Deconstructor of Fun

Traditional wisdom in product management dictates the use of AB testing for product optimisation. In this episode, our very own Joseph Kim sits down with Niklas Herriger (CEO, Gondola.io) and Andre Cohen (CTO, Gondola.io) to challenge this traditional wisdom and offer alternatives to achieve even better results. Generally speaking most PMs in our industry follow the formulas for statistical significance and apply AB testing procedures without always having a full understanding of how to properly apply the testing or contemplating whether it is the best approach for the given challenge.  In this episode we discuss the pitfalls of using AB testing methodology, a better approach to product optimisation called Multi-Armed Bandit, and how to fix AB tests when you run into problems.  Listen up and get better at product management and optimization. ------ www.gondola.io Niklas Herriger CEO of Gondola.io:  www.linkedin.com/in/niklasherriger Andre Cohen CTO of Gondola.io  www.linkedin.com/in/andrecohen

In this episode we also discuss whether Stadia has the content to match its infrastructure. In the latest TWIG we discuss: #1 PlayStation 5: Sony outlines next-gen console plans #2 Xbox: Stadia has the infrastructure, but doesn't have the content #3 20 mobile games that have made more than $1 billion Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games

Also, what Zynga's CEO believes is the next big catalyst for mobile games and why Ninja paid $1M to Ninja for steaming APEX Legends In the latest TWIG we discuss: #1 Apple’s $500MM bet on the future of mobile gaming #2 Zynga CEO: this is the next big catalyst for mobile gaming #3 EA Paid Ninja $1 Million To Stream Apex Legends Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve.  Also, hit the subscribe button to get notified when we deconstruct the latest news in games

Also, we talk about what (all) went wrong with BioWare's Anthem and why APEX Legends won't dethrone Fortnite In the latest TWIG we discuss: #1 Snapchat Invests in Mobile Gaming With Launch of ‘Snap Games’ #2 APEX Legends Won't Dethrone Fortnite, but there's still nothing like it #3 How Kolibri went from minimum viable product to 70 million installs #4 How BioWare's Anthem Went Wrong Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games

The platforms are pushing their subscription services that don't seem to be quite ready for the market nor serve a particular market need. In the latest TWIG we discuss: #1 The Google Stadia Backlash Has Begun #2 Top 7 trends in mobile gaming from GDC 2019 #3 Epic announces $100 million Epic MegaGrants fund for game developers #4 Apple unveils premium games subscription service Apple Arcade  #5 First Look at ‘Harry Potter: Wizards Unite Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.

Today we talk with the famous Eric Seufert who also publishes the popular blog Mobiledevmemo and heads platformfor N3twork. Together we cover the following topics: #1. The problem with the 30% platform fee on mobile in three charts #2. High growth, low growth, no growth: systematic growth with DAU replacement #3. Using machine learning to automate mobile marketing budgets #4. What will the next generation of app stores look like? Hit us up on Twitter(@m_katkoff,@jokim1, @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.

Will Nintendo's honeymoon on mobile continue if they take their foot off the pedal? In the latest TWIG we discuss: #1 Apex Legends tops 50M players in first month #2 Microsoft wants Xbox Game Pass on PS4 #3 Nintendo is asking its mobile gaming partners to tone down the microtransactions Hit us up on Twitter (@m_katkoff, @jokim1, @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. ----- Deconstructor of Fun @ GDC 2019 1. Deconstructor of Fun: Breaking Down Top Mobile Games Location: Room 210, South Hall Date: Wednesday, March 20 Time: 3:30pm - 4:30pm 2. Deconstructor of Fun Mixer with ironSource https://retroactive.splashthat.com/ 3. Exclusive Game Leads' Dinner Request your spot (Click here)

In the latest TWIG we discuss: #1 BioWare spreads out Anthem’s 90-day roadmap #2 Why'ApexLegends' Is Obviously Not The Next'Fortnite' #3 Electronic Arts: How To Destroy Shareholder Value Hit us up on Twitter (@m_katkoff, @jokim1, @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. ---- Deconstructor of Fun's Game Leads' Dinner during GDC will feature: - Drusilla Hollanda a Game Lead at Supercell - Tim Lonnqvist Head of Design of Empires & Puzzles (Small Giant) - Danielle Levitas Executive VP at App Annie - Måns Wide the Game Lead of Angry Birds 2  (Rovio) Dinner is sponsored by AppAnnie and Universal. This is an exclusive event for invites only. Request your spot at: Click here ----- image courtesy of: gamespot

Supercell CEOs first ever blog post was, righteously so, extremely well received. But many of you may have missed major course changes communicated between the line... In the latest TWIG we discuss: #1 Activision's Plan to Cut Hundreds of Jobs #2 EEDAR 2018 Q4 Round Up #3 My most valuable retention KPIs #4 MY TAKE ON SUPERCELL’S 2018  Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.

Zynga Inc. ended 2018 with faster-growing sales and bookings, and expects that trend to increase in 2019, but profit could be a problem.In the latest TWIG we discuss: #1 GameStop's future in question after failing to secure buyout #2 A Free-To-Play Titanfall Battle Royale Game Will Be Out Soon #3 Zynga proclaims ‘turnaround is now complete’ as earnings show strong bookings trend Hit us up on Twitter (@m_katkoff & @jokim1 @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.