

True AF Podcast
Eric Fuller
Hosted by Eric Fuller a consultant advising management teams who lead industries and those who seek to displace them. He has extensive experience with the entrepreneurial process, negotiation and strategy.
Episodes
Mentioned books

Oct 10, 2024 • 14min
Season 12 Episode 2 - Cedrick Gervais & Nile Rodgers
In the latest episode of the True AF podcast, host Eric Fuller engages with renowned musicians Cedric Gervais and Nile Rodgers to discuss their collaboration on a modern remake of the classic song "We Are Family." They explore the healing message behind music, especially in the context of current global challenges, and how they aim to infuse joy through their work. The conversation delves into the production process, where Cedric describes how he restructured the track to enhance its energy for dance floors, emphasizing the importance of live performance testing. Additionally, they highlight the impact of the EDM scene in promoting love and unity at festivals, with Niall sharing his insights from his early experiences. As they prepare for the song's release, Cedric is actively reaching out to DJs for promotion, with plans for future collaborations and performances on the horizon. The episode encapsulates a vibrant discussion on music's role in connecting with audiences during uncertain times.

Oct 9, 2024 • 24min
Season 12 Episode 1 - Rufus Du Sol
In Episode 166 of the True AF podcast, the band Rufus Du Sol shares insights into their forthcoming performance at the Portola Festival in California and discusses their recently completed album, "Inhale Exhale," which features 15 tracks blending light, fun moments with deeper, introspective themes. The interview highlights the band’s approach to live shows versus DJ sets, emphasizing the emotional connections they cultivate with fans through their music. Rufus Du Sol outlines their planned tour to promote the new album over the next couple of years and reflects on the importance of authenticity and their creative process as they prepare for the festival.

Sep 29, 2024 • 14min
Season 11 Episode 15 - Yoasobi
In the latest episode of the True AF podcast, host Eric Fuller interviews the Japanese band Yoasobi, who have gained fame for their innovative concept of transforming novels into music.

Sep 25, 2024 • 17min
Season 11 Episode 14 - Alan Walker
In the latest episode of the True AF podcast, host Eric Fuller interviews renowned DJ and music producer Alan Walker, who shares insights about his prolific career and exciting tour plans. Beginning with his background, Alan recounts how he launched his music career in 2011 with the viral hit "Faded" and reflects on his global experiences touring over the past eight years, including a recently sold-out China tour.

Sep 12, 2024 • 19min
Season 11 Episode 13 - Brothers Osbourne
In the latest episode of the True AF podcast, host John Osborne from Brothers Osborne discusses the upcoming Red Bull Jukebox event happening in Nashville on October 2, where attendees will vote on songs for the performing artists from their own catalogs, creating a unique and participatory format. He shares insights on the deep emotional connection music has with memory, likening its impact to that of smells, and expresses hopes for surprising song selections during the event. The podcast also includes updates on the Brothers Osborne's current tour, their upcoming engagements in the UK, and the importance of audience energy in live performances. John plans to explore incorporating unexpected elements into their setlist and is considering the teleprompter’s role for the event, including a potential abridged version of "Free Bird."

Sep 12, 2024 • 21min
Season 11 Episode 12 - Tank and the Bangas
In the latest episode of the True AF podcast, host Eric Fuller interviews Tank from the band Tank and the Bangas, where she shares exciting updates about her new project, 'The Mind,' launching August 30 as part of a trilogy along with 'The Heart' and 'The Soul.' Tank details her forthcoming tour, 'The Flow of Things,' with Jameela Woods, highlighting its intimate venue settings and emphasizing the significance of both her band lineup and the visual aspect of performances. Additionally, she discusses her unique, theatrical performance style, shaped by her background in poetry slams and influenced by Disney, as well as her commitment to maintaining a personal life amidst her career. As she prepares for arena performances and the album release, Tank expresses gratitude for her dedicated fanbase and eagerness for audience engagement during the tour. Action items include finalizing the tour band lineup and preparing for the album's vinyl release.

Sep 12, 2024 • 1h 16min
Season 11 Episode 11- Dave Wakeman
The Industry Analysis and Discussion podcast delves into the shifting dynamics of the ticketing industry post-COVID. Key topics include changes in consumer behavior, notably a trend towards last-minute purchases driven by inflation, and the challenges of an oversupplied market, exemplified by contrasts like Taylor Swift's record-breaking billion-dollar tour alongside other artists struggling for financial sustainability. The conversation touches on the increasing importance of innovative venue strategies and the complexity of distributing less desirable tickets. Legislative efforts to regulate pricing and the push for sustainable business models are also explored. The discussion anticipates a market reset, where pricing may drop as consumers become more selective. Collaboration across the ticketing ecosystem and adapting to the preferences of younger, more tech-savvy audiences are predicted as essential to future success. The session emphasizes building stronger fan engagement and fostering long-term relationships to ensure a more resilient and consumer-focused industry.

Sep 9, 2024 • 36min
Season 11 Episode 10 - Easol
Easol has recently partnered with several prominent US creators, including Splash House & Goldenvoice Present Desert Air, which returns this November. They plan to open an office in LA in 2025. “The Easol platform offers us greater flexibility for selling our experience, and with more control over our fees, customer journey and data we now have new opportunities to grow our revenue. I’m excited to be partnering with the team at Easol to make this a great return of our Desert Air festival.”

Sep 3, 2024 • 38min
Season 11 Episode 8 - Ben Ferguson
Soundscape VR was born from a unique vision as grassroots as can be. On a warm spring weekend back in 2017, thousands gathered at Lakes of Fire (a regional burner event) for a party showcasing local art and music. It was here that Soundscape VR was created as a gift for attendees, kicking off a chain reaction where SVR grew with enthusiasm by word of mouth, quickly evolving as the most advanced and immersive virtual music experience in the world. Making appearances at festivals and events wherever people gathered to celebrate the incredible power of music and visual arts, Soundscape’s reputation grew by making history again and again with their continual debut of previously unimagined musical technologies. The software was made available free to use at home so that all music enthusiasts from around the globe could create, dance, explore, play, and enjoy music together in a virtual space; enabling anyone to have a mind-bending audiovisual experience from the comfort and convenience of their own home.

Sep 3, 2024 • 22min
Season 11 Episode 7 - Sofi Tukker
Originally meeting as students at Brown University, Tucker and Sophie didn’t cross paths until their senior year. Sophie had just returned from living abroad in Rio and was performing her original bossa-nova inspired songs in a jazz trio. Tucker, who had taken up DJing after being forced out of D1 basketball due to illness, convinced Sophie to take a leap of faith and move to New York with him to form a band instead of moving back to Rio after graduation. They are best friends and collaborators who share a home in Williamsburg, Brooklyn.