The Self-Employed Life

Most often when we journal it's a more passive activity. Free-flowing, working things out, allowing thoughts to come. That's great and very useful! But there's also a way of journaling, active journaling, that can lead you to answers, solutions and clarity. Check out this episode and find out how! Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success

In today's social climate, when consumers are easily distracted and overloaded with content, it's easy to feel unheard and even invisible. You have to find a way to grasp the attention and understanding of the consumer before they've even had a chance to think. The best way to do so is with a "block" - something simple and easy to understand but attention grabbing and monolithic. From there, this block becomes an icon in the mind of your audience. You must work on finding the icon within yourself in order to become an iconic brand in the world and ensure that your message isn't instantly discarded. How do we find the icon within ourselves? Try asking yourself, what is the best of my offering that corresponds to the emotional concern of my audience in relation to my product. To breakdown how to stand out in a world full of overloaded content - I've brought on Iconist Jamie Mustard. Jamie Mustard is a strategic multimedia consultant, art, design and product futurist, creative artist and Iconist. His passion is to teach the science and "art of obviousness," helping professionals, change agents, artists, and businesses confidently and at will make their messages, brands and ideas stand out to their desired audiences. Jamie's Iconist work has spanned some of the world's leading companies, technologies, artists, designers, creatives, and nonprofits. Learn how to transform your business into an iconic brand - by downloading this episode now. "You don't need to be iconic to 7 billion people. If you're iconic to a thousand people in the world that's enough to be sustainable, whatever active work you're doing." - Jamie Mustard Highlights – The average person is bombarded by about over 15 thousand advertising messages a day, which results in them only partially paying attention. Anything someone can't understand before they've had a chance to think gets instantly discarded. Using blocks ensures that your audience understands you in their lizard brain. A block is an icon waiting to happen - something simple but unavoidable that you can easily and instantly understand, not unlike a road sign. Monolithic repetitive communication is the anatomy of what makes something iconic. It's important to first find the icon within yourself, in order to make your brand iconic. Repetitive emotional concept is the idea that there is an intersect point between the best you have to offer and the emotional concern of your client. Magnetize attention with oversized and repetitive messages. Guest Contact – Jamie Mustard's Website Jamie Mustard's Twitter Jamie Mustard's Instagram Jamie Mustard's Book: The Iconist Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources – Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

I posed the question in our community Facebook group about what you wanted coaching on. By far, the most common request had something to do with how challenging it is to separate our business from our personal lives. So, here you go! I share what I do myself as well as what I have suggested to coaching clients. Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success

Wisdom is not having all the answers, but knowing where to find them. Learning technology in business is similar in that you can not be afraid to fail because that fear will keep you from being your best self in business. You have to ask questions, play around with it, and remember that most of the time your peers have the same fears you do. As a small business owner, don't compare yourself to larger brands that have entire social media and ad teams. The social media platforms you chose to join should depend on your target audience. Get on one or two social media platforms that are most beneficial to your brand, and absolutely master them. To help make complex social media and web concepts more accessible and easy to understand - I've invited technology strategist, certified futurist, and friend, Crystal Washington. Crystal Washington is a social media marketing strategist, speaker, co-founder of Socialtunities- a social media instruction brand that trains Gen Ys-Boomers on the strategic use of social media, and the author of The Social Media WHY: A Busy Professional's Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business. She is hired by corporations and associations around the globe to provide keynotes, workshops, and webinars. Learn to leverage technology to increase profits and productivity, by downloading this episode now. "Typically the things you do not enjoy doing are the things that are also sapping your productivity." - Crystal Washington Highlights – Technology is agile, it is constantly changing - it's okay to not get it right the first time, because most of your mess ups you'll be able to recover from. Don't be afraid to ask questions! Let go of the fear of looking foolish. No matter what the social network is, all of them have business application if your target market is living there. Your job as the leader of your organization is to focus on revenue generating activities. The key to efficiency - it's not about reorganizing the order in which we do things - it's a shift in how you think. You have to relinquish some control and be okay with someone else performing at 92% because it's still an A grade. Focus on the things that get you repeat clients and draw in clients; administrative tasks must be handed off. Boolean search is an extremely helpful tool to better target the types of results you want. Eat fear for breakfast every morning! Do something that scares you everyday. Guest Contact – Crystal Washington's Website Crystal Washington's Twitter Crystal Washington's Facebook Crystal Washington's YouTube Crystal Washington's Book: The Social Media Why Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources – Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

If you're looking for some coaching on how to get some business rolling, here are three ideas that won't cost you anything and have been very effective for many of my clients. These are some first step ideas to get things going which I understand is very much needed for a lot of businesses right now. Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success

You can never know when the perfect time to act on your self-employed dreams will tap you on the shoulder. Some would even argue that there is no such thing as the "perfect time." And if there ever was, it's always in hindsight. But there is such a thing as preparation. And the way to be fully prepared to seize those perfect opportunities is to find yourself a mentor. Mentorship can mean something different to everyone. On Shark Tank often having a shark as a mentor was just as valuable as the investment itself. You can gain confidence with success, but finding that confidence takes courage. And to find courage you need a mentor. Mentors know you are going to fail and that entrepreneurs are defined by their failures. So if you find someone who is willing to be there to support, guide, and pick you up when you fail, you will slowly build the courage and confidence to fail and take risks- and ultimately succeed. The best way to fail is with mentors. To dive deeper into the mindset of mentorship and exponential thinking, I've invited to the show Kevin Harrington and Mark Timm. An original "shark" on the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV brand, and co-founding board member of the Entrepreneur's Organization— Kevin Harrington has pushed past all the questions and excuses to repeatedly enjoy 100X success. His legendary work behind-the-scenes of business ventures has produced well over $5 billion in global sales, the launch of more than 500 products, and the making dozens of millionaires. Twenty of his companies have each topped $100 million in revenue. Mark's businesses have been built with international footprints in more than a dozen countries and powered by global supply chain connections and across diverse industries from retail to wholesale and from product manufacturing to digital marketing and real estate. Mark knows what it's like to leverage exponential thinking to multiply success—he started a retail gift company out of his garage and grew it to become a multi-million-dollar enterprise and the #1 supplier of its kind in North America. One of his enterprises achieved recognition as the runner-up for The National Small Business of the Year presented by President Bush, while another venture became one of the top 100 retailers on Amazon. Learn the fastest way to make and impact on millions by downloading this episode now. "Don't hire who you can afford. Hire who you can get access to." - Mark Timm Highlights – The job of a mentee is to be the best student. Don't hire a mentor who you can afford. Hire who you can get access to who will help you accomplish the dream you have. Entrepreneurs are defined by what we learn about failures. The best way to fail is with a mentor. There is no such thing as the perfect idea. We will all be tapped on the shoulder by opportunity, the question is will we be ready for it when it happens? Adopt an aggressive curiosity to elevate your business and life. Act now! Take whatever first step you need, regardless of the size. Guest Contact – Mentor to Millions Website Kevin's Website Mark's Website Kevin & Mark's Book: Mentor to Millions Mentions – Think and Grow Rich by Napoleon Hill Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources – Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

As the end of the year approaches many of us are starting to scramble to try to get all the things done that we had planned for this year. But this year has been...a lot. So many of us are also feeling tired, overwhelmed, anxious by all of the other things going on around us in addition to our goals. Here are my tips on how to prioritize when all the things are equally important. Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Most of us struggle with forgiveness, however it can be a very powerful tool that can unlock future roadblocks. To take control of your life you need to forgive and make a plan. Stop winging it in life and decide on the non-negotiable values in your life. When you deeply understand who you are, when you can identify your black sheep values and what makes you you, you will start living your life on purpose. It's time to turn negatives into positives, and try looking at things with a different perspective. Whether you're self-employed or not, it's imperative to do things with deliberate intentions. This is key to crafting the life you want. To break down the idea of discovering your black sheep values, I brought on a special guest and longtime friend and colleague, Brant Menswar. Brant Menswar was recently selected as one of the Country's "Top 10 Motivational Speakers." He is a critically acclaimed author, award winning musician, podcast host, and the CEO and founder of Rock Star Impact, a boutique agency that teaches people and organizations how to cultivate values-based leadership. Brant's innovative work has changed what's possible for industry-leading organizations like Netflix, Verizon, SunTrust, Microsoft, ESPN, Hilton, Sony Pictures, St. Jude Children's Research Hospital and dozens more. Recognize your non-negotiables, and find happiness in the littlest things - by downloading this episode now. "Start living your life on purpose." -Brant Menswar Highlights – Embrace being a black sheep and use that as a positive vs a negative. Being a black sheep literally means being original. Try to find happiness in the smallest things - especially at times of being low, or feeling down. Winging it will not work. You have to start living your life with purpose to be your most successful. Your first five non-negotiables are never the ones you end up with. Forgiveness of yourself is the first step to moving forward. Even in business, you have zero control over outcomes and results. The best thing you can do is to make decisions based on your values and what's important to you. Purpose is something we choose not something we find. Guest Contact – Brant Menswar's Website Brant's Black Sheep Assessment Brant Menswar's Twitter Brant Menswar's Facebook Brant Menswar's Book: Black Sheep Mentions – Start With Why by Simon Sinek The Skim Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources – Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

With almost all of us making significant changes to ourselves and our businesses in the past several months, it introduces one of the most frustrating things I know of. Waiting. Let's face it. Patience tends to not be one of our strong suits as self-employed business owners. Especially after we've made changes, are more clear than we've ever been, are committed and ready to go, and now we're waiting for the payoff from these changes. And we're left waiting. Find out what this is all about and what to do about it. Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

So much has changed so quickly. A lot of us are reevaluating a lot of things right now. Whether it's seeking your next dream or transitioning from corporate to entrepreneurship, one thing is for sure. Many people are feeling stuck. Sometimes what we need is a life audit. When we get clear on where we are and what our core values are, we can then take a look at our lives and decide where we need to go. But first we have to believe we can get there.We self-employed have to believe we can be unstoppable. To dive into how we can find career clarity, I've brought on author and founder of The Nth Degree® Career Academy, Tracy Timm. The Nth Degree® Career Academy, the proven career clarity system that helps high-potential professionals discover, define, and drive careers they love. Tracy has a degree in behavioral psychology from Yale University and studied design thinking with the founder of the d.school at Stanford University. She left a successful but unsatisfying career in finance, traveled once around the world on Semester at Sea, and discovered her ideal career. For more than five years, she has applied these lessons in her career advisory work with hundreds of individuals and over one hundred fast-growing companies. Learn how to develop a nothing-is-wasted-mindset by downloading this episode now. "Take ownership and responsibility for your existence in the world." -Tracy Timm Highlights – The first step is to believe that you have the permission to make change in your life. People who are stuck feel like they aren't allowed to make change in their lives. Managing unexpected challenges is about embracing them. What's the value that you have to add into the world? It's important to know your Genius Zone, or niche, to be successful. Sustainable success is achieved by knowing your values, to set commitments around those values, not allow anything to go against those values. Always ask yourself "What did I learn from this? And what can I bring with me?" Logic can help alleviate some of the emotional blocks of feeling dissatisfied. Guest Contact – Unstoppable Book Website Nth Degree Website Tracy's Website Tracys Twitter Tracy's Book: Unstoppable Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources – Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.