The Business of Agriculture Podcast

Admit it, we all have our strengths and weaknesses. So does our industry. I cover the 5 things we in Ag do right: Production, Innovation, Conservation, Accumulation, and Family. And I discuss the 5 areas where we need improvement: Commodity Mindset, Communication, Pushing Cheap Food, Fighting Poorly, and Thinking Ag is About Us (Hint, it's not. We're a consumer business!)

My guest is Dave Pefley of Pefley Farm Equipment, one of the nation's largest auction and used machinery companies. We discuss the Ag economy. What's changed about selling machinery? Do Ag people love what they do more than the rest of humanity? Do you need a formal business plan to be successful? This episode IS NOT an update on equipment prices, it's two business guys discussing what it takes to be successful!

Land is the highest valued asset most Agricultural people possess. Therefore, it's imperative you protect it and attain a return on your investment. This includes recreational property too. In this episode I bring in friend, hunting companion, and attorney, Scott Reust. Why is trespassing on $200,000 of wooded acreage treated differently than in a similar valued vacation home? How do you protect yourself from liability? How can you profit from leasing your property to outdoorsman?

Looking for smart talk with entertaining commentary about the business of food, fuel, and fiber? You've found it. This podcast offers tips for success, ideas for self betterment, and mental stimulation for people who make Agriculture their Business. Damian Mason is an agriculturist, entrepreneur, speaker, writer, and funny man. As he says, "You don't need any more Ag people discussing weather or commodity prices, you have that information on your phone!"