
The Self-Employed Life
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
Latest episodes

Oct 30, 2023 • 13min
914: Coaching Break – The Power of Curiosity Marketing
Creating curiosity as a way to get people to step closer to you and your business may be one of the most underrated forms of marketing I know of. Yet perhaps one of the most powerful. Creating curiosity is one of the most important strategies in the Hug Marketing system that I teach. Find out about the power of curiosity as a marketing strategy. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Oct 25, 2023 • 40min
913: Grant Muller – Top Of Heart: Human Connection in Business
Anyone who knows me knows that I love to turn conventional business ideas upside down. The fact is, deviating from the typical business approach often yields superior results for us. Why? Because conventional business is transactional, but we find success in relationship-based business. Today I speak to Grant Muller about the transformative concept of “top of heart.” As a seasoned speaker, author, and certified high-performance coach, Grant breaks down why nurturing authentic, human connections isn't just a breath of fresh air in our tech-driven world; it's the secret sauce for success. Flip the script on conventional wisdom and embark on a journey to business excellence through genuine, heartfelt relationships. Grant Muller is a speaker, author, Certified High Performance Coach™, and a seven-figure real estate agent. Ranked in the top 1.5% of realtors nationwide, he’s on a mission to help high achievers who have tried every tool and tactic to sell more, achieve more, and find more fulfillment but aren’t quite making the progress they desire. In his new book, Top of Heart: How a New Approach to Business Saved My Life, and Could Save Yours Too, Muller chronicles his 15-year journey from homelessness to a thriving real estate career, all from prioritizing real, human relationships. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com. Grant Muller, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – GrantMuller.com Top of Heart: How a New Approach to Business Saved My Life, and Could Save Yours Too by Grant Muller TopOfHeart.com Grant Muller on LinkedIn (in/thegrantmuller) Grant Muller on Facebook (@TheGrantmuller) Grant Muller on Instagram (@thegrantmuller) Grant Muller on YouTube (@grantmullerTV) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you – · The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! · Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. · Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Oct 23, 2023 • 16min
912: Coaching Break – Inside Secrets of the Luxury Market
Do you consider your business as serving the luxury market? If you don't, you may need to reconsider when you hear this. If you are serving the luxury market, there are several very important ways you need to think differently, and I share those secrets with you. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Oct 18, 2023 • 44min
911: Liz Long – Navigating Shitstorms: Resilience for Business Owners
As self-employed business owners who put ourselves out there every day, no one knows better than us about the topic of today’s guest’s book. The title, Navigating Shitstorms, perfectly captures the essence of our experiences. Can you relate? In this episode, author Liz Long and I dive deep into the challenges self-employed business owners face, touching on the power of recognizing our heart voice. This conversation provides a personal and honest exploration of how inner dialogues, self-care, and self-love play a critical role in managing the hurdles of entrepreneurship and life in general. Tune in to gain actionable strategies for navigating your own shitstorms. Liz Long spent over fifty years stuck in Victimtown. After a close family member, Lynda White, went missing, six-year-old Liz was forced into a shitstorm of epic proportions. Five years later, Lynda’s body was found, and her case remains one of Canada’s longest unsolved murders. Having discovered her own path to healing, including inpatient treatment at a recovery center, Liz is now dedicated to mental health advocacy and inspiring others by sharing her story. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com. Liz Long, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – LizLongWrites.com Navigating Shitstorms: How to Find Your True Path When Life Gets Rough by Liz Long Liz Long on LinkedIn (in/author-selfhelp-victim-victimtown-trauma) Liz Long on Facebook (@victimtownvsfreedomville) Liz Long on Instagram (@LizLongWrites) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you – · The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! · Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. · Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Oct 16, 2023 • 15min
910: Coaching Break – You Have To Have Hope
We can work hard. We can trust in our skillset. We can be confident and believe wholeheartedly in ourselves. And we also have to have hope. In this episode, I share a bit from Brant Menswar, author of Black Sheep, when he was a guest speaker in the Self-Employed Business Institute. This is the best perspective I have ever heard about hope. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Oct 11, 2023 • 49min
909: Jud Brewer – Get Rid of Unwanted Habits
Dr. Jud Brewer, a renowned psychiatrist and neuroscientist, explores the concept of eliminating unwanted habits that hinder personal and professional growth. He discusses the impact of anxiety and worry on behavior, as well as the role of scarcity mindsets and distractions in self-employed business owners. Dr. Brewer advocates for reframing unwanted habits and using curiosity to break them. He also emphasizes the importance of moving away from negative habits instead of solely focusing on goals.

Oct 4, 2023 • 42min
908: Brad Pedersen – 10 Business Lessons Learned from Timeless Toys
What could be more fun than being in the toy business, right? But, as we'll discover in this episode, this line of work isn't all fun and games. Today I'm joined by Brad Pedersen, who shares his remarkable journey from an expected career path in chiropractic care to an unexpected adventure in the world of toy making. Brad's story is one of resilience and reinvention, as he navigates the challenges of scaling a business too quickly, emphasizing the significance of strategic planning and timing. Self-employed business owners will find valuable insights in Brad's reflections on his journey and the importance of play. Brad Pedersen is a serial entrepreneur with a remarkable journey that spans decades. A husband to Kelly for 27 years and a proud father of two, his entrepreneurial spirit ignited during his teens when he launched his first business venture. Brad initially pursued a career in healthcare but was captivated by a story about a young entrepreneur who successfully built a toy business, inspiring him to venture into the toy industry. He bootstraped his first toy company from a basement condo, propelling it to become one of Canada's largest toy companies in the early 2000s, earning accolades like the CYBF growth award, consecutive rankings among the Profit 100 companies, and an Ernst and Young Entrepreneur of the Year nomination. Brad's career includes founding Tech 4 Kids, which grew profitably, merging with The Bridge Direct to create Basic Fun with consolidated revenues of $150M. In 2017, he co-founded Pela, a socially responsible company striving to create a waste-free future by designing products that reduce waste's impact. Pela has gained recognition as a certified B-corp with an impressive record, including Jay-Z as an investor, ranking in Deloitte's Fast 50 for cleantech businesses in Canada, and crowdfunded campaigns like Lomi, which raised over $9M and became the most successful cleantech crowdfunded campaign ever. Brad's entrepreneurial journey has been shaped by both triumphs and adversities, and he continues to seek personal mastery and growth, driven by his faith, commitment to values, and passion for fitness and adventure. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com. Brad Pedersen, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – BradPedersen.com Startup Santa: A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys by Brad Pedersen Brad Pedersen on LinkedIn (@in/brad-pedersen-77075012) Brad Pedersen on Twitter/X (@brad_pedersen) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you – · The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! · Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. · Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Oct 2, 2023 • 17min
907: Coaching Break – How To Stand Out and Be Memorable
Using the next very unique episode as an example, I share a few ideas about how to stand out, open some doors, and how to be memorable. Be sure to follow this episode by listening to the next with Brad Pedersen about his book, Start Up Santa: A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Sep 27, 2023 • 46min
906: Marie-Hélène Pelletier – Building Your Resilience Plan
Whenever I've been asked about the number one characteristic required for success, I've often answered with “resilience.” However, it turns out that resilience isn't quite what I thought it was. In today’s episode, I speak to Dr. Marie-Hélène Pelletier about the fascinating relationship between resilience, mental health, and business success. We delve into the concept of a daily resilience planner, aligning values, the three pillars strategy, and the importance of adaptability. This conversation will provide you with a different perspective on the concept as well as offer strategies on nurturing your resilience amidst the challenges of entrepreneurship. Throughout her career in business management and psychology, Dr. Pelletier has spearheaded a national dialogue on the crucial issues of leadership resilience and workplace health. Drawing on her extensive background in corporate, insurance, governance and public sectors, she brings national and international perspectives and expertise on mental health and resilience as a key pillar of overall health. She is a bilingual practicing psychologist with over 20 years of experience in clinical psychology and advisory workplace psychology and holds a Ph.D. and an MBA from the University of British Columbia. Marie-Hélène is a Member of the Global Clinical Practice Network of the World Health Organization, and past Director on the boards of the Canadian Psychological Association and the International Association of Applied Psychology. She has presented and authored and co-authored a number of industry and academic publications and was won numerous academic and industry awards, including the Industry Leadership Award from Benefits Canada. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com. Marie-Hélène Pelletier, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – DrMarie-Helene.com The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health by Marie-Hélène Pelletier TheResiliencePlan.com Marie-Hélène Pelletier on LinkedIn (in/drmhpelletier) Marie-Hélène Pelletier on Facebook (@drmhpelletier) Marie-Hélène Pelletier on Instagram (@drmhpelletier) Marie-Hélène Pelletier on Twitter/X (@drmhpelletier) Marie-Hélène Pelletier on YouTube (@marie-helenepelletier2706) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you – · The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! · Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. · Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Sep 25, 2023 • 17min
905: Coaching Break – A Simple Solution for Two Common Experiences
Two of the most common experiences we have as self-employed business owners are feeling like we're being pulled all over the place and the emotional rollercoaster of it all. Good days, bad days, up hours, down hours. In this episode I share what I believe is the somewhat simple solution to both of these common experiences. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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