
Rapid Response
The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.
Latest episodes

Feb 25, 2025 • 29min
Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco
Feeling the impact of eggflation? Vital Farms’ CEO Russell Diez-Canseco joins Rapid Response to offer valuable context beyond the eye-popping price tags. As avian flu continues to wipe out millions of birds, many egg producers are struggling — but Vital Farms has managed to keep growing. Canseco shares how the brand’s relationship with farmers, transparency with customers, and unique business model has allowed the company to turn crisis into opportunity. He also explores why Vital Farms became a B Corp before its IPO, the company’s high-profile lawsuit with PETA, and what makes Vital Farms’ yolks so orange. Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 22, 2025 • 32min
Fixable: Can kindness (and a little math) be all it takes to save a struggling company?
Rapid Response brings you a special episode from Fixable with Francis Frei and Anne Morriss. In this featured conversation, Francis and Anne sit down with James Rhee—entrepreneur, author, and impact investor—who led the remarkable turnaround of Ashley Stewart, a retail brand serving Black, moderate-income, plus-size women.As a first-time CEO and private equity investor, James took an unconventional approach, proving that deep respect for employees—combined with strategic financial discipline—can drive unprecedented success. Hear how he applied radical kindness and data-driven decision-making to revive a struggling company and uncover valuable insights for any leader navigating crisis or change.About FixableFrances Frei is a Harvard Business professor. Anne Morriss is a CEO and best-selling author. Anne and Frances are two of the top leadership coaches in the world. Oh, did we mention they're also married to each other? Together, Anne and Frances move fast and fix stuff by talking to guest callers about their workplace issues and solving their problems – in 30 minutes or less. Both listeners and guests will receive actionable insights to create meaningful change in the workplace – regardless of their position on the company ladder.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 21, 2025 • 28min
Kickstarter 2.0: Expanding far beyond crowdfunding, with CEO Everette Taylor
It’s no longer just start-ups and indie creators raising funds on Kickstarter. The site is now attracting big brands like L’Oreal looking to directly engage a vibrant community of fans. Kickstarter’s CEO Everette Taylor returns to Rapid Response to open up about the company’s recent evolution — from replacing his leadership team and expanding the platform’s ambitions, to launching a host of tools to win over new users and reengage old ones. Everette also reveals the hidden benefits behind Kickstarter’s four day work week, takes issue with the backlash against corporate DEI, and argues why making progress requires doing things in a new, riskier way.This episode is brought to you in partnership with Stripe — empowering businesses around the world to make progress.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 18, 2025 • 32min
Can Rivian avoid the EV speed bumps? with founder and CEO RJ Scaringe
As demand declines for EVs, and Tesla’s Elon Musk wields power in the new Trump administration, electric automaker Rivian is taking this time to adapt its business and expand its brand. Rivian’s founder and CEO RJ Scaringe joins Rapid Response to share how the company is moving beyond the luxury SUV space — introducing a raft of new challenges and opportunities. RJ explores Rivian's recent $5.8 billion partnership with Volkswagen, the ongoing risk assessment for self-driving features, and how Rivian's AI-enabled 'technological plumbing' can accelerate the brand beyond incumbent manufacturers.This episode is brought to you in partnership with Stripe — empowering businesses around the world to make progress.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 14, 2025 • 26min
Musk’s DOGE agency and the real need to declutter government, with Jen Pahlka
As former US Deputy Chief Technology Officer, Jen Pahlka helped to create the US Digital Service (USDS) to upgrade the government’s tech capabilities. Today, the USDS houses Elon Musk’s Department of Government Efficiency (DOGE), hell-bent on quick, disruptive change. Pahlka returns to Rapid Response to share why the motivation behind Musk’s disruption of the status quo isn’t necessarily wrong, arguing that we must clear the “sludge” out of government processes to finally create the conditions for substantive change. She also explores how AI can be used to streamline government work, the role of business minds in the White House today, and more. Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 11, 2025 • 29min
From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder
Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins host Bob Safian to break down what makes an NBDB (never been done before) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 7, 2025 • 26min
Return-to-office: What leaders are getting wrong, with Harvard Business School professor Frances Frei
Frances Frei, a Harvard Business School professor and co-host of the TED Media podcast Fixable, dives into the complexities of return-to-office policies. She challenges the popular belief that in-person work boosts productivity, revealing employee preferences for flexibility. Frei discusses how these mandates can adversely affect diversity and talent retention, particularly among top performers. Additionally, she explores the transformative impact of AI on workplace dynamics and offers tips for more effective meetings, emphasizing the importance of emotional intelligence in leadership.

Feb 4, 2025 • 30min
Starbucks CEO Brian Niccol is here to put the brand back on top
Amid higher costs, longer wait times and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back to its roots and prioritize human connection in the hopes of restoring the brand’s position in US culture. Niccol also shares insights about evolving Starbucks’ business model, tackling the Chinese market, and how AI and tariffs are poised to shape the brand’s future. Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 31, 2025 • 38min
Brian Chesky on Airbnb's emerging reinvention
After 17 years, Airbnb’s Brian Chesky is hitting ‘reset’ — reinventing the business from the ground up and expanding the brand in unexpected ways. Chesky joins Rapid Response to explain why now is the right time for Airbnb’s ‘great reinvention’, how it connects to the evolution of AI, China’s Deepseek, and more. Chesky also shares his unconventional employee philosophy – what he calls “the fallacy of autonomy”, and takes us inside his relationship with Sam Altman, revealing previously unheard details about Altman's brief yet tumultuous dismissal from OpenAI.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 28, 2025 • 26min
Reid Hoffman on AI ‘Superagency'
As Chinese AI developers send shockwaves through Silicon Valley, and Elon Musk spats with President Trump over AI policy, Reid Hoffman returns to Rapid Response to explore today’s AI landscape, and the secrets behind a concept he calls AI ‘Superagency’. Hoffman shares his vision for what an AI-infused workday will soon look like, how we address society’s greatest fears about technology, and more. As we enter a daunting new era — politically, socially and technologically — Hoffman urges listeners to choose curiosity over fear.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.