
The BarberShop with Shantanu
Hi, thanks for stopping by!
My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. My company has scaled to 1500+ Cr value (if this metric means anything haha), but more importantly, is a loved personal care brand which has scaled to 50L households and 1L stores in 5 years.
The BarberShop was started with a clear thesis - India needs to create approximately a million jobs a month, currently, we create almost two hundred thousand. Our ‘Funda’ is to simplify entrepreneurship and make it accessible to everyone in the country so we inculcate an enterprising habit in the 23-24 year old of today.
After the love received by S1, we have decided to go beyond conversations on our podcast to tangible help. With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success.
Latest episodes

Apr 2, 2023 • 1h 51min
Transforming Education in India, Being An Approachable CEO and The 'Guilt' Of A Working Mom | TBWS
Hi, thanks for stopping by! You’re listening to #TheBarbershopWithShantanu In today's episode, we have Kruti Bharucha, founder @Peepul on the Barbershop.We talk about how her illustrious career, which includes tenures at McKinsey, IMF, The World Bank, CEB, to jumping into an entirely new field, like education, taking care of her child, scaling a non-profit, working with the government, and how women deal with stress differently, and much more. Stay till the end, because you cannot miss this one! _____________________________________________________ 00:00:00 A teaser of what’s to come. 00:00:51 Introducing Kruti 00:02:12 Was Kruti’s mother a role model? 00:04:50 Pressures of having high-achieving parents 00:07:00 Traditional clothing in the workplace 00:08:28 Kruti’s career journey 00:10:30 Moving back to India 00:11:31 Dealing with her child’s health problems 00:15:29 Starting Peepul 00:29:01 Scaling for impact and working with the government 00:31:48 What did the initial team look like? 00:33:38 How to create fellowship amongst people? 00:42:14 People taking a bet on you as a founder 00:45:30 Taking Peepul off the ground 00:49:57 Funding at Peepul 00:54:40 What exactly does Peepul do? 01:04:44 Figuring what you stand for & sticking to it 01:12:12 Problems in 2020 01:18:33 Kruti’s immense passion towards work 01:20:22 Is exponential growth coming for Peepul? 01:21:57 Language & culture acting as barriers to expansion 01:24:50 Dealing with Burnout 01:27:10 Juggling things as a working mother 01:35:14 Her method of working 01:37:06 Her style of being a CEO 01:43:34 Kruti’s optimism in the face of stress 01:44:50 How she deals with stress? 01:48:21 Finishing thoughts 01:50:26 Gift hamper by Bombae _____________________________________________________ APPLY NOW We are looking for early stage stage companies with: - Amazing Founders - Operating in large markets - Are post revenue - TBWS will put in the first or second institutional cheque! Email us about you and your start-up on barbershop@bombayshavingcompany.com. _____________________________________________________ ABOUT OUR CHANNEL My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones. The BarberShop with Shantanu S2: Raiser’s Edge goes beyond our conversations from S1 on our podcast to tangible help. With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success. We will be releasing an episode every Friday at 9 pm. Tune in and hope you enjoy. :) _____________________________________________________

Mar 26, 2023 • 1h 59min
Building Myntra & CultFit and Taking India's Largest Exit | Mukesh Bansal | Full Episode
Hi, thanks for stopping by! You’re listening to #TheBarbershopWithShantanu In today's episode, we have Mukesh Bansal, founder Myntra and cult.fit on the Barbershop. We talk about how he came back from Silicon Valley to run a startup in India, his journey with Myntra, the famous Flipkart acquisition, building cult.fit, his fitness secrets, and much more! Stay till the end, because you cannot miss this one! ________________________________________00:00:00 A tease of what’s to come! 00:01:17 Intro 00:02:07 Travelling and imbalance of life 00:03:45 Fitness journey & starting cult.fit 00:06:17 Pressures from exiting behemoths 00:08:24 Evaluating the market for cult.fit 00:11:16 Going from insight to business 00:13:37 Experienced founder vs first-time founder 00:14:25 Achieving PMF by fracturing ribs 00:16:50 Initial days of building 00:19:02 First team behind cult.fit 00:20:15 0-1 journey post-acquisition 00:23:53 Did simplifying cult.fit take things away 00:26:29 Dealing with acquisitions 00:31:19 Merging cultures of acquisitions 00:34:57 Dealing with Covid shutdowns 00:42:12 Learnings from cure.fit 00:45:25 Solving operations is a HUGE task! 00:51:58 Shantanu’s insights on shaving 00:57:44 Entrepreneurship through listening to consumers 01:02:46 How did the Tata conversation happen? 01:10:07 Coming back to India in 2007 01:14:19 Initial idea behind Myntra 01:17:41 Figuring out PMF for Myntra 01:19:46 Growth of phones in India from 2011 01:21:16 How to build a team, and attract talent 01:24:46 Obsession with product 01:28:00 Driving mentorship from seniors 01:30:17 How did Myntra get acquired by Flipkart? 01:34:57 Mukesh’s personal journey in transitioning 01:36:19 Does Mukesh have sleepless nights? 01:37:46 Toughest time as an entrepreneur 01:40:53 What Mukesh would do differently at Myntra & cult.fit? 01:43:37 Building iconic companies 01:47:45 Takeaway for today’s entrepreneurs 01:52:37 Is this the golden generation of entrepreneurs? 01:55:09 Mukesh’s advice to the viewers 01:58:14 Concluding thoughts ___________________________________________ABOUT OUR CHANNEL My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones. The BarberShop with Shantanu S2: Raiser’s Edge goes beyond our conversations from S1 on our podcast to tangible help. With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success. We will be releasing an episode every Friday at 9 pm. Tune in and hope you enjoy. :) ______________________________________________

Mar 20, 2023 • 1h 13min
A Marketplace Where You Can Buy or Sell Your Startups? Done Deal ✅ | FULL EPISODE
Hi, thanks for stopping by! You’re listening to #TheBarbershopWithShantanuS2: #RaisersEdge. 🚨 🚨 WE'RE BACK WITH RAISER'S EDGE 🚨 🚨 After a brief hiatus, we're back with another episode of Raiser's Edge, and this time, we're talking to the co-founders of Done Deal. Done Deal is an end-to-end platform that simplifies and modernises the legacy acquisition process for startups. On the Equity Seeker's Panel, we have Mukesh Bansal, Founder & CEO, cult.fit, & Deepak Gupta, Co-founder & COO, Bombay Shaving Company! Visit Done Deal @ http://done.deals Stay tuned till the end of the video because you CANNOT afford to miss this one! _____________________________________________________ 00:00:00 A teaser for what's about to come 00:01:26 Show's title screen 00:01:32 Introducing the panel 00:08:43 What is Done Deal, and why start it? 00:11:55 How should founders think about acquisitions? 00:13:35 Change of guard in new founders & startups 00:15:23 How does the Done Deal process work? 00:20:26 What role are the co-founders going to play? 00:21:46 Who's the ideal customer? 00:23:13 Is this too niche of a category? 00:29:24 Done Deal's moats 00:32:39 Are all companies good at being acquirable? 00:35:34 Will the big investment firm model work for smaller ones? 00:37:57 Domino effect of getting acquired 00:39:27 Why D2C space is ideal for acquisitions? 00:41:12 Making it a relationship driven game 00:43:24 How can Done Deal pivot in the future? 00:44:25 Done Deal's revenue models 00:48:34 Hurdles along the way 00:50:21 What will their success depend on? 00:53:29 Financials of the business 00:55:56 Bombay Shaving Company's Post-Shave Balm 00:57:02 Strategic Timeout 01:00:27 Will they get a deal? 01:04:53 The verdict 01:11:42 BSC Hampers ____________________________________________________ APPLY NOW We are looking for early stage stage companies with: - Amazing Founders - Operating in large markets - Are post revenue - TBWS will put in the first or second institutional cheque! Email us about you and your start-up on barbershop@bombayshavingcompany.com. _____________________________________________________ ABOUT OUR CHANNEL My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones. The BarberShop with Shantanu S2: Raiser’s Edge goes beyond our conversations from S1 on our podcast to tangible help. With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success. We will be releasing an episode every Friday at 9 pm. Tune in and hope you enjoy. :) _____________________________________________________

Mar 12, 2023 • 2h 3min
Going Viral On LinkedIn, Working 18 Hours A Day and Hustling to the Top | Full Episode
Hi, thanks for stopping by!You’re listening to #TheBarbershopWithShantanuS2: #RaisersEdge.In today's episode, we're confronting the controversy head on.In case you missed it, Shantanu made a post on LinkedIn praising Shanky Chauhan, Senior Vice President - Head of Sales & Chief of Staff at Bombay Shaving Company & Bombae, and his unmatched dedication to his work. Link to the post here https://bit.ly/3T3N24y So we finally decided to bring Shanky to the Barbershop to clear things out.We talk about his infamy on LinkedIn, how he reacted to it, how he's risen amongst the ranks at Bombay Shaving Company, building a team of 250+ people, and so much more.Stay tuned till the end of the episode because you CANNOT afford to miss this one!_____________________________________________________00:00:00 A teaser of what’s to come00:01:45 Intro00:02:47 Story behind the photo00:10:14 Shanky’s mission-oriented nature, and his transformation at IIM-Udaipur00:14:40 Experience at first job 00:16:15 Meeting Shantanu for the first time00:19:05 Shanky’s immense friendships in IIM00:25:05 Shanky’s journey in BSC00:33:10 What does Shanky mean to the people at BSC?00:35:10 Learning hard lessons & transitioning00:37:43 On cultivating leaders and leading teams00:43:42 Courage, Hard-work, Perseverance & Mastery00:48:26 BSC’s playbook for success00:51:01 Combating loneliness at work00:57:47 Building company values and team culture01:01:27 The reason behind BSC’s offline sales success01:07:14 Building out a startup in India 🇮🇳01:09:50 On creating high value-creation engines, and D-Mart’s speciality.01:14:01 How Shanky is a great representative of BSC?01:24:34 Shanky’s loyalty and trust01:30:06 Rewarding your talent01:36:24 What gives Shanky the most joy about work?01:41:40 Shanky on fatherhood & personal life01:45:45 Preserving energy for longevity.01:48:18 Is Shanky addicted to work?01:52:28 What does Shanky aspire for in the future?01:56:18 BSC’s core is ready to take on any challenge01:58:01 Final words for the audience02:00:53 Conclusion____________________________________________________APPLY NOWWe are looking for early stage stage companies with: - Amazing Founders - Operating in large markets - Are post revenue - TBWS will put in the first or second institutional cheque! Email us about you and your start-up on barbershop@bombayshavingcompany.com. _____________________________________________________

5 snips
Feb 25, 2023 • 2h 25min
From A Small Town in U.P. To Building Treebo Hotels, Working at McKinsey and Leaving Myntra...
Hi, thanks for stopping by!You’re listening to #TheBarbershopWithShantanuS2: #RaisersEdge.In today's episode, Shantanu has a one-on-one conversation with Rahul Chaudhary, Venture Partner at Matrix Partners India, and former co-founder at Treebo Hotels. Stay tuned till the end of the video to know why India is the place to be, how he made the leap to startups with Myntra, building Treebo, his new chapter in the Venture Capital world and much more!_____________________________________________________00:00:00 A teaser of what’s to come 00:01:15Intro 00:02:26 Being a part of Matrix Partners00:09:27 Angel vs Institutional Investing.00:13:19 How VC as a profession is changing00:15:42 Can investors add value?00:24:00 What happens when founders and VC fund don’t align?00:27:13 Things great VCs do00:30:24 Things are looking up for India 🇮🇳00:31:03 Feedback loops are super short!00:35:28 Shantanu’s Bizarre Confidence in Starting BSC00:38:41 “This VC shit is hard!”00:45:26 Things are quickly changing in India 🇮🇳00:58:45 Differences in India and the US01:00:02 The naivety of pissing on traditional businesses01:04:11 Everybody can learn from the hospitality business01:09:17 Rahul’s years at Treebo01:21:40 Behaviour of the Indian Consumer01:26:12 What should brands be doing?01:29:50 Dealing with challenges at Treebo01:38:02 Letting go 12% of Treebo01:41:19 Rahul’s Work/Life Balance01:43:06 Investing in fitness as a founder01:46:20 Rahul’s relationship with Sid01:57:25 The role of Rahul’s family in his success02:06:41 Shantanu’s story on dating02:09:54 How did Rahul he wanted to marry Navneet?02:13:49 On being a parent02:22:24 Concluding notes____________________________________________________APPLY NOWWe are looking for early stage stage companies with: - Amazing Founders - Operating in large markets - Are post revenue - TBWS will put in the first or second institutional cheque! Email us about you and your start-up on barbershop@bombayshavingcompany.com._____________________________________________________OUR SOCIALSInstagram: https://www.instagram.com/thebarbersh...LinkedIn: https://www.linkedin.com/in/the-barbe...Facebook: https://www.facebook.com/TheBarberSho...Twitter: https://twitter.com/TheBarberShopwS _____________________________________________________ABOUT OUR CHANNELMy name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones.The BarberShop with Shantanu S2: Raiser’s Edge goes beyond our conversations from S1 on our podcast to tangible help. With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success. We will be releasing an episode every Friday at 9 pm. Tune in and hope you enjoy. :)_____________________________________________________

Feb 13, 2023 • 1h 36min
Founding GROFERS & BLINKIT, Building ZOMATO and Reaching IIT DELHI From Tier 3 India | FULL EPISODE
Albinder Dhindsa, Founder of Blinkit, fka Grofers, talks about the challenges and successes of building a 10-minute delivery business, the Zomato acquisition, changing consumer habits, the importance of culture in operations, and unexpected products and consumer insights.

Feb 7, 2023 • 1h 46min
Hacking Luck, Working at A Multi- Billion Dollar Company and Spotting Unicorns Early | TBWS E10
In this episode, Arjun Purkayastha, SVP at Reckitt, discusses working at a multi-billion dollar company, spotting unicorns early, and hacking luck. He shares tough lessons learned, the importance of selflessly helping others, and the qualities of a great boss. Arjun also talks about the changing standards of excellence, realizing when it's time to go, and continuously learning. The podcast explores the impact of supportive mentors, the significance of failure for success, and the importance of family bonding and creating lasting memories.

Jan 28, 2023 • 1h 2min
Can This Indian Start-Up Take On Google? | Raiser's Edge | FULL EPISODE
Hi, thanks for stopping by!You’re listening to #TheBarbershopWithShantanuS2: #RaisersEdge. In this episode, you’ll watch the team of Intents Mobi: Naresh Kumar Kachhi and Tabrez Alam discuss how they came together after previous ventures to create Intents Mobi - a company built out of serious passion that is democratising location & mobility data Stay tuned till the end of the episode to see whether our equity seekers - Shantanu Deshpande, Toshan Tamhane, Arjun Purkayastha and Ashu Suyash decide to invest in them or not._____________________________________________________00:00:00 A peek at what's to come00:00:54 Titles00:01:03 About the equity seekers00:02:37 Intro to Intents Mobi00:05:06 Why Intents Mobi?00:08:57 Customers & Competition00:09:47 How does the tech work?00:13:22 How did gig-workers find out about this?00:16:21 Why Google stopped Task Mate00:19:35 How do they manage millions of users?00:22:16 Usecases of the service00:25:56 Any ambitions of going global00:27:30 When can they sell data to other businesses?00:29:13 How many competitors?00:31:43 More details on tech00:32:55 How do they see the growth of the business?00:35:10 Funding details00:36:33 The passion of saving lives00:38:39 Working with the government?00:40:32 What does success look like for them?00:41:24 The ask 00:42:30 Why is the CPO in New York?00:43:24 0 attrition team 00:45:47 Strategic Timeout00:57:17 Proposed 00:58:10 The verdict01:01:42 The decision01:02:00 Hamper by The Bombay Shaving CompanyAPPLY NOWWe are looking for early stage stage companies with: - Amazing Founders - Operating in large markets - Are post revenue - TBWS will put in the first or second institutional cheque! Email us about you and your start-up on barbershop@bombayshavingcompany.com._____________________________________________________OUR SOCIALSInstagram: https://www.instagram.com/thebarbershopwithshantanu/LinkedIn: https://www.linkedin.com/in/the-barbershop-with-shantanu/Facebook: https://www.facebook.com/TheBarberShopwithShantanuTwitter: https://twitter.com/TheBarberShopwS_____________________________________________________ABOUT OUR CHANNELMy name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones. The BarberShop with Shantanu S2: Raiser’s Edge goes beyond our conversations from S1 on our podcast to tangible help. With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success. We will be releasing an episode every Friday at 9 pm. Tune in and hope you enjoy. :)_____________________________________________________

Jan 21, 2023 • 45min
Things Get TENSE As This Founder Presents his ₹30Cr Business| FULL EPISODE | Raiser's Edge
In this podcast, the speakers discuss the challenges of entrepreneurship and the importance of working hard. They also provide an overview of ZCO and its goal of building a marketplace in India. They talk about observations on a founder's presentation and starting a business. They discuss relationships, categories, and customers, as well as exploring the rate of the mining step and efficiency in manufacturing. The chapter also delves into the financial operations of the business, including funding and the importance of credit.

Jan 13, 2023 • 29min
How Do India’s Leading Angel Investors Find The Right Companies? | Episode 7 | TBWS
Hi, thanks for stopping by! You’re listening to #TheBarbershopWithShantanuS2: #RaisersEdge. Today's episode is a shorter, but a power-packed one, with Arjun Purkayastha and Toshan Tamhane talking all things Angel Investing with Shantanu at the Barbershop. Stick around till the end, because you won't find these insights anywhere else! _____________________________________________________ 00:00:00 Coming up 00:00:57 Welcome to the Barbershop! 00:01:48 Reflections from the day 00:02:43 More & more audacity from founders 00:05:07 Angel investments as an asset class 00:05:53 Why invest as an Angel? 00:09:21 How do the seekers do it? 00:13:34 Problems when taking on Angel Money 00:15:55 The truth about Angel investing 00:20:13 Best Angel investors the Seeker's have met 00:24:32 Angel investing is an exclusive club 00:26:32 Takeaways & Conclusion _____________________________________________________ APPLY NOW We are looking for early stage stage companies with: - Amazing Founders - Operating in large markets - Are post revenue - TBWS will put in the first or second institutional cheque! Email us about you and your start-up on barbershop@bombayshavingcompany.com. _____________________________________________________ OUR SOCIALS Instagram: https://www.instagram.com/thebarbershopwithshantanu/ LinkedIn: https://www.linkedin.com/in/the-barbershop-with-shantanu/ Facebook: https://www.facebook.com/TheBarberShopwithShantanu Twitter: https://twitter.com/TheBarberShopwS _____________________________________________________ ABOUT OUR CHANNEL My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones. The BarberShop with Shantanu S2: Raiser’s Edge goes beyond our conversations from S1 on our podcast to tangible help. With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success. We will be releasing an episode every Friday at 9 pm. Tune in and hope you enjoy. :) _____________________________________________________
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