Welcome Michelle Ranavat to Female Founder World!   Michelle’s the founder behind Ayurvedic beauty brand, RANAVAT. You may have seen them in Sephora, Credo, Free People, Harrod’s, or one of their (many!) other stockiest around the world. Michelle switched gears in her 30s, leaving a career in the pharmaceutical industry to launch a hair and skin line rooted in South Asian heritage.  Michelle and Jasmine chat about the launch and growth of RANAVAT, landing on Hailey Bieber’s YouTube channel, how to curate a peer mentorship group, the future of the beauty industry, plus how to stay relevant when new consumer brands are launching every minute.  LINKS Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com https://www.ranavat.com/ Book: The Effective Executive by Peter F Drucker SHOWNOTES 03:10 When to upgrade your packaging 04:20 Launch marketing idea 07:50 Getting Hailey Bieber’s endorsement 12:00 Hiring to scale 15:00 The future of the beauty industry 16:30 Setting yourself apart through clinic testing 18:10 TikTok vs Instagram  21:20 Curating a peer mentorship group chat

Sana Javeri Kadri founded Diaspora Co. in 2017 with a big vision and just $3,000. She bootstrapped her way to become an industry-changing spice brand that champions more than 150 regenerative family farms and 1500+ farm workers.  Since 2018, Diaspora's grown more than 20x! Enjoy my chat with Sana as we dig into her tips for creating an ethical supply chain, content that converts, SBA loans, intentional fundraising and launch marketing tips. LINKS: Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com www.diasporaco.com https://calmfund.com/ SHOWNOTES: 07:50 SBA loans 13:40 Launch marketing tactics 15:05 How to expand into merchandise 16:25 Lessons from brand partnerships 19:30 When to jump from Squarespace to Shopify  20:28 Sana’s process for building an ethical supply chain  29:25 Resource recommendations  32:20 How much does a business coach cost? 36:30 Tips for acquiring talent

It's my first solo episode! The solo series will break down consistent themes I've spotted across my conversation with successful founders on the show. Today I'm looking at... DRUMROLL.. Hero product strategies! And what we can learn from four brands winning with this approach.  ------- Let me know what you think about the solo episode. Should I do more? Drop a review, or shoot me a note on IG @jasminegarnsworthy. LINKS:  Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com  

Air care is the last frontier in the 'better-for-you' business boom, and today's guest Sara Panton is the cofounder of Vitruvi, the air care category leader. LINKS Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Get 20% off Vitruvi with code FEMALEFOUNDER20: vitruvi.com  Vitruvi affiliate program: https://vitruvi.com/pages/home-team  https://grin.co/  SHOWNOTES:  10:20 How to adopt a hero product strategy 19:30 Inside the Vitruvi affiliate program 22:50 Customer acquisition and top of funnel ideas 25:30 Resource recommendations

Lilly Ghalichi and Leyla Milani-Khoshbin are the cofounders of vegan hair care and supplement brand HAIRtamin, and influencers with millions of Instagram followers between them.  HAIRtamin's ecomm metrics are impressive: 145% YOY growth, 0.2% product return rate, 69% customer retention rate and more than 5,000 5-star reviews! Check out their product pages and email flows, compare with yours, and see where you're falling short. The business is 81% DTC, 6% subscriptions and 13% wholesale. LINKS:  Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com www.hairtamin.com  Say hi to Jasmine on Instagram: @jasminegarnsworthy SHOWNOTES: 01:00 Using personal experience to come up with a business idea  08:50 Three factors for a successful ecomm brand 11:20 Hairtamin’s influencer marketing strategy  17:50 Product page tips 21:00 Where to look for ecomm inspiration 22:50 Business ideas

Hannah Elly is the cofounder of Nugget, a kids furniture company famous for its play couches that grew almost 10,000% over the last three years! Truly, they're famous in the parenting community: Buzzfeed called Nugget the 'Supreme Drops For Moms' and Inc. named them the fastest growing manufacturing company in America. Twice.  Enjoy this interview with Hannah. She gives some great tips on how to spot an opportunity to pivot your company, examples of the social media content helping to drive Nugget's growth, and some mindset work she recommends to all founders.  It makes my day when you leave a review on the podcast—don't be shy! :) Sorry for the audio on this one—it's not our best, but it's worth perserving to hear Hannah's tips.  LINKS: Learn more about Nugget: https://nuggetcomfort.com/  Inner child work: https://tobemagnetic.com/  Jes Averheart: https://www.jesaverhart.com/ Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com SHOWNOTES: 02:37 How to recognize to when to pivot 06:25 Tips for getting pre-launch traction 08:15 Storytelling and editorial content ideas 09:15 The elements of a solution-oriented social media strategy 14:25 Early data points that a new business will work 16:00 Setting yourself apart from copycats 20:30 Inner child work and entrepreneurship

Hero Cosmetics cofounder, Ju Rhyu has entered Female Founder World!  You know Hero Cosmetics for their Mighty Patch pimple stickers, an idea Ju and her cofounders spent $25,000 to launch and is now hitting $100 million revenue each year. Ju's clear on her blueprint for building a $100 million brand: Start with one channel and one SKU, master it, rinse and repeat. LINKS:  Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com herocosmetics.us Say hey to Jasmine: instagram.com/jasminegarnsworthy wsj.com WWD.com beautyindependent.com gcimagazine.com SHOWNOTES: 05:15 Ju’s recipe for an unstoppable cofounder team  07:29 Hero Cosmetic’s blueprint for Amazon success 14:55 Where to spend your first $25,000 as a founder 19:45 Hero Cosmetics product launch marketing strategy 22:10 Resource recommendations 26:08 Business idea brainstorm

Everyday Humans is an SPF-led skincare brand at the forefront of a huge industry shift towards sustainability. Founder Charlotte C Pienaar joins Female Founder World to share her story and teach you how make your consumer brand more sustainable. It makes my day when you leave a review on the podcast—don't be shy! :) LINKS Try Everyday Humans: www.everyday-humans.com Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com www.notion.so  www.okendo.io  SHOWNOTES 06:30: How to market to Gen Z 08:10: Everyday Human’s approach to wholesale distribution 08:27: Launch strategy 12:10: Taking a test and learn approach to influencer marketing 13:10: Building workflows, brainstorming and creating knowledge remotely using Notion and Asana 16:07: Wholesale strategy 18:30: Beauty business ideas 10:15: Building a truly sustainable brand 23:50: Upcycled ingredients are the next big consumer brand trend 28:10: Everyday Humans’ tools and tech stack 30:30: Avoiding retailer risk and creating a good cash conversion cycle 35:32: A mini class on debt financing 39:00: Can your brand scale on TikTok when the founder is the face of the brand?

Landing a story in Vogue or the New York Times used to catapult a new brand towards success, but the media landscape has shifted dramatically — and one big press hit just isn’t going to cut it anymore.  Sophie Weill is a public relations expert, the founder of communications agency, Nude Nation, and my guest on the show today. She knows what PR strategies are really pushing the needle for startups right now, and what will help move you closer to your biz goals: Whether you’re looking to raise money, drive conversions, or land a big retailer account. In this episode we cover:  What works and what doesn’t work in a modern PR strategy The elements of a successful PR campaign The steps to take before launching your PR strategy What to look for when hiring a publicist Resources to become a better spokesperson for your business Links Follow us on IG! www.instagram.com/femalefounderworld Learn more about Sophie’s agency, Nude Nations! www.nudenationrelations.com

I LOVE it when you leave a review on the podcast. I read every single one (and usually screenshot and send them to my husband—"look how nice people are!). Drop five stars, make my day :). I have female founder Maria Littlefield on the show today. If you don't know Maria, you know her business: Owl’s Brew is sold in 18 states across the country at retailers like Whole Foods, Trader Joe’s, Total Wine, Publix, GoPuff. Listen in and learn how she started, and how she's scaling her business.  LINKS Try Owl's Brew: www.theowlsbrew.com  Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com SHOWNOTES 5:00: Stay ahead of consumer trends in beverage 5:30: Going up against industry giants 07:45: Educating customers when you’re innovating in a new category 08:35: Maria’s approach to funding a physical product 13:00: How to get comfortable with asking friends, family, and connecting to invest 13:45: Events as a customer acquisition strategy.  16:00: Three tier system for distribution 19:00: Use vesting equity grants for advisors