Marketing Vanguard

Janey Whiteside, Chief Customer Officer of Walmart, is modeling a new role to evolve the customer experience of Walmart, bringing together what once used to be disparate functions together under one roof.  In Janey’s role, she is responsible for four critical pillars: customer, product, marketing, and Jet. Tune in to hear her deep dive into all four! Also, don’t miss her exceptional career advice and how she has grown in her career to earn her unique leadership role at the world’s largest company. Hosted on Acast. See acast.com/privacy for more information.

With a string of exciting career moves, from launching his own boutique to Gucci to Barneys, CMO of Sotheby's International Realty Kevin Thompson has very quickly become a mastermind at luxury brand reinvention.This global luxury real estate brand associated with the iconic 275-year-old Sotheby's auction house, went from $4 billion in sales in 2014 to $112 billion in 2018, serving 72 countries with close to 23,000 agents. So when Kevin came in, his role was to step on the gas and pioneer the future with digital disruption knocking on their door, amidst the largest intergenerational transfer of wealth ever – somewhere in the neighborhood of $24 trillion that will pass to millennials.Tune in to hear more on how Kevin is leveraging his vast experience with luxury brand psychology and transformation in this latest episode of CMO Moves. Hosted on Acast. See acast.com/privacy for more information.

Digital and Diversity. These are the top two trends of the 21st century according to media-tech maven Steven Wolfe Pereira. And he's building direct-to-consumer brands with exactly that at the heart of it all with his new venture Encantos. After a fascinating career in tech, telecommunications, finance and media, Steven is focused on building direct-to-consumer brands that truly represent the modern day family. And they are off to a strong start with their already Emmy-nominated brand Canticos, a bilingual series of nursery rhymes exclusively on Nick Jr. Hosted on Acast. See acast.com/privacy for more information.

Valerie Hernando Presse, Global CMO of Danone, has been on a mission for the past 18 months with Danone’s 2000 global marketers to reimagine marketing.  As the first Global CMO of Danone, Valerie’s prior role in Strategy and Corporate Affairs (along with some candid family feedback) inspired her to take this course to better connect marketing, business and purpose by putting people in the center of every brand, in particular, manifesto brands. This episode is packed full of incredible advice on how to transform into a “people-powered” marketing team. I can’t do justice in one short summary, so join us as we dive deep into each step and hear from Valerie directly on how she is challenging herself and her team to live up to Danone’s promise of “One Planet, One Health”. Hosted on Acast. See acast.com/privacy for more information.

Simon Lowden, President of Global Foods at PepsiCo, loves his new role in building the PepsiCo foods portfolio from indulgence through to nutritional. After 22 years and a number of roles at PepsiCo, including his latest role as CMO, Simon’s move to President is, by design, to keep him from getting too comfortable with what he knows and continuously pushing him into new territory. Now, his mission is to develop the longer-term strategic intent for the business, drive market share growth and evolve capabilities for the future. Tune in to hear more from Simon on how he thinks about balance when working with agencies, how he’s focusing on sustainability and his priceless tips for career success. Hosted on Acast. See acast.com/privacy for more information.

"I have a really weird background for a marketer..." As I sat with Ty Shay, hearing about his career path—from Wall Street to P&G to launching Hotwire.com to now, Global CMO for one of the largest Cybersecurity companies in the world—I was reminded that sometimes taking the not-so-obvious path gets you to exactly where you should be. On this episode, Ty and I discuss the challenge of balancing the art of telling effective brand stories with the measurement science of customer engagement - something he refers to as "performance storytelling". And when it comes to protecting more than 50 million customers from growing cyber crimes, Ty believes using "fear is a very limited way to attract customers", despite the behind-the-scenes action of cyber warfare looking close to what you see in the movies. Hosted on Acast. See acast.com/privacy for more information.

Gail Tifford, Chief Brand Officer of WW International, formerly known as Weight Watchers, has had a very exciting and unusual career! From lawyer to assistant brand manager on Q-Tips (her parents “loved” that moved) to leading global brands at Unilever and now Chief Brand Officer of WW – but wait, there's more. While at Unilever, Gail co-founded #SeeHer with Shelley Zalis, CEO & Founder of The Female Quotient. #SeeHer has already had monumental impact on how women are portrayed in media and has catapulted industry-wide reform in partnership with the ANA and The Alliance for Family Entertainment. With all this momentum and impact, there is no question why we at Adweek tapped Gail Tifford to be Chairwoman of the new Women Trailblazers Council. Tune in to hear Gail’s heart-stopping personal challenge which almost made her pass on the role of Chief Brand Officer of WW International 20 years later. Hear how she’s stayed true to her gut, her 3 critical career tips and how she is now impacting lives across the globe by empowering everyone to make healthier choices with better food products, technology, accountability, community and support. Hosted on Acast. See acast.com/privacy for more information.

Heidi Browning, CMO of the National Hockey League (NHL), first inspired me to launch the Gen ZEO series after talking with her last year on all the cool ways she was enrolling Gen Z into her brand formula, taking the NHL from the first 100 years into the next 100 years. A lot has happened since that pivotal conversation, including today’s announcement that the NHL officially launched their Power Players council that consists of fans ages 13 to 17. Tune in to hear how Heidi has been busy weaving together a number of new innovations into the NHL fan experience, like the glowing puck data center and sports betting as well as how Hockey is truly a team sport both on the ice and off the ice. Hosted on Acast. See acast.com/privacy for more information.

Emily Culp, President of Cover FX Skincare knows what it takes to move from CMO to President. From starting her career on the agency side with Digitas and Ogilvy, to leading digital and omni-channel marketing for brands like Clinique, Unilever and Rebecca Minkoff to the CMO of Keds, Emily is not one to shy away from stretch-opportunities. On this episode, Emily talks about the importance of finding and joining a board that is the right fit – in commitment, expectations and chemistry – and how that helped prepare her for her now role as President. Tune in to hear about her search for "purple squirrels", the difference between weight lifting and meditation, and the wonderful quote she leaves us with at the end. Hosted on Acast. See acast.com/privacy for more information.

When Seth Freeman, CMO of Buffalo Wild Wings, reached out and asked if I wanted to talk Sports, Bars, Wings and Beer, I mean come on, how could I resist? His ferocious excitement around how he was rejuvenating the Buffalo Wild Wings brand to become the Great American Sports Bar had me completely intrigued. The former Wall Street darling brand seemed to have lost its way and Seth is on a mission to bring it all back with ROAR. Literally, tune in and you’ll hear Seth ROAR. Join us in this fun adventure through how Seth created a new brand architecture and is actively tearing down old walls while opening up new spaces with his marketing and agency teams and the 80,000+ employees, aka brand ambassadors, to bring back free-spirited camaraderie. Hosted on Acast. See acast.com/privacy for more information.