Marketing Vanguard
Adweek
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
May 2, 2018 • 29min
Lynne Biggar, CMO of Visa - Going Forward from Here
Lynne Biggar, Chief Marketing and Communications Officer at Visa, shares her success tips and unique path that shaped her career to now leading one of the world’s biggest and most iconic brands. A self-described “business major with a minor in marketing” and a passion for travel, Lynne’s focus on performance-driven marketing, staying ahead of trends and empowering her team is what enables her to have an impact on a global scale. Hosted on Acast. See acast.com/privacy for more information.
Apr 25, 2018 • 31min
Jerome Hiquet, CMO of Tough Mudder - Guardian of Purpose and the Orange Blood
Jerome Hiquet, CMO of Tough Mudder, shares the incredible mission and journey of this young company being “Tougher Together” and impacting millions of lives. As Chief Marketing Officer, Jerome has all the traditional marketing responsibilities as well as the extended responsibilities of Revenue and Culture to ensure that the company’s purpose is protected while expanding into new territory. Hosted on Acast. See acast.com/privacy for more information.
Apr 17, 2018 • 31min
Barbara Martin Coppola, CDO of IKEA - Invisible Dynamics
Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub, differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data science, how to foster a culture of innovation, time management, mentors, invisible dynamics, body language, how to teach marketing strategy, how to market a fork in China and how to find a good partner in life! Hosted on Acast. See acast.com/privacy for more information.
Apr 14, 2018 • 25min
Kristin Patrick, CMO of Pepsico - Leading Lifestyle Brands as a Cultural Curator
Kristin Patrick shares her diverse and exciting career path that included stops in law school, entertainment, fashion, beauty and even as former CMO of Playboy to become the first ever CMO for Brand Development at PepsiCo. Hosted on Acast. See acast.com/privacy for more information.
Mar 27, 2018 • 32min
Jeff Jones, President & CEO of H&R Block - Legendary Moves from CMO to CEO
Jeff Jones, President and CEO of H&R Block, shares his perspective on what it takes to move from a CMO role into a CEO role, how to be an effective “Connected Leader”, how to role model behavior that shapes innovative cultures and how to plan your career in meaningful increments. Hosted on Acast. See acast.com/privacy for more information.
Mar 23, 2018 • 33min
Terrance Williams, CMO of Nationwide - The Essence of Leadership
Terrance Williams, CMO of Nationwide and President of Emerging Businesses, shares his tremendous leadership skills’ toolkit, his perspective on what it takes to be a great CMO today, his advice on how to foster adoption of new principles, and how to ensure that all your marketing efforts from top to bottom of the funnel are geared towards ROI. Hosted on Acast. See acast.com/privacy for more information.
Mar 15, 2018 • 29min
Peter McGuinness, Chief Marketing and Commercial Officer for Chobani - Modern Demand and Creation
Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, shares his unique, integrated approach which combines marketing and sales into a “Modern Demand” organization with a new way to efficiently co-create and inspire innovation. Hosted on Acast. See acast.com/privacy for more information.
Mar 12, 2018 • 32min
Kieran Hannon, CMO of Belkin International - Curiosity, Agility and Mentorship
Kieran Hannon, CMO of Belkin International, shares his how his never-ending curiosity, agile mindset and dedication to mentoring has led Belkin's four brands to winning countless awards and has developed a world-class team. Hosted on Acast. See acast.com/privacy for more information.
Mar 6, 2018 • 34min
Mary Beech, CMO of Kate Spade - Fierce Honesty and Tough Decisions
Mary Beech, CMO of Kate Spade New York, shares how she's overcome trials and tribulations throughout her career while juggling the tough balance of work-life commitments; how to turn negative feedback into positive momentum, how to prioritize time spent at work and at home, how to strategize for your week, how to plan your career and more… Hosted on Acast. See acast.com/privacy for more information.
Feb 27, 2018 • 33min
Raja Rajamannar, CMO Mastercard - Financial Acumen, Credibility and Giving Back
Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, shares his vast experience in building financial acumen as a CMO, how to understand the expectations of the CEO, how to better partner with your CFO, how to earn credibility across the organization for the marketing team, how to leverage marketing for the greater good, and more… Hosted on Acast. See acast.com/privacy for more information.
