Profit by Design

How are you showing up as a leader today? Ronda Conger calls us to be the leader we wish we had and challenges us to be intentional about how we are leading. Ronda Conger is Vice President of CBH Homes, Idaho’s largest homebuilder. CBH Homes has been named a Best Place to Work in Idaho repeatedly and ranked 10th in the Nation for Productivity. Dr. Sabrina’s interview with Ronda is featured prominently in Dr. Sabrina’s book, How to Hire the Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees.On today’s episode, Ronda shares how “Love Wins” is the backbone of CBH’s culture. She reveals leadership practices that make CBH a great place to work, and talks about the gauntlet candidates go through to get to work at CBH. Plus, she digs into the surprising reason why 70% of their team is comprised of women in this male dominated industry.  Ronda leads the CBH troops daily, and has overseen all areas of the company for the past 16 years. Last year, the Idaho Business Review named Ronda “2018 Woman of the Year”. On top of that, she also received the “2018 St. Luke's Children's Hospital Luke Award”, the “2017 Women in Construction” award, and the “2017 Leukemia and Lymphoma Society’s Light the Night Community Impact” award. Ronda is a business woman, professional speaker, and author.  She is on a mission to spread a movement with her three books: Better Human: It’s a Full-Time Job, Better Thinking: Think Better. Be Better, and her newest book, You Go First: Become the Leader Your Team Needs. Show Highlights:  Ronda shares her poignant and moving background, and how she came to understand that before she could lead others, she must first learn to lead herself. Be grateful for what you have in the moment, while you’re rising and reaching for more. The “Love Wins” philosophy: You have to love yourself. When you love yourself, then you give out love with everyone you come in contact with. When they feel it, they give love to everyone. It makes your families, friends, team members, and communities better. CBH Homes received Entrepreneur Magazine’s “Top Company Culture” award. CBH Homes has also received “Best Places to Work” awards for the last 7 years.  Ronda relates how CBH Homes surveys their employees to make sure their team loves them. Ask yourself if you were the employee, would you want to go and spend your day at the company? Would you enjoy it? Ronda’s leadership team created a list of 12 attributes that they wanted their team members to have. Some examples she provided: be a high producer, be coachable, strive for greatness, be a team player, communicate, be grateful, have an attractive attitude, have fun, and be fun. This is how they hire like-minded people.  Dr. Sabrina points out how you must have a lean and mighty team to be profitable in a tight labor market. Ronda mentions the importance of taking very good care of those team members. A-players need help in slowing down and having fun so they don’t burn out. Make the time for weekly one-on-one conversations with your employees. Consider asking your employees if there’s anything you can do to make their lives better. Dr. Sabrina and Ronda chat about the importance of staying curious. Women make up 70% of CBH Homes work force. This is mostly because men typically do not make it through the pre-interview gauntlet. “Mutually invested relationships” are what business owners should strive for. Run your ranch high and tight! Ronda explains what this means to her. Individual goals have to align with the team goals. Team goals have to align with the company goals. Regular check-ins and performance measurement makes sure this is happening.   Links and Resources: Get How to Hire the Best on Amazon www.TapThePotential.com/Amazon How to Hire the Best MasterclassReady to become an Employer of Choice to attract a steady stream of A-Players chomping at the bit for the opportunity to work with you? Join my FULLY updated and revised How to Hire the Best Masterclass NOW. Registration ends November 5. Don’t miss out! I have no plans to teach this LIVE again. www.TapThePotential.com/Course Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? Take our Assessment and find out. https://www.tapthepotential.com/assessmenthttps://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/  Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Connect with Ronda!  Ronda's gift to Profit by Design listeners!! 20% off all her books using the code “profitbydesign”:https://betterhuman.today/discount/profitbydesignhttp://www.rondaconger.comhttp://www.cbhhomes.comInstagram: @therondacongershow & @cbhhomesTwitter: @BetterHumanNow & @CBH_HomesPodcast: https://betterhuman.today/pages/the-ronda-conger-showFacebook: @therondacongershow & @cbhhomes Mentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

It’s LAUNCH DAY for Dr. Sabrina’s new book, How to Hire the Best Contractor’s Edition!! Listen in as Dr. Sabrina gives Mike Bruno the inside scoop about the inspiration behind the book, how she’s happy to have the writing part behind her now, and how thankful she is to have the Ambassador Group on Facebook to help get the word out. Don’t miss out as Dr. Sabrina breaks down all the elements of the book that work together to help you transform your business into a highly profitable, great place to work! Show Highlights: Hiring is the #1 challenge for entrepreneurs. When we keep hiring someone and they don’t work out, we tend to take it personally. It is the hardest part of being an entrepreneur, and Dr. Sabrina’s book series, How to Hire the Best, puts an end to this common difficulty. Another common challenge is the disconnect between business owners who have a genuine heart to create a great place to work, yet have trouble executing on that intention. Through How to Hire the Best, and the coaching delivered at Tap the Potential, Dr. Sabrina and her team are helping business owners align their mindset, intentions and actions to create great workplace cultures.  Over the years, Dr. Sabrina has developed the Tap the Potential Solution to creating highly profitable, great places to work that creates the freedom for business owners to do things like take a 4 Week Vacation™ or pursue other endeavors. The solution works even in the tightest of labor markets.  If we design our business to be sustainable in the tightest of labor markets, we’re effectively designing a business that has the potential to be highly profitable. We will be able to grow regardless of what’s going on with the labor market.  Designing a sustainably profitable business is such an important point that Dr. Sabrina and Mike devote an entire podcast to it -- it’s the “why” behind the Profit by Design Podcast. Dr. Sabrina details the 5 Key Strategies in the Tap the Potential Solution. You want to be the business owner whose team members are out on the street singing your praises. Mike points out that although Dr. Sabrina’s new book may be a Contractor’s Edition, it can help business owners in ANY industry.   Links and Resources: Get Your Pre-Sale Copy Of Dr. Sabrina’s New Book Here!! https://www.tapthepotential.com/book SPECIAL INVITATION FROM DR. SABRINA - JOIN THE AMBASSADOR GROUP! If you would like to help entrepreneurs and contractors with their ability to hire the best, Dr. Sabrina invites you to consider being an ambassador for the book launch. She has created a Facebook group, “How to Hire the Best Book Launch Ambassador”. She will equip you with tools to get out and spread the word about the book being available, and give you tools to share with your network around hiring to help entrepreneurs that you know, and also do some fun stuff within the group for the ambassadors.  CHECK IT OUT! https://www.tapthepotential.com/ambassadors Is your business a highly profitable, great place to work? How Close Are YOU to Taking Your 4 Week Vacation™? Find out HERE! https://www.tapthepotential.com/assessment Tap the Potential Website https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/       Facebook Group: https://www.facebook.com/groups/ProfitByDesign/Mentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees Preorder the book at www.TapThePotential.com/book Join the Ambassador's Facebook Group at www.TapThePotential.com/Ambassador  Mentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees Preorder the book at www.TapThePotential.com/book Join the Ambassador's Facebook Group at www.TapThePotential.com/Ambassador  Mentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees Preorder the book at www.TapThePotential.com/book Join the Ambassador's Facebook Group at www.TapThePotential.com/Ambassador  Mentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees Preorder the book at www.TapThePotential.com/book Join the Ambassador's Facebook Group at www.TapThePotential.com/Ambassador  Mentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

The Contractor’s Edition of How To Hire The Best is just a week away from launch and is now available for pre-sale on Amazon! Dr. Sabrina and Mike sit down with Chad and Diane Hatfield, owners of Hatfield Builders and Remodelers in Plano, TX to discuss insights they’ve had as they implemented the How To Hire The Best System™, things that they’ve learned, and things they do differently now to create a great place to work.  Chad, Diane, and Mike are featured prominently in Dr. Sabrina’s new book, so join in as they share their stories, and don’t miss the discussion on The Choice Map™, a powerful mindset tool that Dr. Sabrina shares with clients at Tap the Potential.   Show Highlights: Control is just fear. We can only control ourselves, we can’t control how other people receive things. Diane observed that over the last 15 years of business, Chad has filled every role possible. As other people stepped into those positions, he found it very stressful that they weren’t doing as good a job as he was, and he felt as if he had to do it all by himself. Mike recalls how, before he started working with Dr. Sabrina, he was very frustrated and angry because he felt he always had to fix things. His employees felt this, and it drifted over into his family life, as well. Once he was able to work on changing his mindset, he was able to rebuild himself foundationally. It was at this point that he observed that the way he was acting was directly impacting everything around him. When we find ourselves constantly blaming our employees, we have to look at ourselves first and look at how we can become the leader we need to be to have this team that we want to have. Chad shares the encouraging and painful words that a peer from shared with him: “Build others up while learning humility and reach your true potential.” These words have a profound impact on his life. If you’re blaming others, then you’re a victim, and you’re not responsible for it. It’s not your fault, other people are doing it. Building others up and learning humility is the antithesis of that. It’s accepting responsibility for everything that occurs around you, and everything you control yourself. It takes a lot of courage to face your inner demons. When something goes wrong, ask yourself what was your responsibility? What was your role in it? Think about it from the other side. Determine how to communicate better and how best to solve the problem. Chad notes how similar he and Mike were, and witnessing the profound shift that Mike made. This inspired him to make his own changes.  The Choice Map™ is a tool that has immediate impact. Dr. Sabrina explains how to avoid The Judger Pit.  The questions we ask determine the solutions we find. If you focus on blame, everyone is going to go down that path and nobody wins. Dr. Sabrina explains that respect is often cited by A-players as an attribute that makes a company a great place to work. Nobody wants to be yelled at or belittled on job sites or in front of team members, as this is very humiliating. If you have a bad reputation as a bad boss on the street, you’re not going to be able to attract A-players. Mindset is at the heart of a respectful culture. Surround yourself with people who remind you of your better self.   Links and Resources:   Get Your Pre-Sale Copy Of How to Hire the Best Here!! https://www.tapthepotential.com/book   SPECIAL INVITATION FROM DR. SABRINA - JOIN THE AMBASSADOR GROUP! If you would like to help entrepreneurs and contractors with their ability to hire the best, Dr. Sabrina invites you to consider being an ambassador for the book launch. She has created a Facebook group, “How to Hire the Best Book Launch Ambassador”. She will equip you with tools to get out and spread the word about the book being available, and give you tools to share with your network around hiring to help entrepreneurs that you know, and also do some fun stuff within the group for the ambassadors.  CHECK IT OUT! https://www.tapthepotential.com/ambassadors   Is your business on its way to being a great place to work? How close Are YOU to taking your own 4 Week Vacation™? Take our Assessment and find out!   https://www.tapthepotential.com/assessment   Join us at the Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat https://www.tapthepotential.com/retreat   https://www.tapthepotential.com   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com   Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/   Apply for our Tap the Potential’s Exclusive Small Group Coaching Program: https://www.profitgift.com   Facebook Group: https://www.facebook.com/groups/ProfitByDesign/   Books Mentioned: How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees, by Sabrina Starling, PhD   Authors Mentioned: Larry Janesky Gay HendricksMentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

Dr. Sabrina is in the hot seat in today’s episode! Her co-host, Mike Bruno, interviews her about her BIG NEWS, and that’s the upcoming release of her new book, How to Hire the Best Contractors, which will be published October 24, 2019. As you will hear Dr. Sabrina explain, she had written the first edition of How to Hire the Best for rural business owners, but as soon as that was published, she started getting calls from entrepreneurs not in rural areas, but from large metropolitan areas all around the country. The more she talked with these entrepreneurs, who were asking for her help, the more she began to see that hiring and attracting top-performing employees in small business wasn’t just a problem for her and her clients, who were mostly rural. It was a problem for small business owners all over the country. Dr. Sabrina began to see a pattern among the callers who were seeking her help and discovered that most of them belonged in the same industry: construction. Once she started researching more about this, she found that out of all industries out there, construction has the greatest labor shortage.   Stay tuned to find out more about her personal “why” for writing this book, and what it has to offer you! Show Highlights: Mike shares his own personal story about the struggle to find the right people. Dr. Sabrina shares the impact on entrepreneurs and the entrepreneurial spirit when you don’t have a good system in place for recruiting and hiring. Working 80-90 hours a week with no time off is not sustainable. You might be able to do it for a few years, but that’s taking a huge toll on your health. As a psychologist, Dr. Sabrina wants to help business owners have a better quality of life and work-life balance. It’s not that we don’t WANT a better work-life balance, we just don’t often have the SKILLS and the SYSTEMS for attracting A-player team members to our businesses. When she started writing her first book, she knew she wanted to address these issues. Dr. Sabrina is passionate about getting this book into the hands of the construction industry’s business owners. When we have the team members and systems in place, it opens up more freedom in our lives to do what we want to do, and pursue the opportunities we want to pursue. The price of life when you don’t have the appropriate systems and people in place. How the book is structured: Dr. Sabrina took what she learned from the first edition of How to Hire the Best, and as she began to teach the material, she observed what worked all of the time and what worked some of the time. In this new edition, she focused on the things that worked 90% of the time, and that were the most doable, and that get the best results. She “Pumpkin Planned” the content of the book, and took out the 20% of the first edition that got the greatest impact and put that into this current edition. Then she made it even more specific by focusing on contractors. Early feedback on her book was that despite it having “Contractors” in the title, it was actually a valuable book for any small business owner or entrepreneur. Dr. Sabrina thinks this is because she has front-loaded the book with her “Tap the Potential Solution™ for creating highly profitable, great places to work”.  If you’re struggling with hiring right now, something to consider: everything you think you should be doing is most likely setting you up to mis-hire. Using traditional hiring practices, you will mis-hire 75% of the time.  The hiring process is very frustrating for entrepreneurs who think they’re doing the right things to hire people, only to see failure over and over, because they tend to internalize that and think there’s something wrong with themselves.  Forgive yourself for all your mis-hires, and recognize it’s not your fault. In the next podcast episodes, Dr. Sabrina is going to pull portions of the book and do some teaching around the Tap the Potential method for Creating a Highly Profitable Great Place to Work, which will help you position your business, in a very tight labor market, no matter the industry, to be an employer of choice, and to operate in a lean way that allows you to have that high profit built in to your business. She will also be teaching skills around hiring. After the book launch, Dr. Sabrina will be doing a completely updated LIVE on-line course on How to Hire the Best.    SPECIAL INVITATION FROM DR. SABRINA If you would like to help entrepreneurs and contractors with their ability to hire the best, Dr. Sabrina invites you to be an ambassador for the book launch. She has created a Facebook group, How to Hire the Best Book Launch Ambassadors. Dr. Sabrina and the Tap the Potential team will equip you with tools to get out and spread the word about the book being available and give you tools to share with your network around hiring to help entrepreneurs that you know.  Ambassadors will have access to special training from Dr. Sabrina and get to participate in some fun contests the team is cooking up.  All ambassadors will receive a signed copy of How to Hire the Best from Dr. Sabrina. CHECK IT OUT! https://www.tapthepotential.com/ambassador   Links and Resources: https://www.tapthepotential.com For Resources & Tools from Us - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/   Are you building a sustainable highly profitable, great place to work? How Close Are YOU to Taking Your 4 Week Vacation? Find out HERE! https://www.tapthepotential.com/assessmentMentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

Entrepreneurship is the most rigorous personal development program we can undertake and today’s guest, Jake Lipman is embracing this. Jake shares how he is up-leveling his life and business through his coaching with Dr. Sabrina and the Tap the Potential team. Jake takes part in Tap the Potential’s Exclusive Small Group Coaching Program. He has attended the Breakthroughs on the Bayou Retreat for two years in a row and is coming back in 2020. Jake shares what his business and life were like prior to working with us, and how he has grown and evolved. Jake is not done. He realizes there is more and he is ready! What I really appreciate about Jake is his ability to ask powerful questions, listen, and connect. He is very people-oriented, and he has built a tremendous culture in his business using his People strength, and that really shines through! Tune in and get ready for some powerful takeaways. Jakob Lipman has practiced immigration law for over twenty years. His practice focuses on employment-based immigration, counseling employers in complex immigration practice and policy concerns. Jake has lectured on immigration-related subjects in a variety of settings and has authored articles on corporate immigration compliance. Jake is recognized by the State Bar of California Board of Legal Specialization as a Certified Specialist in Immigration and Nationality Law. Jake has been married for 26 years and has 7 children and 2 granddaughters. He enjoys hiking, golfing, preparing and eating amazing food and generally goofing around. He is fluent in Spanish.       Show Highlights:   Jake describes being in growth mode at his business, but being stuck there without knowing how to move to the next level. Dr. Sabrina recalls a time when she struggled to wrap her head around the concept of setting up a business so that it wasn’t her doing all the work. Jake shares how it initially felt hard to break out of the mold when clients expect him to be the one delivering. With Dr. Sabrina’s coaching, through small, incremental steps, the groundwork was laid, so that he was able to see the path looks like to get there. Learning to accept challenges and accountability, and managing the blind spots. Jake relates the connection and support in the group and how enlightening it is to see how their challenges are similar to his, even though they come from different backgrounds and industries. Being allowed vulnerability in the midst of the Tap the Potential’s coaching program has been a new experience for Jake. Taking on personal development work to become a better, more effective leader. Learning how to ask better questions, rather than going down the dark path of fear and worry, was a turning point for Jake. How the communication tools and leadership tools at Tap the Potential can help you have better relationships, spilling over in a positive way from your business life into your personal life with your spouse and children. Asking a thoughtful question and listening to the answer is one of the best gifts you can give a person. Jake shares how he is creating the culture within his business, not just among his team but among his clients, as well. (Hint: trust goes a long way!) What to look for in an A-player. The Peoplemap Assessment™ is part of Tap the Potentia’s offerings. Jake is using Peoplemap to find areas of strength, and recognize that everyone has challenges. Questions to consider when people leave: what’s going on that makes someone want to leave? What can we do to change the culture to where they don’t want to leave?  Breakthroughs on the Bayou Retreat - Jake shares his two retreat experiences and what it means for him to be a gift from his gifts.   Purposefully “un-plugging”. What the vision board can represent, and how powerful it can be. If you’re the type to ask, “What’s next?”, you might be a good fit for the retreat!   Links and Resources: Would you be a good fit to join Tap the Potential’s Exclusive Small Group Coaching Program to transform your business into a highly profitable, great place to work and create more space in your life for what is meaningful? Take our Assessment at www.TapThePotential.com/Assessment Apply for Tap the Potential’s Exclusive Small Group Coaching Program: https://www.profitgift.com There are just 5 spots remaining for the 2020 Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat. Apply here: www.TapThePotential.com/Retreat www.TapThePotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/   Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Connect with Jake! www.visawolf.com Books Mentioned: Change Your Questions, Change Your Life: 12 Powerful Tools for Leadership, Coaching, and Life, by Marilee Adams, Ph.D.Mentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

Thinking BIG! That’s what my guest, Geraldine Carter, and I will be talking about on today’s show. We’re having a conversation about where we play small, how to think bigger, and the importance of mindset. Geraldine shares with us her favorite tips for having a more positive growth-oriented mindset, and I share some of mine, as well. Come join us!   Geraldine Carter specializes in coaching CPAs to help them grow their accounting practice. Her podcast, She Thinks Big, supports business owners to think bigger about what is possible while creating new thought patterns that lead to higher levels of profit. Geraldine co-founded a company in 2008 that has gone on to generate millions for sustainability, completed an Ironman in 12 hours, and is an ICF Certified Coach with more than 800 hours of mindfulness training. In her spare time, she rides her mountain bike in her hometown of Missoula, Montana, or runs after her 2 tiny kiddos.   Show Highlights:   Geraldine’s favorite tool to share with clients that really helps them grasp the ideas of mindset being at choice is borrowed from Mel Robbins: the “54321” with breath behind it. When you’re feeling annoyed, agitated, upset, stuck, you take 5 breaths, and you count back from 5. Dr. Sabrina’s favorite tool is The Choice Map™ by Dr. Marilee Adams. It’s a visual, and we get to choose whether we want to go down the Learner Path or the Judger Path. If at any time we find ourselves going to the Judger Pit, which is where the Judger Path takes us, we can change our questions to get ourselves on the Learner Path. How mindset plays in to designing your business so that you can reclaim your life. Geraldine explains how to move past an identity crisis in order to fulfill the role that we would like to be creating. Dr. Sabrina discusses where fear comes from, and how the mindsets that are grounded in fear no longer serve us. Same thinking = same results. Where money leaks out of our business because of our mindset: Accounts receivable over 90 days & various examples How to have the awkward conversations Tips for course-correcting boundary issues: self awareness observing the thoughts that go through your head being curious with kindness mindfulness that it’s happening  asking yourself what can you do differently the next time it happens Observing the impact (to yourself and others) of not keeping boundaries can often be a motivator to do things differently next time. How to meld bookkeeping, which, by nature, is historical, and coaching, which is looking forward. Focusing on wins and successes: do more of what works! Learning to systemize what works is where we really start to grow.     Links and Resources:   Apply for Tap the Potential’s Exclusive Small Group Coaching Program: https://www.profitgift.com   https://www.tapthepotential.com   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com   Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/     Facebook Group: https://www.facebook.com/groups/ProfitByDesign/     The Choice Map™: https://inquiryinstitute.com/CM.pdf Connect with Geraldine!   Facebook: https://www.facebook.com/shethinksbig/ LinkedIn: https://www.linkedin.com/in/geraldine-carter/ Instagram: 12geraldine406   Opt-in Gift from Geraldine!  FREE eBook “Where to Find $50K Hiding in Plain Sight in Your Business” https://shethinksbigcoaching.com/profitbydesign/   Books Mentioned:   The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage, by Mel Robbins   Change Your Questions, Change Your Life: 12 Powerful Tools for Leadership, Coaching, and Life, by Marilee Adams, Ph.D.Mentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!