What are the secrets to retaining A-Players? It comes down to loyalty. In today’s episode, Dr. Sabrina interviews loyalty expert Dov Baron to uncover the keys to building loyalty among our most valued team members. Some of these insights will surprise you!    Dov Baron has been twice cited as one of Inc. Magazine’s “Top 100 Leadership Speakers to Hire”, also cited in the “Meeting and Event Professionals Guide to the Top 100 Motivational Speakers”, and he’s been named as one of the “Top 30 Global Leadership Gurus”. Dov is a man with a finger on the pulse of the evolving world of NextGen Leadership. He’s a best-selling author of several books. His latest book is Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent. He is the host of the National US TV show, “Pursuing Deep Greatness with Dov Baron” on Roku TV, and the host of the number one podcast for Fortune 500 listeners globally, “Dov Baron’s Leadership and Loyalty Show” on iTunes. It’s also carried by FM and AM radio stations across the United States. Dov also writes for, and has been featured in, many industry magazines, including being featured on CNN, CBS Small Business Pulse, SHRM, Yahoo Finance, Boston Globe, Business in Vancouver, USA Today, CEO, Entrepreneur, and many more.    Show Highlights:   The biggest mistake leaders often make is assuming millennials are not loyal. The biggest part of communication is listening. You have to listen! Millennials stay in a job for 1.2-1.5 years, so you need to retain them in order to get your investment back. Salary no longer buys loyalty. Something you need to know: Many top-talent millennials would rather work for you  than a large corporation. Dov explains why. How moving employees around based on their interests and new opportunities can be beneficial. Today’s young people learn differently than we did, and that impacts training. Dov explains why every business needs a “Chief Relationship Officer”. You must invest in your people-learning, emotional intelligence, and how to communicate better.  Building relationships are crucial. When AI takes over a lot of jobs, you’ll be out of business very fast if you don’t learn to build relationships with the people who run the AI. Dr. Sabrina and Dov discuss employees that are a good fit, and those that are not. It’s important and compassionate to help someone along to their next opportunity if they are not a good fit in your business. They will respect this and have good things to say about you and your business once they have moved on. They become evangelists for your organization. Dov addresses the root of the fear of conflict, which is rejection. There’s nothing wrong with conflict, it’s the framework that is wrong. We often learn unhealthy models of conflict. You have to learn healthy models of conflict, and that requires listening, and hearing the other context.  Conflict resolution is the ability to hear the context of the other person. Context isn’t present tense, it’s always history, and they may not know it in that moment. Dov describes an exercise to trigger the release of oxytocin that doesn’t involve touch, and why oxytocin is important.  You don’t have reciprocal vulnerability with an acquaintance, but you do have it with a friend. It’s the willingness to confront where you disagree.  Conflict has such negative connotations, so changing the word to “dialogue” or “narrative” can help create a safe space for team members to come forward and address points of disagreement. Encourage intelligence in your organization. Rebrand a conflict as an “intelligence exercise”. Dov shares a compelling story and discusses the importance of vulnerability. Show up, be real, and be authentic.    Links and Resources:   Get  the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit   Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment   Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/   Apply for our small group coaching program: https://www.profitgift.com   Facebook Group: https://www.facebook.com/groups/ProfitByDesign/   Book Mentioned:   Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent, by Dov Baron   Connect with Dov!   Dov would love to hear what you got out of this episode, and what you’re going to do about it! Dov’s EMAIL Dov’s PODCAST   Take Dov’s Assessment: Evaluating Yourself in Order to Lead More Effectively! http://www.matrix.fullmontyleadership.com   Access Matrix for FREE!! Download Dov’s best-sellers for FREE! http://www.fullmontyleadership.com/giftMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Author of several entrepreneurial classics, John Jantsch joins Dr. Sabrina on today’s show to discuss his latest book, The Self-Reliant Entrepreneur. This book reflects on John’s own entrepreneurial journey and the sources of inspiration that he found along the way. The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature to provide daily encouragement and powerful questions to support us in remaining fiercely self-reliant while chasing our own versions of success. Get ready for a fun and deep conversation, during which Dr. Sabrina and John ask each other powerful questions from The Self-Reliant Entrepreneur. You’ll get an inside glimpse into their respective worlds, their entrepreneurial journeys and what each is working on for the coming year. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. In addition to his own writing, speaking and consulting career Jantsch is a podcasting pioneer, with a continuous string of weekly podcast episodes dating back to the summer of 2005. He has interviewed thousands of guests and appeared on the other side of the mic, as a guest, hundreds of times. Dr. Sabrina was a recent guest on John’s Duct Tape Marketing podcast. Show Highlights: John’s previous books were “how-to’s”, but he had a desire to write a book that was more of a “why-to”. His mission has always been to bring life back into being an entrepreneur. John describes the basis for his book, Ralph Waldo Emerson and Henry David Thoreau, and how the 1850s was one of the first counter-culture periods in America. We have to develop a level of trust and stop letting outside and subconscious voices control us.  This level of trust allows us to focus on the things we can control, which is how we show up and how we respond to everything that happens. A great deal of stress comes about by trying to control those things that aren’t in our control. Dr. Sabrina shares how we can develop self-trust and the two practices in her life that taught her to listen to her own voice: journaling and meditation. The Self-Reliant Entrepreneur ends each daily passage with a powerful question and provides us with an opportunity to think about life and circumstances from a different perspective. This can allow us to shift our mindset and yield new insights and opportunities for us. John reads the passage and question that corresponds with Dr. Sabrina’s birthday. What would you do if you knew you couldn’t fail? Dr. Sabrina divulges her next book: The 4 Week Vacation John’s answer is that every time he answers that question, he goes ahead and does it. Therefore, his answer is constantly evolving. He also relates that the next big challenge is to figure out a way to maximize his assets. Duct Tape Marketing is For Sale! A surprising challenge is figuring out who we are when we step away from the business that is so much a part of our identity. It’s important to have clarity around your mission. According to John, when people understand their true core values and they release the need to have a perfectly-refined purpose, the purpose will find them. Listening to her clients' needs is a way that helped Dr. Sabrina discover her gifts to share in the world. Stepping outside his comfort zone has enabled John to stretch and grow. Staying at the top of the mountain is beautiful scenery, but not much learning and growth happens there.  Links and Resources: Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment Breakthroughs on the Bayou Annual Retreat https://www.tapthepotential.com/retreat For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Recommended Books: The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, by John Jantsch Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide, by John Jantsch How to Hire the Best - Contractors Edition, by Sabrina Starling PhD The Pumpkin Plan - A Simple Strategy to Grow a Remarkable Business in Any Field, by Mike Michalowicz Suggested Podcast: Dr. Sabrina’s Guest Appearance on John Jantsch’s Duct Tape Marketing Podcast https://ducttapemarketing.com/hiring-the-best-talent/ Connect with John Jantsch: John’s WebsiteMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Steve Dale has a story that you very likely will be able to relate to. Steve had mentors but easily admits that none taught him how to run a profitable business. He missed out on hours of family time and vacation because he knew how to bring in work. The only problem...the work consumed his life. When Steve discovered The Pumpkin Plan and Profit First, he recognized a different, more effective way to run a business.  Steve is a Pumpkin Plan strategist and a big ambassador for How to Hire the Best - Contractors Edition. It’s important to Steve to show other contractors a better, more sustainable path as an entrepreneur. Will they listen? Steve Dale is the owner/operator of Angle Contracting, LLC in Idaho. After college, he worked as a truck dispatcher and then tried a cubicle with no windows for a short time. He quickly realized working for others was not his cup of tea. After marrying and purchasing a home, he dove into home projects. He merged his love of construction projects with his business skills to build Angle Contracting.  Listen in to discover the realizations that moved Steve from working too many hours, missing time with his family, and unable to juggle his workload, to learning some lessons and becoming a firm believer in the unconventional strategies offered in  Profit First, The Pumpkin Plan, Clockwork and How to Hire the Best.  Show Highlights: How the “Special Sauce” in the Pumpkin Plan changed Steve’s business and family dynamics. Steve lists the negative health effects of working too hard and too long and not enjoying family time. There is a better way! Dr. Sabrina, Mike, and Steve discuss what to do when you have the desire to share these tools with family, friends, and business associates, and they aren’t seeing the opportunity. Steve shares a compelling story about letting go of a customer who would never become a “big pumpkin” and how he was able to retain that friendship. Respect and confidence are natural outcomes of this system. Burning out is whole-body: physical, mental, and spiritual. It is not sustainable to run a business that repeatedly burns us out.  Steve plans to coach and also work on his remodeling business to where he can have somebody run it for him. We must keep craft alive. There are a lot of people getting out of the trades because they’re aging out, and there are not enough people coming in. Dr. Sabrina shares a personal story about hope and the appreciation for the kids wanting to have a career in the trades. Mike addresses how bad companies generally produce bad employees, and how great places to work generally produce great employees. Being deliberate and intentional about the clientele you work with is a big part of creating a great place to work. When a business owner is not stressed out over dealing with a client that is not a good fit for your company, that frees up energy to focus on developing your team. Having both A-player team members and A-player clients is important in creating a great place to work. Links and Resources: If You’ve Been Wondering If You Can Take a 4 Week Vacation™, Check This Out!!! On Monday, December 2nd Mike Michalowicz is Joining Dr. Sabrina in the  4 Week Vacationer's Facebook Group for a FaceBook LIVE event! You Must Join the Group to Access the Live Event! Find Out How You Can Design Your Business to Run Without You Being There! Join this FaceBook LIVE event for more details on Breakthroughs in the Bayou Retreat coming in March 2020! Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment   Get  the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Get Steve’s 7 Signals to DETECT RED Flag CUSTOMERS - PLUS A 10X BONUS TIP! It’s FREE! So Is a 1/2 Hour, FREE, no strings attached, Discovery Call!! https://www.yourcontractingbusiness.com/profitbydesign   Books Mentioned: How to Hire the Best, The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling Profit First - Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, by Mike Michalowicz The Pumpkin Plan - A Simple Strategy to Grow a Remarkable Business in Any Field, by Mike Michalowicz Clockwork - Design Your Business to Run Itself, by Mike MichalowiczMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

If you’ve ever wanted to write a book, you’ll want to listen in as Dr. Sabrina and Mike give the inside scoop of the back-end of the book publication process, sharing an inside peek into what actually goes into writing a book, getting it published, and what you need to know about after it’s published. This is going to be fun!   Dr. Sabrina’s guest today is Paul Brodie, the CEO of Brodie Consulting Group. As a book publisher, he helps coaches, consultants, speakers, and business owners share their story with a proven system. What makes Paul’s books different is his ability to explain complex ideas and strategies in a simple, accessible way that you can implement immediately.   Paul is a lifelong learner and earned an MA in teaching from Louisiana College and a BBA in Management from the University of Texas at Arlington. In his spare time he loves to read and write books, to travel, especially to Maui and Las Vegas, and he’s an avid sports fan. Paul is also a proud Rotarian and a member of the Greater Arlington Chamber of Commerce.   Show Highlights:   Paul shares the compelling story of how he came to be a publisher.  There’s more to writing and publishing a book; you have to market it. When writing, you need to stop overthinking everything.  The book doesn’t have to be huge, but you need at least ten key talking points, especially if the book is a business-type non-fiction. There’s an app where you can speak your book out if you prefer not to write it out. You would need to speak 10-12 minutes of audio for each chapter.  If you can focus on one talking point a day for two weeks, you can crank out a book. The main thing that readers want is something direct and to-the-point. They all want to connect with you. Remember though, that it’s not all about the front-end. The front-end gives you credibility. The back-end makes you money. Writing a book is not about a pitch or a script, it’s about genuinely caring about people. That comes across and you don’t have to be sales-y. Paul discusses the meaningful legacy-type books that he also publishes. Dr. Sabrina and Mike offer insight into writing as a therapeutic process. Paul has written a variety of different books and provides a moving example of a book he wrote that was especially therapeutic for him. “The Imposter Syndrome” For a final proofread of your book, one of the best things you can do is to speak your book out loud or record an audio version so that you can catch any final mistakes.  Paul covers the different forms of publishing, leveraging your services, the investment and recouping your investment. Links and Resources:   Get  the Book!! How to Hire the Best www.TapThePotential.com/book   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit   Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment   https://www.tapthepotential.com   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com   Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/     Facebook Group: https://www.facebook.com/groups/ProfitByDesign/   BE LISTENING FOR MORE DETAILS ON PUMPKIN PLAN LIVE IN EARLY 2020!   Connect With Paul!   FREE Book Download!! Complimentary Strategy Session! Paul’s Website http://getpublishedsystem.com Paul’s Podcast   Book Mentioned: The Pursuit of Happiness:Ten Ways to Increase Your Happiness in 2019, by Paul BrodieMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

When it comes to attracting A-Players to your business, tapping into the networks of A-Players is key. But, what if you have exhausted your contacts? Then what? In her latest edition in the How to Hire the Best Series, Dr. Sabrina shares David Burkus’ insights on how to network based on human behavior and psychology, and not rote networking advice that we frequently hear. David joins Dr. Sabrina to on today’s show to challenge our outdated notions about how we “should” network. These insights will be powerful in helping you attract A-Players to your team. Plus, Dr. Sabrina digs into radical management practices from David’s other book, Under New Management, that the Tap the Potential team and some of our clients are experiencing great success with.  David Burkus is a best-selling author, a sought-after keynote speaker, and an Associate Professor of Leadership and Innovation. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections, one based on the science of human behavior, not rote networking advice. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. His TED Talk has been viewed over two million times and he is a regular contributor to Harvard Business Review. Show Highlights: David’s inspiration for writing Friend of a Friend was from two different ideas: 1) New studies from the world of network science, which are fascinating but not always practical; and 2) Annoyance at the networking advice books, which tend to be autobiographical. Dr. Sabrina covers a challenge business owners encounter with networking to attract A-players, and how she discovered the answers in one of David’s books. When people think they’ve asked everyone they know when searching for an A-player, most of the time they have only asked people they feel comfortable asking.  The subtitle of David’s book is the Hidden Network and describes those people that you already know, but you’re forgetting.  Most people would benefit from a system where they’re constantly pinging those people, reaching out to them whenever a thought of them is triggered, such as by reading a news article or seeing something on social media that brings them to mind. This move is beneficial for not only when you’re looking to hire, but looking to be hired, as well. David explains the concept of tapping into networks through brokers, and the key to finding out if you’re already a broker or relying on brokers. It’s not enough to just build a diverse team because the team, the longer it works together, will be less and less diverse. The longer they work together, the more they are going to think alike. Be mindful of constant refreshing. Dr. Sabrina and David discuss the concept of “no email”, and how it can be doable and beneficial. David delves into the science of oxytocin and what happens to us in our bodies when trust is extended and how we reciprocate around that.  Don’t cater to C-and-D-players when designing policies and procedures. In North America, we brag about how much we work. We need to flip this and senior leaders need to be showy about how little they’re around and be gone so that other team members get the message that taking time off is actually Ok. Dr. Sabrina and David discuss the 4-Week Vacation™ Challenge and David research backing up how important it is to fully unplug for an extended period of time. Can you really get rid of the annual performance review? David says ditch it! Instead, invest time in training your managers on how to coach team members. Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment Links and Resources: Get the Book!! How to Hire the Best www.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Apply for our small group coaching program: https://www.profitgift.com Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ BE LISTENING FOR MORE DETAILS ON PUMPKIN PLAN LIVE IN EARLY 2020! Connect with David! https://davidburkus.com Books Mentioned: Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career,  by David Burkus Under New Management: How Leading Organizations Are Upending Business as Usual, by David Burkus How to Hire the Best, by Sabrina Starling PhD Silos Politics and Turf Wars, by Patrick Lencioni Talent Wants to Be Free: Why We Should Learn to Love Leaks, Raids, and Free Riding, by Orly LobelMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Chasing top-line revenue can be a path to self-destruction for entrepreneurs. What happens when you lose sight of your business sweet spot to chase revenue? On today’s episode, Darren Virassammy from 34 Strong joins Dr. Sabrina to share his previous work experiences as a team member in a company that had a tight sweet spot, then lost it. Darren and Dr. Sabrina share a mission to create great places to work and on today’s episode they dive deep into how Pumpkin Planning to define the business sweet spot is foundational to creating a highly profitable, great place to work. A tightly defined sweet spot makes it possible for team members to work from their strengths.    Dr. Sabrina and Darren will be partnering again in the coming months to deliver “Leading Your Organization From Your Strengths” through Tap the Potential. Consider joining them as it is powerful training for your team!   Darren is the Co-Founder and Chief Operating Officer of 34 Strong, comprised of a team that believes everyone deserves a great place to work and that any workplace can be great. A leading expert in the global employee-engagement community, the 34 Strong team leverages the strengths-based approach to human development to create massive shifts within organizations, both culturally and on the bottom line. He and his team have created sustainable change in small micro-businesses all the way up to large, organizational teams at the FDA, Bank of America, and the California Department of Public Health. Recently Darren has keynoted for Hitachi Global Women’s Conference, the Rotary World Peace Conference, the Professional Grounds Management Society, and author Mike Michalowicz’s ProfitCon. Darren’s 34 Strong business partner, Brandon Miller, is the co-author with his wife, Analyn Miller, of a strengths-based parenting book titled Play to Their Strengths, which was published in July 2019.      Show Highlights:   Darren shares how he worked for a company that unintentionally built teams that played to their strengths, and how smoothly their projects went. Then everything shifted. The owner of the company decided that job descriptions were going to be combined, and no longer would the team be able to play to their strengths. This eroded the sense of accountability.  Darren relates how this transition negatively affected the team dynamics, and how team members experienced trust issues, clarity, and self-doubt. They went from engaged to highly disengaged. Although the company grew in revenue over the next year, the bottom line was massively threatened. The company grew, but the team didn’t. This was incredibly painful. Darren provides some examples of having to push back on a client trying to force him to violate the company’s immutable laws. In the construction industry, the idea is that you’ll be able to make it up in volume. This is a myth!  Being set up for failure: Darren describes being a fire-fighter having to put out “fires” on other projects because an estimator was trying to manage a job. He questioned why more time wasn’t being spent training the estimators so they could be more successful in their projects. “Controlled burns” would have been spending the time to align talent and deciding which roles people stayed best in.  Dr. Sabrina summarizes the Tap the Potential Solution for creating a highly profitable, great place to work. Dr. Sabrina and Darren discuss his experience with “Pumpkin Planning”, how Pumpkin Planning is not a “once and done” event, and how Darren’s team is looking at “Pumpkin Clients”, as well as “Pumpkin Fields”. Considering the quality of your revenue. What is the cost to acquire it?   Sneak peek preview of what’s coming from Dr. Sabrina and Tap the Potential: November - How to Hire the Best Live Course (in progress!) COMING in Early 2020!! Pumpkin Plan LIVE! “Leading Your Organization from Strengths” - Tap the Potential and 34 Strong Team up!               Links and Resources:   Get How to Hire the Best on Amazon www.TapThePotential.com/Amazon   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit   Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment https://www.tapthepotential.com   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com   Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/     Facebook Group: https://www.facebook.com/groups/ProfitByDesign/   Suggested Podcast Episode #27 with Darren Virassammy https://www.profitbydesignpodcast.com/27-tapping-the-potential-of-strengths-in-your-small-business-with-darren-virassammy/   Mentioned Books Play to Their Strengths: A New Approach to Parenting Your Kids as God Made Them by Analyn & Brandon Miller   The Pumpkin Plan by Mike Michalowicz   BE LISTENING FOR MORE DETAILS ON PUMPKIN PLAN LIVE IN EARLY 2020!Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

How are you showing up as a leader today? Ronda Conger calls us to be the leader we wish we had and challenges us to be intentional about how we are leading. Ronda Conger is Vice President of CBH Homes, Idaho’s largest homebuilder. CBH Homes has been named a Best Place to Work in Idaho repeatedly and ranked 10th in the Nation for Productivity. Dr. Sabrina’s interview with Ronda is featured prominently in Dr. Sabrina’s book, How to Hire the Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees.On today’s episode, Ronda shares how “Love Wins” is the backbone of CBH’s culture. She reveals leadership practices that make CBH a great place to work, and talks about the gauntlet candidates go through to get to work at CBH. Plus, she digs into the surprising reason why 70% of their team is comprised of women in this male dominated industry.  Ronda leads the CBH troops daily, and has overseen all areas of the company for the past 16 years. Last year, the Idaho Business Review named Ronda “2018 Woman of the Year”. On top of that, she also received the “2018 St. Luke's Children's Hospital Luke Award”, the “2017 Women in Construction” award, and the “2017 Leukemia and Lymphoma Society’s Light the Night Community Impact” award. Ronda is a business woman, professional speaker, and author.  She is on a mission to spread a movement with her three books: Better Human: It’s a Full-Time Job, Better Thinking: Think Better. Be Better, and her newest book, You Go First: Become the Leader Your Team Needs. Show Highlights:  Ronda shares her poignant and moving background, and how she came to understand that before she could lead others, she must first learn to lead herself. Be grateful for what you have in the moment, while you’re rising and reaching for more. The “Love Wins” philosophy: You have to love yourself. When you love yourself, then you give out love with everyone you come in contact with. When they feel it, they give love to everyone. It makes your families, friends, team members, and communities better. CBH Homes received Entrepreneur Magazine’s “Top Company Culture” award. CBH Homes has also received “Best Places to Work” awards for the last 7 years.  Ronda relates how CBH Homes surveys their employees to make sure their team loves them. Ask yourself if you were the employee, would you want to go and spend your day at the company? Would you enjoy it? Ronda’s leadership team created a list of 12 attributes that they wanted their team members to have. Some examples she provided: be a high producer, be coachable, strive for greatness, be a team player, communicate, be grateful, have an attractive attitude, have fun, and be fun. This is how they hire like-minded people.  Dr. Sabrina points out how you must have a lean and mighty team to be profitable in a tight labor market. Ronda mentions the importance of taking very good care of those team members. A-players need help in slowing down and having fun so they don’t burn out. Make the time for weekly one-on-one conversations with your employees. Consider asking your employees if there’s anything you can do to make their lives better. Dr. Sabrina and Ronda chat about the importance of staying curious. Women make up 70% of CBH Homes work force. This is mostly because men typically do not make it through the pre-interview gauntlet. “Mutually invested relationships” are what business owners should strive for. Run your ranch high and tight! Ronda explains what this means to her. Individual goals have to align with the team goals. Team goals have to align with the company goals. Regular check-ins and performance measurement makes sure this is happening.   Links and Resources: Get How to Hire the Best on Amazon www.TapThePotential.com/Amazon How to Hire the Best MasterclassReady to become an Employer of Choice to attract a steady stream of A-Players chomping at the bit for the opportunity to work with you? Join my FULLY updated and revised How to Hire the Best Masterclass NOW. Registration ends November 5. Don’t miss out! I have no plans to teach this LIVE again. www.TapThePotential.com/Course Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? Take our Assessment and find out. https://www.tapthepotential.com/assessmenthttps://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/  Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Connect with Ronda!  Ronda's gift to Profit by Design listeners!! 20% off all her books using the code “profitbydesign”:https://betterhuman.today/discount/profitbydesignhttp://www.rondaconger.comhttp://www.cbhhomes.comInstagram: @therondacongershow & @cbhhomesTwitter: @BetterHumanNow & @CBH_HomesPodcast: https://betterhuman.today/pages/the-ronda-conger-showFacebook: @therondacongershow & @cbhhomes Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

It’s LAUNCH DAY for Dr. Sabrina’s new book, How to Hire the Best Contractor’s Edition!! Listen in as Dr. Sabrina gives Mike Bruno the inside scoop about the inspiration behind the book, how she’s happy to have the writing part behind her now, and how thankful she is to have the Ambassador Group on Facebook to help get the word out. Don’t miss out as Dr. Sabrina breaks down all the elements of the book that work together to help you transform your business into a highly profitable, great place to work! Show Highlights: Hiring is the #1 challenge for entrepreneurs. When we keep hiring someone and they don’t work out, we tend to take it personally. It is the hardest part of being an entrepreneur, and Dr. Sabrina’s book series, How to Hire the Best, puts an end to this common difficulty. Another common challenge is the disconnect between business owners who have a genuine heart to create a great place to work, yet have trouble executing on that intention. Through How to Hire the Best, and the coaching delivered at Tap the Potential, Dr. Sabrina and her team are helping business owners align their mindset, intentions and actions to create great workplace cultures.  Over the years, Dr. Sabrina has developed the Tap the Potential Solution to creating highly profitable, great places to work that creates the freedom for business owners to do things like take a 4 Week Vacation™ or pursue other endeavors. The solution works even in the tightest of labor markets.  If we design our business to be sustainable in the tightest of labor markets, we’re effectively designing a business that has the potential to be highly profitable. We will be able to grow regardless of what’s going on with the labor market.  Designing a sustainably profitable business is such an important point that Dr. Sabrina and Mike devote an entire podcast to it -- it’s the “why” behind the Profit by Design Podcast. Dr. Sabrina details the 5 Key Strategies in the Tap the Potential Solution. You want to be the business owner whose team members are out on the street singing your praises. Mike points out that although Dr. Sabrina’s new book may be a Contractor’s Edition, it can help business owners in ANY industry.   Links and Resources: Get Your Pre-Sale Copy Of Dr. Sabrina’s New Book Here!! https://www.tapthepotential.com/book SPECIAL INVITATION FROM DR. SABRINA - JOIN THE AMBASSADOR GROUP! If you would like to help entrepreneurs and contractors with their ability to hire the best, Dr. Sabrina invites you to consider being an ambassador for the book launch. She has created a Facebook group, “How to Hire the Best Book Launch Ambassador”. She will equip you with tools to get out and spread the word about the book being available, and give you tools to share with your network around hiring to help entrepreneurs that you know, and also do some fun stuff within the group for the ambassadors.  CHECK IT OUT! https://www.tapthepotential.com/ambassadors Is your business a highly profitable, great place to work? How Close Are YOU to Taking Your 4 Week Vacation™? Find out HERE! https://www.tapthepotential.com/assessment Tap the Potential Website https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/       Facebook Group: https://www.facebook.com/groups/ProfitByDesign/Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees Preorder the book at www.TapThePotential.com/book Join the Ambassador's Facebook Group at www.TapThePotential.com/Ambassador  Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees Preorder the book at www.TapThePotential.com/book Join the Ambassador's Facebook Group at www.TapThePotential.com/Ambassador  Mentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.