Apogee Strong

Feeling stuck? Maybe you’ve been grinding but can’t seem to break through. You want to lead, to build, to create value—but something’s missing.Is it confidence? A clear path? A belief that you’re even capable?Or maybe you’re haunted by questions like: Why should anyone follow me?Am I really cut out for this? How do I lead when I feel like an imposter?Too many aspiring leaders and entrepreneurs feel trapped—either by a lack of direction or the weight of their own self-doubt. But what if the very thing you fear—struggle—is actually the key to building unstoppable self-esteem and long-term success?Meet Lee Benson—a man who went from being kicked out of his home in high school to selling one of his companies for nine figures. Lee didn’t just build wealth—he built multi-generational value by embracing struggle, focusing on value creation, and turning pain into purpose.Lee’s not your typical business guru.He’s a rock musician, ultra-marathoner, CEO of eight companies, and the passionate mind behind Dinner Table, a movement to raise value-creating families and future leaders.In this episode, Lee shares:· Why most people misunderstand “imposter syndrome”· How emotional energy is the rarest and most powerful resource you have· The exact mindset that turns struggle into confidence—and confidence into legacy· Why you should stop waiting to feel ready—and start where you areThis episode is your wake-up call. If you’re tired of spinning your wheels and ready to shift from fear to fulfillment, you need to hear this.Listen now—because leadership isn’t something you’re given. It’s something you create.Quotes:• "All the opportunity in the world is in the struggle. The harder it gets, the better it is." - Lee Benson• "Everybody does what's in their best self-interest for either this life and or the next. We're either win-win, or we're win-lose." - Lee Benson• "The purpose of the human experience is to elevate human consciousness - simply said, figure stuff out." - Lee BensonKey Takeaways:· Reframe Struggle as a Tool: Start viewing struggle as the necessary path to building confidence and self-esteem. Ask yourself, “What capability is this challenge helping me develop?”· Adopt the Value Creation Lens: Before making your next move—whether in business, relationships, or personal growth—ask: “Am I truly creating value, or am I just staying busy?”· Audit Your Emotional Energy: Rate your emotional energy on a scale of 1–10 each day. Then identify what boosts it and what drains it. Begin designing your life around protecting and amplifying that energy.· Design a Personal Business Model: Whether you’re employed or self-employed, write down how you create value, how you’re rewarded for it, and how you can scale it. This turns abstract goals into actionable steps.· Test, Tweak, Repeat: Treat life and business decisions like experiments. Don’t fear mistakes—instead, document your assumptions, test them quickly and cheaply, and use failures as feedback.Conclusion:This conversation with Lee Benson is a powerful reminder that you don’t need permission to start—you just need the willingness to struggle, learn, and keep showing up. Success doesn’t come from avoiding hard things—it comes from leaning into them with purpose. Whether you're a young man figuring out your path or a seasoned entrepreneur feeling stuck, this episode challenges you to rethink what’s possible when you focus on creating real value—in your work, your relationships, and your life.

Are young people being sold an outdated dream?What if college isn’t the golden ticket we were told it was?What happens when a young person knows they want more—but the traditional path feels like a detour, not a destination? If you’ve ever felt like you're too ambitious for college, this episode is for you.Today’s guest is the brilliant and bold Jorja Leavitt, a serial entrepreneur whose journey epitomizes grit, creativity, and purpose-driven disruption. She’s not just a founder; she’s a problem-solver, a marketplace pioneer, and a reverse logistics trailblazer. After building a Facebook Marketplace-like app that attracted millions before Facebook shut them down, she didn’t quit—she pivoted. That single move birthed a company that picked up and resold bulky items like mattresses and furniture, reshaping how we think about secondhand commerce.We talk entrepreneurship, failure, perseverance, and why embracing AI, not resisting it, is the secret sauce to thriving in today's world. Jorja’s passion for helping ambitious young people find their lane outside the traditional system is infectious—and her story proves that the “safe” path isn’t always the smart one.If you’ve ever asked yourself, “What if I could do something different?”—this is the episode that just might change your life.Quotes:• "If you're willing to be flexible enough and open minded enough and creative enough, there is a solution. It might not be the solution you want." - Jorja Leavitt• "The difference between someone that's successful and unsuccessful is they just don't give up. Don't give up. It's that grit factor." - Jorja Leavitt• "You are your best advocate. Go find the community that you want and like." - Jorja LeavittKey Takeaways:• Rethink the Default Path Ask yourself: Am I choosing college (or any path) because it's right—or just because it's expected? Take 10 minutes to journal what success looks like for you, not for others.• Use AI as Your Superpower, Not a Shortcut Explore how AI can enhance your work, not replace your effort. Pick one free AI tool (like ChatGPT, Notion AI, or Canva Magic Write) and use it to complete a small project this week—resume, portfolio, or even a side hustle plan.• Turn Failure into Feedback Think of one “failure” you’ve experienced. Break it down: What did it teach you? How can it guide your next move? Remember, as Jorja says: "It’s not failure—it’s just a problem you haven’t solved yet."• Take a Micro-Risk Today Apply for something outside your comfort zone: a local internship, a virtual cohort (like Praxis), or pitch a freelance project. Action > perfection.• Audit Your Environment Are you surrounded by people who fuel your ambition or hold it back? Find (or build) one community—online or in person—that shares your drive. Join a local meetup, Discord, or mastermind focused on entrepreneurship or tech.Conclusion:Jorja Leavitt’s journey reminds us that the path to success is rarely straight—and almost never traditional. From being shut down by Facebook to building something even greater, her story is a powerful lesson in resilience, creativity, and the courage to pivot.Whether you're questioning college, dreaming of entrepreneurship, or just trying to figure out what’s next—know this: you don’t have to follow the old map to reach a new destination.The tools are here. The support is out there. And the world needs more people willing to challenge the status quo and create their own lane.So ask yourself: What’s one bold step you can take this week to move toward the life you actually want? Then go take it.This isn’t just an episode—it’s a call to action. And your next chapter starts now.

Is traditional education holding kids back from real growth? What if asking better questions — not giving better answers — is the key to raising tomorrow’s leaders?In this episode, we sit down with Brittany Craveiro — a bold educator, mother, and mentor who’s redefining learning through Socratic facilitation and purposeful leadership. As a roadschooling parent and Apogee Women affiliate, Brittany helps young women think deeply, lead confidently, and take ownership of their future.If you're ready to challenge the way we teach and inspire a generation to become, not just perform, this conversation is for you.Quotes:• "I love to refer to Socratic conversations as exercise for your brain, because the first time I had a Socratic conversation, it really was obvious to me that I was accessing different parts of my brain." - Brittany Craveiro• "It's been an experience, and it's been neat to live with less and to see how much we were attached to things. So that's been a really cleansing opportunity, for sure." - Brittany Craveiro• "I fell in love with Socratic facilitation because it allows me to exercise my brain." - Brittany CraveiroKey Takeaways:• Redefine Leadership in Your Home: Create space for your kids (or yourself) to think out loud without fear of being “wrong.” Start one dinner this week with a big question — no right answers allowed.• Reflect on the Question “Who Are You Becoming?” Use this as a journal prompt or conversation starter. Instead of focusing on goals or grades, shift attention to identity and intention.• Practice Socratic Listening: In your next conversation, don’t just listen to respond — ask one follow-up question that challenges or deepens what the other person said. Exercise curiosity instead of control.• Build Your Rules of Engagement: Whether for your family, team, or classroom — define how you want to show up in conversations. (e.g., Eye contact, kindness, take a stand, ask clarifying questions.)• Create a Daily Discipline Challenge: Choose one small act of self-care — fitness, food, sleep, or gratitude — and commit to doing it every day for the next 7 days. Then reflect: how did that one choice shape who you became?Conclusion:In a world obsessed with quick answers and constant performance, Brittany Craveiro reminds us that the questions we ask — of ourselves and others — are what truly shape us. Whether you're a parent, mentor, educator, or simply someone striving to grow, this episode challenges you to lead with intention, think deeply, and care for the one thing you truly own — your mind, your body, and your character. You don’t have to follow the script society handed you. You get to design the kind of leader — and the kind of human — you’re becoming.So… who are you becoming today?

What happens when an “ordinary mom” gets pushed too far by fear, censorship, and the breakdown of civil discourse? Are you tired of being told to sit down, be quiet, and follow the narrative—even when your gut and your values say otherwise?In this powerful podcast episode, we sit with Adele Basarich, a fierce voice of conviction, resilience, and faith. A mother, former teacher, and health freedom advocate, Adele never set out to lead a movement—she just refused to stay silent. From navigating public backlash to pulling her kids from schools that didn’t align with her values, she’s shown what it looks like to stand firm with grace in a world full of noise.Adele speaks candidly about medical freedom, raising strong kids through real conversations, natural healing, and the power of questioning everything—even if it makes people uncomfortable. If you’ve ever felt like the world is upside down and wondered, What can I do about it?—this conversation is your answer.Quotes:"Education is empowerment, and so any way that I can educate them, I do it so that they know how to navigate the world around them, which is absolute madness." - Adele Basarich"My beliefs go with the Bible, and I'm like, trying to align with that, which never changes. And over here, culture is telling us to do all this crazy stuff, constantly changing." - Adele Basarich"We need to build capable young people that are able to adapt to whatever is going to need to be adapted to." - Matt BeaudreauKey Takeaways:Question the narrative—boldly and respectfully. Don’t silence your intuition for the sake of comfort. Ask yourself: Where am I staying silent just to avoid conflict—and is that costing me something important?Build emotional resilience at home. Engage your kids in meaningful conversations, especially when they ask “why.” It’s not disrespect—it’s curiosity. Task: This week, commit to explaining one rule or expectation to your child instead of defaulting to “because I said so.”Audit your health habits and environment. Adele’s journey into detoxing and healing began with simple, persistent changes. Assignment: Start each morning for two days with 24 oz. of fresh celery juice to reset digestion and reduce brain fog.Stay rooted in your values, even when it’s uncomfortable. Adele reminds us that grace and grit are not opposites. Ask: Where am I compromising what I believe in to please others?Use tech—but don’t let it raise your kids. Be intentional with screen time and tech exposure. Task: Review your family’s tech habits and set one boundary this week that prioritizes connection or creativity over consumption.Conclusion:This episode is a reminder that courage doesn’t always look like a protest or a platform—sometimes, it looks like a mom refusing to stay silent, choosing to raise her kids with clarity, conviction, and truth. Adele Basarich shares a powerful message: you don’t need permission to stand up for what you believe in. Whether it's in your home, your health, or your community, your voice matters.Take what resonated from this conversation and apply it—have the hard conversations, question the status quo, and stay grounded in your values. Because as Adele says, evil doesn’t stop—so we can’t either.

Are you addicted to insight but allergic to action? Still waiting for your life to change after the next podcast, book, or breakthrough?In this hard-hitting episode, we welcome Gary John Bishop—bestselling author and straight-talking personal development expert. With brutal honesty and deep wisdom, Gary breaks down why real transformation only happens through action, not feelings. He challenges us to stop betraying our own word, get complete with our past, and start living with integrity and purpose.If you’re tired of playing small and ready to create a real shift, this one’s for you. Are you ready to come back with a miracle?Quotes:• “Action is the source of all significant change in your life. That's where the rubber meets the road." - Gary John Bishop• "Integrity is simply the wholeness and completeness of the word. It's not do what I said like every time I'm perfect, it's treating what I said with honor." - Gary John Bishop• "Wisdom is locked in these aha moments, but there's so many people that convince themselves to keep those insights from turning into real change." - Matt BeaudreauKey Takeaways:· Stop chasing insights—take bold action. Real transformation isn’t about feeling better; it’s about doing something different. Ask yourself: What miracle action can I take this week that I normally wouldn’t?· Honor your word to yourself. You may keep promises to others, but do you follow through on what you tell yourself? Start small: Pick one personal commitment today—and keep it no matter what.· Write your childhood story—and let it go. Sit down and write out your full childhood experience. Read it aloud repeatedly until it loses its emotional grip. Ask: What conclusions about myself am I still carrying from that time?· Redefine integrity. It’s not just doing what you said; it’s respecting your relationship to what you said. Begin noticing: When do I say things I don’t truly intend to follow through on—and why?· Live from commitment, not comfort. Choose a goal or identity you’re committed to (father, leader, creator), and let that commitment guide your actions—especially when it’s hard.Conclusion:This episode was a punch in the gut—in the best way possible. Gary John Bishop doesn’t sugarcoat anything, and that’s exactly why it hits so hard. If you’re someone who’s been stuck in “self-help mode,” constantly learning but not really changing, this conversation is your invitation to finally do the work.Whether it’s making peace with your past, keeping your word to yourself, or just taking one uncomfortable step forward—you’ve got something to act on now. No fluff, no hacks. Just real change, if you’re willing to go get it.So ask yourself: what’s your next move?

Are you tired of chasing solutions that never work? Feeling stuck—physically, emotionally, or spiritually—even though you're doing “everything right”? What if the real issue isn’t you, but how we’ve been taught to approach healing and personal growth?In this episode, we’re joined by the legendary Paul Chek—a world-renowned expert in corrective and high-performance exercise kinesiology, stress management, holistic wellness, and integrative lifestyle coaching. For over 40 years, Paul has helped thousands of clients, students, and elite athletes transform their lives by treating the body as an integrated system and uncovering the root causes of pain and dysfunction—where traditional methods often fail.Paul is the founder of the CHEK Institute, creator of Spirit Gym, and host of the Spirit Gym with Paul Chek podcast. He’s authored numerous books, developed professional courses, and worked with everyone from world-class athletes to individuals facing chronic, “unsolvable” conditions.If you’re ready to move beyond symptom management and discover what true healing really takes, this conversation is your next step.Quotes:• "If you love to sing, sing some truth. If you love to dance, dance some truth. If you love to paint, paint some truth. If you love to write, write some truth." - Paul Chek• "No man can understand Scripture until he's enlightened, and when he's enlightened, he does not need scripture." - Paul Chek• "A labor of love is sustainable. Anything else is just labor and it's not sustainable." - Paul ChekKey Takeaways:• Use Your Heart to Feel What You Know: Paul teaches that true wisdom doesn’t come from logic alone. Practice checking in with your heart before making important decisions. Ask: Does this feel life-giving or life-draining?• Explore the Four Types of Clients (or Mindsets): Reflect on which category you might fall into—are you open and healing, stuck in ego, identified with your problem, or simply not ready to change? What needs to shift?• Challenge Rigid Ideologies—Lovingly: Paul explains that healing and growth often require moving beyond inherited beliefs. Choose one belief (religious, cultural, or personal) and ask: Is this helping me love more fully—or keeping me small?Conclusion:This conversation with Paul Chek is more than just a podcast episode—it’s a wake-up call to reconnect with what truly matters. Paul reminds us that real healing, growth, and leadership don’t come from following rigid systems, but from tuning into our own inner wisdom, asking better questions, and being courageous enough to live the answers.Whether you're dealing with chronic pain, seeking spiritual clarity, raising conscious children, or simply tired of conventional approaches that keep falling short—Paul offers a powerful alternative: a life rooted in truth, awareness, and self-responsibility.Special Offer for ListenersUnlock deeper healing and transformation with Paul Chek’s Spirit Gym:👉 Get 15% OFF any Spirit Gym membershipPromo Code: Apogee15Sign up here: www.myspiritgym.comFREE Spirit Gym Mini-Course: "3 Key Lessons to Create More Love, Life, and Freedom"Start now: www.myspiritgym.com/minicourseExplore More from Paul ChekWebsites:https://myspiritgym.com/ https://chekinstitute.com/ https://paulchek.com/Podcast: Spirit Gym with Paul ChekAvailable on Apple podcast, Spotify, Amazon Music, Audible and YouTube.YouTube Channel: youtube.com/paulchekliveFollow Paul on Social Media:Instagram: @paul.chekTikTok: @paul.chekTwitter/X: @paulchekFacebook: Paul Chek’s Page

Why do we sabotage relationships that matter most? Why does success feel empty when our inner world is in chaos?This week on the podcast, we’re joined by Dr. Nima Rahmany, a chiropractor turned trauma-informed coach who teaches people how to become “trigger-proof.” After a personal breakdown and painful divorce, Dr. Nima discovered the real healing work begins inside—and it changes everything.If you’ve ever felt stuck in old patterns, unsure why you overreact, or struggled to connect deeply with your kids, partner, or yourself… this conversation is for you. Tune in now and learn the ONE skill that will change how you lead, love, and live.Quotes:"Anything that I keep avoiding, I get to keep repeating." - Dr. Nima Rahmany"If a person does not make it their business to learn the skill of self-regulation, they're going to use reactive behavior to try to regulate." - Dr. Nima Rahmany"When you're aiming for something, even if it's not the finished product, the fact that you're aiming towards something, you are far ahead of others." - Dr. Nima RahmanyKey Takeaways:Start doing “Shadow Work” – Identify a recent moment when you were triggered. Ask yourself: “What am I making this mean about me?” Follow the thread back to a childhood belief (e.g., “I’m not enough”) and bring compassion to that younger version of you.Rewire your reactions by parenting your inner child – When you're emotionally reactive, it's often your 4-, 5-, or 6-year-old self responding. Pause. Breathe. Then ask, “What does this part of me need right now?” Practice self-soothing before responding.Reframe love as “making the effort to understand” – Whether with yourself or others, love isn’t just about comfort—it's about understanding what’s really going on underneath the surface.Break generational patterns – The best gift you can give your children isn’t perfection—it’s a parent who’s doing the work. Ask yourself: “Am I treating myself the way I want my child to treat themselves?”Watch your default stress response – Do you fight, flee, freeze, or fawn when stressed? Identify your pattern and reflect: “Where did I learn this? Is it still serving me?”Conclusion:This episode with Dr. Nima Rahmany reminds us that true leadership and emotional strength don’t come from suppressing our pain—they come from understanding it. The real work starts inside: learning to regulate ourselves, facing the younger parts of us we've locked away, and choosing to respond instead of react.Whether you're a parent, a partner, or simply someone trying to break cycles and live with more intention, the journey to becoming "trigger-proof" is one of the most powerful gifts you can give yourself—and those you love. As Dr. Nima said, “The greatest gift I can give my son is a father who loves himself.” That starts with you.Discover your attachment style and learn how it impacts your relationships, your leadership, and your ability to connect—with yourself and others. Dr. Nima created a free, eye-opening assessment to help you begin your healing journey.Take the quiz now: https://drnima.com/lp/attachment-style-assessment/

What if everything you were taught about health, science, and medicine was wrong?Dr. Andrew Kaufman—a former psychiatrist and medical researcher—walked away from a successful career to speak the truth about modern medicine, even when it cost him his income, reputation, and relationships. In this eye-opening conversation, he reveals the false foundations of the medical industry, the dangers of compliance, and how we can raise critical thinkers and future leaders in a world that rewards conformity.If you’ve ever felt like something doesn’t add up—you’re not alone. Dr. Kaufman explains why asking hard questions is the first step toward real freedom, health, and leadership.Quotes:"I'm primarily motivated by justice. It's one of the most important influences for my professional life." - Dr. Andrew Kaufman"Our destiny as humans on this planet is that we're all supposed to have abundance." - Dr. Andrew Kaufman"We're giving opportunities, or we're helping families home educate work, we're helping families raise their kids in a way that is exactly in line with what we're talking about here, to be able to think for yourself." - Matt Beaudreau Key Takeaways:· Audit Your Health Beliefs: Ask yourself, "What do I believe about health, medicine, and disease—and why?" Take time to research the origins of those beliefs. Start with one area (like germ theory or pharmaceutical use) and look for primary sources.· Start Learning Like an Autodidact: Choose one topic you've always been curious about and study it independently for 30 days. Use books, scientific papers, and interviews—not just search engines. Reflect: Can I teach this to someone else?· Reassess Your Children’s Education: If you're a parent, evaluate whether your child’s education supports critical thinking and self-learning. Consider incorporating the Trivium (Grammar, Logic, Rhetoric) into your homeschool or afterschool approach.· Clean Up One Area of Your Lifestyle: Pick one health domain—like food, water, air, or personal care—and take one action to remove toxins or processed chemicals. Example: swap conventional cleaning products for natural alternatives.· Join or Build a Parallel Community: Look for local groups, meetups, or online communities that share values of sovereignty, truth-seeking, and natural living. Don’t isolate—build alliances that challenge mainstream narratives.Conclusion: Dr. Andrew Kaufman’s journey reminds us that true leadership means standing for truth—even when it costs you everything. In a world filled with noise, compliance, and fear, he chose clarity, courage, and integrity. His message is a call to action: to question what we’ve been taught, to seek knowledge for ourselves, and to raise a new generation of thinkers who value truth over comfort.Whether you're a parent, a student, a professional, or simply someone who feels like the system isn’t working—this conversation challenges you to dig deeper, live more consciously, and lead by example.Because freedom begins where blind obedience ends.

Tired of chasing money but never finding freedom? Sayam Ibrahim had it all on paper—a Wall Street job, a Georgetown degree—but walked away when success started costing him time with family.In this episode, Sayam shares how he rebuilt his life through real estate, turning one $45K flip into 1,400+ deals and a 600-door portfolio. He breaks down how he did it, why relationships matter more than spreadsheets, and how young people (yes, even teens) can start building wealth now.From immigrant roots to real estate mogul, Sayam’s story is packed with lessons on grit, freedom, and doing business with heart. If you're stuck in the grind and want a better way—this is it.Quotes:"Real estate is all about solving people's problems. You solve their problems, they win, and you win.""Don't fall in love with a deal. Fall in love with the numbers.""If you're relying on a paycheck, your life is not that secure. If you're relying on someone else to give you a paycheck, your life's not secure."Key Takeaways:Money ≠ Freedom: Sayam left a six-figure job because he had no time to live.Start with what you have: His first deal came from borrowed money and a $45K fixer-upper.Mentorship matters: Learning from others saved him from costly mistakes.Lead with empathy: Ethical investing means helping tenants, not just chasing profit.Clear roles = smooth business: Working with family can work—if everyone stays in their lane.Freedom is the goal: Sayam now builds systems and invests in places he loves, so life and business align.Conclusion:Sayam Ibrahim’s journey is a powerful reminder that success isn’t just about income—it’s about impact, freedom, and living life on your terms. Whether you're just starting out or looking to pivot, his story proves that with the right mindset and mentorship, you can build wealth without sacrificing what matters most.Real estate was Sayam’s vehicle—but the real message? Own your time, lead with values, and never forget who you’re doing it for.

What do you do when the life you built—the love, the plans, the future—gets ripped away without warning? When the person you were supposed to grow old with is taken, and you're left not only grieving but parenting through the pain? In this episode, Danny Lesslie opens up about walking through the darkest season of his life: losing his wife Raffe after a five-year battle with cancer. He doesn’t hold back. Danny shares the raw truth about grief, fatherhood, and how the storm inside him became fuel for healing. If you've ever wrestled with loss, purpose, or the weight of simply showing up—this conversation will meet you right where you are.But Danny isn’t here to tell a “poor me” story—he’s here to serve. Named an Apogee honor man, Danny is a man of deep courage, faith, and conviction. He’s turned pain into purpose, writing a book with God's presence through it all. What makes him uniquely powerful is his willingness to be seen—messy, broken, real—and still lead others forward. This isn’t just a story of heartbreak. It’s a story of hope, of what’s possible when we choose to feel everything and use it to love deeper, lead better, and live fuller.Quotes:"All this that we're going to talk about today... I didn't come on here to give you a poor me thing. I came on here to serve you and speak light into this darkness." - Danny Lesslie"People are worth your effort. People are worth everything - your job, your trophies, your money, your house... all the things that we strive for are so hollow and they just go away." - Danny Lesslie"If you're not moving from purpose, you can't weather the storms that show up." - Danny LesslieTakeaways:Grief doesn’t follow rules—so stop trying to manage it. Danny shows that healing begins not with control, but with surrender. Whether through writing, walking with a weighted vest, or just allowing himself to cry, he finds strength by facing the pain instead of avoiding it.Your pain can serve others—if you let it. Rather than hiding his story, Danny uses it to bring light into other people’s darkness. His vulnerability becomes a gift, proving that being real is more powerful than being strong.Presence is everything. From being with his wife through her final days to parenting his kids alone, Danny reminds us that showing up—fully and honestly—is more impactful than having all the answers.Life will burn down—build anyway. Whether it’s love, faith, or legacy, Danny challenges us to invest in what matters now, because everything we have is temporary. He turns loss into a call to live with fierce intention.Conclusion:This episode is a powerful reminder that even in the face of unimaginable loss, we have a choice—to go numb, or to feel deeply and move forward with purpose. Danny Lesslie’s story is not just about grief; it’s about resilience, love, and living with intention. His honesty, strength, and unwavering commitment to honoring his wife’s legacy show us what it truly means to lead from the heart. If you're walking through darkness, let this conversation be a light. And if you're not, let it be your wake-up call to love harder, show up fully, and stop wasting time on things that don’t matter.