Marketing Vanguard

In this episode, Antonio Lucio, CMO of HP, shares his definition of what it means to be a CMO, how to lead an organization with purpose to build a brand that can stand the test of time, how to win in the Board Room, how to compete with grace, how to connect at the deepest emotional level with consumers, how to build new frameworks to measure impact, how to inspire a culture of inclusivity, how to enroll a partner ecosystem into a shared mission, and how to gain the experience needed to be a successful leader. Hosted on Acast. See acast.com/privacy for more information.

Deborah Wahl, CMO of Cadillac, shares her incredible journey of leading marketing teams across multiple industries and the lessons she’s learned along the way, to include: how to turn curiosity into opportunity, how to breakthrough in new markets, what makes for a successful CMO, how the role of the CMO has changed, how to stay current in your role, how to stay focused on growth, how to bring value to the Board Room and the industry as a whole. Hosted on Acast. See acast.com/privacy for more information.

In this kick-off episode, Seth Farbman, CMO of Spotify, shares his point of view on how marketers need to retrain their thinking patterns to become more authentic through vulnerability, how to develop belief systems to guide their approach to business, how to connect with consumers through culture, how to develop a common language, how to build a world-class team from the ground-up, how to enroll coaches to align leadership teams, how to embrace diversity of thought to provide a truly inclusive environment, how to have a level of boldness and bravery in service of something bigger than yourself in order to be successful. Hosted on Acast. See acast.com/privacy for more information.