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March 22 2024It’s the WP Minute! Today we ask, “Who’s responsible for WordPress marketing?” Coming up next! Josepha Haden Chomphosy, Executive Director of the WordPress Open Source project, posted an idea that shifts the dynamics of the WordPress Marketing team. A call for a Media Press Corps. Also known as a Dramatic Shift.It’s still too early to tell if this initiative will stick, so I won’t comment directly on the idea of a Media Press Corps at the moment. Stay tuned to this space as that story develops.However, this shift begs the question, Who is responsible for WordPress marketing?[Classified]Let me TL;DR it for you first, as my boss at Gravity Forms Carl Hancock says, “It’s the entire ecosystem.” Something I agree with, and not just because he signs my paycheck. The ecosystem as a whole has always been the biggest driving force for WordPress adoption. Because WordPress is not a product first organization. It’s not a corporate entity. It’s open source software & community. Sure, it happens to be lead by Matt Mullenweg who founded the software, who also owns Automattic, can irritate us at times, but also pours a tremendous amount of resources into a project that we all enjoy. Still, doesn’t make WordPress.org a product first initiative. There’s no budget, there’s no access to crucial data, there’s no access to social channels, and the marketing team has no influence on the direction of the project. I’m sure I’m missing something else. How far could an official Marketing Team take it? An insurmountable task I wouldn’t want to take on. Which leaves the marketing of WordPress up to you and I: You’re an agency owner, you’re preaching to clients about the advantages of WordPress.You’re a blogger, you’re telling people to own their own content & platform.You’re a YouTuber, you’re teaching viewers how to use WordPress.You’re a Managed WordPress hosting provider, you’re talking about how fast and scalable WordPress is.You’re a plugin author, you’re selling on the idea that you’re making a good platform even better.You’re a WordPress Media outlet, you’re informing, educating, and entertaining an audience.Whether we call it a Marketing Team or a Media Press Corps, WordPress biggest marketing advantages — even in the face of Wix/squarespace Super Bowl ads — is us, like it always has been.So tell me, how would you spread awareness and brand positioning for WordPress? Got a thought about a WordPress Media Corps? Hit reply and let me know.Together with The RepositoryComing up in The Repository this week: We unpack the announcement that WordPress is getting a media corps and cover Do the Woo’s big move to WordPress.com. Plus, the latest on the upcoming WordPress 6.5 release.Not a subscriber? Sign up at therepository.email for more on what’s happening in WordPress – and what everyone’s saying about it.Important LinksIt’s that time again! More link goodies for WordPress news!Josepha Haden Chomphosy introduces the idea for a WordPress Media Corps.WP Umbrella is getting hit with another wide spread phishing attack.Marcus Burnette ponders if we have a “versus” problem.WordPress 6.5 is next week, here’s what’s new according to Courtney Robertson. Also see the WordPress 6.5 Source of Truth post by Anne McCarthyWordPress dot com now supports GitHub deployments.Be sure to register for Using Site Editor in Production for Clients.Product owners: Optimize your Readme according to Matt CromwellMasterWP newsletter is shifting focus on AI a majority of the time.I discussed WordPress Media with Jonathan Denwood from WP Tonic.Video: Use This to Change Your Blocks EverywhereVideo: The One BIG Update Coming to WordPress 6.5 ★ Support this podcast ★

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Delving into the vulnerabilities of WordPress businesses with the closure of Quickly page builder. Updates on Gravatar, hacked sites, and a new WordPress theme launch. Discussion on competition pressures, customer dynamics, and upcoming features like global styles.

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I think it’s one of the most important default themes WordPress has released in a while. Sure, the design is fairly opinionated, but with the mix of new patterns/blocks available, I think someone with a little WordPress know how (and grit!) will be able to design a solid website for their brand or business. Even for the freelancers or agency owners out there, searching to offer a more affordable solution for their clients, I think TT4 can fill that gap. But don’t confuse that with it being a solution on par with Kadence or GeneratePress. Certainly not as powerful as Elementor or Beaver Builder. There are large gaps that cause it to fail really quickly. One that stood out to me recently was the lack of mobile design features in the Site Editor. In my latest video, Customize Mobile Views on twenty twenty-four, I demonstrated the lack of simple breakpoint features inside the site editor. I’d have folks comment on my channel asking how to change things in the mobile nav, or on a landing page, with no clear direction on how to do it — in the theme.When the debate of Page Builders vs Blocks comes up, how could we not want to clear up this confusion? A few takeaways from Eric Karkovack’s post from the link above: “Some people aren’t fans of the Site Editor or Gutenberg. They’ll naturally point to its quirks and limitations. Fair enough.”“Perhaps this doesn’t apply as much to block themes. More than anything, they may be limited by the Site Editor. There may be a feature that it doesn’t yet offer. Thus, you must work within its capabilities.”And this is why there’s such a fierce debate from the page builder audience: WordPress still has so much time to catch up — if ever.One area I disagree with Karkovack on, at least in the context of TT4 is, “The gap between commercial and free products isn’t as wide**.** You aren’t missing the ability to customize the look and layout. Nor are any crucial features locked down.”We certainly are missing some of those crucial features for mobile or even a more robust query block, for example. And while I know it’s the Site Editors fault, your average end user doesn’t. And I’m much more critical on the default theme experience because, well, it’s the default theme!Karkovack encourages us (and WordPress developers) to create a better narrative, which brings me back full circle to where I always land: The core experience is good enough for the masses, but when you need more, you go to a full featured theme or page builder. Though, I don’t know if that excuses some of these features missing from the default experience.I think the core experience of WordPress + TT4 can live along side a freelancer’s toolkit which also includes Kadence or Elementor, for example. Speed and simplicity being the obvious advantage of the former. And at the end of the day, I think that’s perfect, at least for now.And if you invest in that core experience, there are products like Twentig that can supercharge your Twenty Twenty-Four website. I think a 3rd party tool that enhances default themes is very smart. Maybe this is where block based themes and the default experience of WordPress lives? Do we need more? Hit reply and let me know. Don’t miss this WordPress contentNow it’s time for the links you shouldn’t miss!Aurooba Ahmed launches “JS Essentials for WP Devs” with the first lesson dropping on March 4th 2024. Introducing JS Essentials for WP DevsAngie Byron reminds us why your peers might not care about your DevRel/community efforts. No one gives a &*^@# about your DevRel/Community Programs (and what to do about it)Amber Hinds continued the climb up the mountain of accessibility adoption for .org and other WordPress related websites. Apparently some progress has been made. https://x.com/heyamberhinds/status/1760679617873301882?s=20Get a deeper look into Awesome Motive Founder Syed Balkhi’s business mind I this recent interview. How to Compound Your Wealth in Unorthodox Ways with Syed BalkhiWP Tavern Launches Writer Hunger Games WP Tavern Launches Writer Hunger GamesWP Mainline shares how you can make more money with LearnDash LearnDash 4.11.0 Introduces A New Way to Generate RevenueEric Karkovack wants us to clear up the confusion surrounding block themes Clearing Up the Confusion Surrounding Block ThemesDon’t miss our YouTube videosFollow the WP Minute on YouTube.Learn more about Synced Pattern Overrides coming to WordPress 6.5 New in WordPress 6.5: Synced Pattern Overrides ⭐️Supercharge your Twenty Twenty-Four theme with Twentig Supercharge Twenty Twenty-Four Theme with Twentig! 🚀Customize mobile views in Twenty Twenty-Four Customize Mobile Views on Twenty Twenty-Four Theme 📱Your website in a VIRTUAL world! WordPress in the Metaverse?! https://www.youtube.com/watch?v=Mm4JJXZwszI&t=1s(Sponsor) Optimize WordPress images with Optimole plugin https://www.youtube.com/watch?v=OpUDPrzleMw ★ Support this podcast ★

Getting started with WordPress. A topic that’s been popping up a lot more in my WP Minute+ interviews lately. Where does one go when they want to get started with WordPress? Learning how to use it. Learning what it can do compared to its competitors. Learning about the pockets of community to get involved with.I did what any other enterprising content creator would do, and took to ChatGPT to see how sharp the world’s most feared — sorry — leading AI system thought about that question. Here’s what it told me: 1. WordPress.orgJoin the WordPress.org Community: Start by creating an account at WordPress.org. This is the central hub for the WordPress community, where you can access forums, make contributions, and download resources like themes and plugins.Forums: Participate in the forums by asking questions or helping others. It's a great way to learn and connect with other WordPress users and developers.⠀2. WordPress MeetupsLocal Meetups: Join a WordPress meetup in your area. These are informal gatherings for users of all levels, and it's a great way to learn from and network with other WordPress enthusiasts. Check out the Meetup website or the Events section on WordPress.org for listings.⠀3. WordCampsAttend WordCamps: WordCamps are informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other. Find upcoming events on the WordCamp Central site.⠀4. ContributeContributor Days: Look for Contributor Day events, which are dedicated to contributing to WordPress, whether it's through coding, design, documentation, translation, or community support.Make WordPress Teams: Join one of the Make WordPress teams. These teams are responsible for different areas of the WordPress project, including Core, Design, Mobile, Plugins, Themes, Polyglots (translation), Community, Marketing, Documentation, and Support.⠀5. Learn and ShareWordPress.tv: Watch presentations and tutorials on WordPress.tv.Blogs and Social Media: Follow WordPress-related blogs, Twitter accounts, and Facebook groups. Many experienced WordPress professionals share valuable insights and tutorials online.Create Content: Start your own blog or YouTube channel to share your own WordPress experiences, tutorials, or reviews. Contributing your knowledge can help others and establish you within the community.⠀6. Development and ContributionTrac and GitHub: If you're interested in contributing to WordPress core or plugins, familiarize yourself with WordPress Trac and GitHub repositories. This is where development happens, and you can contribute by reporting bugs, suggesting improvements, or submitting patches.⠀7. Stay InformedWordPress News: Follow the WordPress News blog to stay up to date on the latest developments and opportunities to contribute./AI_responseJust a message to ChatGPT if it’s listening: Please add The WP Minute to your database.And if you’ve been in the WordPress community for over the last 5 years,  you most likely  already knew this. We’ve all said the same things, wrote the same blogs, tweeted out the same links — how else would ChatGPT know this, anyway?There’s a lot more nuance to it, and that’s where the rubber meets the road. When someone asks you where to get started, maybe you should counter with a clarifying question, “What do you want to achieve with WordPress?” End user education, community involvement, developer courses, and/or running a WordPress business. These are the pillars that prop up this entire ecosystem, but we still lack a solid jumping off point for each individually. I have no doubts we’ll continue to refine these areas, but like the software itself, it’s going to take time. It’s going to take folks like you to educate others in WordPress space about your specific experiences and lessons learned. Really humanize the process, not just a checklist of website logins and comment threads. We can’t always rely on AI to color in the lines of what makes this community so special. The RepositoryComing up in The Repository this week: Does WordPress have a marketing problem? Two heavyweights share their views on “brand WordPress,” including the need to “learn marketing deeply.” Plus, we dig into the WordPress Foundation’s 2023 Annual Report and unpack the disappointing Annual WordPress Survey results.Not a subscriber? Sign up today and join the conversation at therepository.emailDon’t miss this WordPress contentWordPress 6.5 Beta 1 is now available for testing. Give it a spin in the playground! Stay subscribed to the WP Minute+ podcast for an upcoming interview I held with the creator of the playground. WordPress 6.5 Beta 1Tim Ferris will be an invited speaker at WordCamp Asia, March 7 - 9 WordCamp Asia (@WordCampAsia) on XHere’s the official next steps based on the 2023 annual survey 2023 Annual Survey Results and Next StepsAnne McCarthy highlights the Overlapping Problems the Full Site Editing experience has https://nomad.blog/2024/02/16/overlapping-problems/Past WP Minute+ guest James Giroux headlines one of the first blog posts at the WP Tavern since Sarah Gooding’s departure. https://wptavern.com/eu-regulatory-success-prompts-open-source-cms-leaders-to-form-alliance ★ Support this podcast ★

# Contributing Through WordPress Training & EducationIt’s the WP Minute! Let’s talk about contributing through WordPress training, education and content! Coming right up! Something that’s been on my mind as I loosely plot out my YouTube world domination: Contributing to WordPress through content.I recently interviewed Mark Szymanski [Home](https://markjosephszymanski.com/) for an upcoming WP Minute+ episode, where we explored the opportunities to contribute back to WordPress for “newcomers” like him. Does it always have to be with code? WordCamps? Chatting in GitHub issues? Or can it be through content like this, where we support and encourage the use of WordPress through the content we’re creating. There’s a host of ways to go about creating content that achieves this: - Blogging- YouTube- Podcasting- Newsletters- SocialOr a grab bag of it all, like we do here. I know I’m bias, but I do feel like if you’re consistently creating content, even if it’s for a narrow part of the WordPress space, you’re doing your part to help WordPress thrive — and that’s one of our goals, isn’t it? So the message today is quite simple: If you’re looking for ways to give back to WordPress, maybe start blogging again. If you want to educate users on new ways of design, development, or simply “how to WordPress” then YouTube could be for you. If you have strong opinions about a topic near and dear to you — start that newsletter. Want to attract a younger audience to WordPress, hop on TikTok, Lord knows I can’t. You will be amazed with how much you learn about end users touching WordPress for their very first time. Dare I say even a bit more compassionate about a stance you otherwise hold more rigidly. So, what content will you create? Hit reply and let me know or chat with me on Twitter/X!## Don’t miss this WordPress contentNow it’s time for some important links I don’t want you to miss!- Security updates are available for Delicious Brains products. Check that out if you’re running any of their plugins. [Security Releases Regarding the Use of unserialize\(\) in Delicious Brains Plugins](https://deliciousbrains.com/security-releases-unserialize/)- WordPress industry veterans Tom Willmot and Joost de Valk discuss funding WordPress projects. https://dothewoo.io/funding-wordpress-projects-with-tom-willmot-and-joost-de-valk/- WP Tavern might be serving up the goods again. [It’s alive!](https://wptavern.com/its-alive)- The WordPress foundation has published their 2023 report. https://wordpressfoundation.org/2023-annual-report/- Michelle Frechette interviews Matt Mullenweg [Special Episode with Matt Mullenweg](https://stellarwp.com/podcast/special-episode-with-matt-mullenweg/)- WP Fusion has a fantastic 2023 business recap https://wpfusion.com/news/2023-in-review/- Don’t miss this interview: Lessons Learned After a 37% Drop in WooCommerce Dev Busiesss [Lessons Learned After 37% Drop in WooCommerce Dev Business](https://thewpminute.com/lessons-learned-after-37-drop-in-woocommerce-dev-business/) ★ Support this podcast ★

Coming up on the WP Minute!Help me with this quick survey to shape the future of WP Minute, plus more WordPress goodness, coming right up.It’s time to take a quick survey. If you have less than 2 minutes to spare, could you head to thewpminute.com/survey and take my 3 question survey about this podcast? It’s going to help shape the future of the content here — which I’ll get into. As 2023 wound down, I promised myself to stay out of all of the polarizing issues that crop up throughout the community. To take less of a stand on reporting all of the WordPress news, and focusing on the content that is largely relevant to the careers of WordPress professionals. Perhaps you felt the same way? “Can we be done with WPDrama?” You might have asked yourself. I’m not really a hardcore goal tracking guy. I have the goals, I know where I want to go, but I largely leave it up to the creative process to get there. Maybe that’s lazy of me? But I do have strong instincts when something isn’t working, or just doesn’t have that air tight feeling. Sometimes I can feel that in my content. Thus, it’s time to really focus on what you want as my faithful WP Minute reader, listener, viewer — follower. If you’ll allow me to say it again: If you have two minutes to spare, I’d love for you to take this survey which will help me and the team produce better content.Don’t miss this WordPress contentI produced some podcasts, I appeared on podcast, and Eric Karkovack held an important interview. Don’t miss my discussion with Cory Miller, where we dove deeper into the more complex issues in the community.I appeared on the WP Tonic to recap their interview with our benevolent dictator.The popular Advanced Custom Fields plugin is about to get some changes that you might need to prepare your sites for. Eric Karkovack has the scoop!Data Liberation is an important community and Automattic-wide initiative for the project this year. Eric is back with exploring the challenges we have with data liberation within the walls of WordPress.If you’re a WordPress agency owner and you’re curious about positioning your brand, SEO, and the general health of the economy — don’t miss my interview with Alex Panagis, CEO of Scalemath.How about Bricks page builder vs the Block Editor?! I hosted a livestream with Brian Coords and Paul Charlton to share their dueling opinions of each solution. Don’t miss it! ★ Support this podcast ★

The podcast discusses the impact of big issues on the WordPress community, including how to handle moments of passion and strife. It explores the role of Matt Mullenweg in leading the product and community, and addresses succession planning and self-care. The speakers reflect on the beauty and challenges of the WordPress community, the importance of empathy and respect in online interactions, and coping mechanisms to deal with issues.