
Rapid Response
The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.
Latest episodes

Sep 3, 2024 • 30min
Will.i.am is using AI to re-make radio
While some artists complain that AI uses their music as training data, Will.i.am argues that it’s no different than Prince and Michael Jackson taking inspiration from James Brown. Will joins Rapid Response to talk about his investments in the “dawn of intelligent media,” including his new app RAiDIO.fyi — AI technology that he contends will be pre-installed in every car of the future. Will shares surprising lessons from his MBA studies at Harvard, why developers are like rappers, how he works with Mercedes, and more. Visit the Rapid Response website here: https://www.rapidresponseshow.com/Watch this episode on YouTube: https://www.youtube.com/watch?v=y7XBPgrfiDoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 30, 2024 • 29min
Athletic Brewing cracks open the non-alcoholic beer market, with CEO Bill Shufelt
Non-alcoholic beer is booming, boosted by a cultural shift in Gen Z drinking habits and a pivot to healthy living. Athletic Brewing has become the biggest non-alcoholic beer brand in the US, fueling the buzz. Co-founder & CEO Bill Shufelt joins Rapid Response to share how Athletic is approaching a critical crossroad. After securing endorsements from JJ Watt to Karlie Kloss as well as a partnership with Arsenal Football Club, Athletic now faces a flurry of beer industry titans flooding into non-alcoholic brews. Shufelt explains why Athletic is expanding despite the competition, lessons from his days in the hedge fund world, and the balance between passion and discipline. Visit the Rapid Response website here: https://www.rapidresponseshow.com/Watch this episode on YouTube: https://www.youtube.com/watch?v=UIF80D4j2DMSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 27, 2024 • 23min
How Campus won over Sam Altman & Shaq, with founder Tade Oyerinde
With student loan debt at record highs, higher education is at a crossroads. Campus is an all-online community college that’s built a business model around competitive pricing, resources for students (like giving them a laptop and paying for home internet), and compensating professors well above the national average. The start-up also achieves high graduation rates, while maintaining an impressive bottom line. Campus founder and Chancellor Tade Oyerinde shares how he wooed investors like Sam Altman and Shaq, and has won-over major partners from Forever 21 to Arizona State University and Butler University.Visit the Rapid Response website here: https://www.rapidresponseshow.com/Watch this episode on YouTube: https://www.youtube.com/watch?v=im0aKxQNSqQSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 23, 2024 • 25min
Turning Peacock’s summer of glory into gold, with President Kelly Campbell
How will NBC’s Peacock keep up the momentum from a buzzy summer of Olympic glory and Love Island drama? Peacock President Kelly Campbell joins Rapid Response host Bob Safian to share her strategy for the streaming wars, the role of NFL games and other live sports, and the interplay between NBC's plans and Peacock's future. From Gen Z viewing habits to Emmy nominations, Campbell lays out a vision so expansive that it might remind you of a cable TV bundle.Visit the Rapid Response website here: https://www.rapidresponseshow.com/Watch this episode on YouTube: https://www.youtube.com/watch?v=1OprTnKaRXESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 20, 2024 • 27min
CNN’s Van Jones on Kamala’s glow-up, AI “wetware,” Elon Musk, and more
As the Democratic National Convention gets underway, CNN’s Van Jones still can’t quite believe Vice President Harris’s glow-up from “cringe” to a Beyonce-like star. The political analyst and entrepreneur joins Rapid Response host Bob Safian to discuss his new initiative, Dream Machine, which aims to make AI more accessible for multicultural communities. Jones also shares his thoughts on the evolution of Elon Musk, the vital issues that he believes are being neglected in the campaign maelstrom, and why this may be the most significant year in US history since 1968. Visit the Rapid Response website here: https://www.rapidresponseshow.com/Watch this episode on YouTube: https://www.youtube.com/watch?v=mW3ZqASGq7cSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 16, 2024 • 28min
How to spot a deepfake, with Adobe's Scott Belsky
Deepfake technology and the malevolent use of AI is causing widespread anxiety, especially as we approach November’s U.S. election. Adobe’s Scott Belsky joins Rapid Response host Bob Safian to explain how deepfakes are actually created, and how developers like Adobe are pioneering new ways to verify human-generated content for everyday consumers. Belsky also shares valuable insights about how AI could usher in an era of prosperity for small businesses — plus how it will inevitably shift our perception of what makes a piece of work ‘art.’Visit the Rapid Response website here: https://www.rapidresponseshow.com/Watch this episode on YouTube: https://www.youtube.com/watch?v=K-4JG2Hmu_cSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 13, 2024 • 25min
Wild summer travel tales from Boeing to CrowdStrike, with The Points Guy, Brian Kelly
Is this the craziest non-pandemic summer travel season ever? The Points Guy’s Brian Kelly joins Rapid Response to talk about how Boeing’s safety issues are impacting flying habits, the CrowdStrike outage and Delta’s response, Southwest’s major pivot, and more. Plus: the airline industry's best-kept secrets and insider deals right now. Visit the Rapid Response website here: https://www.rapidresponseshow.com/Watch this episode on YouTube: https://www.youtube.com/watch?v=rBUbZOe0kkwSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 9, 2024 • 29min
A new era in the ‘meat culture wars,’ with Impossible Foods' Peter McGuinness
Plant-based food companies were on the rise, when Impossible Foods’ Peter McGuinness first appeared on Rapid Response in 2022. Today, meat alternatives like Impossible are struggling on sales. McGuinness tells host Bob Safian where plant-based brands made big missteps, and why the industry’s marketing should evolve – potentially away from climate change messaging. McGuinness also shares how Impossible leverages retail partners like Starbucks and Burger King, lessons he learned from scaling oat milk for Chobani, and why Impossible see’s other plant-based players less as competitors and more as collaborative “frenemies.” Visit the Rapid Response website here: https://www.rapidresponseshow.com/Watch this episode on YouTube: https://www.youtube.com/watch?v=yVqiYUb6VjcSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 6, 2024 • 27min
Menopause is having a hot moment, with Midi Health’s Joanna Strober
Women are losing sleep, falling behind at work, suffering pain, and struggling in their relationships — all because we don’t talk enough about menopause or treat its symptoms. Midi Health’s Joanna Strober founded her company to tap the vast underserved market for this area of women’s health, which is finally getting mainstream attention. Strober shares with Rapid Response host Bob Safian the stakes of ignoring perimenopause and menopause, how she endured bias in fundraising to eventually secure $100 million, and why she isn’t shy about leaning into controversy.Visit the Rapid Response website here: https://www.rapidresponseshow.com/Watch this episode on YouTube: https://www.youtube.com/watch?v=AXEHeCPuBI8See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 2, 2024 • 33min
Angel City FC: Building the most valuable women’s sports team ever (Encore)
The high-flying Angel City Football Club has new controlling stake owners: Disney CEO Bob Iger and his wife, USC Annenberg dean, Willow Bay. Their investment takes Angel City to a valuation of $250 million — the highest ever for a professional women’s sports team. When the Los Angeles team started, franchises in its league went for as little as $2 million. In this episode, originally recorded in February 2024 for Masters of Scale, ACFC co-founders Kara Nortman and Julie Uhrman talk to host Jeff Berman about the game-changing strategies behind the team, created with a third co-founder, actor and activist Natalie Portman.Visit the Rapid Response website here: https://www.rapidresponseshow.com/Watch this episode on YouTube: https://www.youtube.com/watch?v=6dzZl7PAd9USee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.