Jared spoke with the owner of a digital marketing agency about best practices for leveraging Google Ads. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 03:37 How Google ads begins with a basic explanation of how Pay-Per-Click (PPC) ads work 05:29 Why you should still keep an SEO-friendly website 10:58 Steps in creating a Google campaign 17:02 The role of landing pages in converting site visitors into clients 20:52 The calculation of click-through rates and how it can influence the quality score  21:47 Tips on how law firms can create powerful Google ads 22:24 How emotion-based ad content can generate stronger responses and lead to higher click rates, which improve the quality score 23:06 Leveraging keywords to trigger the display of your ads 23:45 The most specific type, exact match, ensures that Google only shows your ad when someone uses your exact keyword in their search Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Jeff Lantz https://esquireinteractive.com/ https://esquireinteractive.com/google-ads-set-up-videos/ https://www.linkedin.com/in/jefflantzesq 

Jared talked with a digital marketing company owner, who has become a digital nomad, about how attorneys can do the same, and still manage their practices. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 02:16 The concept of a digital nomad.  06:27 Visa process and recommendations for countries to consider for a digital nomad lifestyle 08:10 Favorite spots and experiences as a digital nomad 10:52 Is it difficult to handle clients with different time zones? 14:11 Essential equipment and services for a digital nomad lifestyle, with focus on using a VPN 15:55 Megan’s use of virtual office backgrounds 18:20 Communication tools like Loom and Marco Polo for asynchronous video chats 19:43 The utilization of Videoask internally and externally, including workflows for clients seeking consultation 22:04 Use of Slack for internal team management and client communication 23:49 Utilizing a virtual mailbox and designated addresses 25:55 Using Acuity for automating check-ins and booking sessions with clients   Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Megan Hargroder https://conversationsdigital.com/ https://www.linkedin.com/in/heyitsmegan 

Jared Correia talked with a lawyer and consultant about how lawyers can implement AI, gain efficiency and improve their heart rates! The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 02:02 Dave's background as an English major  06:10 What Dave’s books are all about 10:51 Limitations of using AI in work and personal life 14:18 The tools he uses in his practice 17:48 Possible futuristic operation based on the sci-fi classic 'The Man with Two Brains' 20:02 Using AI to offload information and optimize capacity in legal practice 22:10 Review of progression of AI and its potential implications in replacing job roles 25:02 The potential application of AI in answering discovery-related tasks in litigation 27:56 The premise of the book 'Lean Law Firm' Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Dave Maxfield https://consumerlawsc.com/ https://leanlawteam.mykajabi.com/  

Jared Correia talked with a copywriter for law firms about the validity of AI for generating content. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 04:56 How a copywriting agency owner feels about AI 07:16 The learning curve for AI where it starts off struggling but swiftly advances with time and repeated use 11:53 Where AI can help you 16:38 How AI plays a massive role in streamlining business processes similar to how they are used for automating technology 20:52 AI limiting strategic decisions 22:21 How creativity still fundamentally depends on humans regardless of the AI use 23:09 The need for lawyers to think out of the box as original ideas are highly valued in the marketing space and social media   Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Adam Kosloff   https://virtuosocontent.com/ https://www.linkedin.com/in/adam-kosloff-2346623/ 

Jared Correia talked with a seasoned business management consultant about how law firms can build their practices more like tech companies. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 04:04 What Eric means by a law firm as a platform and its importance in providing excellent service to clients 06:36 The importance of using law practice management software 10:34 Intake: Focusing on reducing friction in the intake process 12:17 The concept of creating a client journey as part of the intake process 18:48 The importance of usability and adoption of technology and software in law firms 22:21 The most utilized document for automation to understand and appreciate its benefits 27:29 Advantage of an integrated payment processing system within a law firm's practice management software   Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Erik Mazzone https://www.erikmazzone.com/ https://www.linkedin.com/in/erikmazzone  

Jared Correia spoke with a marketing consultant about how attorneys can utilize AI in marketing their law practices. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 05:51 How Melissa utilizes AI in her everyday life 11:00 Importance of cautious approach when using AI discussed 17:06 Melissa’s method of giving instructions to AI for creating a blog article  20:30 Articles by different attorneys focusing on AI not having the ability to claim copyright 23:32 Changes taking place in the writers guild and media publications around using AI for content 24:36 Various ways she has utilized AI in her work, including generating titles, LinkedIn posts, descriptions, and more   Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Melissa Rogozinski https://www.risingphoenix.guru/ https://www.linkedin.com/in/melissarogozinski 

Jared Correia talked with a legal software expert about the best tips for time tracking, invoicing and billing. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 07:22 The usefulness of investing in passive timekeeping 11:13 The importance of data analysis in legal practice 13:14 Critical financial reports that lawyers should look at 16:14 Why you should collect crucial information 19:50 How they can get invoices out within a click using efficient timekeeping and an integrated payment processor 21:51 Benefits of integrated payment processing and rapid funding for faster payment with less workload for the bookkeeper 26:47 Different payment options for attorneys   Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Joyce Brafford https://www.profitsolv.com/ https://www.rocketmatter.com/ https://www.cosmolex.com/ https://www.linkedin.com/in/joyce-brafford 

Jared Correia spoke with a consultant about how + why law firms resist changes to technology, and how they can overcome those. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 04:50 Lawyers’ mindset on technology adoption 07:01 How emotional resistance change plays into the difficulty of technology adoption in law firms 10:49 Difficulty of adopting technology for lawyers 15:02 Motives and incentives for different roles within a law firm when introducing new technology 19:12 The notion of readiness for change model for tech adoption 21:36 Necessary resources for an effective system implementation  24:24 The 'readiness for change' model and its application in assessing the law firm's preparedness for tech adoption 27:25 The medical industry where patient experience was enhanced through the implementation of a comprehensive tech system 29:12 The convenience brought by patient-centered tech in medical settings and client experience in legal settings   Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Susan Letterman White https://www.lettermanwhite.com/ https://www.linkedin.com/in/susan-letterman-white-3084398 

Jared Correia talked with a lawyer and her staff about how they have been pushing the envelope on law firm tech. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 04:59 Their use of Clio for case management software and how they are exploring more functionalities within the platform 09:04 Using technology as a law student 13:18 Integrating Clio to other tools and platforms 19:36 Finding the right way to organize information for the law firm  24:21 How they started using 'Family Law software' to save time, sending a link to new clients to fill out forms, which then populate financial statements or probate and family court forms 25:31 Wishes for Family Law software to allow saving data directly within the system 26:30 How Peter finds Family Law software efficient in quickly creating a mock financial statement and relying on it for drafting documents 27:56 Their experience with IT providers, saying that although they moved towards costlier managed service providers, it ensured that any issues encountered would be resolved quickly, which is critical for a law firm   Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Cynthia Runge https://www.peridotfamilylaw.com/ https://www.linkedin.com/in/cynthia-runge-b16b5b7 

Jared Correia talked with an attorney who added new technology platforms to an existing law practice, and is now building a new firm, with new technology. She offers perspectives on both. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 06:06 How technology in law firms can be neglected for years leading to a steep learning curve when eventually attempting an update 10:31 Dealing with the results of demos 16:03 Introducing technology to a law firm with people of all ages 17:28 Software chosen for time and billing in the law firm, Clio, and the adjustments required by the firm for its successful implementation 21:35 The need to take a break from her work as a lawyer due to her treatment 23:41 Decision to start a new law practice and her goal to incorporate more technology into her work to improve efficiency 25:09 Choosing Dan Williams and how they both have similar interests and experiences, including their respective battles with cancer 28:51 The necessity of designating a decision maker when disagreements arise and shares that Dan has more experience and knowledge in the area of technology   Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Shawn Scott http://scottwilliamslaw.com/ https://www.hallscottlaw.com/