summer Jubelirer and Scotty Ohsman giving everyone the real talk on what went down and what went up? We go over a few of the great recaps on data like Momentum Commerce and Analytic Index explaining what it all means. How does this take away or add to Holiday sales.  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  
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Oct 12, 2023 • 59min

“The Real Future of Amazon, Ecommerce & Tech!” with George Wescott

Another special conversation with one of the pioneers of Ecommerce! One of the very first to sell products on the Internet, George Wescott joins the show and talks through how and why we buy the way we do. Amazon’s Buy With Prime, Amazon’s logistics and the technology driving it. How will Amazon’s advertising business continue to scale? He should know as he is working on their development. Walmart’s grocery push and why they are gaining speed. George gives his thoughts on the scale and why Amazon is so hard to do business with! Shopify and their tech and what it means to brands. AI of course, but Mr. Wescott has one of the coolest takes on why it is good for the world. He throws out one of the most shocking possibilities of a earthquake sale and buy of the biggest titans in retail. Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: George Wescott    LinkedIn: https://www.linkedin.com/in/ecom/ Company Website: https://a-ventures.global/   & https://equitycommerce.io/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  
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Oct 5, 2023 • 1h 14min

“Retail & Turn Around Masterclass!” with Michael Appel

A very special episode with Michael Appel, Managing Director at GetzlerHenrich. His vast and comprehensive knowledge of RETAIL is simply a master class. He is also known for decades as one of the best turnaround CEOs in the retail business. He has been successful many times with some of the largest retailers in the US. We talk about what has changed and stayed the same in retail. Michael talks about being a merchant, how he turned around a very dire retailer Rue21 using technology and the right people!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Michael Appel   LinkedIn:https://www.linkedin.com/in/appelassociates/ Company Website: https://getzlerhenrich.com/our-people/michael-appel/   Other technologies Michael Mentions: https://axonify.com/ https://www.firstinsight.com/   MAGIC MIND DEAL:  Discount code: OFFBRAND Link: https://www.magicmind.com/offbrand   HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Brand Manager at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

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