Product Chats Podcast

How do you create and launch a successful subscription model in the climate created by Covid-19?   Retention, Retention, Retention. In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Kathleen Greenler Sexton, CEO and publisher of Subscription Insider, to discuss what organizations need to know in order to create a thriving subscription model.

* The episode of Pragmatic Live was captured during our recent Product Chat series.  Join us each and every Tuesday for new and relevant topics delivered live. We are all experiencing new challenges professionally during this unprecedented time, but the question remains, how do you conduct market research while operating within this new "normal"? In this episode of Pragmatic Live, Paul Young and Amy Grant, Pragmatic Institute instructors, join Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how to effectively conduct market research during a time of social distancing under the (NIHITO) principle.

With the approaching launch of the anticipated Pragmatic Alumni Community or (PAC), we check in with the architect of the PAC, Georgina Cannie, and our own VP of marketing, Rebecca Kalogeris; As they discuss what to expect when you first join the PAC and how community founders and ambassadors are already building one of the best online communities around.  

*This episode was recorded during our recent live webinar. During this unprecedented global event, we are seeing varied responses from organizations both in product and service sectors. How do you achieve a fast, go-to-market response in this situation? Well on this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Gretchen Hover, co-founder and managing partner of Imbue Partners, to discuss challenges that the life sciences sector is experiencing during this crisis and possible solutions.  Every week we are hosting live AMA's, and other great content to keep you up to date.  Be sure to tune in! For more information visit pragmaticinstitute.com or visit our social channels.

*This episode was recorded during our recent live AMA. We love connecting with the product community, so recently we had our inaugural, live AMA. On this episode of Pragmatic Live, our very own Paul Young, Pragmatic Institute instructor, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss all things product and answers guest questions live. Join us each Friday for additional live (ask me anything) sessions. You can get more information by visiting our social channels or pragmaticinstitute.com.

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?   Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers.  Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer.  This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.

How do you effectively implement a portfolio based messaging strategy?  On this episode of Pragmatic Live, Div Manickam, director of portfolio messaging at Dell Boomi, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss Dell Boomi's journey into implementation of their portfolio messaging and the challenges encountered along the way.

How do you use your product to more effectively reach the end user?  Do free trials really work?  On this episode of Pragmatic Live, Kyle Poyar, VP of market strategy for OpenView, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to answer these questions as well as sharing his 4 steps to effectively implement a product lead growth strategy.

DAZN is one of the largest, fastest-growing global sports streaming services on the market and behind that success is many hardworking teams all over the globe. In this episode of Pragmatic Live, Johnathan Lucky, scrum master and all around product guru, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how he brings global teams together and strategies to deal with the challenges that arise when doing so.      

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.