Hardscape Growth

It’s important to focus your energy on the tasks that you’re good at and delegate tasks that aren’t your strength to other team members. And that goes for your   marketing needs too.  On this episode of Hardscape Growth, I talk with Marc Levesque, founder of Webrunner Media, a digital marketing firm focused on lead generation for home renovation contractors, to discuss lead generation basics and the mindset behind setting a strong marketing budget for your business.  We also talked about:  Common misconceptions about marketing.  Marketing tactics people need to stop using.  What messaging to use to get more leads.  What to put on your landing page to get greater conversions.  How to know when to outsource your marketing. Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.  Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.

YouTube & LinkedIn & TikTok, oh my! Today, there are so many different ways to promote your business online. For Sean Collinsgru, he focused on being   creative with his videos, marketing and patios. Since then they have paid unbelievable dividends and are not only streams of revenue, but a consistent stream of organic, qualified leads. On this episode of Hardscape Growth, I talk with Sean Collinsgru, owner and operator of Premier Outdoor Living.  We covered:  Having a relentless pursuit of your vision when starting a business    Why turning down projects that weren’t his style was one of the best decisions  Selling jobs on unconventional platforms like LinkedIn and TikTok    Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.

Welcome   to the first ever episode of Hardscape Growth. If you’re looking for a   podcast dedicated to the people that make the hardscape industry great, this   is the show for you. Every episode we’ll be talking to some of the business   leaders who are making waves in the hardscape industry. People who are   thinking outside the box. Leveraging Instagram to be the sole source of leads   for their business, or figuring out how to design projects so that you’re   minimizing man hours and saving the customer money. It’s all about who is   doing the cool things that are different from what everyone else is doing. If   you have an idea for a guest, or have a burning question that you’d love for   our host, Alex, to answer, reach out to podcast@hardscaper.com. Find this   interview and many more by subscribing to Hardscape Growth on Spotify, on   Apple Podcasts, or on our website.

It can be too easy to write off landscaping and hardscaping as just a “service.” Something where a crew comes in, digs some holes, plants some bushes and lays   some stones, and then leaves. But the outdoor space isn’t what it used to be. People are spending more and more time at home as a result of the COVID-19   pandemic, and as such are investing more and more into their outdoor living spaces. And when you’re tasked with something as grand as that, you spend a lot of time on the design of the space. And make no mistake about it, the design of an outdoor space is art. On this episode of Hardscape Growth, I talk with Dan Wasson. Dan is the owner and a landscape designer at Wasson Nursery.  He and I spent this episode talking all about:  Why landscape and hardscape design is art and should be treated as such  Using Instagram as a way to highlight and showcase your work  Why he prefers using 2-man teams for his projects, even the larger ones  How his business finally started charging customers for the design process  So much more  Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.

Word of mouth marketing sucks. That doesn’t mean that you should stop telling your friends about companies that you know and love, but it does mean that the   business isn’t in charge of the narrative. They have no control over the image that they’re putting into the world when they ONLY rely on word of mouth marketing. Instead of relying on word of mouth marketing, Hardscapers need to be all in on platforms like Instagram. But how do you use Instagram effectively? How do you make sure that you’re posting the right things, in the right way, at the right time? On this episode of Hardscape Growth, I talk with Matthew May Hall. Matthew is the owner and operator of Hardscape Ottawa, and our conversation was all about:  How to use instagram hashtags effectively to reach maximum local exposure Why relying on word of mouth marketing is a huge mistake  How Matthew’s company pivoted to Zoom in a big way for home design consultations Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.