

Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter
Sarah Heeter
Big Brave Business is a podcast where we challenge the status quo of traditional business practices. If you're ready to challenge norms, rewrite the rules, and redefine what it means to lead with courage and integrity, then grab a notebook and let’s dive in.
Episodes
Mentioned books

Aug 20, 2025 • 58min
133: The Patriarchy Ruins Everything for All of Us
Join us to explore how patriarchy shapes entrepreneurship and what needs to change for true gender equity in business. The conversation dives deep into the challenges women face in business, from being conditioned to stay small and avoid self-promotion, to dealing with perfectionism and imposter syndrome that patriarchal systems create. This episode challenges you to examine your own relationship with patriarchal business norms and consider how you can help change the system from within.
Meet Today's Speakers:
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Siobhan Strode is a mentor for change-makers—and your resident Feminist Killjoy. Over the past decade, she’s worn many hats: teacher, business owner, Councillor, union and Labour Party Chair, social justice campaigner, and mum to three boys (plus one chaotic collie). But in her twenties, Siobhan played small in workplaces that didn’t value her voice. It wasn’t until she left teaching that she truly found it—and stepped into leadership. What made that transformation possible? Sisterhood. Now, through This Sister Speaks, Siobhan helps others raise their voices and lead the change they’ve been dreaming of. Together, she believes, we don’t just make waves—we shift the whole bloody tide.
https://www.instagram.com/thissisterscribes
With a creative career spanning over a decade, Susana Baker Boey spent years in corporate as a marketer, web strategist, and creative director at major media and advertising firms in NYC and DC. Her work has consistently been recognized by industry organizations such as: American Business Awards (Stevie®), Digiday Media Awards, Telly Awards, and Shorty Social Good Awards. Early in her career, she won the Rising Star Award which honors emerging leaders in the media industry under 35.
untanglingideas.com
https://www.instagram.com/untanglingideas/
Shelby Watson-Hampton is a farm girl, a freelance agricultural journalist, an active member of the agricultural community, and a published author of the Amazon Best Selling Book, ‘Grace, Grit & Lipstick: Wit & Wisdom for the Modern Female Farmer and Her Farm-Curious Friends’. She farms with her husband and her aunt & uncle on their 4th generation family farm, Robin Hill Farm & Vineyards, where they grow wine grapes, run the farm winery, and host private events in their barn venue.
www.thefarmedlife.org
https://www.instagram.com/the_farmed_life/
In 2021, Susana Baker Boey founded her own marketing consultancy, Untangling Ideas, and has since supported small businesses, nonprofits, and B2B organizations with brand strategy, messaging, and web design. Recently, she’s focused on offering support uniquely tailored for Disabled, neurodiverse, and/or chronically ill small business owners and helping to improve accessibility across web and design. She operates in a way that centers empathy, clarity, integrity, and joy—where being fully human is very much allowed.
https://www.untanglingideas.com/
https://www.instagram.com/untanglingideas/

Aug 12, 2025 • 60min
132: How to Achieve Pay Equity in Entrepreneurship
In this week's Big Brave Business episode, Hady, Erika, Kirsten and I get brutally honest about the real barriers to pay equity in entrepreneurship. The invisible infrastructure. The information gaps. The community advice that differs based on privilege. The hidden costs of identity. This conversation will change how you think about "easy" success, pricing struggles, and what actually creates pay equity.
Meet the Speakers
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Erika Alexander is a cloud enablement lead and business systems consultant. With experience across telecom, financial services, defense, aerospace, hospitality, and transportation sectors, Erika has delivered innovative solutions that achieve significant efficiency gains, including an 80% automation target that saved over 1,000 man-hours for critical reporting.
https://abundantoutcomes.com/
https://www.linkedin.com/in/eralexander/
Hady Mendez is a Latina speaker and ERG coach based in NYC who works with Employee Resource Groups looking to take their efforts to the next level. She is the founder and CEO of Boldly Speaking LLC, transforming the professional experiences of women and people of color by empowering underrepresented employees with the skills to self-advocate, self-promote, and capitalize on leadership roles. With over 25 years of diverse experience including serving as Head of Equality for a major tech firm and leading various ERGs, Hady brings deep expertise to helping organizations create meaningful change.
https://www.linkedin.com/in/hadymendez
https://www.boldlyspeakingllc.com
PREORDER HADYS BOOK: https://www.boldlyspeakingllc.com/calladitanomore
Kirsten Zeigler is a people and culture expert on a mission to reshape the role of Human Resources so that small business owners can focus on growing their business. She collaborates with leaders to ensure compliance, and help build an inclusive and productive culture that attracts and retains talent.
Connect with Kirsten:
www.kdzhrconsulting.com
https://www.instagram.com/kdz_hrconsulting/
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

Aug 5, 2025 • 56min
131: Entrepreneurship and Aging: Opportunities Over 50
In this episode of Big Brave Business, I sat down with Lisa Demmi, Erika Alexander, Becky Mollenkamp, and Andrea Nakayama to explore what unique challenges and opportunities exist for entrepreneurs over 50—and why capitalism's "put out to pasture" mentality is creating a renaissance instead of retirement.
Connect with Today's Speakers:
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Lisa Demmi is a professional keynote speaker, author, and emcee who describes herself as a "Change Artist" helping people deal with change without losing their sanity. With her warm, vulnerable, and transparent style, Lisa works with sales teams, C-suite executives, business owners, and everyday people who want to stop reacting to life and start showing up with clarity, confidence, and humor.
https://lisademmi.com/
https://www.linkedin.com/in/lisademmi/
Erika Alexander is a cloud enablement lead and business systems consultant. With experience across telecom, financial services, defense, aerospace, hospitality, and transportation sectors, Erika has delivered innovative solutions that achieve significant efficiency gains, including an 80% automation target that saved over 1,000 man-hours for critical reporting.
https://abundantoutcomes.com/
https://www.linkedin.com/in/eralexander/
Becky Mollenkamp (she/they) is a feminist business coach for service-based business owners ready to make the leap from solo provider to CEO of a team of consultants. She serves as sounding board and guide as they determine how to grow a bigger business that doesn’t replicate toxic capitalist culture.
Learn more about Becky at beckymollenkamp.com.
Andrea Nakayama is the founder of Functional Nutrition Alliance (FxNA) and a leading Functional Medicine Nutritionist with over 15 years of experience who has dedicated her career to changing healthcare by empowering patients through connection, education, and a deeper understanding of their full body systems.
https://www.andreanakayama.com/
http://15minutematrix.com
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

Jul 29, 2025 • 48min
130: The ROI of Radical Rest (Not Another 'Self Care' Podcast)
Most business models are designed as if leaders are machines that never need accommodation, seasonal adjustments, or basic human recovery time. But what if the most radical thing you could do for your business is build rest into the foundation?
This isn't about backpacking through Bali or luxury hotels (though no judgment if that's your thing). It's about having the flexibility to shape your everyday to match your needs, your family's needs, and your capacity.
Buckle up - this isn't just another anti-hustle, self care podcast episode like you've heard so many times before.
Meet Today's Speakers
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Jordan Gill is an automation expert, business mentor, and the host of the top 1.5% podcast, Systems Saved Me. As an authority on streamlining operations and leveraging technology, she helps entrepreneurs and small business owners create more efficient, profitable, and sustainable companies. With a passion for innovation and creative problem-solving, Jordan shares actionable strategies and insights to empower business owners to work smarter, not harder.
https://systemssavedme.com/
https://www.instagram.com/systemssavedme
Dr. Catrina Mitchum, founder of Catrina Mitchum Learning Design, has 16 years experience designing and delivering online courses and training inside higher ed. She creates change through learning design support for overwhelmed founders that give a shit about the success of their employees and clients. She provides that combination of a swift kick and a helping hand to simplify the process, eliminate the overwhelm, and focus on learner success through accessibility and transparency.
https://www.cmlearningdesign.com/
https://www.linkedin.com/in/catrina-mitchum-learning-design/
AnnMarie Rose is a Life-Proof Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.
annmarierose.com/everything
instagram.com/askannmarierose
Regyna Curtis is a soul rhythm activator and business mentor, dedicated to helping heart-centered, multi-passionate entrepreneurs create fulfilling, sustainable paths to success. Her unique approach empowers clients to build holistic ecosystems where their work supports their well-being—something often overlooked by traditional business strategies.
https://www.atmaitri.com
https://www.linkedin.com/in/regyna-curtis/
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

Jul 22, 2025 • 48min
129: When Marketing Becomes Manipulation
If you've ever felt uncomfortable with a marketing tactic but weren't sure why, this episode will help you trust your gut and build a business that actually serves people.
Meet Today's Speakers
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Fope Nkwocha (aka Fopsy) is a Business Coach and Speaker who helps service providers attract more clients and increase sales by focusing on income-driving priorities. Her 1:1 coaching program, "Money-Making Priorities," is designed to help entrepreneurs simplify their sales process and sign high-ticket clients with confidence.
Ask about 1:1 Coaching: https://fopsy.ca/call
Join her Weekly Series’ - https://fopsy.ca/newsletter
Instagram: https://www.instagram.com/fopsy.ca/
LinkedIn: https://www.linkedin.com/in/fope-nkwocha/
Samantha Fackler bridges the gap between Fortune 100 strategy and soulful entrepreneurship. With 13 years scaling brands like Apple, PayPal, and LinkedIn, plus four successful businesses of her own, she brings a rare blend of corporate expertise and intuitive leadership to women building remarkable companies.
https://www.instagram.com/samantha.fackler/
https://www.samanthafackler.com/
Yuval Ackerman is an ethical email consultant who helps B2B and eCommerce good-doing brands like B corp and 1% for the Planet turn their subscribers into their biggest inbox F.A.N.s. She challenges the so-called "best practices" and gives actionable "better practices" that are deeply rooted in consent-based and human-centric marketing to improve email engagement and performance. In her spare time, Yuval is a songwriter/music producer, a full-time nomad on a mission to find a place to call home, and a devoted pasta lover.
https://www.linkedin.com/in/yuvalackerman/
http://ethicalemails.co/
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

Jul 15, 2025 • 1h 2min
128: Data Bias, Intuition, and Data-Driven Decision Making
American capitalism was built on racial exploitation, from the enslavement of Black people to institutionalized discrimination and its structural impact on our nation's economic and legal systems. This foundation didn't disappear when we moved to digital spreadsheets and analytics dashboards. It evolved. Here's what the business world won't tell you: most of the data we use to measure entrepreneurial success is fundamentally designed to serve capitalism, not entrepreneurs.
Meet Today's Speakers:
Misa Bacon is the Founder and CEO of Perfectly Kept Books and your go-to bookkeeping and QuickBooks Pro. She is on a mission to help women entrepreneurs feel confident and in control of their finances. Recognizing that bookkeeping can be daunting, she creates a calming, fun experience that feels like chatting with a supportive friend. Her Texas warmth shines through, making complex financial discussions approachable and stress-free. Driven by a desire to raise her creative daughter in a world of empowered women, Misa champions women-owned businesses, providing empowering bookkeeping services and building strong financial foundations for their success.
https://perfectlykeptbooks.com/
https://www.instagram.com/perfectlykeptbooks
Kelsey Silver is an MIT-certified data analyst and strategist who helps 6- and 7-figure business owners discover hidden opportunities in their numbers—without confusion, burnout, or shame. With over a decade in corporate analytics and a background in therapy, Kelsey takes a trauma-informed approach to data, making business insights accessible, ethical, and actionable. Her mission? To prove that strategic, people-first decision-making isn't just sustainable—it’s the smartest way to grow.
https://kelseysilver.com/metrics
https://instagram.com/kelseyesilver
Emily Adams is a seasoned leadership development expert, holistic coach, and transformational speaker who blends over a decade of professional experience with a deeply personal journey of resilience and self-discovery. A graduate of Purdue University with a B.S. in Organizational Leadership and Supervision, Emily has dedicated her career to cultivating leaders, optimizing business operations, and driving sustainable growth.
https://www.linkedin.com/in/emilyadamsoperationalefficiency/
https://transformativeleadershipllc.com/
Mckayla Spencer is an experienced SEO strategist, blog content writer, and proudly self-proclaimed mediocre crocheter. She’s passionate about building sustainable SEO strategies that align seamlessly with blogging and support service providers in growing their businesses without burnout. With over six years of blogging experience, Mckayla has worked with freelancers, agencies, and small business owners alike. Her insights are grounded in real-life application, offering practical guidance without the guesswork.
https://thecommamamaco.com/
https://www.instagram.com/commamama.co/
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness

Jul 8, 2025 • 58min
127: How Entrepreneurs are Uniquely Positioned to Serve Intersectional Communities
Here's what I've learned from successful entrepreneurs who navigate multiple marginalized identities: They're not succeeding despite their complex realities. They're succeeding because of them. When you can't follow the standard playbook, you're forced to innovate. Your intersectional identity isn't a business challenge to overcome. It's market intelligence that traditional entrepreneurs simply don't have.
Meet Today's Speakers:
Erin Perkins is deafblind, but you might not notice at first glance. She relies on a hearing aid and cochlear implant for hearing, without which she's profoundly deaf. Her vision is limited to 50 degrees, so if she doesn't wave back when you do, it's likely she didn't see or hear you. Working with independent business owners, coaches, and mentors opened her eyes to the widespread lack of accessibility awareness. This led her to focus on accessibility education. Erin is passionate about teaching businesses to be more accessible, using her personal experiences to promote true inclusion at every level. Her mission is to make the world more accessible, one business at a time.
https://www.mabelyq.com/
https://www.linkedin.com/in/erineperkins
Ali Cameron is a disability advocate and brand builder based in Vancouver, BC. Fuelled by a love for storytelling, she built Seated Perspectives to challenge disability narratives, celebrate disabled joy, and uplift other disabled women.
https://seatedperspectives.co
https://instagram.com/seated.perspectives
Paulaska S. Ramirez is an exceptional leader and advocate who has dedicated her life to making a positive impact on the lives of first-generation women. As the Founder and Executive Director of Generation Fearless, she has set out to transform the experiences of first-generation women, helping them navigate the complexities of life with confidence and resilience.
https://www.instagram.com/generation_fearless/
https://www.linkedin.com/in/paulaskaramirez/
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

Jul 1, 2025 • 49min
126: Your Ancestors "Weren't Tech People" Either
Y'all know I'm not into too much 'woo' and spiritual stuff, but one thing I have been dipping my toes into is the anthropology of how we became who we are today - both as individuals as well as a collective society. My friend Regyna is back on the podcast today to chat about the historical roots of our natural instinct for resistance to change and innovation.
Connect with Regyna:
Regyna Curtis is a soul rhythm activator and business mentor, dedicated to helping heart-centered, multi-passionate entrepreneurs create fulfilling, sustainable paths to success. Her unique approach empowers clients to build holistic ecosystems where their work supports their well-being—something often overlooked by traditional business strategies.
https://www.atmaitri.com
https://www.linkedin.com/in/regyna-curtis/
About me:
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

Jun 24, 2025 • 1h 6min
125: Policy Impacting Small Business Today
My entire career, I've heard entrepreneurs and leaders in business talk about the importance of building business in a policy vacuum. Whether it's because they think it's irrelevant, they don't want to alienate consumers, or they're afraid of getting canceled, the excuses are endless... realistically though, apolitical business is a myth. Especially in times like these. Policy impacts every element of running a small business. But, it can also be intimidating and overwhelming. So today's episode is all about policy that impacts us as small business owners.
Meet Today's Speakers:
Kirsten Zeigler brings a passionate, human-centered approach to HR consulting that connects seamlessly with leadership across various industries. With over a decade of experience providing HR services to both large and small organizations, she specializes in helping companies build HR processes or entire HR functions from the ground up. Her organized, solution-oriented mindset combined with emotional intelligence allows her to effectively address the people challenges that every company faces, regardless of size or industry.
https://www.kdzhrconsulting.com
https://www.instagram.com/kdz_hrconsulting/
Lin Sok is a Montreal-based financial advisor, mortgage broker, and real estate investor who aspires to be a catalyst of change in the financial industry. She refuses to be boxed into traditional approaches, instead focusing on providing accessible financial services regardless of clients' physical, mental, financial, or social status. Her mission centers on giving opportunities and making a positive impact on clients and the broader community, particularly those who feel left behind by traditional financial services.
https://linsok.ca/
Candy Baracat-Donovan helps people feel empowered and seen as they find their own path in both parenting and activism. At Like A Sister, she works alongside her real-life sister to educate, equip, and empower families of all kinds during their parenting journey, blending lived experiences with evidence-based, data-heavy strategies. Through Politically Connect, she empowers political candidates, staff, and organizers to create community both online and in real life, using social engagement to turn enthusiasm into votes. Clients describe her teaching approach as "approachable," "encouraging," and "super smart," reflecting her warm and positive style that makes complex topics accessible.
https://www.instagram.com/likeasistersupport/
https://www.wepoliticallyconnect.org/
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!

Jun 19, 2025 • 49min
BONUS: Leveraging Sales Psychology in Times of Economic Uncertainty
The online business world is having a collective breakdown.
Everywhere I look, entrepreneurs are questioning everything: their offers, their messaging, their entire business models. The narrative is consistent: "Nothing's working anymore." "People aren't buying." "Maybe I should just give up."
But what if the problem isn't your business? What if the problem is that capitalism taught you to extract value from overwhelmed customers, and people are finally saying no?
About Kaili:
Kaili Meyer is a sales and web copywriter specializing in sales psychology and behavior economics. Her background in journalism and psychology paired with her time spent as a thought capital writer in the finance space equip her with a unique perspective on consumer behavior and how to drive sales even in times of economic volatility.
Connect with Kaili:
https://revealstudioco.com/
The Sales Survival Guide:
https://shoprevealstudioco.com/products/2025-sales-survival-guide?_pos=1&_psq=survival&_ss=e&_v=1.0
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/USE CODE SARAHH FOR 10% OFF YOUR TICKET!


