
The Self-Employed Life
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
Latest episodes

Apr 23, 2025 • 21min
984: The Nature of Change and 3 Big Announcements
One of my goals is to help you develop an Alchemist Mindset. Differing from the concepts of a fixed mindset and a growth mindset. This is to have a willingness to learn from things that have nothing to do with what you do, but turning it into something valuable for yourself. Doing business with you must feel like a luxury - customers will accept no less. My new book, Sell to the Rich: The Insiders Handbook to Selling Luxury, offers the inside secrets of how luxury buyers think and behave, enabling you to connect with those clients and earn their trust at a higher level. You must elevate yourself and the standards of your business in order to make the experience for every customer a luxury.This is more than a business book, it's your call to greatness. The Self Employed Life podcast will be coming to an end with episode 1000, celebrating more than 11 years. Just as with my photography business, I didn’t make this decision because I felt bored or out of opportunity. I made the decision because I felt complete. I will be starting a new podcast called Selling Luxury with Jeffrey Shaw. When I started The Self Employed Life podcast, it was originally called Creative Warriors in August, 2014, but it quickly morphed and I rebranded it as The Self Employed Life to retain all the listeners. This new podcast will be a hard stop and start from ground zero because I want listeners to step up to whether or not this is the content they want. Sell to the Rich: The Insiders Handbook to Selling Luxury – Website Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Apr 9, 2025 • 42min
983: Creating Intimate Relationships in Business and in Life
In this episode of The Self-Employed Life, I had the pleasure of speaking with Gayle Friend, founder of Unrestricted Intimacy, about the power of creating deep, meaningful relationships in business. Gayle redefines intimacy as more than just a romantic concept—it’s about forming deep, authentic connections with clients through shared experiences, vulnerability, and presence. We explored the often-overlooked aspects of intimacy, including the importance of recognizing what we have in common and showing up as our full selves. This episode is for anyone who wants to build stronger, next-level relationships with their clients. Dr. Gayle Friend’s expertise is helping people stand in their power and gain the confidence to freely be their true selves and create deeply meaningful relationships. Once on the brink of a second divorce, Gayle developed a transformational process that turned her and her love life completely around. She knows what it takes to create a happy relationship and is highly successful in helping her clients replicate this in their own lives. Her wisdom shines in her keynotes, writing, and her work with clients. Guest's Contact – Website LinkedIn Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Apr 2, 2025 • 18min
982: Being Bold
"What motivates us most is the desire to become bolder versions of ourselves." This is a quote from my first book, LINGO, and I believe that to be true. With all the goals we might have, and all the rewards we can pursue, I do believe that continuing to find a bolder version of ourselves is at the heart of our motivation. In the episodes I share a few thoughts on being bold and a wonderful story from my new book, Sell to the Rich, that truly expresses boldness. Contact Jeffrey – Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Host Jeffrey Shaw is a Business Coach, Keynote Speaker, TEDx Speaker, and author of LINGO , The Self Employed Life and Sell to the Rich. Also, Founder of The Self-Employed Business Institute, The Exceptional Business Academy and responsible for dedicating May 4th as National Self-Employed Day on the U.S. National Calendar. Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Mar 26, 2025 • 49min
981: Shaneh Woods - Shifting Your Limiting Beliefs About Money
In this episode of The Self-Employed Life, I had the great pleasure of speaking with Shaneh Woods, CEO of Prosperity First. During our conversation, we discussed the importance of understanding both the soul and science of money, and how mindset and strategy come together to shape financial success. Shaneh shares exceptional insights on breaking through financial ceilings, setting goals with an “or better” mindset, shifting limiting beliefs about money, and much more. This episode is filled with expert advice to help anyone who longs to have a better relationship with their money. Shaneh F. Woods brings Big Money Energy!As the CEO of Prosperity First, she helps driven, heart-centered entrepreneurs 4-5X their business profits with her proprietary Money Design creation.Combining your human design, gene keys, and 28 years as an accountant and CFO, Shaneh bridges the soul and science of money.Positively changing your relationship with money, forever. Shaneh helps clients create their own Big Money Energy - making more money and having more impact with ease on their path to Prosperity. Guest's Contact – Website LinkedIn Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Mar 19, 2025 • 23min
980: Influence Results with the Right Words
Words have a powerful energy. In this episode I share the importance of paying attention to the energy of words and how to use the right words with careful intention to influence the results you want. Contact Jeffrey – Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Host Jeffrey Shaw is a Business Coach, Keynote Speaker, TEDx Speaker, and author of LINGO , The Self Employed Life and Sell to the Rich. Also, Founder of The Self-Employed Business Institute, The Exceptional Business Academy and responsible for dedicating May 4th as National Self-Employed Day on the U.S. National Calendar. Supporting self-employed business owners with business and personal de

Mar 12, 2025 • 54min
979: Milton Pedaza & Erica Wertheim Zohar - Trust is the New Currency of Business
In this episode of The Self-Employed Life, I had the pleasure of speaking with two guests, Milton Pedraza and Erica Wertheim Zohar, co-authors of High Trust Worth: The New Currency of Business is Not Money, It’s Trust. We discuss the power of trust in business and why it is more important now than ever. Drawing from their experience in the luxury market, Milton and Erica break down the five pillars of building high trust and share what it really takes to both earn and keep it. We explore how businesses can stand out by making trust their foundation and how even small gestures can make a lasting impact. This episode is filled with advice for anyone who wants to grow their business with integrity. Erica Wertheim Zohar is a distinguished entrepreneur, consultant, speaker, philanthropist, and journalist with specialized expertise in luxury brands and ultra-high-net-worth individuals (UHNWIs). After founding a successful clothing manufacturing company, she transitioned to consulting, advising leading luxury brands on sales, marketing, and communication strategies. A former West Coast Contributing Editor for Town & Country, Erica is currently a contributing writer for Forbes and a long-standing member of YPO. Drawing from her experience as both a business leader and a UHNWI, she focuses on helping organizations build strategic, high-performance relationships with UHNWIs. Erica’s unique perspective offers invaluable insights into the luxury market, making her a sought-after speaker, advisor, and thought leader in her field. Milton Pedraza is the founder and CEO of the Luxury Institute, a leading-edge HNW and UHNW research, consulting, and training solutions firm that has served over 1,100 luxury and premium goods and services brands in the last 22 years. With unique, unmatched expertise in emotionally intelligent luxury, Luxury Institute has helped top-tier luxury and premium brands create extraordinary customer experiences, build long-term relationships and achieve financial results. Milton is globally recognized as one of the world’s leading luxury industry experts, as well a leading private investor and entrepreneur. Milton has served on the boards of top-tier luxury brands, as well as tech startups. He is a member of the Advisory Board at The UHNW Institute and is a frequent speaker at corporate events worldwide. Prior to founding the Luxury Institute, his successful career included executive roles at PepsiCo, Colgate, Citibank and Cendant. Milton is a frequent guest speaker at Columbia, has lectured at Duke and Harvard and has been recognized as a top Latin Entrepreneur by Stanford. He has conducted business in over 120 countries and speaks several languages. Erica's Contact – Book: High Trust Worth: The New Currency of Business is Not Money, It’s Trust Website Linkedin Milton's Contact – Book: High Trust Worth: The New Currency of Business is Not Money, It’s Trust Website Linkedin Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Mar 5, 2025 • 24min
978: Are You Leaving Money on the Table?
There are so many options to increase your sales and even more importantly, enhance the experience for your customers. I cover several ideas that you can add to your business that will delight your customers and increase your average sale. Contact Jeffrey – Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Host Jeffrey Shaw is a Business Coach, Keynote Speaker, TEDx Speaker, and author of LINGO , The Self Employed Life and Sell to the Rich. Also, Founder of The Self-Employed Business Institute, The Exceptional Business Academy and responsible for dedicating May 4th as National Self-Employed Day on the U.S. National Calendar. Supporting self-employed business owners with busin

Feb 26, 2025 • 45min
977: Devorah Coviello - Think Like a CEO
In this episode of The Self-Employed Life, I had the great pleasure of speaking with Deborah Coviello, author of The CEO’s Compass: Your Guide to Get Back on Track, to talk about what it really means to be a CEO. Deborah explains the power of shifting from a results-driven mindset to one that prioritizes peace of mind. We discuss how that change of thought can lead to better leadership and long-term success. We also talk about balancing logic with intuition, learning from past experiences, and why true leadership is more than just chasing results. This episode will help anyone who has struggled with feeling overwhelmed or uncertain about being a CEO to find clarity and confidence in their role as a leader. Known as The Drop In CEOTM, Deb’s superpower is lowering the temperature and elevating conversations with empathy and patience. As a speaker, author, podcaster, and consultant, she teaches C-Suite leaders how to establish a “Lift, Light, Lead” environment and create calm amidst chaos or crisis. She is the author of “The CEO’s Compass: Your Guide to Get Back on Track,” and, “The NEW CEO Playbook: Stop Chasing Results and Start Pursuing Peace of Mind.” Her long-running podcast, The Drop-In CEO, is in the top 1.5% globally among Apple podcasts. Guest Contact – Website: Drop In CEO Book: The CEO's Compass: Your Guide to Get Back on Track Linkedin Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Feb 19, 2025 • 16min
976: An Alchemy Mindset: A Clear Difference
You've likely heard about a growth and fixed mindset. In this episode, I take that to a whole new level that is proving to be a distinguishable difference between those that thrive in business and those that struggle to get past whatever level they are currently at. It's what I'm calling an Alchemy Mindset. Contact Jeffrey – Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Host Jeffrey Shaw is a Business Coach, Keynote Speaker, TEDx Speaker, and author of LINGO and The Self Employed Life. Also, Founder of The Self-Employed Business Institute, The Exceptional Business Academy and responsible for dedicating May 4th as National Self-Employed Day on the U.S. National Calendar. Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Feb 12, 2025 • 45min
975: Cara Moeller Poppitt - Making a Big Freakin’ Change
In this episode of The Self-Employed Life, I had the great pleasure of speaking with Cara Poppitt, author of Big Freakin’ Change: How to Gain Confidence by Stepping Out Before You Are Ready, about the process of implementing change. Cara explains that courage is the starting point, with confidence following later, and encourages listeners to embrace change rather than resist it. We discussed the barriers that hold people back, the differences between courage and confidence, and eight essential steps to help individuals break free from stagnation and move forward. This episode offers valuable insights and practical steps to anyone who is feeling stuck to help them embrace change. Cara Moeller Poppitt is dedicated to empowering individuals to overcome limitations, take decisive action, and achieve their personal and professional aspirations. She has developed a profound understanding of how mindset and movement can drive personal, professional and organizational change that lasts. In her Get Unstuck, Cycle of Change model she teaches individuals and organizations how to make change and develop confidence. As the founder of two award-winning companies, Poppitt ranks among the top 2% of female entrepreneurs, underscoring her exceptional leadership and strategic acumen. As an international speaker and coach, Poppitt has successfully guided over 10,000 entrepreneurs in realizing their full potential. Her notable achievements include being named Global TV’s Woman of Vision, CIBC’s Entrepreneur of the Year, and receiving recognition on Global News. Based in Calgary, Canada, she continues to lead her mission of inspiring and uplifting professionals worldwide. Guest Contact – Website Linkedin Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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