Nils Davis, the author and podcast host of "The Secret of Product Management," jumps onto Mike Smart's show GTM Disrupted to discuss the vast world of product management, product writing, sales, software tooling, and go-to-market strategies. Davis emphasizes that successful product management and go-to-market strategies requires a comprehensive grasp of the customer experience, along with the company's strategic goals. Learn from Davis and Smart as they take a deep dive into the fast paced role of sales in the go-to-market process. Davis emphasizes the importance of aligning sales and product teams around a shared vision and strategy, and of creating a culture of experimentation and continuous improvement. Overall, the interview provided valuable insights into the world of product management, marketing, and sales.-----------Guest: Nils Davis* The Secrets of Product Management podcast: secretsofpm.com* My site, The Secret Product Manager Handbook: secretpmhandbook.com* My book: The Secret Product Manager Handbook: secretpmhandbook.com/amaz* My LinkedIn: linkedin.com/in/nilsdavis.Host: Mike Smart | www.EgressSolutions.netAbout Nils Davis:Like you, product management expert and author Nils Davis has seen product management defined numerous ways over the years. Is it the CEO of the product? Owner of the backlog? The locus of business, user experience, and technology? Or is there a different, better way to think about product management?Based on over more than two decades of enterprise product management, including a stint managing a product for product managers, Nils's view is radically different. The fundamental component of successful products is the problem they solve for customers. Focusing your efforts on understanding, solving, and communicating about market problems creates a powerful structure for making better decisions, becoming more persuasive, and getting superior products to market. In his articles, his podcast The Secrets of Product Management, and his book, The Secret Product Manager Handbook, he shares new, powerful ways for product managers to create more value by ensuring every product is a solution to a meaningful market problem. And that every team creating and selling products is as effective and motivated as they can be. See if that will work for you. I have a lot of different versions. And feel free to wordsmith as necessary.-----------This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

In this interview, Mike Smart of Egress Solutions interviews Phil Montgomery, General Manager for Security Product Marketing GTM at Microsoft, discussing his vision for the future of technology and how the principles of go-to-market will change as the market evolves. Montgomery emphasizes the importance of innovation and collaboration in driving progress between various departments in order to secure the success of an organization. He also discusses the growing importance of security and privacy in the tech industry, noting that Microsoft is investing heavily in these areas to ensure that its products and services are secure and trustworthy. Throughout the interview, Montgomery demonstrates his deep knowledge of the tech industry and his passion for driving positive change, underscoring his position as a leading voice in the field.Phil's bio:Phil Montgomery joined Microsoft as General Manager of Security Go-To-Market in June 2021, bringing more than 25 years of technology marketing experience across security, enterprise software, services, hardware, Internet of Things and other segments. He has launched over 20 products and services for both startups and large companies. Prior to joining Microsoft, Phil served as SVP of Product Marketing for FireEye/Mandiant. Phil also held senior product positions at Pulse Secure, identiv, VMware, Blue Coat, and Citrix Systems. Phil is based in Silicon Valley, and originally from Australia. He is a graduate of the University of Southern Queensland with a bachelor of business degree and spent seven years in the Australian Army departing with the rank of Captain.-----------Guest: Phil Montgomery | MicrosoftHost: Mike Smart | www.EgressSolutions.net-----------This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

Mike Smart of Egress Solutions discusses with Chad McAllister the extensive experience in go-to-market and company effectiveness. Chad is a seasoned business strategist, and his insights into these areas are invaluable. Together, they look into Chad's approach to go-to-market strategy and how he has helped companies successfully bring products to market. From developing a clear value proposition to identifying target audiences and crafting effective messaging, they workshop strategies that have worked for him.They also take a closer look at Chad's expertise in company effectiveness, which encompasses everything from organizational structure and culture to leadership development and process improvement. His experience in these areas can help companies achieve their goals and maximize their potential. Throughout the episode, we'll discuss the essential components of go-to-market strategy and company effectiveness, and how they relate to each other. Chad's experience and expertise make this a must-listen episode for anyone involved in business strategy and company growth.-----------Guest: Chad McAllister | www.ProductMasteryNow.comHost: Mike Smart | www.EgressSolutions.net-----------This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

Mike Smart of Egress Solutions sits down with Wayne Cerullo's of B2P Partners to learn of his extensive experience in B2B SaaS marketing while promoting his book, B2P Partners. Wayne is a recognized thought leader in the industry, and his insights into product marketing are invaluable.Wayne's book, B2P Partners, outlines the shift from B2B to B2P (Business-to-People) marketing. This approach emphasizes the importance of building relationships with individual buyers, rather than simply selling to businesses.Throughout the episode, they discuss the essential components of product marketing and how they relate to B2B SaaS marketing. Wayne's experience and expertise make this a must-listen episode for anyone involved in product marketing or B2B SaaS. By the end of the episode, listeners will gain valuable insights into B2B SaaS marketing, the importance of relationship building in the B2P era, and the key strategies for effective product marketing.-----------Guest: Wayne Cerullo | www.B2PPartners.comHost: Mike Smart | www.EgressSolutions.net-----------This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

For Yasmeen Turayhi, diving into the topic of product marketing and B2B SaaS is a breeze given the fact that she has established an authority in these fields. Yasmeen has extensive experience in product marketing and B2B SaaS. She's known for collaborating with cross-functional teams to ensure the product meets the needs of enterprise customers. Mike Smart of Egress Solutions learns from Yasmeen the ins and outs along with what's changing. Target audiences, messaging, and marketing collateral that drives adoption- these are just some of the things that Mike Smart explores in the name of effective product marketing.With the rapidly-changing landscape of the SaaS industry, they discuss the importance of staying up-to-date on emerging trends and technologies to remain competitive.-----------Guest: Yasmeen Turayhi Host: Mike Smart | www.EgressSolutions.net-----------This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

GTM Disrupted is LIVE! Mike Smart of Egress Solutions formally introduces himself in this complete telling of his backstory, credentials, and expertise. Product Marketing and the world of technology has been a passion of Mike Smart's for some time now. Mike sets the stage for the constantly changing times that we live in. The product marketing world is consistently being disrupted. With enthusiasm, Mike Smart's network has discussed the several phenomena they are facing and how they manage to provide quality service and meaningful experiences.For more than 25 years, Mike worked with information technology and software businesses as an executive running product management responsibilities. He successfully guided development and launched new products in the internet security, service management and mobile data software markets.To connect with Mike Smart, visit www.EgressSolutions.net-----------This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game.Learn more at www.EgressSolutions.net