I’m lovin it if you own your dental office, land and building. McDonalds does via the Harry J. Sonneborn (1916-1992) Model because McDonalds is really a real state company that owns all of their McBuildings, charging 8-15% of store sales as rent, with more earnings from McRent than selling McBurgers and McFries. This is what Dr. Rick Kushner DDS does with his Comfort Dental franchise with over 150 independently owned offices in 13 states across the U.S. and why he could donate $1 million to Marquette Dental School for the Comfort Dental clinic.

In-N-Out proves you need to simply get good at one thing, specialize, and reduce manager turnover by paying them on average $160,000 a year to manage a single location so they stay 14 years providing a consistent experience. In-N-Out isn’t racing to a city near you because they take their time to open consistent de novo locations with the same simple, quality in a world of turnover. When CEO Lynsi Snyder was asked how big the company was she said 29,000 associates, it’s a pretty big family.

Do you warranty your work? It’s cheaper to keep them than replace them. Loyalty programs like warranties, birthdays, & bleaching for life is better than marketing. Increasing retention rates by 5% increases profits by 25% to 95%.

After eight years of higher education, paying 100% of costs himself, Dr. John A. Wilde spent two years in the Army Dental Corp before beginning a practice from scratch in Keokuk, Iowa. By age thirty, he was debt-free, owning outright his new country home and the practice he’d designed and had built. By forty, John was financially able to retire. At age fifty-three, he fully retired. He has had six books and over two-hundred and twenty articles published, and may be reached at 309-333-2865 or jwdentist@hotmail.com. Join the community on Dentaltown at https://www.dentaltown.com

Donot judge me! Why did you go to dental school? Because you were fed up with the hole business!

Gabriel Asulin is an international expert in the management and marketing of dental Practices and the author of the book "Turn Your Dental Practice into a Successful Business - the Gabriel Asulin Method". The book has been translated also into Spanish, Russian, Bulgarian and Hebrew and is considered as a bestseller in the global dentistry market. In recent years, Gabriel is considered a "guru" in the field of marketing and promoting dental clinics worldwide, having consulted for hundreds of dental practices around the world. Gabriel has developed unique methods in the field that are successfully implemented in a great many practices. Join the community on Dentaltown at https://www.dentaltown.com

What is your waiting room worth? At Cracker Barrel it’s worth 20% of sales, $2.7 billion a year, $415 per square foot, which is in line with Wal-Mart, while your patients in the USA spend $33 billion a year just on toothpaste.

Department store magnate John Wanamaker (1838-1922) said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half." How many phone numbers do you have?

Only two industries have lines: Healthcare and Government. Get rid of your lines.

Are you playing with a full hand - Faster, Easier, Higher Quality, Lower Cost, and Smaller - or are you just making noise until someone does?