The Business of Agriculture Podcast
Damian Mason
Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.
Episodes
Mentioned books

Oct 9, 2023 • 1h 8min
314 - A SWOT Analysis for American Agriculture
Businesses are encouraged to conduct assessments of their Strengths, Weaknesses, Opportunities and Threats. In short: What are you good at, what do you suck at, where will tomorrow's money be made, and what things could put you out of business? The most critical element of an effective SWOT Analysis is the ability to be critical. That's why I brought in Ryan Moe, member of The Business of Ag Success Group, Regional Director with StoneX, and unapologetic truth teller. It's a long episode but among my all-time favorites and an awesome, insightful conversation! Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com

Oct 2, 2023 • 54min
313 - Machinery Market: Trends, Technology & Tomorrow
Used machinery markets are heating up earlier than normal. Is this because farmers in need of equipment recall getting shut out during the supply chain disruptions of Covid or is there a used equipment shortage? What are interest rates — more than double what they were just a year or so ago— doing to the farm implement market? Does a farmer need the newest and shiniest machinery in an era of evolving and transportable technology? Is there a place for smaller scale farm equipment in tomorrow's Ag? Is farm machinery a barometer for the greater Ag economy. A predictor of the future? Those questions and more are addressed in this insightful discussion between Damian and Moving Iron's Casey Seymour. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com

Sep 25, 2023 • 42min
312 - Turning Wheat Straw Into A Value-Added Human Food Ingredient
Comet Bio is a technology-enabled food ingredient company that, after eight years, is finally ready to churn out food ingredients. The company extracts fiber — arabinoxylan to be specific — from wheat straw and turns it into an ingredient for food companies to use in food for human consumption. This is a win-win for everyone involved: New demand for an Ag by-product (straw) is always good, creating a product that adds up to 100 times value is even better. Comet's CEO, Rich Troyer explains the process, the product, and the potential. The company's first processing facility is in Denmark, with plans to build and open a facility in North American wheat country in the future. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com

Sep 18, 2023 • 45min
311 - Organic Poultry—at Scale—with Farmer Focus
Organic food sales growth still outpaces conventional, despite food inflation and even after nearly two decades of "organic" being a thing. Additionally, the margins are better for organic. So, how much longer can "organic" grow organically? How do organic chicken farms operate, is it the same as vertically integrated conventional poultry production? Where does the product end up? Lorenzo Bared, VP of Strategy for Farmer Focus, the nation's largest branded organic poultry producer with a business model focusing on independent family farmers. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com

5 snips
Sep 11, 2023 • 57min
310 - If I Had a Billion Dollars, Where In Ag Would I Invest It? Or, Would I?
Discussion on potential investments in the agriculture industry if given a billion dollars, including technological advancements in soil analytics and predictive agronomy. Emphasis on crop protection with biological solutions, inhibitors, and nitrogen stabilizing products. Challenges of investing in farmland and potential for agricultural real estate investment trusts. Introduction of AgVizer Pro and its role in connecting users with experts. Investing in solving the mycotoxin problem to reduce food waste and the challenges of automation in agriculture. Exploration of investing a billion dollars in personalized food prescriptions, indoor controlled environment agriculture, and sustainable practices.

Sep 4, 2023 • 43min
309 - Is The Future of Silage Bagged for Efficiency & Environment?
Silage — in case you're unfamiliar— is high moisture forage chopped and stored for cattle feed, principally dairy animals. It derives its name from the fact we used to blow this forage into silos. That's not done much anymore for reasons of safety, practicality, and scale. The most common method of ensiling and storing cow feed involves piling it on concrete, packing it with a large tractor, then covering with plastic. For reasons of economics and environment — which aren't always opposing forces — the stack and pack silage practice may be changing. Large silage bags such as the 14 x 500 footers used by Iowa dairyman Anthony Nunes reduce feed waste, improve feed quality, and reduce greenhouse gas emissions. Mr. Nunes joins nutritionist Marc Etchebarne and environmental consultant Jake Schmitz to discuss the future of feed storage. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com

Aug 28, 2023 • 41min
308 - Regenerative Ranching — For Environment AND Economics
Regenerative practices have become a new area of focus in production Agriculture. But what about our grazing lands — are we managing those lands for healthier soil, a healthier environment AND a healthier bottom line? Hugh Aljoe and Jim Johnson with Noble Research Institute, an Oklahoma-based ranch and research entity operating on 14,000 acres, join Damian. They discuss the important role grazing land plays in American Ag and methods by which to improve soil, environment, and our balance sheet. With almost double the number of acres in grass and rangeland as there are in crops, proper management can boost beef production while more than offsetting the greenhouse gases released by all of production Agriculture. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com

Aug 21, 2023 • 47min
307 - What Happened to the Indoor Ag Revolution?
A few years ago there was a great deal of hype surrounding Controlled Environment Ag (indoor farming). Money was pouring into the space from outside investors. Along with the money came the media coverage, which brought more money and more hype. According to some, we were just a short time away from never eating vegetables grown conventionally in fields again. Yet, here we are in 2023 still eating lettuce from Yuma and produce trucked in from California. What happened to the indoor Ag revolution? Walt Duflock with Western Growers discusses the realities of produce farming, while Adam Bergman, Global Head of Ag Tech with Citi discusses the money and business side of controlled environment agriculture.

Aug 14, 2023 • 34min
306 - Is Your Field Infected?
My farmer friends at XtremeAg say, "The limiting yield factor isn't the seed, it's probably us." Well, that's not necessarily the case — another huge limiting yield factor is loss due to pathogens. With so many nasty diseases out there, our problem has often been misdiagnosis or a failure to treat our crops before the damage is done. Fortunately, new technology has emerged to detect pathogens before they present themselves. Thus allowing preemptive treatment or, in the absence of pathogens, no treatment which is a win for the environment AND your wallet. Mike Tweedy with PatternAg joins Damian to discuss new innovations in autumn pathogen detection which allows for seed selection and treatment plans months before any problem arises. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com

Aug 7, 2023 • 53min
305 - Who's Paying Farmers To Adopt Regenerative Ag, Why & For How Long? Your Questions Answered
We're several years into various programs looking to sign up acres for such things as carbon sequestration, nitrogen reduction, cover crops, and other regenerative practices. Yet, there are still not very many acres signed up. Why is that and what will it take to get more acres involved with ecosystem marketing? In this episode Damian asks the questions you've asked him. Why are companies paying farmers to plant cover crops? How much are they paying? Will consumers support these costs in an era of food inflation? Will these programs go away? Tim Meinhold and Laura Kowalski with Primient — a corn processing company — join the discussion with Truterra's Gregg Allard. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com


