Dentistry Uncensored with Howard Farran

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What’s the best way to grow? Should you do more volume or less volume? What’s your frequency? Should you work out or go to work every day? Or every other day? Should you work four, five, six, or even seven days a week? Is there only one right answer to build muscle? 

The best way to increase your sales is to realize that your front desk is your sales team taking incoming and outgoing calls. Do you track how many incoming new patient calls are closed with a scheduled appointment? Do you ask them when they want to come in, or do you just tell them when your first available new patient appointment is?

What do dentists and construction workers have in common? They don’t buy the income stream they need and buy a $20,000 skid steer when what they really needed was at least a $40,000 backhoe, better with a $60,000 dozer, or just get er’ done with a $80,000. 

Is it better to have a higher total case price by adding up each individual tooth and gum procedure in a full mouth rehabilitation? Or… is it better to set one price for the total case that is lower in price? At what price does demand stop? At what price do you break even? What would be the optimum price to collect the most total revenue.