

The WP Minute
Matt Report & Matt Medeiros
The WP Minute brings you news about WordPress in under 5 minutes -- every week! Follow The WP Minute for the WordPress headlines before you get lost in the headlines. Hosted by Matt Medeiros, host of The Matt Report podcast.
Episodes
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Jul 13, 2022 • 6min
Five for everyone, sometimes
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute Five for the Future is back on the radar, surfacing more clarification and criticism. Here’s snack pack of links from around the community addressing various opinions on the subject:
Five for the Future’s True Intentions by Josepha Haden ChomphosySarah Gooding summarizes the link aboveJoe Casabona compares 5FTF to the Creator EconomyRob Howard warns of “toxic scorekeeping.”
Gettin’ Guten with it
Gutenberg Times will host a livestream July 22nd featuring PEW Research Lead Developer and Director of Digital Strategy on how they use WordPress core + custom blocks.
Want to know where FSE is headed with all things media? Anne McCarthy posted the FSE Program All Things Media Summary.
Product updates
LearnDash has taken to the clouds with its latest hosted version of the popular WordPress LMS plugin.
SpotlightWP has launched a new analytics dashboard for those of you posting to WordPress and the gram.
Pure HTML and CSS WordPress builder LiveCanvas has launched their builder version 3.
Product acquisition
Amber Hinds' Equalize Digital has sold their WP Conference Schedule plugin to Events Calendar:
“Earlier this year, we realized that continuing to support WP Conference Schedule no longer made sense,” said Hinds, “It was a distraction from our mission to improve accessibility in WordPress and took development and marketing time away from Accessibility Checker.”
Events
A call for organizers has been placed by the WordCamp Euorope 2023 team.
The Grab bag!
Call for sponsors for WordPress Accessibility Day 2022See what it looks like for a hacker to attack a WordPress wesbite.Congrats to WordPress Historian Jeff Chandler for taking on a new role at WP Engine.Part 2 with Corey Maass on Matt Report, Building Amazing Products.
Next up!
Michelle Frechette with the Community Minute!
New Members
This week we welcome two new members to the #linksquad crew: Jonathan Wold and Juan Hernando!
You can meet them in the Slack group and if you’re not a member yet, go to buymeacoffee.com/mattreport to join.
Thanks to all of the members who shared these links today:
Joe CasabonaBirgit Pauli-HaackDaniel SchutzsmithEric KarkovackAmber Hinds
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Jul 12, 2022 • 5min
Collaborating between WordPress companies
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute Guest host Andrew Palmer is back to address the topic of collaboration.
His company Bertha recently collaborated with Yoast to forge a powerful combination of AI + SEO for WordPress. If you've been on the fence about collaborating with others, there's no better time than now to start! Enjoy Andrew's -- or it is Bertha's? -- take on collaborating in WordPress!
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Jun 29, 2022 • 7min
Shaken, not stirred
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute You’d have to be living under a rock to miss the recent WP drama unfold on Twitter.
In some quickly deleted fever-induced tweets, Mullenweg likened GoDaddy to a “parasitic company” that is an “existential threat” to WordPress. Explore more of the debate in the following articles:
Matt Medeiros’ take on What would GoDaddy’s WordPress look like?
WP Tavern recaps the Mullenweg twitter thread.
MasterWP’s Rob Howard weighs in.
Finally, GoDaddy responds to (almost) the whole shebang in a Sarah Gooding interview.
Moving and shaking at Post Status
Long-time Post Status news anchor David Bisset announces his departure from the position. David will be taking on the role of Product Development for WP Charitable at Awesome Motive, after the company announced the acquisition of the plugin.
Michelle Frechette highlighted some of the assholes in the WordPress space. She recalls her first-person experiences in the community in Misogyny in WordPress is Real.
From our contributors and producers
Rae Morey explores the Australian WordPress vibe after WP Minute Producer Cameron Jones sparked the debate on Twitter.
WP Lift, long-time WordPress blog, is for sale over on Flippa.
How do you like your Classic Press? Shaken, stirred, on the rocks?
“Recent turbulence in the ClassicPress community has resulted in the directors resigning and new leadership installed. The WordPress fork is run under a non-profit organization called the ClassicPress Initiative. “
Sarah Gooding summarized the events at the Tavern.
Events
WordCamp US tickets will go on sale tomorrow, June 30th 2022. Visit the WordCamp US website for more information.
The Grab bag!
Twitter announced a longform writing feature.
The Lexman artificial podcast creates a completely original interview podcast…with itself…in different voices.
I enjoyed the outline of how Basecamp built the new “Bubble up” feature in HEY email.
Our very own Raquel Landefeld was on the Women in WP podcast number 86. We’d never 86 the Raquel!
Eric Karkovack highlights 10 Lesser-known WordPress plugins
Matt Report talks life after selling a plugin business with Corey Maass
Next up!
Get the Pulse on WordPress with Raquel Landefeld
New Members
Welcome back Seth Goldstein for re-upping his WP Minute Producer membership.
Thanks to all of the members who shared these links today:
Cameron JonesSam MunozDaniel SchutzsmithRaquel Landefeld
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Jun 24, 2022 • 11min
What would GoDaddy's WordPress look like?
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute Whoever thought that Apache web server would be de-throned in it’s prime? Hello NGINX. We see you Cloudflare. Red Hat and Fedora linux showed up, but then the world went faster together with Ubuntu.
Intel dominated the chip space forever. Still does, technically, but AMD and Apple are going after their lunch including the paper bag it’s packed in.
Sprinkle in the open source coding languages, tooling, and protocols over the last 30 years and everyone shouts open operability — until they get control — and then it’s “our way is better than your way, see ya later.”
Why I want WordPress to win
Probably for all of the reasons you do too.
I love the software, it affords me a career, a specific lifestyle, and it puts food on the table. I think WordPress is the best piece of software around to help drive a technical workforce.
First, because of its flexibility. Second, because it’s open source. But not open source like Swift — which is locked into Apple. WordPress can run and do a lot more than other “closed” open source projects.
The open source software could be powerful for local community programs that train, spread awareness, and deploy solutions around WordPress which leave real impacts on society.
An approachable solution to publish and consume local government topics which are crucial to a town’s population. Non-profit and news that sorely need a low-cost solution to democratize publishing. Understanding how programming, the internet, and technology works for a young (or old!) demographic.
I want WordPress to win because of that, not because it makes a prettier website than Wix.
The desire for open source should not be the desire for control
If you love open source, you have to love the fact that you’re not in control.
It’s going to be dealing with the ups and downs, letting humans settle the issues at hand. You hate a feature? Too bad, wait for someone to change it. Your favorite part of code just got shipped? Now stand and defend its existence in each future version.
Not in control? Fork it.
Me? No. You? Doubt it.
But GoDaddy could. It wouldn’t be easy.
None of this is easy. Who said it would be?
Open source is giving up direct control, knowing that you have to deal with the wait: volunteering, funding, resources, project direction, etc. It means dealing with the flaws of humans or herding cats, as some call it.
Otherwise you put someone in control, let them decide all the things, and you get something that isn’t open source. It’s called Apple, where they build a great commercial product but only release a sliver of it through open source.
It’s the brittle timeline of WordPress we’re living in now. On one hand, we need a leader like Matt, on the other he’s a benevolent dictator that doesn’t want to leave.
On one hand, he needs the community to rally around the cause, volunteer at all the things, and generally drive innovation for good. On the other hand, he can walk into any board room with his 43% of the pie, and raise enough money to do it all himself — WordCamps and all.
But he’d still have his kryptonite: Time.
In defense of Matt Mullenweg
I don’t envy his position, plus I think he does way too much.
.org release lead, CEO of Automattic and the dozen+ products it has, Tumblr guy, investor, I think philanthropist, and then he has to live a life.
My gut tells me that none of this is moving fast enough for him.
WordPress competing with other platforms, WooCommerce being more real, and exercising this desire to weave open source (through WordPress) into the fabric of web technologies.
And that last part, is what got us into this recent mess.
I’m not going to link up his tweets or screenshot them, you can check out this article by MasterWP if you want to see an archive of his “WP Deplorables” moment.
The straw that broke? Was a tweet in reference to Newspack.pub and Matt’s urge to defend the importance of open source + WordPress in journalism. Specifically for local journalism. Which as I stated above, I’m 100% in favor of.
The cost of running a media business is already high enough, we don’t need fees and software to be the blocker to publishing stories that impact a society.
And it was in this moment replying to a GoDaddy employee that Matt summoned his Will Smith impersonation and slapped an entire group of humans for no reason at all.
Well, there is a reason, and one I’ll talk about in a moment, but it wasn’t fair. It wasn’t fair to GoDaddy, it wasn’t fair to their employees that do give back, and it wasn’t fair to us as a community to see our leader break like that.
I mean, I Am Legend was one of my favorite movies.
What if GoDaddy had their way with WordPress
They’d have no choice but to give back to to the project 100x what they do now.
There are a lot of great people building things for WordPress at GoDaddy these days. Even if you include my fanny-pack wearing ex-boss that lets more bad tweets fly than good. They’re employing a lot of people that help usher WordPress along.
In fact, when it comes to supporting the community, GoDaddy is great. They reach out to me and my content creating colleagues to see if there are ways to support us. You might even hear a sponsorship spot from GoDaddy on a future podcast episode.
Jetpack recently passed at a sponsorship opportunity with me. I never heard from anyone at WordPress.com, you never see a WordPress ad anywhere. Either because they don’t need it, or they don’t realize they need it.
This is where Matt will start to lose ground. Connecting with the community.
But let’s cut straight the chase: While GoDaddy spends on marketing and showing up at WordCamps, it’s not like they directly employ 40 people to commit to WordPress core.
I’m not as smart as Mullenweg, but GoDaddy’s current market cap is just north of $11 Billion dollars. Back of the napkin math tells me that half a million a bucks a year to ensure the open source software which nets you a few billion a year, is not a hard pill to swallow.
This seeming lack of dedication to re-invest back into the open source project by a company with a fiduciary responsibility to get shareholders paid, would send any Fresh Prince into a tailspin.
And it’s not just GoDaddy, it’s every company. It’s Matt’s Five for the Future.
Just imagine if GoDaddy called Mullenweg’s bluff and threw a million dollars of salary to WordPress core every year. If Matt really wanted to be in control, as we all like to pontificate, what would Automattic do?
Call it? Raise it? Fold?
Along with not being as smart as Matt I’m not an Anthropologist either, but imagine the dynamics of a jousting match like Automattic and GoDaddy investing resources into WordPress core?
Maybe in that timeline you’d love Full Site Editing? Maybe I wouldn’t want to rip my face off trying to set up a new menu item.
And as these two titans clash to click the commit button, other organizations from around the globe start to weigh in too. I mean, we don’t want Automattic and GoDaddy to be the ONLY ones...

Jun 22, 2022 • 7min
We're Slackers!
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute We have switched over to Slack from Discord.
News
There has been a lot of feedback for full site editing in the latest release of WordPress. The team over on make.wordpress.org is looking for people to sign up for usability testing by June 24th. This outreach program is going to try something new and pair up members of the program with community designers. Once paired, they will then find time between June 20th and July 1st to record a 15-minute call on Zoom going through one of two tasks: Creating & applying a new header, and using and customizing patterns.
WordPress.org is now strongly recommending that theme authors switch to local hosted webfonts. Sarah Gooding writes over on WPTavern that a recent German court case fined a website using Google-hosted webfonts. In order to comply with GDPR - Europe’s General Data Protection Regulation - WordPress themes should switch to locally hosted webfonts.
Are you still recovering from WCEU? There are two reviews from media supporters that you may want to check out. Bob Dunn and Matt Medeiros recorded their experiences.
And there are nearly 3000 event photos. If you would like to see those you can view the photo album from WCEU on Flickr.
Andrew Palmer reviews his WCEU experience right here on the WP Minute.
Nathan Wrigley interviews Matt Mullenweg on the Jukebox podcast hosted at the WPTavern. Mullenweg shares his reflections on WordPress and the changes to come in the future.
WooCommerce:
WooCommerce 6.6 was released and you can find the complete changelog over on the WooCommerce site for the recent changes.
From Our Contributors and Producers
Eric Karkovack writes about the CMS landscape (including WordPress) on the latest at the WP Minute. Eric makes a good argument about why a freelancer would not choose WordPress for building a website.
What’s with the WordPress vibe? Changes and Acquisitions seem to be published weekly now. Acquisitions in #WordPress have created some concern among smaller businesses and entrepreneurs as we compete with bigger companies with much larger budgets. Mark Zahra has a little survey on Twitter asking if you had to double down on one area in the next 6 months with the goal of generating growth, what would it be?
There were several layoffs reported lately from Elementor and Envato.
James Giroux tweeted about the status of @envato and @elemntor announcing significant redundancies in the last week. You can help those affected by:
1. Celebrating wins publicly and calling out individuals by name
2. Adding to their LinkedIn profiles
3. Introducing them to your network
Next Up:
Simplified Business Minute by Sam Muñoz
The Case for Not Automating Client Interactions
New Members
We would like to welcome Mark Westguard to the WP Minute community and thank Sarah Gooding and Carrie Dils for buying a digital coffee to the WP Minute.
Thanks to all of the members who shared these links today:
Eric KarkovackRaquel Landefeld
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Jun 21, 2022 • 5min
Well done, WCEU!
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute In this episode, Andrew Palmer of Bertha.ai reflects on his time at WordCamp Europe.
If you were stuck at home to watch from afar like me, your FOMO was probably running at 110%. Unlike Andrew, I missed out on the awesome talks, after parties, and the ever important hallway track. Missing friends and colleagues in one of the most beautiful places in the world! I'm happy to see it was a successful event.
If you had a great time, or appreciate their hard work, say thanks to the WCEU Organizing Team.
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Jun 15, 2022 • 5min
Automattic, a WordPress agency, and an open source ideology walk into a bar.
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute Strattic was acquired by Elementor. Miriam Schwab, co-founder of Strattic writes:
“Life is interesting – sometimes outcomes are obvious, and sometimes what ends up happening kind of blows our minds. When we set out to build Strattic, we expected to follow the usual path: raise Pre-Seed, Seed, A rounds etc. An exit was always on the table, but who knows when that would be or how that would look? It was hard to imagine.”Miriam Schwab
Well, imagine no more as her team brings Jamstack to Elementor. A move that should add a lot of value and expertise to the cloud offering of Elementor. Stay subscribed to hear an interview with Miriam on this podcast.
Julien Melissas tweeted that his company Craftpeak was acquired. Craftpeak is complete with web solutions for craft breweries.
Good news! If you’ve been struggling with FSE, WordPress 6.1 is set to improve that experience, writes Sarah Gooding on the Tavern. See the roadmap for 6.1 and learn what’s ahead…all the way to 2025?!
Brian Coords continues to challenge the WordPress status quo over on MasterWP in two featured posts today. First, When the Cathedral Owns the Bazaar, a fresh take on the age-old dilemma: Automattic, a WordPress agency, and an open source ideology walk into a bar.
Capping off his second post right here on The WP Minute, where he asks Where will the WordPress middle class go? Rebooting a concept that I wrote about a while back about the blue collar digital worker.
Matt Cromwell and Lesley Sim have officially announced Glam That Plugin! Check out the announcement YouTube video where Lesley looks great and Matt…well he’s Matt.
The grab bag is back! And it’s filled with threads!
Kim Coleman co-founder of Paid Memberships Pro has an interesting thread on taking a product focus sabbatical.
Matias Ventura added more commentary to the WCEU fireside chat with Mullenweg and Josepha Haden Chomposy. He also extended these thoughts around the admin experience in a Make WordPress post.
Alan Sschlesser urges that theme.json is not the replacement we’re hoping for in WordPress themes.
Phil Crumm chops the head off of headless WordPress solutions. Stating that in terms of headless, “it’s (WordPress) falling short.”
Thanks to all of the members who shared these links today:
Eric KarkovackDaniel SchutzsmithBirgit Pauli-HaackRaquel Landefeld
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Jun 9, 2022 • 3min
How to find your WordPress customers
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute Spencer Forman from WPLaunchify has a creative way to find new WordPress customers that may just surprise you!
Find an existing community of non technical people that have websites (like bookkeepers or copywriters)
Then look at any of these three things...
1. Above the Fold: Do they have the three things any site needs when visitors first arrive? (hint: What's the Pain? | How do they Solve the Pain? | What's the Call To Action to get the Solution?)
2. Ways To Contact: Do they have the BIG 3 ways listed clearly in a way that is easy to find? (hint: Phone | Email | Social ). It's amazing how many companies don't list a phone number, when a virtual number is almost no cost today with Google Voice and similar.
3. Add To List: Do they have a way for visitors to the site to add their email to a list (hopefully one that is for marketing automation and not just collecting dust). It costs virtually nothing in time or money for them to implement this feature, just like a fishbowl in the old days for folks to drop their business card to win a prize. It's the only way for them to avoid losing potential leads.
Once you've looked at any or all three of these, email them with FREE advice on how to fix their problems, and preferably setup a 15 minute call to speak with them on Zoom and learn more about what they do, how they do it, and whether they have someone who currently helps them with their WordPress website.
Remember:
There was a world of people doing business BEFORE social media and paid online advertisement. It still exists... it's called "The Golden Rule" ;-)
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Jun 7, 2022 • 8min
Delicious Engine
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute News
Big acquisition news happened last week when Delicious Brains, owned by Brad Touesnard, sold five of its plugins to WPEngine. You may use one or all of these plugins starting with Advanced Custom Fields (ACF), WP Migrate, WP Offload Media, WP Offload SES, and Better Search Replace. Some of the product teams will be moving to WPEngine and the other support teams and developers will continue as usual as issues are escalated to them. Listen to Brad’s interview with Matt Medeiros right here on the WPMinute.
Other ecommerce News
DTC Patterns, an ongoing Barrel research project has compiled over 100 articles where their teams buy real products from brands many of us are familiar with. They highlight interesting and effective ecommerce user experiences and marketing interactions. These observations are called “patterns” where over 100+ articles were written showcasing various ways brands engage with customers before, during, and after the purchase process.
Events
WordCamp EU is over and it looks like many in the WordPress community had a great time getting together in person and talking about all the new things arriving in WordPress 6.0, Gutenberg and the future of WordPress.
It was announced that WordCamp EU will be in Athens, Greece. The WPMinute’s writer, Eric Karkovac wrote about the feelings of WordCamps and David Bisset shares his takeaways from WordCamp EU.
I donated $100 to A Big Orange Heart for 20 selfies taken with Matt Cromwell out in Porto. He matched the $100 along with Michelle Frechette’s WPCoffee Talk and StellarWP. I challenge you to match a $100 donation too!
If you are using a Pagebuilder with WordPress this is a heads up that the Pagebuilder Summit is right around the corner June 20 - 24 2022. Registration is open for this event.
From Our Contributors and Producers
John Locke shared this Podcast episode from MasterWP about Capitalizing the “P” in WordPress. Nyasha Green and Rob Howard discuss this article about why the capital P in WordPress is such a big deal and why this one letter influences how some people think about it when hiring developers.
Speaking of hiring developers, Rachel Cherry is looking to fill a 20/hr a week developer position at Cornell University College of Business. Check out the Tweet for more detail.
Community Segments this week by:
WP Security Minute by Chris Wiegman
Learn WP minute by Hauwa Abashiya
New Members
We would like to welcome Austin Ginder as a Producer and Brian Coords to the WPMinute Community.
Thanks to all of the members who shared these links today:
Joe CasabonaJohn Locke
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Jun 3, 2022 • 15min
Interview: Brad Touesnard on selling Delicious Brains plugins to WP Engine
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute If you haven't heard, Brad Touesnard has sold his suite of Delicious Brains plugins to WP Engine.
In this interview, I ask him the following question:
1. The million-dollar question: Why sell a suite of WordPress popular, profitable and beloved plugins -- of which was ACF which you only acquired merely a year ago?
2. The multi-million-dollar question: How much did WPE acquire the set of software for?
3. Who approached who first and how long did the deal take?
4. What made this deal, aside from the buy-out #, feel so much different than other deals you've done in the past?
5. Is part of the DB team going to WPE? What does a restructure look like if any is happening?
6. SpinupWP becomes the main focus, until you sell _that_ to WPE in the future, does this sale help extend the runway or will you seek more traditional funding routes?
7. Dive into the business builders mind: What kind of clarity or relief (if any) does this give you?
8. Do you think you'll ever transition to a proper WP host with standard support protocols and hosting fees? (Don't lie there's big money there)
9. Any regrets so far?
10. Any parting words of advice, promos -- the platform is yours.
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