
Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter
Big Brave Business is a podcast where we challenge the status quo of traditional business practices. If you're ready to challenge norms, rewrite the rules, and redefine what it means to lead with courage and integrity, then grab a notebook and let’s dive in.
Latest episodes

May 21, 2024 • 50min
68: Adapting Archaic Recruitment, Hiring, and Onboarding Practices
We can all agree that job searching sucks - and from the recruitment, hiring, and onboarding side, it's really not much better. The standard practices for recruitment, hiring, and onboarding are totally archaic and suck. My guest today is my friend and client, Carly Patryluk. She's a pet business owner who has revolutionized her recruitment and hiring methods. In this episode, we are chatting about what matters to us when hiring and onboarding our team members, what we look for in team members, what is broken when it comes recruitment standards in business.About Carly Patryluk: Carly Patryluk is the owner of House of Paws Pet Boutique in Regina, Saskatchewan, where she has a "bone"-afide talent for marketing her store and creating lasting relationships with her customers. Despite opening a very “different breed” of pet store just before the pandemic, Carly's ability to think outside the “litter box” and unleash her creativity helped her business grow to a whopping $60k per month in sales in just two years. With a strong team in place, Carly now has the freedom to focus on her business rather than working in the business. Join Carly as she shares her insights on how to "fetch" success in any industry and learn how to be the top dog of your business.Connect with Carly: https://houseofpawsboutique.com/https://www.tiktok.com/@houseofpawsboutique?lang=enWant to be a guest on Season 2? Learn more and apply here: https://forms.fillout.com/t/qQe2MEbTLzusConnect with Sarah & Big Brave Business:https://www.instagram.com/sarahkheeter/https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusinesshttps://www.youtube.com/@bigbravebusiness

May 14, 2024 • 50min
67: Learning to Trust Yourself and Leave Self Abandonment Behind
Self-Abandonment runs deeper than saying no when you want to say yes or saying yes when you want to say no (although that counts!). Self-Abandonment is actually a symptom of conditioned beliefs about prioritizing others' needs, emotions, or acceptance over your own. If you ever struggled to feel seen, safe, or soothed in childhood, this will show up in adulthood as self-abandonment.For leaders in business, ALL of our wounds, trauma, and mindset issues get pushed to the forefront. That can often look like struggling to follow your intuition and getting caught up in everyone else's advice - even if it's bad advice, or over-committing and struggling to maintain boundaries with your business. About Jessica Parr:My guest today is Jessica Parr. Jessica is an online business mentor for visionary women desiring to lead rich lives in more ways than just their bank accounts. She is on a mission to help female entrepreneurs do the inner work required to transform their external reality & build revolutionary businesses that change lives.Connect with Jessica Parr:https://www.instagram.com/jessicamparrhttps://jessica-parr.mykajabi.com/linksWant to be a guest on Season 2? Learn more and apply here: https://forms.fillout.com/t/qQe2MEbTLzusConnect with Sarah & Big Brave Business:https://www.instagram.com/sarahkheeter/https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusinesshttps://www.youtube.com/@bigbravebusiness

May 7, 2024 • 52min
66: Normative Gender Roles for Husbands of Women in Business
This week I'm joined by my friend and client Becky Aste... and our husbands! You've heard me (and Amanda) call out Eric so many times in this podcast, because he edits this show (and several of my client shows). Becky's husband Sebastian recently entered her business, too. We thought it would be fun to sit down, all four of us, to chat about the dynamics of bringing your spouse into your business and figuring out how to work well together, but also how normative gender roles come into play. What is it like to be married to a female entrepreneur? What is it like to be out-earned by your female spouse? What is it like to work for your spouse, with your spouse as your boss? All of this in more in today's episode :)About Becky & SebastianBecky & Sebastian's journey is both personal and powerful. After spending a decade exploring every mainstream method to save their marriage, they found themselves 2 kids later, separated and on the verge of divorce. It was then that they discovered their buzzer-beater, hail-mary healing that not only revived their marriage but has now aided countless other marriages worldwide. Becky and Sebastian bring to the table a unique blend of personal experience and professional expertise, offering insights and strategies that truly change lives. Becky Aste is the founder and CEO of I Do Breakthrough and host of the top 5% globally ranked podcast, “Your Breakthrough Blueprint”. Becky is a trauma-informed somatic marriage coach. Sebastian is a passionate advocate for raising human consciousness, healing and transformation. With a background in addiction, counseling, and ministry, Sebastian brings a unique perspective to our masterclass discussions. Together, their deep understanding of human behavior, spirituality, and their own lived experience enriches our sessions, providing participants with valuable insights and guidance on their marriage journey.Connect with Becky & Sebastian:https://www.idobreakthrough.com/Becky's Podcast: https://podcasts.apple.com/us/podcast/your-breakthrough-blueprint-with-becky-aste-for-the/id1676348200https://www.instagram.com/becky_asteWant to be a guest on Season 2? Learn more and apply here: https://forms.fillout.com/t/qQe2MEbTLzusConnect with Sarah & Big Brave Business:https://www.instagram.com/sarahkheeter/https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusinesshttps://www.youtube.com/@bigbravebusiness

Apr 30, 2024 • 53min
65: Fear and Frustration About Money with Harriet Formby
I am so excited to welcome my first season 2 guest on the podcast: Harriet Formby. We are talking about all things fear and frustration related to money, our money stories, and best practices for overcoming the assumptions we've been carrying with us about money that we don't want to take with us any further. About Harriet:Harriet Formby is a Fractional CFO, ICAEW Chartered Accountant, Trauma of Money™ Certified Practitioner, and Business Mentor behind @belowthelinefinance and @getnumbersavvy. Based in the lush countryside in the United Kingdom, she is dedicated to empowering conscious business owners to transform their purpose-driven journey into a financial success story through Fractional CFO services, training, consultancy and mentorships that help us reimagine capitalism for a more compassionate world.Connect with Harriet: https://www.belowthelinefinance.co.ukhttps://www.instagram.com/belowthelinefinance/Want to be a guest on Season 2? Learn more and apply here: https://forms.fillout.com/t/qQe2MEbTLzusConnect with Sarah & Big Brave Business:https://www.instagram.com/sarahkheeter/https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusinesshttps://www.youtube.com/@bigbravebusiness

Apr 23, 2024 • 36min
64: Revolutionary Leadership, Business Ethics, and More
Besties, this is my FIRST EVER solo episode of Big Brave Business! (Help, I already miss Amanda!) Let's have a little catch up session because I've got some things going on to share and also, let's take a look at what I'm planning for season 2 of Big Brave Business. Want to be a guest on Season 2? Learn more and apply here: https://forms.fillout.com/t/qQe2MEbTLzusConnect with Sarah & Big Brave Business:https://www.instagram.com/sarahkheeter/https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusinesshttps://www.youtube.com/@bigbravebusiness

Apr 17, 2024 • 1min
Season 2 of Big Brave Business is Here!
Want to be a guest on Season 2? Learn more and apply here: https://forms.fillout.com/t/qQe2MEbTLzusConnect with Sarah & Big Brave Business:https://www.instagram.com/sarahkheeter/https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusinesshttps://www.youtube.com/@bigbravebusiness

Apr 16, 2024 • 30min
63: How to Shift Your Work Load when Your Priorities Change
This week we are talking about how important it is to periodically ask yourself, “What am I doing and why am I doing it?” As your life and your business evolves, your goals and priorities shift. It’s critical to set aside time to consider what is serving those new goals and priorities… and what isn’t. In this episode, we are also giving a sneak peek into what is coming for Season 2 of Big Brave Business and all the big decisions we made during our hiatus between seasons to determine what direction WE want to go from here based on our own growth and evolution. Season 2 is going to be SO fun, friends.Want to be a guest on Season 2? Learn more and apply here: https://forms.fillout.com/t/qQe2MEbTLzusFollow along with Amanda’s current and upcoming projects: https://www.instagram.com/amandanelsonreadsConnect with Sarah & Big Brave Business:https://www.instagram.com/sarahkheeter/https://www.threads.net/@sarahkheeter https://www.instagram.com/bigbravebusinesshttps://www.youtube.com/@bigbravebusiness

Apr 9, 2024 • 33min
BONUS REPLAY: Personal Branding vs. Professional Branding
Do you think about your personal brand? Your personal brand is the impression you give people about who you are, especially online. In today's episode, we're talking about personal brands and professional brands and how they overlap and what the heck we think about when it comes to our own branding.www.instagram.com/bigbravebusiness www.instagram.com/sarahkheeterwww.instagram.com/amandanelsonreads

Apr 2, 2024 • 52min
BONUS REPLAY: Does Sales Always Have to be Sleazy? Lessons Learned from Launching
This summer, we have both been inundated by launches - client launches, launches from people we follow, and launches in our own businesses. So, we’re sharing some of our lessons and takeaways about launching - and that leads us to the big, brave discussion about sales feeling sleazy. Manipulation, marketing to people’s deepest fears, selling from desperation and scarcity, and more. Check out our YouTube ChannelCome meet our FRIENDS. https://www.youtube.com/@BigBraveBusinessConnect with us on Instagram: www.instagram.com/bigbravebusiness Follow Sarah:www.instagram.com/sarahkheeterFollow Amanda: www.instagram.com/amandanelsonreads

Mar 26, 2024 • 41min
BONUS REPLAY: Getting Vulnerable about Money: Our Money Stories
The way we think about money, and our assumptions about how money works, directly influence our relationship with money and how money flows into and out of our lives. On this episode, we are getting vulnerable and sharing some of our deepest, most intense shit about money. www.instagram.com/bigbravebusiness www.instagram.com/sarahkheeterwww.instagram.com/amandanelsonreads