
Profit by Design
You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?
Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.
Profit by Design is a Tap the Potential Production.
Latest episodes

Jun 20, 2019 • 54min
41: The Hidden Role on Your Organizational Chart with Sir Steven Wilkinson
Dr. Sabrina interviews Sir Steven Wilkinson founder of Good and Prosper, and co-founder of the Small Giants Community. Sir Steven believes there is a role that is hidden on our organizational charts, and taking a 4 Week Vacation is the first step to revealing that role. Sir Steven applies his love of poetry and literature to helping entrepreneurs become curious about the story their balance sheet is telling. He has developed a system for calculating the share price of a small business, which in turn becomes a tool the owner can use to drive the value of the business. Sir Steven concludes the interview revealing the startling distinction of small businesses outperforming their industry peers. Sir Steven Wilkinson is the VIP Speaker at the 2020 Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat. On today’s episode, he gives a preview of what he will be teaching Retreat participants. Tune in now, to find out more about becoming an investor in your own business. Sir Steven Wilkinson started early to deal with corporate finance issues: he comes from a middle-class English entrepreneurial family. Through the IPO of the family business in the 60s, his investment training with Merrill Lynch and the years of work in one of the most prestigious asset managers in Germany, he has extensive knowledge of the world of high finance - both theoretically sound, as well as practically tested - appropriated. But that is only one side of the coin: due to his humanistic image of mankind and his strong value orientation, he made his interest in a good corporate governance ("servant leadership") his second passion many years ago. Steven Wilkinson co-founded the network of Small Giants companies as the only European. He has been involved with the Ashoka organization for the successful development of social enterprises for more than 15 years and gives his knowledge e.g. through lectures and blog articles. He is the moderator of the podcasts "Good & Prosper" and founder of the Internet publishing house of the same name, which prepares and makes accessible knowledge about Servant Leadership for entrepreneurs. His very rare combination of insider knowledge from the world of high finance and the passion for value-oriented corporate management of small and medium-sized companies (SMEs), coupled with a decided ability to communicate complex knowledge easily and entertainingly, gives his students and clients a new perspective on the development of your company and thus contributes to a better culture in the company and a more self-determined life and prosperity for the entrepreneur itself. Show Highlights: Sir Steven talks about the two podcast interviews that have inspired him lately. One was the Profit by Design interview with John Bates and the other was Oprah, with Elizabeth Gilbert. There are very few people who know precisely what their passion is, and telling people that they have to have one when they don't is forcing them into a sense of inadequacy. How Elizabeth Gilbert has reframed her entire message around passion to one of curiosity. This resonated very deeply with Sir Steven. Sir Stephen explains his view of passion. How curiosity, as a mindset, helps business owners. Nurturing curiosity is really so important for our development. Sir Stephens curiosity is about how to help business owners fall in love with their balance sheets. Individual financial accounts are the manifestation of habits, according to Jack Stack, author of The Great Game of Business. These habits become the character traits of the businesses. Money is just energy, so the way we deal with is unique to everyone. Sir Steven's experiences led him to develop what he is most curious about now. Sir Steven reframes finances to make them make sense in each individual's context. Sir Steven talks about the magic that happens when he teaches people how to calculate a share price for their business. What Warren Buffet has to say about the value of a business. The discipline of focusing on your strategically managing your balance sheet. What the intrinsic value of a business means. Making the first step to becoming an investor in your own business. Why you have to transition out of your doing role, in order to sell your business. Sir Steven unpacks his chart, which shows us that some small businesses out-perform their industry peers by factors of seven to ten. Sir Stephen explains why small business owners really need a four-week vacation. Resources: Profit by Design Facebook group Email: sabrinaandmike@profitbydesignpodast.com www.howtohirethebest.com is Dr. Sabrina’s free masterclass Previous episode referenced in this interview: Strapping Your Monkey Mind in to Bring Out Your Awesomeness with John K. Bates Profit by Design Podcast, Ep 32 www.ProfitByDesignPodcast.com/32 Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com For the month of June only, we are offering you a special savings. All you have to do is to say, “I want a vacation!” when you submit your application and you will get into the retreat for $5997. If you're interested in being a part of the retreat, all of the information is available at www.4weekvacation.com. Apply soon, as space is limited! Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com To contact Sir Steven and to get on the list to help him pilot his ten-week course, go to : steven@goodandprosper.com or www.goodandprosper.com Twitter: @goodandprosper Books mentioned: The Great Game of Business by Jack Stack and Bo Burlingham Money Is Not The Problem, You Are by Gary M. Douglas and Dr. Dain HeerMentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Jun 13, 2019 • 47min
40: SPECIAL FATHER'S DAY EDITION: Blending Entrepreneurship and Fatherhood
Welcome to our special Father's Day edition of the Profit by Design Podcast! Today, we are exploring the blend of fatherhood and entrepreneurship. Mike Ciavolino, the owner of Shore Creative, is back on the show with us. In addition to being an entrepreneur, he is the father of fourteen-year-old triplets. We will also be hearing from our very own Mike Bruno today, who is a father of three. Both are sharing life lessons and challenges they’ve experienced in their roles as fathers and entrepreneurs. Tune in now, to find out more. Mike Ciavolino provides a unique and practical perspective on marketing and advertising. As the owner of Shore Creative Group (www.shorecreativegroup.com) and having spent over 30 years in the marketing industry, Mike has focused his energies on helping clients develop brand strategies and marketing campaigns to better position themselves and win with today’s changing customers. Show Highlights: Mike Bruno and Mike Ciavolino talk about what they have been doing differently, as fathers, in the last year. Mike Ciavolino's wife, who is a nurse, set up a hospital unit in their house to cope with the needs of their three babies, who were born eight weeks early and had to be monitored. This happened just as Mike was starting to work for himself. Mike Ciavolino describes where he was in his business at the time that his children were born. Some of the lessons that have served Mike Ciavolino, as a father and as an entrepreneur. Mike Ciavolino talks about how managing the challenges in your personal life helps you to manage the challenges you face in your business. Some of the lessons that Mike Bruno has learned as a father that serve him as an entrepreneur. Mike Bruno explains how the supportive mindset and the coordination mindset, with your family, blend into your business. Getting what you want by focusing on your intention and then fitting the other pieces of the puzzle around that. Keeping things positive for the children after a divorce. The responsibility that they both feel, in their role as fathers, and how that has played into the decisions that they have made and will make, about their businesses. Some of the hard responsibilities that Mike Ciavolino faces with his children and how this drives him in his business. Mike Bruno takes his responsibility as a father really seriously. He talks about his drive to provide for his family. How Mike Bruno's daughter and Mike Ciavolino's son experience them, as fathers. As parents, we have to be careful about what we say and do because our children are watching everything. Some of the hardest things that they have experienced from being a father and a business owner. Time management can be difficult for entrepreneurs and parents. Showing up, being the best you can be, and having the biggest impact, as a parent and in your business. Mike Bruno and Mike Ciavolino share their thoughts about incorporating their kids into the work they are doing. What they hope that their children are learning from them, as entrepreneurs. Resources: Profit by Design Facebook group Email: sabrinaandmike@profitbydesignpodast.com www.howtohirethebest.com is Dr. Sabrina’s free masterclass Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com For the month of June only, we are offering you a special savings. All you have to do is to say, “I want a vacation!” when you submit your application and you will get into the retreat for $5997. If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Mike Ciavolino’s email: mike@shorecreativegroup.com Mike Ciavolino’s website: www.shorecreativegroup.comMentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Jun 6, 2019 • 55min
39: Using Systems to Gain Freedom in Your Business with Randall Soules
Did you know that systems will make you successful? Randall Soules is a systems guy. He has always had a profitable business and attributes this to his systems. In today's episode, he will be talking to us about the impact that systems can have on smoothing out the emotional ups and downs that clients and customers experience in dealing with our businesses. Tune in now, to find out more. Randall Soules is one of six children of missionary parents to Brazil. He had no experience with carpentry until the age of 23, after three years of trying his hand at mechanical engineering at the University of Virginia. He has always enjoyed working with his hands and mechanical engineering didn't cut it for him. He started as a laborer and worked his way through the carpentry apprenticeship program, winning the city and state apprenticeship contest and going on to the national contest in Las Vegas. He started his own company, Soules Construction, in 1978, doing anything he could to feed his wife and two boys. He quickly made a name for himself in the city of Chattanooga. In 1985, he merged with another company and started Artis and Soules, Inc. It was in this company, running at times five crews, that he created simple, effective systems to navigate the complex field of remodeling. His company moved into high-end design building remodeling, becoming the go-to company in the city. He retired at the age of 60, and now spends his time podcasting, writing, and creating content for his membership site, The Scientific Remodeling System. Show Highlights: Randall's business focuses on educating about scientific remodeling systems. He explains why that is important to him. The marvel of having all your systems in place. Randall's wife never visited a job site. She just worked with the information that Randall brought her to do the estimations. Her estimations would be correct within 5% every time. Randall used to think that helping his clients was giving them a really good price. Now he knows that helping them is charging a price where he makes a really good profit. What a 50% margin means to Randall. Randall talks about a really tough customer he had. Rough jobs are worth it when you've priced them appropriately. Randall explains why systems are everything. Randall explains how long it took to build and refine a system. Randall gives a realistic idea of what incorporating his scientific remodeling system in your business could do for your business. You have to believe in a system and try it, to make it work for you. Randall explains why, for sales, you shouldn't go to your customer's homes. They should come to you. Opportunities for women in the construction industry. The kinds of emotional ups and downs that systems could prevent or smooth out in a remodeling project. Randall explains the zero punch list. Why Randall's small business has always been profitable. Randall talks about the great trips he has taken with his family, as a result of having systems in place in his business. Randall explains how important it is to be passionate about your life and to enjoy what you do. The different topics that Randall talks about on The Remodeling Business Blueprint Po. Mentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

May 30, 2019 • 1h 7min
38: "A" Players in Great Places to Work
Maegan Raymond, an office manager at American Landscape and Lawn Science, and Britney Shore, a standout from another notable small business, share their experiences as A-Players in supportive work environments. They discuss how their companies prioritize work-life balance, emphasizing that careers should enhance life, not dominate it. Both guests reflect on their personal growth and contributions, revealing how a fulfilling workplace culture boosts employee satisfaction and inspires dedication. Their insights underline the significance of supportive leadership and a healthy work atmosphere.

May 23, 2019 • 42min
37: Changing the Story of Entrepreneurship
Do you feel that you don't deserve to have fun, or to be kind to yourself because you have a business? And do you feel as if you always need to do better, and more? This is something many of us, as entrepreneurs, seem to face. We tend to think that as entrepreneurs, we have to be risk-takers, taking on risks at any cost, and working really long hours, even if it's detrimental our mental health or increases our stress levels. It really doesn't need to be that way. Mike used to feel guilty about doing anything unrelated to his business until he transitioned, and began to feel worthy. His transition has allowed him to take a couple of steps back and realize the damage he was doing to himself. Now he defines an entrepreneur as someone who strives for excellence and takes their self-development very seriously. Entreprenreurs invest in themselves and want to become better human beings and help other people. Tune in now, to hear Mike and Dr. Sabrina's conversation about changing the story of entrepreneurship and learning to feel worthy and valuable as an entrepreneur, without inflicting any damage on yourself and your relationships. Show Highlights: How do you define being an entrepreneur? Dr. Sabrina is inspired by changing the story of entrepreneurship. Dr. Sabrina wants there to be many examples of successful entrepreneurs who have wonderfully rich and fulfilling lives. Mike shares what's been coming up for him lately, and what he has been observing. Mike is still working a lot, however, he is now working in a different capacity, without any self-doubt. Losing the fear. Mike is now working at a very high level and his personal life is also at a very high level. He is present with his family. Mike has become intentionally vulnerable and he no longer feels guilty. Mike is working from his strengths and he has learned to turn negative into positive. Mike is in his zone now. He knows what he is good at. Mike explains what changed things for him, and allowed him to look at things differently. Being who you are without feeling guilty about it. Being aware of your stress levels. Dr. Sabrina explains why she decided not to commit to any projects in her accountability group. What Dr. Sabrina has had to do, in order to reclaim some of her time. Mike talks about the changes that he has implemented in his life. 'Aha' moments about your business often happen when you're away from the business, doing something that you enjoy. There are a lot of very stereotypical ideas out there about entrepreneurs. Mike suggests that you write down the things that make you a successful entrepreneur and a successful person. We often morph our feelings and our thoughts to fit the stereotypical mold of what an entrepreneur should be. The benefits of being vulnerable, opening up, and sharing your own definition of entrepreneurship. Breaking through! Resources: Profit by Design Facebook group Email: sabrinaandmike@profitbydesignpodast.com www.howtohirethebest.com is Dr. Sabrina’s free masterclass Would you like to join a community of entrepreneurs changing the definition of entrepreneurship as we set up our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited. Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Mentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

May 16, 2019 • 55min
36: Removing Friction to Create an Exceptional Client Experience with Roger Dooley
You wouldn’t purposely frustrate your top clients. Yet, many of us inadvertently do just that. Today Dr. Sabrina and Mike are talking to author, Roger Dooley. Roger’s new book, Friction, highlights aspects of our client experience many of us overlook. Roger was the VIP keynote speaker at last year’s Breakthroughs on the Bayou, where he presented on Friction. In today's episode, Dr. Sabrina and Mike talk with Roger about the powerful questions we as business owners, and our teams can be asking to uncover and remove friction in our business that could be leading to thousands of dollars in lost revenue, as well as contributing to employee disengagement. So listen in now, and let Roger open your eyes to some areas in your business that may need your attention. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage, and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then nascent computer market. Tune in today, to find out what Roger has to share about making things easier for your clients or customers. Show Highlights: Roger saw that eliminating friction was one of the easiest ways to change people's behavior. Roger discovered that friction really influenced every aspect of human behavior. And that people's performance in organizations was also driven by friction. Dr. Sabrina talks about a challenge that so many entrepreneurs tend to face. Roger explains about some of the hidden elements of friction in the online space. Companies are often oblivious to the horrible user experience that people have using their websites. Behavioral science has been a big thing in Silicon Valley for about ten years, so, there, they understand the impact of friction on the customer experience. It's not necessarily like that for the rest of the world, however. Roger talks about his concept of the tired brain. Google's credit card auto-fill function has really made things so much easier for people to purchase things. The amount of money that is wasted in abandoned in e-commerce sales carts. The way that human behavior has morphed and changed, due to technology. Learning to comply with customer preferences. Roger talks about the success that people have had with BJ Fogg's behavior model. Ways that you can use friction to change your behavior in a positive way. Ways that you, as entrepreneurs, can reduce friction with your team members and clients or customers. Being aware of where you might be creating friction and observing what customers have to do, to do business with you. Businesses need to anticipate the needs of their first-time users. Looking at what your team members and customers have to cope with. Making things easier and eliminating friction points. The value in making yourself vulnerable. The impact that removing friction has on loyalty. Roger talks about his podcast, The Brainfluence Podcast. Resources: Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Book mentioned: Digital Minimalism by Cal Newport Books by Art Markman Roger's website: www.rogerdooley.com Roger on Twitter: @rogerdooley Roger's podcast, The Brainfluence Podcast, can be found at www.rogerdooley.com Mentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

May 9, 2019 • 52min
35: Special Mother's Day Edition: Entrepreneurship and Kids with Danielle Hayden
How are you showing up as a parent and an entrepreneur? Today, we have a special Mother's Day edition of the podcast as Dr. Sabrina and returning guest, Danielle Hayden, talk about two of their favorite topics: entrepreneurship and kids. Work ethic, relating to money, values, tough choices, curve balls thrown into life plans... Danielle and Dr. Sabrina share their experiences running successful businesses and raising kids. They agree that parenting as an entrepreneur is difficult and a lot of fun. Tune in now, to find out more! Danielle Hayden has a master's degree in accounting and financial management and she's a licensed CPA in the state of Ohio. Danielle found, at the beginning of her career, that as well as crunching numbers, she also had a passion for helping creative entrepreneurs understand their finances so that they can grow their businesses. In her free time, Danielle enjoys the outdoors with her kids and checking out local wineries and breweries. Show Highlights: Danielle talks about what it's been like for her, as a mother, running a successful business. Why Danielle wanted to start her business. Danielle's kids were quite young when she started her business and it's been fun to include them in the business as they have grown older. Danielle is really intentional about focusing on her work when she sits down at her desk. Danielle puts her phone down and really tries to be present when she's with her kids. Dr. Sabrina shares how she is with being present with her kids and keeping her business moving at the same time. Keeping boundaries in place but not being rigid with them. Danielle explains to her kids what she needs to do in order to be successful in her business. And that she's willing to go the extra mile to give her clients excellent service. Finding a way to show your kids that a business can support life, not the other way around. Why Danielle feels that, as parents who are entrepreneurs, we have a responsibility to run a more profitable business. Dr. Sabrina shares her 'aha' moment when she realized that she had to make her business more profitable. How implementing the Profit First system really helped Dr. Sabrina. How Danielle used the techniques of financial analysis in her business to make it more profitable. The turning point for Danielle, when she really knew that she needed to have a profitable business. Successfully blending two different business models can really be a challenge! Danielle talks about her Profit Planner book that is launching today. Danielle and Dr. Sabrina share what they are teaching their children about money. Teaching your kids about work ethic, how to earn money, and how to spend it wisely. Teaching kids how to balance their time and how not to overcommit. Danielle encourages her kids to debate. Training your kids to be 'A' Players. Resources: Listen to Danielle’s interview in Episode 31: Don’t Let Your Money Blocks Stop You From Making Good Decisions Profit by Design Facebook group Email: sabrinaandmike@profitbydesignpodast.com www.howtohirethebest.com is Dr. Sabrina’s free masterclass Get Dr. Sabrina’s Profit First Starter Kit Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited! Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com To get your copy of Danielle's Profit Planner, go to www.profitplannerbookkeeping.com. Use the code Profit by Design to get 15% off. You can also go to Facebook, to Profit Planner LLC (www.facebook.com/profitplannerllc) Or to Instagram @profitplannerbookkeeping Books Mentioned: The Pumpkin Plan by Mike Michalowicz Profit First by Mike MichalowiczMentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

May 1, 2019 • 46min
34: What are You Bringing in the Door of Your Business with Chad Hatfield
Today, Dr. Sabrina and Mike bring Chad Hatfield, owner of Hatfield Builders and Remodelers in Plano, Texas, back onto the show. Chad was previously interviewed early on in the Profit by Design Podcast, in the very popular episode 4. Just before today's podcast was recorded, Chad shared some interesting insights with Dr. Sabrina. Chad’s insights got her thinking about her own business, so she anticipates that what Chad shares might resonate with you. Since attending the Breakthroughs on the Bayou 4 Week Vacation™ Retreat with Dr. Sabrina, and over the last four months, Chad is connecting the dots with certain things in his life. He is being more mindful of what he brings in the door of his business and how that affects his team. Most recently he and his team are examining how they may have inadvertently “baked” people-pleasing into their systems. Chad, Mike and Dr. Sabrina dig deep into the 'aha moments' that Chad and other business owners tend to experience and some of the things that business owners have to work on, that are outside of normal business-building tasks. Tune into today, to find out why Chad's whole life makes more sense in the last three or four months than it ever has before. The Breakthroughs 4 Week Vacation™ Retreat is a powerful experience, and the eagerness of both the participants and the presenters to be real and vulnerable is part of what makes it so special. Even after the retreat, the conversations and the support continue to happen. Show Highlights: Chad talks about some of the struggles that business owners are going through. If you walk into your business, and you're in a frantic or a stressful state, that stress spills over onto everybody else in the business. People mirror back to you what you put out. How things came full-circle for Chad. Dealing with the different aspects of ADHD. Chad set up boundaries, to prevent having to do things in the future in the same way that they were done in the past. It's empowering to let other people solve problems in your business. Chad explains what this looks like for him. Chad explains how his mindset has changed around having other people solving problems in his business. Fear caused Chad to attempt to control the people and the circumstances around him. The ways that fear can destroy you. Chad's whole life makes more sense in the last three or four months than it ever has before. Chad explains how listening to John Bates speak at the retreat really resonated with him. Getting out of the tunnel by listening to those who love you. How we've baked people-pleasing into the systems of our businesses. The implications, for Chad, of coming to terms with people-pleasing in his business. What it really means to be humble. Creating boundaries with team members. Showing your team that they really matter. Having fun and finding a win-win outcome for the whole team. Focusing on the team, and having fun has a huge impact on the culture of the business. Dr. Sabrina explains that when we change our questions, we change the results that we get. Learning to recognize fear. Stop being so hard on yourself because it starts with developing grace and empathy within yourself. Resources: Profit by Design Facebook group Email: sabrinaandmike@profitbydesignpodast.com www.howtohirethebest.com is Dr. Sabrina’s free masterclass Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Dr. Sabrina's 4 Week Vacation Mindset Chart John Bates is gifting our Profit Designers with a 50% savings on his Speak Like a Leader Bootcamp. Use this special link to access this powerful course: John Bates' Speak Like A Leader Bootcamp Book: Change Your Questions Change Your Life by Marilee Adams PhD Chad's website: www.hbdallas.com Mentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Apr 25, 2019 • 43min
33: Creating Company Culture To Attract and Retain A-Players with Kieran Lynch
If you had to hire 10 A-Players this year, how would you do it? Dr. Sabrina has an interesting conversation with Kieran Lynch, the VP of Lynch Power, a very successful electrical contracting company. Kieran's business has grown considerably over the last few years. They brought 10 new team members on board in the last year. In today's episode, Kieran gives us some of his insights around culture, and he explains how he hires 'A' Players when he brought on his ten new team members in the last year in the construction industry. He also has interesting perspectives on work-life balance, hiring millennials, working with a parent, and what it takes to grow a business profitably. Tune in now, to hear what Kieran has to share! Kieran Lynch has over ten years of experience in the electrical industry. He joined Lynch Power (formerly Lynch Contracting) family business part-time in 2004. First helping his father as an apprentice electrician on nights and on weekends, to becoming an integral part to the company's growth and success, as vice president. Along the way, Kieran has held positions of electrical journeyman, foreman, assistant project manager, and project manager. Kieran leads the finance, marketing, and strategic planning departments of Lynch Power, providing new-age guidance on significant decisions for the company. His broad experience, proven leadership, and hands-on approach ensures client satisfaction. Show Highlights: Kieran explains why he chose to do what he's doing. The challenge of retaining a culture when bringing on more than half of the team in the space of one year. Why keeping the team culture is so important. Dealing with breakdowns in company culture. Kieran gives us an insider's view of his company's culture. The guys in Kieran's team are friends with each other and they enjoy coming to work. Some of the fun things that Kieran does with his team. Where Kieran found the people he hired in the last year. Kieran discusses the employee incentive referral program that he has with his team. Hiring young people and training them to grow with the company. What makes an 'A' player. Keeping the team happy and engaged, and putting out good into the world. Kieran gives his perspective on millennials in the trades. How Kieran has been able to scale his business over the last year. About the Lynch Power Way. Some pointers for working with your parents. Kieran began implementing Profit First in his business about two years ago. It's really helped them stay aligned. Kieran describes his best client. The importance of having a clear vision. What Kieran's work-life balance looks like right now. Links and Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Kieran's website: www.LynchPower.com To download the Profit First Starter Kit, go to www.tapthepotential.com/profitfirst To get Dr.Sabrina's strategies for How To Hire The Best, go to www.howtohirethebest.com Check out Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com If you are interested in taking part in our 2020 Breakthroughs On The Bayou 4 Week Vacation Legacy Retreat in March 2020, you need to get your application in right now! All of the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! ***SUPER EARLY BIRD SAVINGS*** ends April 30!Mentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!

Apr 18, 2019 • 41min
32: Strapping Your Monkey Mind In to Bring Out Your Awesome with John Bates
Do you have an important story to share? And would you like to become more powerful and effective in the way you communicate it? In today's episode, Dr. Sabrina and Mike have a conversation with John Bates. John's superpower is helping us get out of our own way to have an impact on the world. John is very good at getting people to be real very quickly. Dr. Sabrina was privileged to work and train with him on at least three occasions over the last year and he was a big part of how she has grown in her ability to connect and communicate authentically. John was also with Dr. Sabrina at the recent Breakthroughs on the Bayou 4 Week Vacation™ Retreat, as their VIP Day Workshop Leader. Tune in to hear all the good stuff that John shares today! John Bates’ 'why' is to bring out what is awesome inside of every person, so it can live in the world and make a real difference. Based in human evolutionary biology and neurophysiology, John's principles of leadership, communication, and influence show you not only what works, but why it works, making them easy to apply to your unique style, so you can be even more effective. John trains and coaches C-level leaders at global organizations like Johnson and Johnson, NASA (including all the active astronauts), Exentia, Boston Scientific, and more. John's background is as a founder, co-founder, or very early-stage employee at internet-related start-up companies like BigWords.Com, which flamed out in the Dot Com bomb, or GoldStar.Com, which is still rocking and rolling. John would always end up with the title 'evangelist'. He has raised several hundred million dollars with his various teams in Silicon Valley and beyond, and he now shares his experiences from the school of hard knocks with his clients all over the world. Tune in for more! Show Highlights: The incredible breakthroughs that John created at the recent Breakthroughs on the Bayou 4 Week Vacation™ Retreat. John gets people to be real very quickly. It took John about a year-and-a-half to two years for John to break even. John discusses the exponential growth of his coaching business that came as he shifted his focus from making money to providing value. Why John decided to base all his training in human evolutionary biology and neurophysiology. John talks about creating your audience, something he has seen make an enormous difference for all types of people. John walks us through the steps to quiet our monkey mind so we can connect and have a powerful impact. John shares his experience with a stoic audience and how he overcame his monkey mind, giving us strategies to do the same when we are in front of any audience (from keynotes to weekly team meetings). Getting out of the tactical mindset. Non-verbal communication sets the context for everything we say. John shares some of the best advice he ever got. John shares some of his resources. John just released The Amazing Itty Bitty Guide To Being Ted-Worthy- Fifteen Essential Secrets of Successful Speaking Based In Human Neurobiology, which rapidly became an Amazon Best Seller on the day of its release. John's new book, Speak Like A Ted-Worthy Leader- Connect, Inspire, and Transform, is about to come out. Links and resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group John's website: https://executivespeakingsuccess.com/Connect with John: Facebook: https://www.facebook.com/ExecutiveSpeakingSuccess/ Twitter: https://twitter.com/johnbates LinkedIn: https://www.linkedin.com/in/johnbates/ Instagram: https://www.instagram.com/johnkbates/ YouTube: https://www.youtube.com/user/ExecSpeaking John's resources: 1) Openings and Closings PDF https://executivespeakingsuccess.com/openings-closings 2) John's book, now available from Amazon: The Amazing Itty Bitty Guide To Being Ted-Worthy- Fifteen Essential Secrets of Successful Speaking Based In Human Neurobiology 3) John is gifting our Profit Designers with a 50% savings on his Speak Like a Leader Bootcamp. Use this special link to access this powerful course: https://www.profitbydesignpodcast.com/speak-like-a-leader If you are interested in taking part in our 2020 Breakthroughs On The Bayou 4 Week Vacation Legacy Retreat in March 2020, you need to get your application in right now! All the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you will qualify for Super Early Bird Savings that is not listed on the website! Super Early Bird Savings Ends April 30, 2019. Check out Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Mentioned in this episode:Join us August 5th - 7th for the FREE Better Business Better Life Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to:
- Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come!
- Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow.
- Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else.
Visit https://tapthepotential.com/jumpstart to get registered today!