

The Foundr Podcast with Nathan Chan
Foundr Media
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
Episodes
Mentioned books

Dec 30, 2020 • 1h
338: Foundr BEST OF 2020
In this epic roundup episode, we took our favorite moments from every interview this year and combined them to create our most jam-packed episode yet: Foundr Best of 2020!That’s right, in this very special episode, you’ll hear valuable insights from:
Drew Houston, CEO and founder of DropBox: On problem-solving, his formula for success in business, and how he— as a billion-dollar CEO — still learns every single day.
Dylan Mullen, Founder, and Director of Happy Skin Co. Mullen reveals how he built a $20 million dollar company in 24 months, and how they’re acquiring their customers.
Alexa Von Tobel, Founder of Learnvest, & Inspire Capital: Why you shouldn’t spend a dollar on marketing, and what it takes to be a ‘good entrepreneur’.
Gretta Van Riel, 4x Multi-Milion Dollar Founder. Van Riel discusses why she would spend $500k on a post from Kylie Jenner, and her $1.3m manufacturing horror story.
Henrik Werderlin, founder and CEO of Barkbox, and the strategy that Apple and Amazon have used to build global, beloved brands.
You’re about to learn the mistake that every new entrepreneur makes, as discussed by Alex Osterwalder, the Swiss business theorist who developed the “business model canvas”.
Author Kamal Ravikant reveals why you don’t need a mentor (from someone who’s been down the road a few times).
Christina Stembel, founder of Farmgirl Flowers on how she managed to turn $49,000 into almost a million dollars in 3 years— all thanks to the success of her company.
Here’s Skillshare founder Malcolm Ong… who’s about to reveal the one word that will make you a better entrepreneur.
Thor Ernstsson, Founder of Strata. The 2 tips that every single entrepreneur needs to hear.
One of the internet’s greatest pioneers, cofounder of WordPress Matt Mullenweg on what motivates him.
GT’s living foods founder, GT Dave. He reveals to us the key to staying on your path, and not losing your identity.
Andy Frisella, founder of 1st Phorm with one of the most fired up conversations of the year. Enjoy this snippet where he’s going to tell you why building a brand is important, and the issue with comparing yourself to Steve Jobs.

Dec 15, 2020 • 42min
337: What A Future Billion Dollar Business Looks Like: With Google’s Lead Investor, David Lawee
Ever wondered what traits and characteristics Google looks for in a founder?Wonder no more, because in this interview, Nathan Chan sits down with CapitalG Founder, David Lawee, to discuss the journey of finding the next $1B Unicorn Business. David is Google's Lead Investor, and has over 13 years of experience under his belt working for one of the largest companies on the planet. Prior to joining Google, Lawee has been a serial entrepreneur. His biggest takeaway from the experience was how to successfully scale companies, and during the interview he finally reveals exactly how to do it. Lawee shares what he believes it takes to create a billion-dollar company. Lawee reveals all the traits and characteristics he looks for in founders when it comes to investing billions of dollars, and exactly what the company needs to look like. Key Takeaways
How David Lawee found himself working for Google, CapitalG, and what he learned during his time as a serial entrepreneur
The characteristics and traits that he looks for when it comes to investing
The difference between an ordinary company, and the billion dollar unicorn
Lawee’s advice for those looking to open more doors
The change in the market, and an insider's view into Google investment world
Lawee discusses how to align your company with investors’ needs

Dec 8, 2020 • 53min
336: Starting a Business During a Crisis with the founder of Alpha and Strata, Thor Ernstsson
Meet Thor Ernstsson.The founder of global giants such as Alpha, Strata, and lead architect for Zygna responsible for Farmville, Ernstsson knows business and products. In this interview, Nathan sits down with Ernstsson to discuss his journey from Zynga game developer, to creating a company that serves half of the Fortune 500. Honest and candid, Ernstsson reveals his decision-making processes behind some of the company's largest pivots, changes, and challenges. While most people would shy away from the idea of launching a business during a global crisis, Ernstsson is perhaps living proof that not only is it a good decision, it’s the best business decision one can make. Key Takeaways
Thor Ernstsson discusses how he first began working at Zygna, and how he felt about the global success of Farmville
His next business ventures, including Alpha and Strata
Why he decided to pivot the company
The importance of “now”, and why starting a business during a crisis is a good idea
The decision to launch a business that aimed to connect people, while it was the start of the pandemic
How to change the world, and why you should always aim to solve a problem that won’t change
The importance of customers and why they need to be invested in your business’ success

Dec 1, 2020 • 59min
335: From 0 to $65m: With Farmgirl Flowers' Christina Stembel
Faced with 104 rejections, zero-funding, and the prospect of launching a new business during an economic downturn, Christina Stembel has not only grown her company Farmgirl Flowers to a $65m empire, she has also done it completely bootstrapped. Stembel’s journey from bootstrap to business mogul is nothing short of inspiring. What began as $46k savings and a 2-year window to achieve her goal, her ecommerce flower business saw 5x growth in the first 2 years. As Stembel says, “the fact that I was able to bootstrap without running out of money is the biggest accomplishment of my life”In this interview, listen in to discover how Stembel marketed and advertised her brand on a shoestring budget, the importance of word-of-mouth and how that helped her achieve her first million, and why she views FarmGirl Flowers as the workhorse among unicorns. Key Takeaways
How Stembel started FarmGirl Flowers, and why she gave herself 2 years
Marketing on a shoestring budget
Complications she faced selling perishable products
Why she views FarmGirl Flowers as a workhorse among unicorns
The importance of product-quality, and why she believes that a good quality product will outsell any level of marketing
The future of FarmGirl Flowers and reaching her first billion

Nov 24, 2020 • 46min
334: What This Tech Pioneer Is Betting On Next | Matt Mullenweg Of Wordpress
As someone who has pioneered the tech industry with his open-source software, and boasts 38% of the internet using his product, Matt Mullenweg is still one of the most humble and inspiring entrepreneurs we’ve ever met. In this insightful interview, Mullenweg discusses the biggest challenges faced by companies today, and the importance of looking after your team and people. As a company that has operated remotely since it’s beginnings, Mullenweg stresses the importance of team-building, and why he took his entire company to Disneyland. Mullenweg touches on some key issues faced by entrepreneurs the worldover - chronic dissatisfaction in progress, and that whatever you do is never enough. He says instead of saying to yourself that it’s not enough, entrepreneurs need to say “it is enough, and there’s more to do!” From the acquisition of powerhouses such as Tumblr, WooCommerce, and his dedication to supporting others, Mullenweg discusses his life’s plan to create as much open-source software as possible and encourage creativity across the globe. This interview will leave a smile on your face and give you the motivation and drive to work towards a better future for all. Key Takeaways
How Mullenweg founded WordPress, and operating as a remote-working business in the early 2000s
Mullenweg’s beliefs on company culture and the importance of in-person team-building activities especially for remote workers
The future of the office and why he believes it will be obsolete post-Covid
Mullenweg reveals that as an angel investor, the key things he looks for in a business or founder
The future of web development and WordPress
The biggest challenges faced by companies today and the importance of looking after your team and people
Chronic dissatisfaction as a founder and why needs to become a more positive drive

Nov 17, 2020 • 41min
333: The Top Mistakes to Avoid when Managing Remote Teams with Fibre HR Foundr Lisa Spiden
In this week’s Foundr podcast interview, Nathan Chan sits down with Lisa Spiden, CEO of Workforce Analytics and Foundr of Fibre HR to discuss everything a team leader needs to embody in order to help their team do their best work. Spiden discusses key tactics and methods that team leaders can adopt to help lead their teams through any crisis. Not only does this mean offering support for them during the work-from-home culture shift, but also taking the time to understand and adapt for each individual's needs and workflow. With something for every team leader, this interview will help you to understand how to build a culture within your team, hiring strategies, and top-talent selection. Key Takeaways
How Spiden found herself working in HR, and the origins of Fibre HR and Workforce Analytics
Spiden discusses tactics to keep team morale high during forced WFH
Why staff motivation is the key to staff retention
Team standups, retros, and other remote team bonding exercises
Addressing top-talent selection, and whether pro-culture or pro-skills is best for your business
Building a great culture inside and office, and how to build on it strategically
Understanding what your team wants, what drives them, what motivates them

5 snips
Nov 10, 2020 • 1h 4min
332: $16 million a month: The Secret To Success Using Facebook Ads with Nick Shackelford
Ever wondered how the elite pros do Facebook ads? This week’s interview with course instructor Nick Shackelford is just that: a no-holding back, all inclusive, step-by-step discussion on running successful Facebook ads. Returning again to Foundr’s exclusive podcast, Shackelford discusses his learnings on media buying, running facebook ads that convert, and exactly what he learned from spending a ridiculous amount of money on fb ads. This interview dives deep into the nitty-gritty of all the lessons Shackelford learned doing media buying for Apple, including the budgets he worked on for the launch of the iPhone 7, iPad Pro, and the Apple Watch (and we are talking huge budgets). Shackelford also discusses how he single-handedly popularized the Fidget Spinner by using Facebook Ads, and how he started his own agency, Structured Social. In this interview, not only will you discover why Shackelford’s Structured spends close to $20million per month on Facebook ads, you’ll also hear first-hand tips and strategies to success in FB ads within the hardest markets, across all GEOS, for every product or service. This is an episode you cannot miss! Key Takeaways
How Shackelford first found his way into the industry
Working for Apple and what he learned from running $100 million Facebook ads
The rise of the fidget spinner, $1m run rate in the first month, and the importance of opportunity
How Shackelford has built Structure Social, and now spends close to $20million a month and has over 50 employees
The biggest lessons he has learned over the years, including the intricacies of media buying, copywriting, positioning, and creative
Why you only have 3-seconds to make an impression with your ad
Shackelford’s key advice for those looking to grow their business through Facebook ads

Nov 3, 2020 • 1h 7min
331: Mastering Your Mindset and Achieving Success with Andy Frisella of 1st Phorm
Mental toughness isn’t something you’re born with, it’s something you learn and practice and develop over time. And Andy Frisella is living proof of that. The Founder of 1st Phorm, the “Real AF podcast host”, 75Hard program creator, and all around badass Andy Frisella knows discipline and mindset, and isn’t afraid to tell it like it is. It’s no secret that Foundr is a huge fan of Frisella’s work with developing mental toughness and discipline (in fact, most of our team has completed his 75Hard challenge!) and after listening to this interview, you’ll be a fan too. Frisella is raw, real, and straight to the point with everything he believes in with mental health, building a brand, company values, and aspiring to become the best version of yourself possible. Key Takeaways
Frisella discusses how he has always been an entrepreneur at heart
Frisella reflects on how he began his first business, the struggles, the journey, and how he stayed focussed
Company values and how Frisella recognises greatness and celebrates it within his team
The importance of being a good leader and why you need to communicate values with your team
Why Frisella still compares himself to others above him, and why this is a driving force in success
The struggle of finding the right support at high-levels of success
How to push through discipline blocks and shake off burnout
The evolution of 75Hard and what Frisella is most excited for as a legacy

Oct 27, 2020 • 1h 6min
330: The 4 Questions You Need To Be Asking To Make Better Decisions: Kickstarter Co-Founder and Author Yancey Strickler
Yancey Strickler, Author and Kickstarter Co-FounderIn this inspiring podcast interview, Nathan Chan sits down with Kickstarter co-founder and author Yancey Strickler to discuss his 'Bento Box' method for making better decisions, how his company Kickstarter found it’s feet, and our unhealthy obsession with “financial maximization”. Strickler was working as a music journalist in New York when a chance encounter with future co-founder Perry Chen in a restaurant led to the creation of Kickstarter, and crowdfunding as a category-defining player in a new field. A writer at heart, Stickler used his time post-Kickstarter to write the groundbreaking This Could Be Our Future. An in-depth look at our current obsession with financial gain, and how society has conditioned us to always choose whatever will make the most money.Making the right choices in life is a mission close to Strickler’s heart. As such, he created the revolutionary “Bento Box” framework, an inspiring and humbling process for individuals and businesses alike to frame and structure their decisions.This podcast is one of our most inspiring insights into human nature and the importance of caring for our future selves and our future business. Learn from Strickler as he gives you the secret Bento Box method to help you make the right decisions in life. This is a conversation you won’t want to miss!Key Takeaways
Strickler discusses how the idea for Kickstarter came about in 2005 while working in the music industry
Why it took Strickler close to 4 years for the idea to be executed
The conscious decision to frame Kickstarter as a funding method for passion projects and new ideas rather than a charity platform
Why Kickstarter was originally called “Kickstartr”
Pitching the idea of Kickstarter and the initial investors, and getting Andy Baio onboard with the project
How they went from unpaid developers to profitability in 14 months
The effect of being a category-defining player in a new field
Stepping down from his position at Kickstarter
Strickler’s new book “This Could Be Our Future” and our current obsession with Financial Maximisation: whatever makes the most money is the right decision
Strickler’s Bento Framework
Now Me: profitability
Future Me: as a business, your values
Now Us: stakeholders, employees, suppliers, etc.
Future Us: the bigger idea of what you want to be
Key Resources From Our Interview https://www.ystrickler.com/book

Oct 20, 2020 • 1h 1min
329: Why You Don't Need a Mentor & Key Traits EVERY Successful Founder Should Have with Kamal Ravikant
Kamal Ravikant, Author and Founder, Venture CapitalistIn this special podcast interview, Nathan Chan sits down with renowned author and founder Kamal Ravikant to discuss his thoughts on mentorship, entrepreneurs, and everything in between. Ravikant traces his journey back to a point in time most entrepreneurs face: he was doing too much and he was burnt out. In fact, it took losing everything for him to realize what he needed to change: his mindset. Throughout his journey, the ups and downs, the lows and highs, Ravikant is a master of maintaining a balance between persistence and open-mindedness in everything he does. Listen in as Ravikant discloses the powerful reason he chose to write his bestselling book: 'Love Yourself Like Your Life Depends on It', and how the book developed from a self-published book to a global success spreading joy and love published in 16 languages. This podcast is raw, honest, and a deep insight into personal growth. Learn from Ravikant as he discloses the universal importance of loving yourself, being humble, and caring deeply. This is a conversation you won’t want to miss!Key Takeaways
Ravikant holds the honor of being the fourth ever podcast interview by Foundr back in 2014
His beginnings riding the wave of the internet boom
Why it took losing everything to realize he needed to change his mindset
His ideology that you should build a business by identifying a problem and creating a solution first
The power investors hold over entrepreneurs, and what drove him to become a doer
Why he believes in having a strong entrepreneur mindset
His re-launch of the global bestseller Love Yourself Like Your Life Depends On It published in 16 languages worldwide
Ravikant discusses his upcoming projects and behind-the-scenes of funds
Ravikant addresses the changes in Silicon Valley, and what advice he would give to upcoming entrepreneurs
Why you need to be humble and care deeply, always.


