Product Chats Podcast

This week we take you back in time to one of our best previous episodes of Pragmatic Live. Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right produc   Learn how to build and market products people actually buy. Take a look at our complete course offerings today!

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work). How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them.  Jon Torrens, communication coach, will arm you with tools for: Creating concise material with a solid structure Writing that grabs your audience's attention Engaging your audience with delivery Overcoming nerves Actually enjoying the experience   You can also watch the orginal webinar here.

In this week’s episode of Pragmatic Live, director of marketing and global pricing at Competitive Portfolio Analytics, Daniel Cho, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss how Daniel came to love the art of pricing, collecting competitive data and how to effectively capture and provide value to customers.

Can you price a product based on what the customer is willing to pay for it? In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization. Read Mark's original blog here: What Is Value-Based Pricing?   Ready to become a pricing expert as well? Take a look out our upcoming courses!  

In this week’s episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers.   Learn more about the importance of pricing and start your Pragmatic training today!  

If win/loss analysis is so benificial to an organization, why aren't more doing it?   In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by the founder and president of Anova Consulting Group, Richard Schroder, as they discuss the evolution of win/loss analysis and why it's so benificial to an organizations growth, and how you can effectively implement this practice today.   If you would like to learn more about win/loss analysis, register for one of our upcoming training courses, here.

* This podcast was captured during our recent webinar (4 Steps to Successful Product Teams). Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully.  But how do you build and motivate your product team so that everyone functions and performs at their highest capacity? Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Marketing, will share the four major steps to take in order to transform your product team into a well-oiled machine which develops and markets successful products. Kirsten will show how you can leverage the Pragmatic Marketing Framework for each of these four steps to achieve optimal team performance. Register for our next webinar on August 14th, 1 p.m. EDT: Speak With Confidence: Presentations and Pitches That Actually Work Hosted by Jon Torrens, expert communication coach.

With 1,700 respondants from around the world, the 2018 Pragmatic Marketing annual survey gives incredible insight into relevant topics facing the product community today. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss the survey results and the pricing approach that enterprise and technology companies are taking in 2018.   Would you like a copy of 2018 Pragmatic Marketing annual survey? Click here!

Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? Listen in as Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers in this classic episode of Pragmatic Live. Ready to take your skills to the next level?  Take a look at our upcoming courses today!

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. This week on Pragmatic Live, we present one of our favorite previous episodes of the show in which Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.   Do you enjoy our award winning content? Subscribe Today!