The Self-Employed Life

Discover the holistic approach to achieving a seven-figure lifestyle beyond just money. Dr. Noah St. John shares practical strategies for rewiring the brain, overcoming limiting beliefs, and increasing income. Explore the concept of success starvation and the importance of addressing self-sabotage. Learn about the desire exercise and fixing limiting beliefs to achieve desired results. Explore the concept of freedom in self-employment and building a different way.

I recently learned a new term called biomimicry, which is mimicking what we observe in nature and applying it elsewhere – such as in business. This concept aligns with my self-employed ecosystem approach and encourages viewing business as a natural ecosystem. In this episode, I have a fascinating conversation with Matt Treacey, who draws insightful analogies between ecological systems and email marketing. We delve into engagement strategies, including a five-stage awareness approach, to encourage buying behavior. Matt emphasizes the importance of understanding individual subscriber journeys while catering to audience needs, and he shares valuable insights on segmenting lists and delivering personalized content. Whether it's understanding customer preferences, optimizing engagement, or building effective email lists, our conversation will offer valuable tips on enhancing your marketing efforts for your business success. Matt Treacey is the go-to email marketing consultant for some of the world's top business authors. With praise from industry leaders such as Nir Eyal, Perry Marshall and Michael Bungay Stanier, Matt combines a track record in email marketing with an academic background in ecological science. Taken together, Matt knows what it takes to build systems designed for growth. In his best-selling book Natural Orders, he describes how to develop a healthy, engaged and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world. Engaging, thought-provoking and philosophical, Matt’s writing and speaking inspires his audiences to think differently, and to consider the multi-disciplinary approaches that will help them take their businesses to the next level.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Matt Treacey, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.   Guest Contact – NaturalOrdersBook.com Natural Orders: Email Marketing Automation Strategy for Small Online Business by Matt Treacey Matt Treacey on LinkedIn (in/matt-symbios) Matt Treacey on Twitter/X (@matt_treacey) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you – ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

We often think of being in the zone or being in flow as optimal states. While those are certainly great states to be in, I'd like to suggest an even better state of being: one with endless opportunities and creativity, where you can turn anything into something.   Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share!   Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!     Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

I've often said that recognition is a strategy, not a destination. Few of us want to be stars or celebrities, but smart marketers today understand that recognition is a strategy to build your brand and business. So, how can you leverage social media to build your brand image like a celebrity? Let's find out from someone who's been behind the scenes of some of the most iconic artists’ social media marketing. Today I'm joined by Cassie Petrey to discuss the importance of recognition in building a brand and business on social media. Cassie shares insights from her work with celebrated creators, emphasizing that while recognition is essential, it should not be the sole focus. Cassie and I explore the need for discipline, self-belief, and passion in navigating the challenges of social media, as well as adapting one's style to suit different platforms while maintaining brand consistency. Tune in to discover valuable strategies for leveraging social media to its fullest potential for your business. Cassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Cassie Petrey, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – CrowdSurf.net Cassie Petrey on LinkedIn (in/cassiepetrey) Cassie Petrey on Facebook (@cassiepetrey) Cassie Petrey on Instagram (@cassiepetrey) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you  ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Sometimes we know we're special and sometimes we feel like the odd ones in a crazy world. In this episode, I share some scientific PROOF that you are special! Specifically that you, as an entrepreneur, actually do have better intuition than most people! Very cool research by HeartMath Institute. You can read the entire research here.   Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share!   Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!     Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Generally speaking, the listeners of my show – my coaching clients, and the students of the Self-Employed Business Institute – tend to be pretty gentle marketers. They are driven by purpose, heart-centered, and doing business with a soul. However, they may be too passive in their marketing. To improve their marketing, it's important to advocate for themselves more. In today’s conversation with Caleb O’Dowd, we discuss the importance of multi-channel marketing and reaching audiences through various platforms. Caleb emphasizes the need to understand our target audience, tap into their sense of urgency, and use multiple touchpoints to break through the noise. He also introduces the concept of the "Mafia offer," which focuses on removing objections and creating an offer no one can refuse. Tune into today’s episode to learn the significance of targeted communication, leveraging multiple channels, and crafting compelling offers to provide effective solutions to our audience.   Caleb O'Dowd is a nine-figure marketing and advertising expert, author, speaker, and the founder of Multi Channel Marketing, a company designed to help business owners optimize and scale in a sustainable way using a unique combination of online and offline marketing channels. Over the last 19 years, Caleb has generated over $160,000,000 in sales for the companies he owned and operated. He is the author of the forthcoming book, Relentless: The Ultimate Multi Channel Marketing Funnel.   A high school dropout turned carpenter turned entrepreneur, at the young age of 21, Caleb moved from Ireland to Miami to learn from Gary Halbert, one of the greatest direct response marketers and advertisers of all time, and the risk he took paid off. Over the next decade, Caleb became one of the leading direct marketing advertisers in America. In the online space, Caleb became known for creating some of the most profitable webinars in the history of the Internet, with recent webinars topping over $20,000,000 in sales. Today, Caleb dedicates his time to helping Internet business owners utilize the methods and strategies he teaches to generate improvements in sales, profits and return on ad spend in just a few days. Originally from Ireland, Caleb lives with his family in Miami, Florida.     And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Caleb O’Dowd, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – MultiChannelMarketing.com SalesFunnelSuperHacks.com Caleb O’Dowd on LinkedIn (in/caleb-o-dowd-72029b9a) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you – ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

In our attempts to reinvent ourselves, reposition our messaging, or work through the next iteration of our businesses, we can have moments of doubt and wonder, "Will this time really be any different?" I share a couple of tools to help you gain confidence that this time can be different.   Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share!   Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!     Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

One of the things we self-employed business owners are often unprepared for is being an employer. The independent attributes that make us, us, and the freedom we seek running our own businesses can often mean being an employer doesn't come naturally. We may have never even thought about being an employer when we started our business – that was my case, and it was a big surprise when it came along. Today I speak with acclaimed author, Joey Coleman about the mindset required to navigate the complexities of being an employer.  He tells us about the eight phases of employee experience and offers valuable insights on managing employees. Join us as we discuss the essential skills and strategies needed to build and maintain a successful team. Joey Coleman helps companies keep their customers and employees. As an award-winning speaker, he works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool. His First 100 Days® methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. His Wall Street Journal #2 best-selling book, Never Lose a Customer Again, offers strategies and tactics for turning one-time purchasers into lifelong customers and his upcoming book, Never Lose an Employee Again, details a framework companies around the world can use to reduce turnover and increase employee engagement. When not speaking to audiences around the globe (he’s spoken on all seven continents), Joey enjoys playing board games, building LEGO sets, and reading bedtime stories with his amazing wife and two young sons. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com. Joey Coleman, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – JoeyColeman.com Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman Joey Coleman on LinkedIn (@in/joeycoleman1) The Experience This! Show  Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!  Valuable complimentary resources to help you – The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

What we, as small businesses, can learn from big companies has nothing to do with mimicking them in any way. But what is important to observe and learn is how they are affecting consumer behavior. Rest assured, they are. And the change of behavior they are creating is also affecting your business in ways that may be less obvious.   Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share!   Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!     Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

I truly believe that one of our greatest responsibilities as service providers is to let the world know how we can serve them. Too often, the most purpose-driven, heart-centered and talented change makers are too shy about letting people know how they can serve them. Today I'm speaking with my good friend, Sylvie di Giusto, about the concept of fair advantage and the impact of personal branding. Sylvie emphasizes the importance of identifying our unique qualities as individuals, beyond just the products or services we offer, and how our personal experiences can set us apart in our fields. Join us as we delve into the process of leveraging our uniqueness, understanding client needs, and building a strong personal brand for success in both business and life.   Sylvie di Giusto, CSP, is an international keynote speaker and expert in Modern Emotional Intelligence. Trusted by top organizations worldwide, Sylvie empowers leaders and professionals to make impactful decisions that drive growth and success. With her Power of Choice framework, she helps individuals harness their visual, behavioral, verbal and non-verbal, digital, and social intelligence. Sylvie's thought-provoking presentations take audiences on a captivating journey, unlocking their potential for professional and organizational excellence. As the author of The Image of Leadership and Discover Your Fair Advantage, Sylvie dives into the customer experience, making every interaction count.      And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Sylvie di Giusto, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – SylviediGiusto.com Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Business and Life by Sylvie di Giusto Sylvie di Giusto on LinkedIn (in/sylviedigiusto) Sylvie di Giusto on Facebook (@sylviedigiusto) Sylvie di Giusto on Instagram (@sylviedigiusto) Sylvie di Giusto on Twitter (@sylviedigiusto) Sylvie di Giusto on YouTube (@sylviedigiusto) Sylvie di Giusto on TikTok (@sylviedigiusto) SylviediGiusto.com/audit Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you –   ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.