The Self-Employed Life

I fully support our guest's perspective of retiring the term “retirement;” as Dr. Jann Freed aptly puts it, “We are not retiring from life, but moving on to something else.” In this episode, Jann and I explore the concept of “Breadcrumb Legacy” - a forward-thinking approach to leaving a meaningful impact. We discuss how legacy isn't just something at life's end, but a collection of intentional actions woven into the present. From the influence of Mr. Rogers to the power of silence, we uncover how focusing on relationships over achievements shapes a purposeful legacy. Whether approaching retirement or not, as self-employed business owners, we can all benefit from aligning our actions with our values. By doing so, we not only foster personal growth but also make a positive impact in both our business and personal lives.   As a former professor for decades, Dr. Jann decided to practice what she was teaching and preaching.  She says she is out to retire the word “retirement.” We are not retiring from life, but moving onto something else. Jann believes it takes time and intentional thought to successfully move on to what’s next in life. This awakening led her on a research journey that resulted in her book Leading with Wisdom: Sage Advice from 100 Experts. One chapter that really resonated was “Leaders Live Their Legacy.” So Dr. Jann did a deep dive on legacy work and set out to interview gurus. From this work, she created the concept of Breadcrumb Legacy™ and it became her latest book Breadcrumb Legacy: How Great Leaders Live a Life Worth Remembering. Dr. Jann also hosts the “Becoming a Sage Podcast” where she interviews thought leaders on the wisdom of life and work. She also writes the “Leading Edge” column for Training Magazine which is published in print and online. Dr. Jann’s mission is to be a seeker and learner who leaves a Breadcrumb Legacy for herself and others. She lives in Des Moines, Iowa with her husband and her dog, Grover. She is proud of her three adult sons who are thriving in this ever-changing world.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Jann Freed, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.   Guest Contact – JannFreed.com Breadcrumb Legacy: How Great Leaders Live a Life Worth Remembering by Jann E. Freed OR Get 20% off of Breadcrumb Legacy by entering FLE22 at checkout HERE Jann Freed on LinkedIn (in/jannfreed) Jann Freed on Facebook (@jann.freed.9) Jann Freed on Instagram (@drjannfreed) Jann Freed on Twitter/X (@JannFreed) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you – ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

When we talk about systems in business, we are most often referring to processes and technology. However, the best and most important systems you can create are around your behavior. By systemizing your behavior, you are able to move forward more efficiently and consistently and that is the way to grow your business.   Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share!   Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!     Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Here on “The Self-Employed Life,” we often focus on businesses with under five team members, and even one-person businesses. Consequently, we don't often talk about scaling. However, regardless of your business's current size, I want to provide you with the opportunity to think big – even “Biggby.” Today, I'm joined by Mike McFall as we delve into essential insights from his book Grow, exploring crucial facets of business leadership and growth. Mike's journey of co-founding Biggby Coffee reveals the power of practical experience and people-centric approaches over rigid business norms. Together, we unpack the significance of leadership consistency, nurturing a unified workplace culture, and mastering effective communication. Mike McFall is the co-founder and co-CEO of BIGGBY® COFFEE, one of the fastest-growing coffee franchises in the United States. Despite not having an MBA or being a workaholic, McFall has built his career through hard work and real-world experience. He prioritizes people and purpose over business jargon and fancy presentations, and his pragmatic solutions are forged from this philosophy. McFall understands that people are the most important ingredient to any successful enterprise, and he helps employers create a purpose-driven business that will transform the world and improve people’s lives. McFall is the author of Grind (2019) and Grow (2023), the first two books in a three-book series, which offer practical advice for entrepreneurs looking to turn their business concepts into successful ventures. He is also a Public Speaker, and teaches a class on entrepreneurialism at The University of Michigan Center of Entrepreneurship. In his free time, McFall plays and coaches hockey and has a Moonshot to one day own the Detroit Red Wings.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Mike McFall, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact  – MichaelJMcfall.com Grow: Take Your Business from Chaos to Calm by Michael McFall Mike McFall on LinkedIn (in/mike-biggby) Mike McFall on Facebook (@MikeMcFallOfficial) Mike McFall on Instagram (@mikejmcfall) Mike McFall on Twitter/X (@mikejmcfall) BIGGBY® COFFEE   Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you – ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Observing my coaching clients and students of the Self-Employed Business Institute, I see far more fear of success than failure. In this episode I break down the fear of success. Why it shows up and what to do about it. It's important the fears associated with success not be thrown into one big bucket.   Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share!   Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!     Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Discover the holistic approach to achieving a seven-figure lifestyle beyond just money. Dr. Noah St. John shares practical strategies for rewiring the brain, overcoming limiting beliefs, and increasing income. Explore the concept of success starvation and the importance of addressing self-sabotage. Learn about the desire exercise and fixing limiting beliefs to achieve desired results. Explore the concept of freedom in self-employment and building a different way.

I recently learned a new term called biomimicry, which is mimicking what we observe in nature and applying it elsewhere – such as in business. This concept aligns with my self-employed ecosystem approach and encourages viewing business as a natural ecosystem. In this episode, I have a fascinating conversation with Matt Treacey, who draws insightful analogies between ecological systems and email marketing. We delve into engagement strategies, including a five-stage awareness approach, to encourage buying behavior. Matt emphasizes the importance of understanding individual subscriber journeys while catering to audience needs, and he shares valuable insights on segmenting lists and delivering personalized content. Whether it's understanding customer preferences, optimizing engagement, or building effective email lists, our conversation will offer valuable tips on enhancing your marketing efforts for your business success. Matt Treacey is the go-to email marketing consultant for some of the world's top business authors. With praise from industry leaders such as Nir Eyal, Perry Marshall and Michael Bungay Stanier, Matt combines a track record in email marketing with an academic background in ecological science. Taken together, Matt knows what it takes to build systems designed for growth. In his best-selling book Natural Orders, he describes how to develop a healthy, engaged and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world. Engaging, thought-provoking and philosophical, Matt’s writing and speaking inspires his audiences to think differently, and to consider the multi-disciplinary approaches that will help them take their businesses to the next level.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Matt Treacey, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.   Guest Contact – NaturalOrdersBook.com Natural Orders: Email Marketing Automation Strategy for Small Online Business by Matt Treacey Matt Treacey on LinkedIn (in/matt-symbios) Matt Treacey on Twitter/X (@matt_treacey) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you – ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

We often think of being in the zone or being in flow as optimal states. While those are certainly great states to be in, I'd like to suggest an even better state of being: one with endless opportunities and creativity, where you can turn anything into something.   Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share!   Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!     Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

I've often said that recognition is a strategy, not a destination. Few of us want to be stars or celebrities, but smart marketers today understand that recognition is a strategy to build your brand and business. So, how can you leverage social media to build your brand image like a celebrity? Let's find out from someone who's been behind the scenes of some of the most iconic artists’ social media marketing. Today I'm joined by Cassie Petrey to discuss the importance of recognition in building a brand and business on social media. Cassie shares insights from her work with celebrated creators, emphasizing that while recognition is essential, it should not be the sole focus. Cassie and I explore the need for discipline, self-belief, and passion in navigating the challenges of social media, as well as adapting one's style to suit different platforms while maintaining brand consistency. Tune in to discover valuable strategies for leveraging social media to its fullest potential for your business. Cassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Cassie Petrey, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – CrowdSurf.net Cassie Petrey on LinkedIn (in/cassiepetrey) Cassie Petrey on Facebook (@cassiepetrey) Cassie Petrey on Instagram (@cassiepetrey) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you  ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Sometimes we know we're special and sometimes we feel like the odd ones in a crazy world. In this episode, I share some scientific PROOF that you are special! Specifically that you, as an entrepreneur, actually do have better intuition than most people! Very cool research by HeartMath Institute. You can read the entire research here.   Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share!   Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!     Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Generally speaking, the listeners of my show – my coaching clients, and the students of the Self-Employed Business Institute – tend to be pretty gentle marketers. They are driven by purpose, heart-centered, and doing business with a soul. However, they may be too passive in their marketing. To improve their marketing, it's important to advocate for themselves more. In today’s conversation with Caleb O’Dowd, we discuss the importance of multi-channel marketing and reaching audiences through various platforms. Caleb emphasizes the need to understand our target audience, tap into their sense of urgency, and use multiple touchpoints to break through the noise. He also introduces the concept of the "Mafia offer," which focuses on removing objections and creating an offer no one can refuse. Tune into today’s episode to learn the significance of targeted communication, leveraging multiple channels, and crafting compelling offers to provide effective solutions to our audience.   Caleb O'Dowd is a nine-figure marketing and advertising expert, author, speaker, and the founder of Multi Channel Marketing, a company designed to help business owners optimize and scale in a sustainable way using a unique combination of online and offline marketing channels. Over the last 19 years, Caleb has generated over $160,000,000 in sales for the companies he owned and operated. He is the author of the forthcoming book, Relentless: The Ultimate Multi Channel Marketing Funnel.   A high school dropout turned carpenter turned entrepreneur, at the young age of 21, Caleb moved from Ireland to Miami to learn from Gary Halbert, one of the greatest direct response marketers and advertisers of all time, and the risk he took paid off. Over the next decade, Caleb became one of the leading direct marketing advertisers in America. In the online space, Caleb became known for creating some of the most profitable webinars in the history of the Internet, with recent webinars topping over $20,000,000 in sales. Today, Caleb dedicates his time to helping Internet business owners utilize the methods and strategies he teaches to generate improvements in sales, profits and return on ad spend in just a few days. Originally from Ireland, Caleb lives with his family in Miami, Florida.     And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Caleb O’Dowd, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – MultiChannelMarketing.com SalesFunnelSuperHacks.com Caleb O’Dowd on LinkedIn (in/caleb-o-dowd-72029b9a) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you – ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.